Joe Coca's Books

Dr. Joe's Brain Sparks

179 Inspiring and Enlightening Inquiries into the Science of Everyday Life

By: Joe Schwarcz

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Dr. Joe's Brain Sparks

179 Inspiring and Enlightening Inquiries into the Science of Everyday Life

By: Joe Schwarcz

Prepare to be amazed once again. Did you know what when you shake a ketchup bottle you're practicing thixotropy? That the ancient Greeks made themselves look less ancient by inventing moisturizer? That the mysterious drug obecalp* is as effective as homeopathy and many herbal cures? From the bestselling author of An Apple a Day, Brain Fuel, and Science, Sense and Nonsense comes a fresh batch of inquiries into the science of everyday life. Dr. Joe, as he is affectionately known to millions of readers, listeners, viewers, and students, presents his third book in the Doubleday Canada series he launched with Brain Fuel. Using a Q&A format, it explains the world through science, and science through our common experience. There are sections on diet and nutrition, new drugs, and the dubious claims made for alternative remedies and beauty potions. There is a profusion of inspiring, enlightening, sometime just downright bizarre information drawn from the laboratory, from history, from our medicine cabinets and the bottles under our sinks. Science is everywhere, and Dr. Joe is keeping track - and doing it in a marvelously warm, eminently readable style. Let the brain sparks fly! *Try reading this word backwards.

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322

Publisher

Anchor Canada

Published Date

ISBN 10

0385669321

ISBN 13

9780385669320

That's the Way the Cookie Crumbles

62 All-New Commentaries on the Fascinating Chemistry of Everyday Life

By: Joe Schwarcz

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That's the Way the Cookie Crumbles

62 All-New Commentaries on the Fascinating Chemistry of Everyday Life

By: Joe Schwarcz

The bestselling popular science author reveals “the connections between what we teach in chemistry courses and the world in which . . . [we] live” (ChemEd X). Interesting anecdotes and engaging tales make science fun, meaningful, and accessible. Separating sense from nonsense and fact from fiction, these essays cover everything from the ups of helium to the downs of drain cleaners, and provide answers to numerous mysteries, such as why bug juice is used to color ice cream and how spies used secret inks. Mercury in teeth, arsenic in water, lead in the environment, and aspartame in food are also discussed. Mythbusters include the fact that Edison did not invent the light bulb and that walking on hot coals does not require paranormal powers. The secret life of bagels is revealed, and airbags, beer, and soap yield their mysteries. These and many more surprising, educational, and entertaining commentaries show the relevance of science to everyday life. “A delightful and informative read. Dr. Schwarcz tells it like it is, whether the subject is light at heart or as weighty as death.” —The Cosmic Chemist “Fascinating [this book] is, thanks to the author’s lively style and contagious enthusiasm for chemistry, and his ability to make it accessible . . . connects the dots between such unlikely events as the madness of King George III and the royal fondness for sauerkraut; and between gluten, the molecular make-up of trans-fatty acids, and how the cookie crumbles.” —Montreal Review of Books

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Page Count

276

Publisher

ECW Press

Published Date

ISBN 10

1554905362

ISBN 13

9781554905362

American Rhapsody

By: Joe Eszterhas

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American Rhapsody

By: Joe Eszterhas

If the Watergate scandal was a previous generation's National Nightmare, then maybe the Clinton scandal was our National Wet Dream, and who better to narrate it than the screenwriter Joe Eszterhas? In American Rhapsody, Eszterhas, whose credits include Basic Instinct and Showgirls, and Charlie Simpson's Apocalypse, for which he was nominated for a National Book Award, takes us through the events that threatened to topple a president and left most of the nation's citizens with, at the very least, a bad taste in their mouths. Taking full advantage of his considerable journalistic and storytelling talents, Eszterhas gives us every fact, rumor, or innuendo surrounding the president's foibles in the context of late century American politics and entertainment. Here Washington and Hollywood do more than just flirt with each other; they share the same bed. From scandalmongers Matt Drudge (who began as a Hollywood gossip) and Ken Starr, to would-be president paramours Sharon Stone and Barbra Streisand, to his final, unimpeachable witness, Willard—none other than President Clinton's talking penis—Eszterhas gives us the goods on the story that nobody could stop talking about and, thanks to American Rhapsody, will be impossible to think about the same way again.

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468

Publisher

Vintage

Published Date

ISBN 10

0375725547

ISBN 13

9780375725548

Integrated Branding

Becoming Brand-Driven Through Companywide Action

By: Joe LePla,Lynn Parker

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Integrated Branding

Becoming Brand-Driven Through Companywide Action

By: Joe LePla,Lynn Parker

To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its brands are what the company is. The Brand and the company are inseparable, and that realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a company's products are based on the right answers to two mutually reinforcing questions: What do customers value and what does the company do best in relation to what the customers want? The tools to accomplish these goals are called drivers. LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Not just for marketing directors, strategy planners and executive policy makers will also find this to be an essential resource in their quest to increase market leadership and to enhance the bottom line. Through their integrated brand model, LePla and Parker discuss both organization drivers and brand drivers. They see the process as a research-driven one that gets everyone in the organization contributing to the effectiveness of its brands. With brand tools accepted throughout the company, people can determine more easily and accurately whether their decisions and actions will actually further the brand. The authors show how different companies apply their model in different ways. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.

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319

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313004285

ISBN 13

9780313004285

The Necessary Revolution

How Individuals And Organizations Are Working Together to Create a Sustainable World

By: Peter M. Senge,Bryan Smith,Nina Kruschwitz,Joe Laur,Sara Schley

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The Necessary Revolution

How Individuals And Organizations Are Working Together to Create a Sustainable World

By: Peter M. Senge,Bryan Smith,Nina Kruschwitz,Joe Laur,Sara Schley

Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being designed. A world in which environmentally sound products and processes would be more cost-effective than wasteful ones. A world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the earth and better livelihoods in the developing world. Now, stop imagining – that world is already emerging. A revolution is underway in today’s organizations. As Peter Senge and his co-authors reveal in The Necessary Revolution, companies around the world are boldly leading the change from dead-end “business as usual” tactics to transformative strategies that are essential for creating a flourishing, sustainable world. There is a long way to go, but the era of denial has ended. Today’s most innovative leaders are recognizing that for the sake of our companies and our world, we must implement revolutionary—not just incremental—changes in the way we live and work. Brimming with inspiring stories from individuals and organizations tackling social and environmental problems around the globe, THE NECESSARY REVOLUTION reveals how ordinary people at every level are transforming their businesses and communities. By working collaboratively across boundaries, they are exploring and putting into place unprecedented solutions that move beyond just being “less bad” to creating pathways that will enable us to flourish in an increasingly interdependent world. Among the stories in these pages are the evolution of Sweden’s “Green Zone,” Alcoa’s water use reduction goals, GE’s ecoimagination initiative, and Seventh Generation’s decision to shift some of their advertising to youth-led social change programs. At its heart, THE NECESSARY REVOLUTION contains a wealth of strategies that individuals and organizations can use — specific tools and ways of thinking — to help us build the confidence and competence to respond effectively to the greatest challenge of our time. It is an essential guidebook for all of us who recognize the need to act and work together—now—to create a sustainable world, both for ourselves and for the generations to follow.

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418

Publisher

Crown Currency

Published Date

ISBN 10

0385525303

ISBN 13

9780385525305

Cut Me While I'm Hot

By: Dr. Joe Ferry

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Cut Me While I'm Hot

By: Dr. Joe Ferry

“Cut Me While I’m Hot” is Dr. Joe Ferry’s fifth book. It is a tour of Dr. Ferry’s life from being a lovesick teen trying to impress his girlfriend at The Beatles Shea Stadium concert, to experiences on the road with numerous bans, to recording sessions with Barbra Streisand, Dr. John, and many others. Dr. Ferry describes his encounters with Jim Morrison, Jimi Hendrix, and Janis Joplin, bringing readers full circle from beginning to present day. What about “Cut Me While I’m Hot” Vol II? As long as life happens, Dr. Ferry’s memoirs will keep coming. “Dr. Ferry is a sick F—— and I appreciate him,” said J-Zone, award-winning musician, producer, recording artist, and author (govillaingo.com).

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109

Publisher

Fulton Books, Inc.

Published Date

ISBN 10

1649523599

ISBN 13

9781649523594

Answers For Everything

By: Joe Paladin

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Answers For Everything

By: Joe Paladin

Knowledge is a pyramid of understanding. The pinnacle represents ultimate truth from which all other knowledge can be derived. Moving down the pyramid many details and complexity come into play. These complexities are just different expressions of a single simple reality. Scientists have searched for grand unification, and many individuals have pondered the meaning of life. Ultimately, these questions are about the same thing. Joe Paladin's insight and engineering expertise, combined with help from partners, brings a new line of products to market. These products have a remarkable effect on water and serve to rejuvenate the body. These products include solid energy crystals that never wear out, and serve as a proof of concept for the physics presented in this book. Invisible oscillating spheres of energy exist and account for 90 percent of gravitational forces in this universe. The Earth's magnetosphere is pure primordial energy accelerating towards a massive near term energy release. The details of future climate changes are presented, plus a new model of the atom. 200 million Americans will determine the future of mankind. A democracy acts when the majority clearly understands the challenges of the future, what to expect, and when.

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284

Publisher

iUniverse

Published Date

ISBN 10

0595280714

ISBN 13

9780595280711

Third Millennium Homeopathy. The Early Decades.

By: Dr. Joe Rozencwajg, NMD.

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Third Millennium Homeopathy. The Early Decades.

By: Dr. Joe Rozencwajg, NMD.

An updated and upgraded scientific explanation and clinical guide to the understanding and practice of modern Homeopathy. integrating multiple methodologies in Natural Medicine that are relevant to Homeopathy (Herbalism, Gemmotherapy, Acupuncture and TCM, Ayurveda), as well as Water Physics, Genetics and more.

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538

Publisher

Lulu.com

Published Date

ISBN 10

1794714022

ISBN 13

9781794714021

Beliefs, Behaviors, and Results

The Chief Executive's Guide to Delivering Superior Shareholder Value

By: Scott Gillis,Lee Mergy,Joe Shalleck

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Beliefs, Behaviors, and Results

The Chief Executive's Guide to Delivering Superior Shareholder Value

By: Scott Gillis,Lee Mergy,Joe Shalleck

For any CEO who wants to achieve and sustain superior shareholder value growth. All chief executives want to deliver superior returns for their shareholders, however only a few have been able to do so on a sustainable basis. Beliefs, Behaviors, and Results profiles how the best Fortune 200 CEOs have been able to outperform their peers and sustain superior shareholder returns by institutionalizing a set of beliefs and behaviors in their organizations. Through the words and case examples of these leading chief executives, the authors capture the five core principles that have transformed the performance of some of the world’s best corporations. Readers will learn how the CEOs of these companies united their organizations around a common definition of winning, how they helped their managers capture a greater share of market profits, and how they established a culture where all managers think and act like entrepreneurial owners. Readers will learn how the best executives: • Look at markets differently to identify new profitable growth opportunities • Develop strategic innovations that are at least as valuable as new product innovations in driving shareholder value growth • Establish a reinvestment advantage that is difficult for competitors to match • Sustain superior performance over time In addition, the reader will learn the: • Common mistakes that prevent most management teams from maximizing profitable growth and shareholder value • Specific actions that all senior managers can take to materially change sustainable performance of their corporation

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217

Publisher

Greenleaf Book Group

Published Date

ISBN 10

160832429X

ISBN 13

9781608324293

Riding So High

The Beatles and Drugs

By: Joe Goodden

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Riding So High

The Beatles and Drugs

By: Joe Goodden

‘Who gave the drugs to the Beatles? I didn’t invent those things. I bought it from someone who got it from somebody. We never invented the stuff.’ – John Lennon Riding So High charts the Beatles’ extraordinary odyssey from teenage drinking and pill-popping, to cannabis, LSD, the psychedelic Summer of Love and the darkness beyond. Drugs were central to the Beatles’ story from the beginning. The acid, pills and powders helped form bonds, provided escape from the chaos of Beatlemania, and inspired colossal leaps in songwriting and recording. But they also led to break-ups, breakdowns, drug busts and prison. The only full-length study of the Beatles and drugs, Riding So High tells of getting stoned, kaleidoscope eyes, excess, loss and redemption, with a far-out cast including speeding Beatniks, a rogue dentist, a script-happy aristocratic doctor, corrupt police officers and Hollywood Vampires. ‘The deeper you go, the higher you fly...’

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356

Publisher

Joe Goodden

Published Date

ISBN 10

1999803310

ISBN 13

9781999803315

Reaching God Speed

Unlocking the Secret Broadcast Revealing the Mystery of Everything

By: Joe Kovacs

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Reaching God Speed

Unlocking the Secret Broadcast Revealing the Mystery of Everything

By: Joe Kovacs

The answer is surprising, and what we’re about to learn will wake us up to a reality most of us never knew existed. The reason we’re so oblivious is because we’ve all been operating at human speed, relying on our own physical power and our five senses. But there is something extremely important we’ve all been missing. It holds the key to everything good—the key to life, success, happiness, peace of mind, and understanding beyond our wildest imagination. It’s perhaps the best-kept secret in the history of mankind and it packs a staggering, invigorating message that can change your life for the better—improving understanding, eliminating anxiety, and helping to extend your living years indefinitely. All we have to do is open our eyes and ears. We’re all inundated with this secret at all times. It’s present in our favorite songs and movies, the stories we tell our children, and even in every commercial campaign! The secret is broadcast in famous news stories including the coronavirus pandemic, the sinking of the Titanic, or the collapse of the World Trade Center on 9/11. It’s in ordinary life activities such as breathing, sleeping, waking up, traveling, sex, and getting married and changing one’s name. Now, bestselling author and award-winning journalist Joe Kovacs reveals the solution—cracking the divine code that shifts our minds from operating at slow, human speed and making the jump to the incredibly quick “God speed.” Hundreds of ancient mysteries and prophecies are instantly unsealed as the master key that unlocks the mystery of everything is now in your hands.

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272

Publisher

Fidelis Books

Published Date

ISBN 10

1637581238

ISBN 13

9781637581230

Restaurant Man

By: Joe Bastianich

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Restaurant Man

By: Joe Bastianich

The New York Times Bestselling Book--Great gift for Foodies “The best, funniest, most revealing inside look at the restaurant biz since Anthony Bourdain’s Kitchen Confidential.” —Jay McInerney With a foreword by Mario Batali Joe Bastianich is unquestionably one of the most successful restaurateurs in America—if not the world. So how did a nice Italian boy from Queens turn his passion for food and wine into an empire? In Restaurant Man, Joe charts a remarkable journey that first began in his parents’ neighborhood eatery. Along the way, he shares fascinating stories about his establishments and his superstar chef partners—his mother, Lidia Bastianich, and Mario Batali. Ever since Anthony Bourdain whet literary palates with Kitchen Confidential, restaurant memoirs have been mainstays of the bestseller lists. Serving up equal parts rock ’n’ roll and hard-ass business reality, Restaurant Man is a compelling ragu-to-riches chronicle that foodies and aspiring restauranteurs alike will be hankering to read.

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290

Publisher

Penguin

Published Date

ISBN 10

0142196843

ISBN 13

9780142196847

Moving the Needle

Get Clear, Get Free, and Get Going in Your Career, Business, and Life!

By: Joe Sweeney,Mike Yorkey

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Moving the Needle

Get Clear, Get Free, and Get Going in Your Career, Business, and Life!

By: Joe Sweeney,Mike Yorkey

A detailed system that will help you achieve your professional and personal goals Moving the Needle provides both the "kick in the pants" and the game plan many of us need to break out of the rut and get moving to achieve our goals. CEOs, vice presidents, professionals, military personnel, and even college students frequently express frustration at the entrenched status quo, in which initiating progress feels like moving mountains. This book lights a path toward continual improvement, helping readers first find a direction, then make the key transitions that jumpstart forward progress. This highly practical guide outlines a change process that can be applied to professional or personal goals, giving readers a concrete plan for making big things happen. Rather than blindly shooting for the moon, readers will formulate a solid, systematic, actionable plan that can only result in progress. In today's tenuous business climate, employers and employees alike can be glued to the ground, unsure of the path they should take, or whether they have the freedom to move forward. Moving the Needle helps readers clarify their current position, identify their optimum position, and formulate a workable strategy for getting from here to there. Find what "moving forward" means for your career and life Shake off the doldrums of routine and establish a culture of innovation Improve performance on a consistent basis, at every level Break the inertia and get moving in the right direction Stagnation is diametrically opposed to progress. Moving forward requires a vision, a plan, and the impetus to get things done. Those who sense that big things can happen need to get clear, get free, and start Moving the Needle.

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261

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118944100

ISBN 13

9781118944103

The Dallas Cowboys

The Outrageous History of the Biggest, Loudest, Most Hated, Best Loved Football Team in America

By: Joe Nick Patoski

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The Dallas Cowboys

The Outrageous History of the Biggest, Loudest, Most Hated, Best Loved Football Team in America

By: Joe Nick Patoski

The definitive, must-have account of the all-time players, coaches, locker rooms and boardrooms that made the Dallas Cowboys "America's Team." Since 1960, the Cowboys have never been just about football. From their ego-driven owner and high-profile players to their state-of-the-art stadium and iconic cheerleaders, the Cowboys have become a staple of both football and American culture since the beginning. For over 50 years, wherever the Cowboys play, there are people in the stands in all their glory: thousands of jerseys, hats, and pennants, all declaring the love and loyalty to one of the most influential teams in NFL history. Now, with thrilling insider looks and sweeping reveals of the ever-lasting time, place, and culture of the team, Joe Nick Patoski takes readers - both fans and rivals alike - deep into the captivating world of the Cowboys.

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Page Count

627

Publisher

Little, Brown

Published Date

ISBN 10

0316132713

ISBN 13

9780316132718

Functional Communication Training for Problem Behavior

By: Joe Reichle,David P. Wacker

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Functional Communication Training for Problem Behavior

By: Joe Reichle,David P. Wacker

Children and adolescents with moderate and severe disabilities often have communication challenges that lead them to use problem behavior to convey their desires. This is the most comprehensive contemporary volume on functional communication training (FCT)--the individualized instructional approach that teaches a child socially acceptable communicative alternatives to aggression, tantrums, self-injury, and other unconventional behaviors. The expert authors provide accessible, empirically based guidelines for implementing FCT, and tips for overcoming obstacles. Grounded in the principles of applied behavior analysis, the book includes detailed strategies for developing a support plan, together with illustrative case examples.

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Page Count

297

Publisher

Guilford Publications

Published Date

ISBN 10

1462530230

ISBN 13

9781462530236

Useless Knowledge

Answers to Questions You'd Never Think to Ask

By: David Samson,Joe Edelman

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Useless Knowledge

Answers to Questions You'd Never Think to Ask

By: David Samson,Joe Edelman

How can your tongue get you arrested? What dessert is as smart as the average adult? What's louder: A jet plane at take-off or a hippo having sex? In the form of a lively and eccentric course catalog, Useless Knowledge, the brainchild of the creator of the wildly successful Useless Knowledge website offers up loads of facts of little consequence for the hardcore trivia buff or the casual enthusiast. Inside, you'll find topics and entries like these: The Core Curriculum The Useless School of Animals The sound that a camel makes is called "nuzzing". The Useless School of Film Warren Beatty's first job in the theater was a rat-catcher...backstage. The Useless School of History Not that he was immature, but Napoleon concocted his battle strategies in a sandbox. The Useless School of Sports It takes 3,000 cows to supply a single season's worth of footballs to the NFL. There are also Useless Schools of Television, Biology, Science and Technology, Music, Geography, and Culinary Arts.

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Page Count

210

Publisher

St. Martin's Griffin

Published Date

ISBN 10

1466855940

ISBN 13

9781466855946

A Grain of Salt

The Science and Pseudoscience of What We Eat

By: Dr. Joe Schwarcz

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A Grain of Salt

The Science and Pseudoscience of What We Eat

By: Dr. Joe Schwarcz

Bestselling popular science author Dr. Joe Schwarcz debunks the baloney and serves up the raw facts in this appetizing collection about the things we eat Eating has become a confusing experience. Should we follow a keto diet? Is sugar the next tobacco? Does fermented cabbage juice cure disease? Are lectins toxic? Is drinking poppy seed tea risky? What’s with probiotics? Can packaging contaminate food? Should our nuts be activated? What is cockroach milk? We all have questions, and Dr. Joe Schwarcz has the answers, some of which will astonish you. Guaranteed to satisfy your hunger for palatable and relevant scientific information, Dr. Joe separates fact from fiction in this collection of new and updated articles about what to eat, what not to eat, and how to recognize the scientific basis of food chemistry.

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396

Publisher

ECW Press

Published Date

ISBN 10

177305385X

ISBN 13

9781773053851

Beyond the Portal

In Quest of the Double Mountain Fork Brazos River

By: Joe Gonzalez

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Beyond the Portal

In Quest of the Double Mountain Fork Brazos River

By: Joe Gonzalez

Would you want to go back in time? If your answer is yes, what would you give to go back in time and be able to re-live something from history’s past or re-live something from “your” own past. Have you ever asked yourself the question, “Could there a hidden portal somewhere on this earth where one can enter it in order to take a trip into a forgotten place and time? And, if you do find that hidden portal, would you be brave enough to enter it, not knowing if you will be able to return? Would you be brave enough to see where it takes you? Would you be able to find it back in order to get back to the present? What if it is not there anymore? What if you only had a certain amount of time to get back? What would happen if you missed that window of opportunity? What then? And, what if you decided to stay and not go back to the present? Could you do it?” Cotton accidentally stumbles into a portal during a freak lightning strike close to the North Fork Double Mountain Brazos River. The year is 1965. When Cotton wakes up, he finds himself in the year 1865, right at the end of the Civil War. Stonewall’s wolf, Thunder, is with him. He has gone through the portal right behind Cotton. Cotton realizes that he is about to be shot by a Union soldier. Cotton and Thunder are not in Texas anymore. They are in Louisiana, just east of the Sabine River. Cotton and Thunder must now figure out how to get back to Texas before his mom misses him. In their efforts to get back home, Cotton slowly begins meeting some very important people that will end up being a part of his past. Follow the dangers and miscalculations Cotton must now face. What dangers will Cotton and Thunder, along with his friends, will now have to face in order to survive the wilderness that existed at the end of the Civil War when there were no trail or very few trails to follow in order to get from location to another. Will Cotton and Thunder be able to get back to Texas? Will they be able find the portal in time to get back to the present? Will they stay in 1865? Who will the strangers be and how will they be able to help Cotton? Who will end up saving who? Will Cotton and his new friends stay together and make their way back to the Brazos?

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457

Publisher

Xlibris Corporation

Published Date

ISBN 10

166417043X

ISBN 13

9781664170438

Social Customer Experience

Engage and Retain Customers through Social Media

By: Dave Evans,Joe Cothrel

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Social Customer Experience

Engage and Retain Customers through Social Media

By: Dave Evans,Joe Cothrel

Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans’s earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This latest edition offers a blueprint for transforming your organization’s disparate social initiatives into a unified social experience strategy. Most people know that social technologies are transforming business, but few understand how those changes are happening across the organization. Whether in marketing, communications, customer care, digital media or product development these changes shape the way in which business manage the experience their customers have with the brand. Filled with practical examples of what to do, and illustrated with cases taken from real companies, Social Customer Experience fills in the gaps for companies who want to do more with social than just listen and experiment. Part I lays the groundwork by explaining the three waves of change that combine to form social customer experience: social technologies and their impact on Web 1.0 digital infrastructures; social customers and their impact on marketing and support operations; and the new discipline of customer experience management that is reframing the old sales-and-service-centric ways of thinking about how companies relate to customers. Part I concludes by defining the social customer experience ecosystem, both on and off your own web domain. Part II, “Your Social Presence,” puts you on the ground, with tactics and examples for how to apply social technologies and achieve your business objectives, how to measure and analyze social data and show business value, and how to implement a best-practice approach to avoid common traps and pursue proven opportunities. Part III digs deeper into the five building blocks of social customer experience: organization, platform, content, people and tools. What’s a social experience organization look like? What systems need to be in place? How do you get the most out of the social “objects” – content and other assets – that are the byproduct of great social customer experiences? How do connections between customers – the social graph – come into play? And what applications will you use – literally, what will you empower your customers to do? Part III answers these questions in the practical, method-driven style of authors Dave Evans and Joe Cothrel. Social Customer Experience features detailed exercises that show you how to translate learning into action, hands-on tutorials using today’s social media tools and platforms, and compelling, modern case studies from organizations of all sizes—from the Fortune 500 to nonprofits and mom-n-pop main-street shops. As a bonus, the book also features resources and references to connect readers with the current thought leaders and sources of timely information. If you’re interested in business, and how business is being reshaped by social technology, Social Customer Experience will show you a path to a new relationship with your customers, customers not only buy your products and services but get more out of them and go on to become partners in your business–selling, supporting, and innovating on your behalf.

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384

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118927125

ISBN 13

9781118927120

The Great Perhaps: A Novel

By: Joe Meno

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The Great Perhaps: A Novel

By: Joe Meno

“This ambitious, adventurous writer . . . recalls Anton Chekhov with his amused appreciation of human foibles.”—Wendy Smith, Chicago Tribune The sky is falling for the Caspers, a family of cowards. When the parents decide to separate, this family is forced to appreciate the cloudiness of this modern age.

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Page Count

417

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393071375

ISBN 13

9780393071375

Schofield's Fine and Classic Cocktails

Celebrated libations & other fancy drinks: WINNER OF BAR OF THE YEAR AT CLASS BAR AWARDS 2023

By: Joe Schofield,Daniel Schofield

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Schofield's Fine and Classic Cocktails

Celebrated libations & other fancy drinks: WINNER OF BAR OF THE YEAR AT CLASS BAR AWARDS 2023

By: Joe Schofield,Daniel Schofield

Schofield's Bar wins Best Bar in the North and Bar of the Year at the 2023 CLASS Bar Awards 2023 Shortlisted for the Fortnum & Mason Food and Drinks Awards 2020 'Joe Schofield is rightly known as one of the most creative bartenders of his generation, worldwide.' - Phillip Duff - Director of Education Tales of The Cocktail 'Daniel Schofield has received worldwide recognition amongst his peers whilst working in many cities in Europe, including Paris and London. He is now based in his home city of Manchester with the future holding many exciting projects.' Internationally renowned bartenders Joe and Daniel Schofield have worked at the some of the best bars in the world, from the American Bar at The Savoy Hotel to the Tippling Club in Singapore. Their reputation for creating superlative cocktails from classics to contemporary innovations, has led to numerous awards and much acclaim within the bartending industry. Here are over 100 classics, re-made with contemporary ingredients and with guest recipes from some of the world's leading bartenders. With details on how to make delicious drinks using only the finest ingredients, expert techniques and the best quality ice, as well as their personal recommendations for the most suitable spirits, mixers and garnishes for each recipe, this book is a must have for any cocktail lover.

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334

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Kyle Books

Published Date

ISBN 10

085783861X

ISBN 13

9780857838612

Ebook: Advanced Accounting

By: Joe Ben Hoyle,Thomas Schaefer,TIMOTHY DOUPNIK

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Ebook: Advanced Accounting

By: Joe Ben Hoyle,Thomas Schaefer,TIMOTHY DOUPNIK

The approach used by Hoyle, Schaefer, and Doupnik in the new edition allows students to think critically about accounting, just as they will do while preparing for the CPA exam and in their future careers. With this text, students gain a well-balanced appreciation of the Accounting profession. As Hoyle 12e introduces them to the field’s many aspects, it often focuses on past controversies and present resolutions. The text continues to show the development of financial reporting as a product of intense and considered debate that continues today and into the future. The writing style of the eleven previous editions has been highly praised. Students easily comprehend chapter concepts because of the conversational tone used throughout the book. The authors have made every effort to ensure that the writing style remains engaging, lively, and consistent which has made this text the market leading text in the Advanced Accounting market. The 12th edition includes an increased integration of IFRS as well as updated accounting standards.

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932

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McGraw Hill

Published Date

ISBN 10

0077171888

ISBN 13

9780077171889

Natural Prophets

From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business

By: Joe Dobrow

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Natural Prophets

From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business

By: Joe Dobrow

The e-book edition includes 46 exclusive photos and expanded content! From a handful of idealistic farmers and local co-ops in the 1960s to the domination of juggernauts like Whole Foods, the wild success of the natural and organic foods industry proves that principled business is not just possible, but profitable. With nearly unfettered double-digit annual growth, the development of this now-$88 billion industry is one of the most remarkable untold stories in American business history. Trailblazers like Mo Siegel of Celestial Seasonings, Gary Hirshberg of Stonyfield Farms, and John Mackey of Whole Foods openly challenged the interests of Big American Agribusiness, transformed food manufacturing and retailing, and re-wrote the playbook for small entrepreneurs. Dobrow, a 20-year veteran of the natural foods industry who had a front row seat (and backstage pass) to much of the upheaval and expansion he describes, characterizes the radical vision of these "natural prophets" as one part anti-industrial activism, one part bold opportunism, and one part new-era marketing genius. The triple bottom line—people, planet, profit—emerged as a major new lodestone for successful, values-based business practices. Natural Prophets is a fascinating narrative account of these upstart Davids—their failures and their unprecedented successes—that distills lessons about management, marketing, and entrepreneurial growth, and offers a lively, urgent profile of an industry that continues to change the way we eat, the way we live, and the way we think about ourselves.

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322

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Rodale Books

Published Date

ISBN 10

162336180X

ISBN 13

9781623361808

The Dallas Cowboys -- Free Preview

The Outrageous History of the Biggest, Loudest, Most Hated, Best Loved Football Team in America

By: Joe Nick Patoski

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The Dallas Cowboys -- Free Preview

The Outrageous History of the Biggest, Loudest, Most Hated, Best Loved Football Team in America

By: Joe Nick Patoski

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Little, Brown

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ISBN 10

0316235059

ISBN 13

9780316235051

Sports Publicity

A Practical Approach

By: Joe Favorito

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Sports Publicity

A Practical Approach

By: Joe Favorito

Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: · Digital and social media strategy · Crisis management · Creative writing · The value of audio storytelling · The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and ‘athletes as brands’; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.

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386

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Routledge

Published Date

ISBN 10

100003755X

ISBN 13

9781000037555

Digital Disciplines

Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

By: Joe Weinman

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Digital Disciplines

Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

By: Joe Weinman

Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky. Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.

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400

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119039878

ISBN 13

9781119039877

The Faygo Book

By: Joe Grimm

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The Faygo Book

By: Joe Grimm

The story behind Faygo, a Detroit soft drink company since 1907. The Faygo Book is the social history of a company that has forged a bond with a city and its residents for more than a century. The story of Faygo, Detroit's beloved soda pop, begins over a hundred years ago with two Russian immigrant brothers who were looking to get out of the baking business. Starting with little more than pots, pails, hoses, and a one-horse wagon, Ben and Perry Feigenson reformulated cake frosting recipes into carbonated beverage recipes and launched their business in the middle of the 1907 global financial meltdown. It was an improbable idea. Through recessions and the Great Depression, wartime politics, the rise and fall of Detroit's population, and the neverending challenges to the industry, the Feigensons persisted. Out of more than forty bottlers in Detroit's "pop alley," Faygo remained the last one standing. Within the pages of The Faygo Book, author Joe Grimm carefully measures out the ingredients of a successful beverage company in spite of dicey economic times in a boom-and-bust town. Take a large cup of family—when the second generation of Feigensons gambled with the chance at national distribution while the odds were stacked against them—and add a pinch of innovation—not just with their rambunctious rainbow of flavors but with packaging and television advertising that infused Faygo with nostalgia. Mix in a quality product—award-winning classics (and some flops) that they insisted on calling "pop," despite the industry's plea for a more grown-up name. Stir in a splash of loyalty to its locally hired employees, many of whom would stay with Faygo for decades. These are the values on which Faygo has hung its hat for generations, making it an integral part of communities across the country. The Faygo Book is the story of a pop, a people, and a place. These stories and facts will tickle the taste buds and memories of Detroiters and Faygo lovers everywhere.

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256

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Wayne State University Press

Published Date

ISBN 10

0814345867

ISBN 13

9780814345863

Running the Amazon

By: Joe Kane

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Running the Amazon

By: Joe Kane

The voyage began in the lunar terrain of the Peruvian Andes, where coca leaf is the only remedy against altitude sickness. It continued down rapids so fierce they could swallow a raft in a split second. It ended six months and 4,200 miles later, where the Amazon runs gently into the Atlantic. Joe Kane's personal account of the first expedition to travel the entirety of the world's longest river is a riveting adventure in the tradition of Joseph Conrad, filled with death-defying encounters: with narco-traffickers and Sendero Luminoso guerrillas and nature at its most unforgiving. Not least of all, Running the Amazon shows a polyglot group of urbanized travelers confronting their wilder selves -- their fear and egotism, selflessness and courage.

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412

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Vintage

Published Date

ISBN 10

0307809900

ISBN 13

9780307809902

The Right Chemistry

108 Enlightening, Nutritious, Health-Conscious and Occasionally Bizarre Inquiries into the Science of Daily Life

By: Joe Schwarcz

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The Right Chemistry

108 Enlightening, Nutritious, Health-Conscious and Occasionally Bizarre Inquiries into the Science of Daily Life

By: Joe Schwarcz

A big part of Dr. Joe's job as director of McGill University's Office of Science and Society is persuading people that the pursuit of science knowledge is a potential source of wonder, enlightenment and well-being for everyone. And as a chemist, he's particularly keen to rescue chemistry from the bad rep it's developed over recent decades. There is more to chemistry than toxins, pollution, and "Don't drink that soda--it's full of chemicals." The evangelic zeal Dr. Joe brings to his day job is of course also the driving force behind his work as an author. Once again, here he is to tell that everything is full of chemicals, and that chemistry means health, nutrition, beauty products, cleaning products, DNA, and the means by which Lady Gaga's meat dress was held together. In the style established with the bestselling Brain Fuel, each section here is themed and contains a mixture of short, pithy items and slightly longer mini-essays. And as before--but never with such energy and relish--Dr. Joe goes on the attack against charlatans in the alternative health trade, naming and shaming them in a particularly entertaining and edifying section of the book called "Claptrap." You will learn whether to put broccoli on a pizza before or after baking, whether beauty pills are worth taking, and whether the baby shampoo you're using is poisonous. You will discover but not use, please, the recipe for a Molotov cocktail. You will be enabled to enthrall fellow dinner guests with the derivation of the name Persil, and the definition of a kangarian (it's someone who only eats kangaroo meat). As ever, this torrent of entertainment is delivered in Dr. Joe's unmistakably warm, lively and authorative voice.

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306

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Doubleday Canada

Published Date

ISBN 10

0385671598

ISBN 13

9780385671590

Business Skills for Engineers and Technologists

By: Harry Cather,Richard Douglas Morris,Joe Wilkinson

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Business Skills for Engineers and Technologists

By: Harry Cather,Richard Douglas Morris,Joe Wilkinson

The scope of Business Skills for Engineers and Technologists is wider than many traditional business texts, including hot topics such as e-commerce, business ethics and law, as well as fully up-to-date coverage of management issues and finance. The interactive style of the book is ideally suited for the study of business and management topics. Rather than focussing solely on management theory, the subjects are explored within real-world engineering contexts through numerous case studies and activities, which bring the content to life and create a highly accessible text for the student reader. The IIE Textbook Series from Butterworth-Heinemann - Student-focused textbooks with numerous examples, activities, problems and knowledge-check questions - Designed for a wide range of undergraduate courses - Real-world engineering examples at the heart of each book - Core texts suitable for students with no previous background studying engineering "I am very proud to be able to introduce this series as the fruition of a joint publishing venture between Butterworth-Heinemann and the Institution of Incorporated Engineers. Mechanical Engineering Systems is one of the first three titles in a series of core texts designed to cover the essential modules of a broad cross-section of undergraduate programmes in engineering and technology. These books are designed with today's students firmly in mind, and real-world engineering contexts to the fore - students who are increasingly opting for the growing number of courses that provide the foundation for Incorporated Engineer registration." --Peter F Wason BSc(Eng) CEng FIEE FIIE FIMechE FIMgt. Secretary and Chief Executive,IIE This essential text is part of the IIE accredited textbook series from Newnes - textbooks to form the strong practical, business and academic foundations for the professional development of tomorrow's incorporated engineers. - Content matched to requirements of IIE and other BSc Engineering and Technology courses - An essential textbook, providing all the information for student engineers preparing to work in a business environment, including hot topics such as e-commerce and business ethics - Student-centred text featuring worked examples, case studies, assignments and knowledge-check questions throughout

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375

Publisher

Elsevier

Published Date

ISBN 10

008049417X

ISBN 13

9780080494173

Supply Chains, Markets and Power

Managing Buyer and Supplier Power Regimes

By: Andrew Cox,Paul Ireland,Chris Lonsdale,Joe Sanderson,Glyn Watson

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Supply Chains, Markets and Power

Managing Buyer and Supplier Power Regimes

By: Andrew Cox,Paul Ireland,Chris Lonsdale,Joe Sanderson,Glyn Watson

Supply Chains, Markets and Power takes resource-based thinking forward by stressing the need for a dynamic and entrepreneurial conception of resource acquisition and management. This book will be essential reading for all those with a professional or academic interest in supply chain management.

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284

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Routledge

Published Date

ISBN 10

1134517610

ISBN 13

9781134517619

The Essentials of Business Research Methods

By: Joe F. Hair Jr.,Michael Page

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The Essentials of Business Research Methods

By: Joe F. Hair Jr.,Michael Page

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

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634

Publisher

Routledge

Published Date

ISBN 10

1317508262

ISBN 13

9781317508267

Que's Official Internet Yellow Pages

By: Joe Kraynak

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Que's Official Internet Yellow Pages

By: Joe Kraynak

Information online is not stored or organized in any logical fashion, but this reference attempts to organize and catalog a small portion of the Web in a single resource of the best sites in each category.

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1130

Publisher

Que Publishing

Published Date

ISBN 10

0789734087

ISBN 13

9780789734082

Essentials of Business Research Methods

By: Joe F. Hair Jr.,Michael Page,Niek Brunsveld

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Essentials of Business Research Methods

By: Joe F. Hair Jr.,Michael Page,Niek Brunsveld

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.

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517

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Routledge

Published Date

ISBN 10

0429515383

ISBN 13

9780429515385

Be the Best at What Matters Most

The Only Strategy You will Ever Need

By: Joe Calloway

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Be the Best at What Matters Most

The Only Strategy You will Ever Need

By: Joe Calloway

Winners in business aren't the ones who do the most things; the winners are the ones who do the most important things Be the Best at What Matters Most is about the one essential strategy for business leaders, entrepreneurs, owners, managers and those who want to be one. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate "wow" factors of high quality performance, consistency and relentless improvement. Thought provoking questions, activities, and action steps are built into every section of the book Author Joe Calloway, an International Speakers Hall of Fame inductee, has been a popular business speaker for thirty years and worked with hundreds of companies to help them create and sustain success Be the Best at What Matters Most will help you and your team focus on taking the actions that maximize results, growth, and profit.

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226

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John Wiley & Sons

Published Date

ISBN 10

1118611187

ISBN 13

9781118611180

Fall Line

By: Joe Samuel Starnes

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Fall Line

By: Joe Samuel Starnes

December 1, 1955: Flood gates are poised to slam shut on a concrete dam straddling the Oogasula River, creating a lake that will submerge a forgotten crossroads and thousands of acres of woodlands in rural Georgia. The novel unfolds in one day’s action as viewed through the eyes of Elmer Blizzard, a troubled ex-deputy; Mrs. McNulty, a lonely widow who refuses to leave her doomed shack by the river; her loyal, aging dog, Percy; and a rapacious politician, State Senator Aubrey Terrell, for whom the new lake is named. A story of land grabs, loss, wounded families, bitterness, hypocrisy, violence and revenge in the changing South, Fall Line is populated by complex characters who want to do the right thing but don’t know how. Joe Samuel Starnes’s novel is a memorable, beautiful, and heartbreaking tale of a backwater hamlet’s damaged people and its transformed landscape.

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258

Publisher

NewSouth Books

Published Date

ISBN 10

1603060812

ISBN 13

9781603060813

Quantified

Redefining Conservation for the Next Economy

By: Joe Whitworth

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Quantified

Redefining Conservation for the Next Economy

By: Joe Whitworth

In Quantified, Whitworth draws lessons from the world's most tech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. As President of The Freshwater Trust, Whitworth has put quantified conservation into practice, pioneering the model of a "do-tank" that is dramatically changing how rivers can get restored across the United States. The stories in Quantified highlight the most precious of resources--water--but they apply to any environmental effort. Whether in the realm of policy, agriculture, business, or philanthropy, Whitworth is charting a new course for conservation.

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248

Publisher

Island Press

Published Date

ISBN 10

161091614X

ISBN 13

9781610916141

Book's by Joe Coca

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