Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting “fake news” and “deep fakes”; Strategies for integrating sound bites into broadcast scripts; New “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field. Online instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.
This book provides a detailed introduction to the development of the German language from the earliest reconstructible prehistory to the present day. It is supported by a companion website and is suitable for language learners and teachers and students of linguistics, from undergraduate level upwards.
Management Consultancy' provides a comprehensive introduction to the consulting industry. The text begins with the presentation of a theoretical underpinning, before outlining how to carry out management consultancy and providing guidance on entering the industry.
A biography of George Bush, who served as Vice President under Ronald Reagan and led the country during the 1991 Persian Gulf War. Includes Internet links to Web sites, source documents, and photographs related to George Herbert Walker Bush.
- Covers the lives, accomplishments, and political careers of the American presidents.- Pre-evaluated Report Links back up each book.- Entire library of the Presidents of the United States will be complete in 2003.
Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting “fake news” and “deep fakes”; Strategies for integrating sound bites into broadcast scripts; New “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field. Online instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.
- Covers the lives, accomplishments, and political careers of the American presidents.- Pre-evaluated Report Links back up each book.- Entire library of the Presidents of the United States will be complete in 2003.
With forty eight Transistor radios in his suitcase, Joe, an Englishman, lands at Trichy Airport in the summer of 1965. The Custom's officer confronts him, but on hearing about Joe's mission, lets him go scot-free!
Life on the road as seen through the eyes of Black Flag/Rollins Band roadie and Rollins confidante, Joe Cole. Tour journal documenting the final Black Flag tour and first Rollins Band tour.
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