The NFL icon who first brought show business to sports shares his life lessons on fame, fatherhood, and football. Three days before the 1969 Super Bowl, Joe Namath promised the nation that he would lead the New York Jets to an 18-point underdog victory against the seemingly invincible Baltimore Colts. When the final whistle blew, that promise had been kept. Namath was instantly heralded as a gridiron god, while his rugged good looks, progressive views on race, and boyish charm quickly transformed him - in an era of raucous rebellion, shifting social norms, and political upheaval - into both a bona fide celebrity and a symbol of the commercialization of pro sports. By 26, with a championship title under his belt, he was quite simply the most famous athlete alive. Although his legacy has long been cemented in the history books, beneath the eccentric yet charismatic personality was a player plagued by injury and addiction, both sex and substance. When failing knees permanently derailed his career, he turned to Hollywood and endorsements, not to mention a tumultuous marriage and fleeting bouts of sobriety, to try and find purpose. Now 74, Namath is ready to open up, brilliantly using the four quarters of Super Bowl III as the narrative backbone to a life that was anything but charmed. As much about football and fame as about addiction, fatherhood, and coming to terms with our own mortality, All the Way finally reveals the man behind the icon.
The NFL icon who first brought show business to sports shares his life lessons on fame, fatherhood, and football. Three days before the 1969 Super Bowl, Joe Namath promised the nation that he would lead the New York Jets to an 18-point underdog victory against the seemingly invincible Baltimore Colts. When the final whistle blew, that promise had been kept. Namath was instantly heralded as a gridiron god, while his rugged good looks, progressive views on race, and boyish charm quickly transformed him - in an era of raucous rebellion, shifting social norms, and political upheaval - into both a bona fide celebrity and a symbol of the commercialization of pro sports. By 26, with a championship title under his belt, he was quite simply the most famous athlete alive. Although his legacy has long been cemented in the history books, beneath the eccentric yet charismatic personality was a player plagued by injury and addiction, both sex and substance. When failing knees permanently derailed his career, he turned to Hollywood and endorsements, not to mention a tumultuous marriage and fleeting bouts of sobriety, to try and find purpose. Now 74, Namath is ready to open up, brilliantly using the four quarters of Super Bowl III as the narrative backbone to a life that was anything but charmed. As much about football and fame as about addiction, fatherhood, and coming to terms with our own mortality, All the Way finally reveals the man behind the icon.
A Kirkus Reviews Most Anticipated Book of the Fall A moving celebration of the history of American football from the New York Times bestselling author of Why We Love Baseball After his bestselling home run books Why We Love Baseball and The Baseball 100, Joe Posnanski turns from the national pastime to the number one sport in America. Why We Love Football is Posnanski’s newest must-have deep dive into the archives and legends of the sport, and the result is a rousing tale of the 100 greatest moments in football lore. This is the best kind of sports writing. Entertaining, enlightening, heartbreaking, hilarious, and always fascinating, these stories of the sport offer a panoramic look across its history. From hidden gems and classic tales to famous moments told from previously unheard perspectives, this book is the football book for even its most ardent fans. From Patrick Mahomes's magic to the Ice Bowl, from Doug Flutie's Hail Mary pass to a plethora of football "miracles," Why We Love Football is an unforgettable, conversational masterpiece you won’t ever want to end, and a can't-miss take on football from one of the greatest sportswriters of our time.
Willie Lanier was the first African-American middle linebacker in pro football history, playing for the Kansas City Chiefs from 1967-1977 in an era when discrimination against black athletes was still very much the norm. Lanier gave football fans a new mold of athlete, comprised of equal amounts intelligence, creativity, individualism, and collaboration. America's Trailblazing Middle Linebacker: The Story of NFL Hall of Famer Willie Lanier explores the life and times of this groundbreaking football star. A walk-on at Morgan State University in Baltimore, Maryland, Lanier established himself as a force on the field. Drafted by the Kansas City Chiefs in 1967, Lanier fought his way to the starting middle linebacker position and became a Super Bowl champion, an eight time All-Pro, and the NFL’s Man of the Year in 1972. After retiring from football, Lanier went to work in the business world and became the CEO of a major US company. This book delves into Lanier’s college years, his NFL exploits, and his many successes off the gridiron, revealing a man who, through hard work and determination, made the most of every opportunity that came his way. On and off the football field, Lanier showed America a glimpse of the future, when fairness, opportunity, and racial integrity could be the reality for everyone. An inspiration for athletes and fans everywhere, Lanier’s story is that of a man who loved challenges, and faced every one of them with an unmatched drive to excel and succeed. Lanier was, and still is, a trailblazer.
From high school games to the NFL, this guide features the basics of offense and defense, players, rules, strategies, and even what to wear. New coverage for this edition includes how the draft works, new technology on the field, and XFL, arena league, expansion teams, and NFL Europe
The 1970 merger between the American Football League and the National Football League laid the foundation for a stronger brand of gridiron competition, providing a new level of excitement for fans. This book examines each year of the NFL's pivotal decade in detail, covering the great names, great rivalries and great games, as well as the key changes in both strategy and rules. Along the way, the author explains how pro football developed into a near-religious American tradition.
From the former executive director of the Pro Football Hall of Fame comes a sweeping and lively history of the National Football League, timed to coincide with the NFL’s 100th anniversary season. “I can think of no one better qualified—or more enthusiastic—to chronicle the National Football League’s century-long history than Joe Horrigan.”—Marv Levy, Hall of Fame NFL coach The NFL has come a long way from its founding in Canton, Ohio, in 1920. In the hundred years since that fateful day, football has become America’s most popular and lucrative professional sport. The former scrappy upstart league that struggled to stay afloat has survived a host of challenges—the Great Depression and World War II, controversies and scandals, battles over labor rights and competition from rival leagues—to produce American icons like Vince Lombardi, Joe Montana, and Tom Brady. It is an extraordinary and entertaining history that could be told only by Joe Horrigan, former executive director of the Pro Football Hall of Fame and perhaps the greatest living historian of the NFL, by drawing upon decades of NFL archives. Compelling, eye-opening, and authoritative, NFL Century is a must-read for NFL fans and anyone who loves the game of football. Advance praise for NFL Century “Joe Horrigan takes the reader on a delightful tour of the seminal moments of the NFL in the past one hundred years—the players, owners, coaches, executives, and historical events that made the game of football the most popular in America. It’s a wonderful walk down memory lane for any football fan, young or old.”—Michael Lombardi, author of Gridiron Genius “There is no one—and I mean no one—who knows more about the history of the NFL than Joe Horrigan, the heart and soul of the Pro Football Hall of Fame. As the gold standard of sports leagues celebrates its one hundredth season, it’s appropriate that the gold standard of sports historians has written NFL Century, an entertaining and educational journey.”—Gary Myers, New York Times bestselling author of Brady vs Manning
Why do fans live and die with their teams? For Yankee, Cowboy, and Laker fans the answer is fairly clear: the return on investment is relatively high. But why do people root so passionately for tragically inept teams like the Boston Red Sox, the Chicago Cubs, and the Philadelphia Phillies? Why do people organize their emotional lives around lackluster franchises such as the Cleveland Cavaliers, the San Diego Padres, and the Phoenix Suns, none of whom have ever won a single championship in their entire history? Is it pure tribalism? An attempt to maintain contact with one's vanished childhood? In True Believers, humorist and lifelong Philly fan Joe Queenan answers these and many other questions, shedding light on--and reveling in--the culture and psychology of his countless fellow fans.
Dan Jenkins calls Baugh "the greatest quarterback who ever lived, college or pro." Even though he played for the Washington Redskins mostly in the pre-TV era (1937-1952), he is still remembered and revered by fans, who consistently name him as the former player they would most like to see back in the game. Baugh was one of the first inductees into the Pro Football Hall of Fame. A living link between the leather-helmet era and the modern, Baugh spread the field, opened up the game, and made the forward pass a strategic weapon, not a desperation heave. He made quarterback the glamour position, which means that Peyton Manning, Tony Romo, Tom Brady, and all the other football field generals since Baugh are in his debt"--
In Second to None, author Joe Valerio tells the incredible story of the Buffalo Bills: the perpetual almost-champions and their indomitable fans. The Bills' incredible skill and teamwork on the field was matched only by their single-minded determination as, in the four years spanning 1991 to 1994, the team won four consecutive conference championships, and lost four consecutive Super Bowls. The peaks and nadirs of their record reflect a fascinatingly dynamic, uneven, and—at times—uncontrollable array of talents. Valerio renders in sharp detail how the Bills' unique culture was formed by an unlikely ecosystem of world-class athletes hunkered down in bleak western New York, far away from the celebrity playgrounds of other pro teams. Meticulously researched and carefully crafted, this one-of-a-kind look inside the Super Bowl-era Buffalo Bills is based on extensive interviews with the key players, coaches, and management, including Hall of Famers Jim Kelly, Thurman Thomas, Bruce Smith, as well as coach Marv Levy, general manager Bill Polian, and many others, including players and coaches from opposing teams, and the reporters who covered them.
Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.
From his earliest memories, Joe Jackson dreamed of playing in the National Football League and being somebody great—a champion. But growing up in a family of seven in a Cincinnati suburb during the turbulent times of the 1960s didn’t look promising. It took hard work, discipline, and good coaching to become a champion in the world’s eyes in the NFL. But the most significant change didn’t take place on a football field, but in his heart when he gave his life to Jesus Christ. Only then did his dream of playing in the NFL and the Super Bowl become a reality. In the pages of this fascinating biographical account, Joe Jackson recounts how he tackled challenge after challenge in life, and reveals how football opened the door to a place where the giants of fear and a low sense of self-esteem roamed freely. In Championship Sunday, Joe shares an uncut version of his life story and reveals that true champions are never satisfied with titles won on a particular day, but it’s the battles we win as a believer that matter the most as we walk out our own salvation with fear and trembling. His story encourages everyone to push past their fear and insecurity to become the champion that is hidden inside.
Quarterback John Unitas was all that America wanted in a man in the late 1950s into the 1960s. He was hardworking, humble, respectful, and true to his word. As a football player, Unitas became known for his trademark crew cut and black high-top cleats . . . which he would later wear when cutting grass because “they were comfortable and still fit.” Blessed with athleticism and a goldenarm, he had a heart that pumped ice water through his veins, allowing him to remain unemotional in the tensest moments of football games. In fact, he is credited with inventing—and perfecting—the two-minute drill; but statistics and accolades weren’t important to him—only winning. Joe Unitas was fortunate enough to have had twenty-eight great years with his dad and he knows the essence of the man. His father's ambition, determination, and courage never wavered. The examples he set and the lessons he taught are a father's legacy to his son as Joe's biggest supporter and most incredible source of inspiration. His passion and motivation to be the best served as the foundations upon which many of Joe's successes have been built. Unitas to Unitas offers a deeply personal reflection on John Unitas's legacy and its profound effect within every aspect of his son's life. His life lessons allowed the author to make his own dreams come true. This collection of twenty lessons informed the author's life, and in this book he shares them as inspirational wisdom from one of football's greatest leaders.
“It was a season where the impossible became possible. It was a season where the hard to believe became believable.” --Marv Levy, Pro Football Hall of Fame Coach. The 1973 Buffalo Bills made pro football history. They had an offense that broke several important rushing records during that memorable year. And they had a superstar running back by the name of O.J. Simpson, who broke a glass ceiling of sorts by becoming the first man -- and indeed the only man -- to ever rush for more than 2,000 yards in one 14-game regular season. That glory-filled accomplishment provided the celebrated culmination to this epic tale of a week-by-week journey from an initial goal to its triumphant ending. In The 2,003-Yard Odyssey: The Juice, The Electric Company, and an Epic Run for a Record, several members of that Buffalo Bills team recall their memories of that year. They discuss how that 1973 season began with a bunch of question marks, then how a boast by one of their offensive linemen led to a challenge for the whole squad to address. A major focus in this book are the feats of the incomparable O.J. Simpson, who earned pro football fame and glory with his record-breaking 1973 performance. This story recounts how Simpson set a mark that was thought of by most people to be impossible to achieve. It was an odyssey unlike any other in NFL annals, and it is explored in concentrated depth and detail within these pages. Joe Zagorski is a member of the Pro Football Writers of America and the Pro Football Researchers Association. He has written several previous books about various teams and players of the NFL. He is also a contributing writer to the website Pro Football Journal and the administrator of the Facebook page, The NFL in the 1970s. He resides in Oak Ridge, Tennessee. Marv Levy, who wrote the foreword for this book, is a coaching legend in both the United States and in Canada. He led the Buffalo Bills to four straight Super Bowl appearances from 1990 to 1993. He is also an honored member of the Pro Football Hall of Fame.
Overachiever Joe Theismann had reached the pinnacle of success as an elite NFL quarterback, with a Super Bowl victory and NFL MVP award. But the memory that sticks with many fans is the gruesome injury—his leg was shattered on Monday Night Football—that ended his career. The end of his days on the gridiron wasn’t the end of life for Theismann, though. In How to Be a Champion Every Day, Theismann recounts stories from his impressive career, providing an inspirational guide for how to succeed on a team, in your career, and in your everyday life. Theismann draws on the people who have inspired and motivated him over the years, like head coach Ron Rivera, San Francisco 49ers safety Ronnie Lott, and his own mother. These amazing stories all emphasize a simple yet profound message that with hard work, focus, and belief in yourself, you can achieve greatness. Organized by themes such as Attitude, Teamwork, and Motivation, Theismann’s wise anecdotes highlight his firm belief that positive-thinking, goal-oriented people can achieve anything they set their minds to. See how Theismann’s advice can change your life.
By America's premier sportswriter, written with full cooperation of Joe Paterno and his family, this account defines the epic life of America's winningest college football coach.
The definitive, must-have account of the all-time players, coaches, locker rooms and boardrooms that made the Dallas Cowboys "America's Team." Since 1960, the Cowboys have never been just about football. From their ego-driven owner and high-profile players to their state-of-the-art stadium and iconic cheerleaders, the Cowboys have become a staple of both football and American culture since the beginning. For over 50 years, wherever the Cowboys play, there are people in the stands in all their glory: thousands of jerseys, hats, and pennants, all declaring the love and loyalty to one of the most influential teams in NFL history. Now, with thrilling insider looks and sweeping reveals of the ever-lasting time, place, and culture of the team, Joe Nick Patoski takes readers - both fans and rivals alike - deep into the captivating world of the Cowboys.
This comprehensive guide takes the reader on a historical journey, providing an in-depth look at the icons of sport, captured through their greatest collectibles. Composed by the leading experts in the field, never before has one book covered such a variety of hobby subjects. For those interested in building a fine collection of sports memorabilia, from baseball cards to autographs to game-used bats, each subject is covered in great detail. Within each chapter, the best of the best has been selected by the experts. Whether you are a hardcore collector or just an avid sports fan, this book not only helps bring the legends of sport to life but it provides crucial tips on how to assemble a world class collection. From Babe Ruth to Tiger Woods, from Wilt Chamberlain to Joe Namath, every major sport is covered. This book contains hundreds of sports memorabilia images, including many of the finest examples in the world.
In his very first trip to the ballpark, Joe Falls watched Lou Gehrig slam two home runs against the Philadelphia As. He's been in love with professional sports ever since. In this humerous and intellegent memoir, Falls reflects on over sixty years of writing with stories about all the greats from Jack Nicklaus and Michael Jordan, to Joe DiMaggio and more. Skyhorse Publishing, along with our Arcade, Good Books, Sports Publishing, and Yucca imprints, is proud to publish a broad range of biographies, autobiographies, and memoirs. Our list includes biographies on well-known historical figures like Benjamin Franklin, Nelson Mandela, and Alexander Graham Bell, as well as villains from history, such as Heinrich Himmler, John Wayne Gacy, and O. J. Simpson. We have also published survivor stories of World War II, memoirs about overcoming adversity, first-hand tales of adventure, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.
The electrifying true crime story of Dr. Jeffrey MacDonald, the handsome, Princeton-educated physician convicted of savagely slaying his young pregnant wife and two small children—murders he vehemently denies committing... Bestselling author Joe McGinniss chronicles every aspect of this horrifying and intricate crime and probes the life and psyche of the magnetic, all-American Jeffrey MacDonald—a golden boy who seemed destined to have it all. The result is a penetration to the heart of darkness that enshrouded one of the most complex criminal cases ever to capture the attention of the American public. It is a haunting, stunningly suspenseful work that no reader will be able to forget. Includes photographs and a Special Epilogue by the author OVER ONE MILLION COPIES SOLD
NEW YORK TIMES BESTSELLER * Winner of the CASEY Award for Best Baseball Book of the Year “An instant sports classic.” —New York Post * “Stellar.” —The Wall Street Journal * “A true masterwork…880 pages of sheer baseball bliss.” —BookPage (starred review) * “This is a remarkable achievement.” —Publishers Weekly (starred review) A magnum opus from acclaimed baseball writer Joe Posnanski, The Baseball 100 is an audacious, singular, and masterly book that took a lifetime to write. The entire story of baseball rings through a countdown of the 100 greatest players in history, with a foreword by George Will. Longer than Moby-Dick and nearly as ambitious,? The Baseball 100 is a one-of-a-kind work by award-winning sportswriter and lifelong student of the game Joe Posnanski. In the book’s introduction, Pulitzer Prize–winning commentator George F. Will marvels, “Posnanski must already have lived more than two hundred years. How else could he have acquired such a stock of illuminating facts and entertaining stories about the rich history of this endlessly fascinating sport?” Baseball’s legends come alive in these pages, which are not merely rankings but vibrant profiles of the game’s all-time greats. Posnanski dives into the biographies of iconic Hall of Famers, unfairly forgotten All-Stars, talents of today, and more. He doesn’t rely just on records and statistics—he lovingly retraces players’ origins, illuminates their characters, and places their accomplishments in the context of baseball’s past and present. Just how good a pitcher is Clayton Kershaw in the 21st-century game compared to Greg Maddux dueling with the juiced hitters of the nineties? How do the career and influence of Hank Aaron compare to Babe Ruth’s? Which player in the top ten most deserves to be resurrected from history? No compendium of baseball’s legendary geniuses could be complete without the players of the segregated Negro Leagues, men whose extraordinary careers were largely overlooked by sportswriters at the time and unjustly lost to history. Posnanski writes about the efforts of former Negro Leaguers to restore sidelined Black athletes to their due honor and draws upon the deep troves of the Negro Leagues Baseball Museum and extensive interviews with the likes of Buck O’Neil to illuminate the accomplishments of players such as pitchers Satchel Paige and Smokey Joe Williams; outfielders Oscar Charleston, Monte Irvin, and Cool Papa Bell; first baseman Buck Leonard; shortstop Pop Lloyd; catcher Josh Gibson; and many, many more. The Baseball 100 treats readers to the whole rich pageant of baseball history in a single volume. Engrossing, surprising, and heartfelt, it is a magisterial tribute to the game of baseball and the stars who have played it.
Unleash your inner mindful leader Mindfulness, emotional intelligence and resilience are the “must have skills” for modern leaders—yet many professionals are too stressed to know where to start. Creating Mindful Leaders provides deep insights and easy practices based in neuroscience, brain training and positive psychology to help professionals thrive in the “age of disruption.” Written by a global COO turned successful tech entrepreneur, the book provides a roadmap to greater health, happiness and performance. It speaks to every professional wanting to reduce stress, achieve greater success and enjoy life more. Offers immediately actionable techniques for professionals at all skill levels Provides relatable, real-world advice Helps build resilience while changing your relationship to stress Shares a roadmap for sustainable performance in the face of ongoing change Creating Mindful Leaders provides an informed, humorous and expert peak into the sources of stress caused by the modern pace of living and offers practical, actionable tools and techniques as the antidote to manage stress, increase resilience, and improve your wellbeing, performance, relationships, sleep and physical health.
In this inspirational yet practical book, the man Parade called “the most important coach in America,” subject of the national bestseller Season of Life, Joe Ehrmann, describes his coaching philosophy and explains how sports can transform lives at every level of play, from the earliest years to professional sports. Coaches have a tremendous platform, says Joe Ehrmann, a former Syracuse University All-American and NFL star. Perhaps second only to parents, coaches can impact young people as no one else can. But most coaches fail to do the teaching, mentoring, even life-saving intervention that their platform provides. Too many are transactional coaches; they focus solely on winning and meeting their personal needs. Some coaches, however, use their platform. They teach the Xs and Os, but also teach the Ys of life. They help young people grow into responsible adults; they leave a lasting legacy. These are the transformational coaches. These coaches change lives, and they also change society by helping to develop healthy men and women. InSideOut Coaching explains how to become a transformational coach. Coaches first have to “go inside” and articulate their reasons for coaching. Only those who have taken the InSideOut journey can become transformational. Joe Ehrmann provides examples of coaches in his life who took this journey and taught him how to find something bigger than himself in sports.He describes his own InSideOut experience, starting with the death of his beloved brother, which helped him understand how sports could transcend the playing field. He gives coaches the information and the tools they need to become transformational. Joe Ehrmann has taken his message about the extraordinary power of sports all over the country. It has been warmly endorsed by NFL head coaches, athletic directors at major universities, high school head coaches, even business groups and community organizations. Now any parent-coach or school or community coach can read Ehrmann’s message and learn how to make sports a life-changing experience.
Readers have the chance to meet the Pittsburgh Penguins, one of the wildest, wackiest, most wonderful sports franchises that ever waddled its way across North America. If Penguins fans are not shedding tears of sadness, they are crying for joy or simply laughing so hard they cannot stop. No franchise has survived more near-death experiences than this one, which twice went bankrupt and many times escaped the threat of relocation. In 1975, things were so tough that players had their postgame oranges taken away. Nevertheless, they have persevered. Known across the league as lovable losers for its first 24 years, the team began the climb to the top in the 1990s, winning the Stanley Cup twice in that decade and again in 2009 and 2016. In Tales from the Pittsburgh Penguins Locker Room, sportswriter Joe Starkey takes fans inside the locker rooms, onto the team buses (including the one defenseman Bryan “Bugsy” Watson hijacked), and behind the personalities that have shaped Penguins hockey since 1967.
A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
Having spent 11 seasons at defensive tackle for the New York Jets before later joining the broadcasting team as a radio analyst, Marty Lyons knows what it means to live and breathe Jets football. In If These Walls Could Talk: New York Jets, Lyons provides insight into the Jets inner sanctum as only he can, from the New York Sack Exchange days alongside the likes of Joe Klecko to the current roster helmed by Sam Darnold.
Along the rugged shores of the Monterey Peninsula, an epic battle is being played out through a hungry, howling storm. The historic grounds of the Pebble Beach golf links serves as the stage for the nation's championship, the U. S. Open. John Tyler, an unheralded amateur, propelled by the advice of a mystic mentor who has unlocked the secret of the game, goes head to head with the number one player in the world. Around the globe millions watch in amazement as the underdog wages a titanic struggle to win the title. Wrestling with the very demons that brought him to this place, the would-be champion comes face to face with his own fears and dreams amid the screaming thunder and lightning of the final day. The Perfect Game reveals the heart of a champion that beats in all of us. A deeply entertaining story of adversity and triumph.
A rollicking memoir from the linebacker at the heart of the most famous Alabama football play of all time No university has won more football championships than Alabama, and Barry Krauss played a key role in one of them. The linebacker’s fourth down stop of Penn State’s Mike Guman in the Sugar Bowl on January 1, 1979, was recently named by ESPN as one of the ten most important plays of the 20th century. The Goal Line Stand, as the play became known, immortalized Krauss among legions of fans. More than twenty-five years later, people still tell him exactly what they were doing and how they felt when he collided in mid-air with Guman that New Year’s Day—and almost never mention his twelve-year career in the NFL. In this entertaining and well-illustrated memoir, Krauss tells of scrimmaging on front lawns with friends as a kid in Pompano Beach, Florida, and of his childhood dream to play for Don Shula. He acknowledges how Coach Bear Bryant tamed his free spirit and shaped him into the football player—and the man—he became. In addition, he emphasizes the importance of team, weaving together the personal stories of his Alabama teammates on the field during the Goal Line Stand, and acknowledges their significant roles in winning the game and the championship. Ain’t Nothin’ But a Winner offers an insider’s look at how a team is built, tested, and becomes a national champion—and how that process sometimes calls upon an individual to rise to the challenge presented by his own personal gut check.
The 1972 Green Bay Packers were not expected to challenge for a playoff spot, or even to top their four victories from the season before. But the players were an eclectic group of over-achievers, 20 of whom were brand new to the team. Despite disheartening decisions by a questionable head coach, they gelled almost immediately and by season's end became the only Packers team throughout the 1970s to earn a division title. This book details how they succeeded beyond all expectations and tells one of the great stories in pro football history.
A guide to creating joyful success in work and in life What the world needs is more showoffs. Showing off is a good thing. Showing off is a mindset. Showing off is about living life and doing work in a way that creates joy, jazz, and a kick in our lives and in the lives of those around us. This is a business book for almost everyone–from executives and managers to receptionists and sales clerks. Here’s the key: success is an inside job. After 26 years of studying and working with top performers, Joe Calloway shares the key factors in creating success–without pulling any punches. Work Like You’re Showing Off! isn’t for sissies; it’s a tough, realistic approach to getting the most out of life by giving more to others. This book proves that not only is "working like you’re showing off" the smartest way to get ahead in a career, it’s also the most joyful and rewarding way to live.Work Like You're Showing Off! the absolute keys to personal and professional success including: Never be as good as you're going to be What you think of me is none of my business Expect to connect Get back inside the box Grand stupidity and absurd bravery What have you done for me next?
A guide to the best parks in the United States and Canada, including activity and accommodation information; information on nearby attractions; top ten lists; and information on local fare"--
Why this book? Because many men still have the desire to have a real faith dialog, but much of today's current church literature and methodology doesn't appeal to them. Living in the zone—that state of mind when almost everything seems to be working for you—is every man's desire. But how does a man live in the zone as a Christian? This 40-day spiritual journey is a sports-filled prescription for today's busy man designed to help remove stress and give him confidence to embrace his daily adventure. Each chapter is: Designed to strengthen both churched and unchurched men Brief enough for men to enjoy but with spiritual depth Filled with issues that are real but often not discussed in church Concentrated on a daily spiritual to-do list Divided into four sections: Marriage, Children, Work, and Faith, each daily reading includes: thought of the day words of wisdom on a particular subject biblical perspective insight for living it out questions to ponder today's call to action prayer requests Real life stories focusing on the faith journey of famous athletes, coaches, businessmen, and other public figures encourages men that they too can handle adversity, walk in faith, and live in the zone. Includes input from celebrities such as Tony Dungy, Lee Corso, Chris Mortensen, Bobby Bowden and many more.
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