Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from info@appleacademicpress.com. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.
Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition. Special Events: Creating and Sustaining a New World for Celebration has been the event planner’s essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon “Shawn” Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway’s Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes “Ecologic,” “Techview,” and/or “Secureview,” mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources.
This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.
From the regional bands of the 1930s and 1940s to the impact of Elvis Presley on the musicians and singers of the 1950s, Prairie Nights to Neon Lights takes us inside the heart of West Texas music.
After World War I, American, Irish and then Caribbean writers boldly remade the world literary system long dominated by Paris and London. Responding to literary renaissances and social upheavals in their own countries and to the decline of war-devastated Europe, émigré and domestic-based writers produced dazzling new works that challenged London's or Paris's authority to fix and determine literary value. In so doing, they propounded new conceptions of aesthetic accomplishment that were later codified as 'modernism'. However, after World War II, an assertive American literary establishment repurposed literary modernism to boost the cultural prestige of the United States in the Cold War and to contest Soviet conceptions of 'world literature'. Here, in accomplished readings of major works and essays by Henry James, Ezra Pound, W. B. Yeats, T. S. Eliot, James Joyce, F. Scott Fitzgerald, Eugene O'Neill and Derek Walcott, Joe Cleary situates Anglophone modernism in terms of the rise and fall of European and American empires, changing world literary systems, and disputed histories of 'world literature'.
This book reveals a shocking and sensational story: the mafia and the huge syndicates it controls have infiltrated the government in Italy, the US, the highest levels of the Catholic Church, and in modern times, are even implicated in the murder of an American president and the pope. At lower levels of criminality the mafia is omnipresent - from prostitution, gambling and boot-legging during the Prohibition era in the 1920's, to the present day control of drug trafficking in Europe and America. The annals of the mafia are bloodstained and littered with corpses, both of the mobsters themselves and the law-abiding citizens and legislators who have tried to resist their intimidation. Peopled with compelling characters, Pieri rattles through the tangle of rackets, fueds, business affairs and political chicanery that satisfies our fascination with the criminal underworld.
NEW YORK TIMES BESTSELLER • President Joe Biden, the author of Promise Me, Dad, tells the story of his extraordinary life and career prior to his emergence as Barack Obama’s beloved, influential vice president. “I remain captivated by the possibilities of politics and public service. In fact, I believe that my chosen profession is a noble calling.”—Joe Biden Joe Biden has both witnessed and participated in a momentous epoch of American history. In Promises to Keep, Joe Biden reveals what these experiences taught him about himself, his colleagues, and the institutions of government. With his customary candor and wit, Biden movingly recounts growing up in a staunchly Catholic multigenerational household in Scranton, Pennsylvania, and Wilmington, Delaware; overcoming personal tragedy, life-threatening illness, and career setbacks; his relationships with presidents, with world leaders, and with lawmakers on both sides of the aisle; and his leadership of powerful Senate committees. Through these and other recollections, Biden shows us how the guiding principles he learned early in life—to work to make people’s lives better; to honor family and faith; to value persistence, candor, and honesty—are the foundation on which he has based his life’s work as husband, father, and public servant. Promises to Keep is an intimate series of reflections from a public servant who surmounted numerous challenges to become one of our most effective leaders and who refuses to be cynical about politics. It is also a stirring testament to the promise of the United States. Praise for Promises to Keep “A ripping good read . . . Biden is a master storyteller and has stories worth telling.”—The Christian Science Monitor “A compelling personal story.”—The New York Times “Moving . . . [Biden’s] response to tragedy and near death [is] both admirable and likable.”—Salon
‘Voetsek’ is the life story of Dr. Joe Rod. He takes readers through his experience navigating the hardships of growing up Jewish in Apartheid South Africa to a family of Holocaust victims and survivors. Intergenerational trauma and untreated mental illness in the context of a fascist, racist, and anti-semetic state laid the groundwork for a lifetime of depression, but not all was lost. ‘Voetsek’ is a personal and historical journey of a man in the pursuit of happiness. Through the power of love, perseverance, and the magic of the 1970s, Dr. Rod was able to confront and overcome much of his sorrow. His story serves as an inspiration for people in the throes of hardships both outside and within their control.
Food Protein Chemistry: An Introduction for Food Scientists discusses food proteins and how they are studied. Proteins are both biological entities and physicochemical compounds, and they will be examined in both contexts in this volume. The chemical and physical properties of proteins will be viewed from the perspective of chemists despite the fact that their use in the food supply emphasizes their biological nature. Key topics discussed include proteins as essential to life; amino acids; protein classification; selected proteins of the most important food systems; and protein structure. The book also includes chapters on protein measurement; protein purification; and spectral techniques for the study of proteins. The book requires readers to have the equivalent of the Institute of Food Technologists requirements for undergraduate food science majors. It also assumes a knowledge of math through calculus. While primarily intended for senior and first-year graduate food science students, the text may also be useful to researchers in allied fields.
Is soccer inherently political? What does soccer actually mean today? Games Without Frontiers seeks force us to think about what we mean when we say 'soccer'. Along the way, it skewers media cliches about footballers and fans, considers the sport's implications for radical politics and aesthetics, and situates the 'working-man's game' in relation to twenty-first century discussions of political authenticity. Written half as a travelogue, this book seeks to protect football from some of its would-be saviors without ever losing sight of what it means to have a fan's investment in the game.
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals
Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition. Special Events: Creating and Sustaining a New World for Celebration has been the event planner’s essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon “Shawn” Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway’s Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes “Ecologic,” “Techview,” and/or “Secureview,” mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources.
From the award-winning Fortune magazine, here is your guide to boosting profits, fine-tuning management skills, beating the competition, and investing and spending wisely in today's dynamic business world. Read about the powerful leaden who shape today's business world, like Bill Gates, Ralph Lauren and Sandy Weill. Discover the strategies for corporate success utilized by Fortune 500 CEOs.
What better way to recognize and honor America's funniest moments and greatest laugh artists than an insightful, anecdote-laden multimedia presentation that allows readers and viewers to fully experience the sharpest comedians throughout broadcast and film history. That's exactly what Made You Laugh! offers, as author Joe Garner applies his magic touch to one of America's most treasured forms of entertainment.Joe's insightful text, original videotaped interviews, and choicest clips from radio, comedy variety shows, sitcoms, stand-up routines, and classic films instantly remind readers of some of the most fun-filled times of their lives. It shows why they love to laugh-and why a great joke is a thing of lasting beauty, at least until the next side-splitter comes along. The book is divided into three main sections: "The Funniest Moments from Radio and Television," "The Funniest Stand-up Moments," and "The Funniest Movie Moments." Chapters throughout give readers a hearty chuckle while providing rare behind-the-scenes glimpses into favorite entertainers and their work, complete with firsthand memories from the comedians, writers, and producers who were there. The accompanying DVD, hosted by a major comedy talent, includes the actual audio/film clips of the particular memorable moment along with original videotaped and archival interviews. It all adds up to one seriously successful look at the world of laughs!
This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from info@appleacademicpress.com. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.
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