Jodi Kendall's Books

Performing Loss

Rebuilding Community through Theater and Writing

By: Jodi Kanter

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Performing Loss

Rebuilding Community through Theater and Writing

By: Jodi Kanter

In Performing Loss: Rebuilding Community through Theater and Writing, author Jodi Kanter explores opportunities for creativity and growth within our collective responses to grief. Performing Loss provides teachers, students, and others interested in performance with strategies for reading, writing, and performing loss as communities—in the classroom, the theater, and the wider public sphere. From an adaptation of Jose Saramago’s novel Blindness to a reading of Suzan-Lori Parks’s The America Play, from Kanter’s own experience creating theater with terminally ill patients and federal prisoners to a visual artist’s response to September 11th, Kanter shows in practical, replicable detail how performing loss with community members can transform experiences of isolation and paralysis into experiences of solidarity and action. Drawing on academic work in performance, cultural studies, literature, sociology, and anthropology, Kanter considers a range of responses to grief in historical context and goes on to imagine newer, more collaborative, and more civically engaged responses. Performing Loss describes Kanter’s pedagogical and artistic processes in lively and vivid detail, enabling the reader to use her projects as models or to adapt the techniques to new communities, venues, and purposes. Kanter demonstrates through each example the ways in which writing and performing can create new possibilities for mourning and living together.

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250

Publisher

SIU Press

Published Date

ISBN 10

0809389576

ISBN 13

9780809389575

The Whole and Healthy Family

Helping Your Kids Thrive in Mind, Body, and Spirit

By: Jodi Mockabee

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The Whole and Healthy Family

Helping Your Kids Thrive in Mind, Body, and Spirit

By: Jodi Mockabee

All parents want their children to thrive, but what does that actually look like? And what does it take to get there? In The Whole and Healthy Family, Jodi Mockabee shares her parenting philosophy, one that encourages the equipping of each unique child to be able to function as a whole person so that they can enter adulthood as physically, spiritually, and mentally healthy individuals. Developed over years of research and personal practice, Jodi's whole-person and whole-family approach shows you how to · understand your personality and those of your spouse and children · create a simple, wholesome home environment · make healthy and nourishing meals · stay active as a family · prioritize spiritual growth and serving together · affirm and bless one another · and more Whether you're just starting your family or have been in the parenting trenches for a while and are looking for a fresh alternative to the way you've been doing things, Jodi can help you create a family culture that allows for the flourishing of every family member in mind, body, and spirit.

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131

Publisher

Revell

Published Date

ISBN 10

1493434357

ISBN 13

9781493434350

Solidarity of Strangers

Feminism after Identity Politics

By: Jodi Dean

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Solidarity of Strangers

Feminism after Identity Politics

By: Jodi Dean

Solidarity of Strangers is a crucial intervention in feminist, multicultural, and legal debates that will ignite a rethinking of the meaning of difference, community, and participatory democracy. Arguing for a solidarity rooted in a respect for difference, Dean offers a broad vision of the shape of postmodern democracies that moves beyond the limitations and dangers of identity politics. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1996.

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235

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Univ of California Press

Published Date

ISBN 10

0520378547

ISBN 13

9780520378544

The Orphan Queen

By: Jodi Meadows

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The Orphan Queen

By: Jodi Meadows

An epic fantasy filled with adventure, intrigue, and romance from the New York Times bestselling coauthor of My Plain Jane, perfect for fans of Graceling by Kristin Cashore, The Girl of Fire and Thorns by Rae Carson, and Shadow and Bone by Leigh Bardugo. When Princess Wilhelmina was a child, the Indigo Kingdom invaded her homeland. Ten years later, Wil and the other noble children who escaped are ready to fight back and reclaim Wil’s throne. To do so, Wil and her best friend, Melanie, infiltrate the Indigo Kingdom palace with hopes of gathering information that will help them succeed. But Wil has a secret—one that could change everything. Although magic has been illegal for a century, she knows her ability could help her save her kingdom. But magic creates wraith, and the deadly stuff is moving closer and destroying the land. And if the vigilante Black Knife catches her using magic, she may disappear like all the others....

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262

Publisher

Harper Collins

Published Date

ISBN 10

0062317407

ISBN 13

9780062317407

Reading Prisoners

Literature, Literacy, and the Transformation of American Punishment, 1700–1845

By: Jodi Schorb

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Reading Prisoners

Literature, Literacy, and the Transformation of American Punishment, 1700–1845

By: Jodi Schorb

Shining new light on early American prison literature—from its origins in last words, dying warnings, and gallows literature to its later works of autobiography, exposé, and imaginative literature—Reading Prisoners weaves together insights about the rise of the early American penitentiary, the history of early American literacy instruction, and the transformation of crime writing in the “long” eighteenth century. Looking first at colonial America—an era often said to devalue jailhouse literacy—Jodi Schorb reveals that in fact this era launched the literate prisoner into public prominence. Criminal confessions published between 1700 and 1740, she shows, were crucial “literacy events” that sparked widespread public fascination with the reading habits of the condemned, consistent with the evangelical revivalism that culminated in the first Great Awakening. By century’s end, narratives by condemned criminals helped an audience of new writers navigate the perils and promises of expanded literacy. Schorb takes us off the scaffold and inside the private world of the first penitentiaries—such as Philadelphia’s Walnut Street Prison and New York’s Newgate, Auburn, and Sing Sing. She unveils the long and contentious struggle over the value of prisoner education that ultimately led to sporadic efforts to supply prisoners with books and education. Indeed, a new philosophy emerged, one that argued that prisoners were best served by silence and hard labor, not by reading and writing—a stance that a new generation of convict authors vociferously protested. The staggering rise of mass incarceration in America since the 1970s has brought the issue of prisoner rehabilitation once again to the fore. Reading Prisoners offers vital background to the ongoing, crucial debates over the benefits of prisoner education.

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267

Publisher

Rutgers University Press

Published Date

ISBN 10

0813562686

ISBN 13

9780813562681

The Archaeology of the Early Islamic Settlement in Palestine

By: Jodi Magness

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The Archaeology of the Early Islamic Settlement in Palestine

By: Jodi Magness

There is a common perception that the Muslim conquest of Palestine in the seventh century caused a decline in the number and prosperity of settlements throughout the country. The role played by archaeology in perpetuating this view, claims Magness, is particularly insidious, because it is perceived, rightly or wrongly, as providing “scientific” (and therefore “objective”) data. Thus, archaeological evidence is frequently cited by scholars as proof or confirmation that Palestine declined after the Muslim conquest, and especially after the rise of the Abbasids in the mid-eighth century. Instead, Magness argues that the archaeological evidence, freed insofar as possible of political and/or religious biases, supports the idea that Palestine and Syria experienced a tremendous growth in population and prosperity between the mid-sixth and mid-seventh centuries. Such a radical shift in the interpretation of the evidence guarantees that this volume will be a benchmark with which future interpretations must reckon. The book includes a CD with map and key, which provides additional information regarding the sites studied and the area examined.

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Page Count

246

Publisher

Penn State Press

Published Date

ISBN 10

157506538X

ISBN 13

9781575065380

Confessions of a Working Actor

By: Jodi Nelson

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Confessions of a Working Actor

By: Jodi Nelson

Want to be a working Hollywood Actor? What is the true definition of a working Actor? Here are first hand accounts from professional working actors about their personal triumphs, disappointments, break-thru's and challenges that go into being a working professional in the Acting Business.

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Page Count

400

Publisher

Lulu.com

Published Date

ISBN 10

1471631869

ISBN 13

9781471631863

Chasing the Truth: A Young Journalist's Guide to Investigative Reporting

She Said Young Readers Edition

By: Jodi Kantor,Megan Twohey

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Chasing the Truth: A Young Journalist's Guide to Investigative Reporting

She Said Young Readers Edition

By: Jodi Kantor,Megan Twohey

The perfect book for all student journalists, this young readers adaptation of the New York Times bestselling She Said by Pulitzer Prize winning reporters' Jodi Kantor and Megan Twohey will inspire a new generation of young journalists. Soon to be a major motion picture! Do you want to know how to bring secrets to light? How journalists can hold the powerful to account? And how to write stories that can make a difference? In Chasing the Truth, award-winning journalists Jodi Kantor and Megan Twohey share their thoughts from their early days writing their first stories to their time as award-winning investigative journalists, offering tips and advice along the way. Adapted from their New York Times bestselling book She Said, Chasing the Truth not only tells the story of the culture-shifting Harvey Weinstein investigation, but it also shares their best reporting practices with readers. This is the perfect book for aspiring journalists or anyone devoted to uncovering the truth. Praise for the New York Times bestseller She Said: “Exhilarating…Kantor and Twohey have crafted their news dispatches into a seamless and suspenseful account of their reportorial journey.” — Susan Faludi, The New York Times “An instant classic of investigative journalism...‘All the President’s Men’ for the Me Too era.” — Carlos Lozada, The Washington Post “A vibrant, cinematic read.” —Jill Filipovic, CNN “Deeply suspenseful.” —Annalisa Quinn, NPR

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273

Publisher

Penguin

Published Date

ISBN 10

0593327004

ISBN 13

9780593327005

The Cobbler

How I Disrupted an Industry, Fell from Grace, and Came Back Stronger Than Ever

By: Steve Madden,Jodi Lipper

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The Cobbler

How I Disrupted an Industry, Fell from Grace, and Came Back Stronger Than Ever

By: Steve Madden,Jodi Lipper

The man behind the iconic shoe brand recounts his rise to the top, struggle with addiction, time in prison, and ultimate recovery in this candid memoir. Everyone knows Steve Madden’s shoes, but few are familiar with the man behind the brand. Over the past thirty years, Madden has taken his eponymous shoe company from a fledgling startup he founded with a mere $1,100 to a global, multibillion-dollar enterprise. But Madden’s mistakes, from his battle with addiction to the financial shortcuts that landed him in prison, are as important to his story as his most iconic designs. In this raw, intimate, and ultimately inspiring book, Madden holds nothing back as he shares how he got where he is and the lessons he’s learned along the way. From his unconventional hiring strategies to his slavish devotion to product, Madden offers a business perspective that is as unique as his style. In The Cobbler, readers are treated to the wild ride though Madden’s meteoric rise, dramatic fall, and stunning comeback. But they will also walk away uplifted by a man who owns up to his mistakes, determined to give back and use his hard-won platform to create positive change.

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257

Publisher

Radius Book Group+ORM

Published Date

ISBN 10

1635766915

ISBN 13

9781635766912

She Said

Breaking the Sexual Harassment Story That Helped Ignite a Movement

By: Jodi Kantor,Megan Twohey

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She Said

Breaking the Sexual Harassment Story That Helped Ignite a Movement

By: Jodi Kantor,Megan Twohey

Now a major motion picture, starring Carey Mulligan and Zoe Kazan "An instant classic of investigative journalism...‘All the President’s Men’ for the Me Too era." — Carlos Lozada, The Washington Post From Pulitzer Prize-winning journalists Jodi Kantor and Megan Twohey, the untold story of their investigation of Harvey Weinstein and its consequences for the #MeToo movement For years, reporters had tried to get to the truth about Harvey Weinstein’s treatment of women. Rumors of wrongdoing had long circulated, and in 2017, when Jodi Kantor and Megan Twohey began their investigation for the New York Times, his name was still synonymous with power. But during months of confidential interviews with actresses, former Weinstein employees, and other sources, many disturbing and long-buried allegations were unearthed, and a web of onerous secret payouts and nondisclosure agreements was revealed. When Kantor and Twohey were finally able to convince sources to go on the record, a dramatic final showdown between Weinstein and the New York Times was set in motion. In the tradition of great investigative journalism, She Said tells a thrilling story about the power of truth and reveals the inspiring and affecting journeys of the women who spoke up—for the sake of other women, for future generations, and for themselves.

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Page Count

322

Publisher

Penguin

Published Date

ISBN 10

052556036X

ISBN 13

9780525560364

Stress Reduction for Caregivers

By: Jodi L. Olshevski,Anne D. Katz

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Stress Reduction for Caregivers

By: Jodi L. Olshevski,Anne D. Katz

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

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Page Count

162

Publisher

Psychology Press

Published Date

ISBN 10

0876309414

ISBN 13

9780876309414

Dog Days in the City

By: Jodi Kendall

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Dog Days in the City

By: Jodi Kendall

Twelve-year-old Josie must find forever homes for seven rambunctious foster puppies in this heartwarming sequel to The Unlikely Story of a Pig in the City, which the Bulletin of the Center for Children’s Books called “a compelling story that will appeal to the animal fans who loved The One and Only Ivan.” Anytime Josie Shilling’s large family gets too chaotic, volunteering at the local animal clinic is the one place she can escape—and she loves working with the animals. But when a box mysteriously appears on the clinic’s front steps, Josie suddenly becomes responsible for seven adorable puppies! Taking care of her pig, Hamlet, last fall was a bit harder than she thought. So how is she ever going to handle a whole litter of mischievous pups and find the right homes for them all? This summer will bring big changes for Josie as she learns about growing up, letting go, and loving your pack no matter what. Dog Days in the City is a heartwarming blend of coming-of-age and animal friendship story that is perfect for fans of Ann M. Martin’s Rain Reign, Joan Bauer’s Almost Home, and Barbara O'Connor’s Wish.

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Page Count

230

Publisher

HarperCollins

Published Date

ISBN 10

0062484583

ISBN 13

9780062484581

Corridor Ecology, Second Edition

Linking Landscapes for Biodiversity Conservation and Climate Adaptation

By: Jodi A. Hilty,Annika T.H. Keeley,William Z. Lidicker Jr.,Adina M. Merenlender

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Corridor Ecology, Second Edition

Linking Landscapes for Biodiversity Conservation and Climate Adaptation

By: Jodi A. Hilty,Annika T.H. Keeley,William Z. Lidicker Jr.,Adina M. Merenlender

Migrating wildlife species across the globe face a dire predicament as their traditional migratory routes are cut off by human encroachment. Forced into smaller and smaller patches of habitat, they must compete more aggressively for dwindling food resources and territory. This is more than just an unfortunate side effect of human progress. As key species populations dwindle, ecosystems are losing resilience and face collapse, and along with them, the ecosystem services we depend on. Healthy ecosystems need healthy wildlife populations. One possible answer? Wildlife corridors that connect fragmented landscapes. This new and expanded second edition of Corridor Ecology: Linking Landscapes for Biodiversity Conservation and Climate Adaptation captures the many advances in the field over the past ten years. It builds on concepts presented in the first edition on the importance and practical details of maintaining and restoring land connectivity. New to this edition is a guest-edited chapter on ecological connectivity in oceans, including a detailed discussion on pelagic marine corridors and how coastal corridors can provide critical connectivity between marine protected areas. Another new chapter considers the effects of climate change on habitat and offers recommendations on designing effective corridors as landscapes change with shifting climate conditions. The book also includes a discussion of corridors in the air for migrating flying species, from birds to bats, butterflies, and even plant propagules—a concept so new that a term to describe it has yet to be coined. All chapters are thoroughly revised and updated. Practitioners as well as serious scholars of landscape ecology and the science of protecting biodiversity will find this new edition of corridor ecology science an indispensable resource.

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Page Count

370

Publisher

Island Press

Published Date

ISBN 10

1610919513

ISBN 13

9781610919517

Achieving your Diploma in Education and Training

By: Jim Gould,Jodi Roffey-Barentsen

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Achieving your Diploma in Education and Training

By: Jim Gould,Jodi Roffey-Barentsen

This book supports the Level 5 Diploma in Education and Training for anyone training to teach in the further education and skills sector. Full of informed practical guidance and supported by meaningful links to theory and educational research, it covers all mandatory units included in the diploma and has been carefully designed to be your indispensable guide to successfully achieving the qualification. Thought-provoking activities in every chapter highlight key points and show how you can apply them in practice allowing you to enhance your teaching skills. This book clearly communicates what underpins high-quality teaching and empowers you to succeed as a teacher of learners in the further education and skills sector. New to this edition: · Reflective activities in every chapter encouraging you to engage critically with key concepts · New coverage of employability offering pragmatic guidance for succeeding in the workplace · Content updated to reflect current policy directions within the sector · Links to further reading throughout highlighting key literature on each major topic

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Page Count

534

Publisher

SAGE

Published Date

ISBN 10

1526447835

ISBN 13

9781526447838

You Only Die Once

How to Make It to the End with No Regrets

By: Jodi Wellman

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You Only Die Once

How to Make It to the End with No Regrets

By: Jodi Wellman

A kick-in-the-pants wake-up call to start living meaningfully in light of how many Mondays you have left from longtime coach, positive psychology expert, and Penn Resilience Program instructor Jodi Wellman How many Mondays do you have left? Does that question send you into a panic spiral, or are you convinced that, unlike everyone in the history of life on earth, you will somehow avoid the tragic end and live to tell the tale? Statistically, we get about 4,000 Mondays in our lifetime, so if you're halfway through your life, you might have roughly 2,000 Mondays to go. The good news is that you are in charge of how you spend those days: toiling at a job you hate, or creating a career you love; scrolling mindlessly for hours a day, or pursuing the hobbies and travel that light you up; dreading the end, or living a full life that allows you to greet the Grim Reaper with a smile. Built around the principles of positive psychology, You Only Die Once is the jolt that will bring you back to life, no near-death experience required. Full of practical takeaways and research-backed content, this book will motivate readers to take action on the life they want to be living, acting like a defibrillator for the soul. Accompanied by author Jodi Wellman's charming illustrations, this book won't lecture you about eating more kale or insist that the only path forward is to quit your job and move to Provence (although it's not not suggesting you do that either. The latter, that is. We'd never ask anyone to eat more kale.). Instead, it's a real-life guide to small changes that reawaken your passion and curiosity for life. Packed with inspiring stories, exercises, quizzes, quotes, and a step-by-step plan to awaken the liveliest version of you, You Only Die Once is the healthy dose of mortality you need to start living with urgency and meaning.

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Page Count

277

Publisher

Voracious

Published Date

ISBN 10

031657435X

ISBN 13

9780316574358

Part of My World

By: Jodi Benson

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Part of My World

By: Jodi Benson

A treasure trove of colorful characters and unforgettable anecdotes, Part of My World reads like a real-life fairy tale as a girl with a big voice and even bigger dreams sets out on the adventure of a lifetime. Along the way, Jodi shares lessons she's learned about faith, friendship, love, loss, taking chances, making mistakes, following God's call, and chasing your dreams. In Part of My World you'll come alongside Jodi as she struggles to find her footing in the rehearsal halls of Manhattan, finds (then loses, then marries) her prince charming, makes a splash on Broadway, gives voice to a feisty redheaded mermaid, a blonde bombshell named Barbie, and a Tony-nominated powerhouse named Polly, and searches for her own personal happily ever after. Written with warmth, humor, and disarming vulnerability, Part of My World is a captivating glimpse behind the curtain at the making of one of the most celebrated animated movies of all time, and a must-read for Disney fans of all ages -- Amazon.

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Page Count

295

Publisher

Tyndale House Publishers

Published Date

ISBN 10

1496453271

ISBN 13

9781496453273

The Unlikely Story of a Pig in the City

By: Jodi Kendall

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The Unlikely Story of a Pig in the City

By: Jodi Kendall

This delightful middle grade novel is a modern-day homage to Charlotte’s Web, perfect for fans of Katherine Applegate and Cammie McGovern. “We fell in love with The Unlikely Story of a Pig in the City! No matter how big she gets, there’s always room for Hamlet in our hearts.” —Steve Jenkins and Derek Walter, New York Times bestselling co-authors of Esther the Wonder Pig A little pig in a big city leads to lots of trouble! Josie Shilling’s family is too big, their cramped city house is too small, and she feels like no one’s ever on her side. Then, on Thanksgiving Day, her older brother, Tom, brings home a pink, squirmy bundle wrapped in an old football jersey—a piglet he rescued from a nearby farm. Her name is Hamlet. The minute Josie holds Hamlet, she feels an instant connection. But there’s no room for Hamlet in the crowded Shilling household. And whoever heard of keeping a pig in the city? So it’s up to Josie to find her a forever home. The Unlikely Story of a Pig in the City is a heartwarming tale of family, belonging, and growing bigger when you’ve always felt small.

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Page Count

336

Publisher

HarperCollins

Published Date

ISBN 10

0062484532

ISBN 13

9780062484536

Communication Criticism

Developing Your Critical Powers

By: Jodi R. Cohen

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Communication Criticism

Developing Your Critical Powers

By: Jodi R. Cohen

Designed specifically for noncommunication scholars, Communication Criticism is an informally written, practical guide about how to think, how to communicate effectively, and how to filter meaning out of the swarm of communication that seeks our attention daily. Undergraduates will learn how understanding the fundamental principles of communication helps them judge the potential effectiveness, effects, truths, and ethics of all types of communication from classical "soapbox speeches" to reading a magazine, talking to a boy/girlfriend, watching court proceedings, or watching the TV news. In a format similar to most public speaking courses, author Jodi R. Cohen introduces classical theories of rhetoric at the beginning of each chapter, then expands the discussion with contemporary postmodern theories, touching on concerns with aesthetics and cultural bias as well. Question-and-answer sections in each chapter and many specific, down-to-earth examples will attract and encourage students to harness the power of communication that shapes who we are, what we know, and what we do. A highly practical resource, Communication Criticism is the ideal for professionals in popular culture, media studies, mass communication, and film studies.

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Page Count

237

Publisher

SAGE Publications

Published Date

ISBN 10

1452250421

ISBN 13

9781452250427

A Clinical Guide to Pediatric Sleep

Diagnosis and Management of Sleep Problems

By: Jodi A. Mindell,Judith A. Owens

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A Clinical Guide to Pediatric Sleep

Diagnosis and Management of Sleep Problems

By: Jodi A. Mindell,Judith A. Owens

Sleep disorders have a significant impact on a child’s physical, emotional, cognitive, and social development, and greatly affect the family, as well. Fortunately, today’s health care providers have highly effective medical and behavioral interventions at their disposal for treatment and prevention. A Clinical Guide to Pediatric Sleep: Diagnosis and Management of Sleep Problems, 3rd Edition, synthesizes current information on the assessment and treatment of sleep disorders in children and adolescents and gives you the practical tools you need to recognize, evaluate, and treat sleep issues. This state-of-the-art resource provides comprehensive, user-friendly guidance on pediatric sleep that will help you improve the lives of your patients and their families. Stay up to date with current information on the etiology, clinical assessment tools, and management of specific sleep disorders in children and adolescents. Quickly find the information you need thanks to logically organized chapters that cover sleep physiology, developmental aspects of sleep, sleep diagnostic tools, the most common pediatric sleep disorders, pharmacology (including stimulants such as caffeine), and special populations. Use handy algorithms to evaluate common presenting symptoms and develop an effective treatment plan. Educate parents and caregivers about normal sleep and offer primary and secondary prevention strategies to be used at home. Keep your practice up to date with new diagnostic criteria, revised and new practice guidelines from the American Academy of Sleep Medicine and the American Academy of Pediatrics, and updated and new clinical screening and parent handouts for each age group. Access an extensive collection of appendices online, including professional resources, and expanded list of intake and screening questionnaires, and parent education handouts for each age group and each sleep disorder

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Page Count

509

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1496321871

ISBN 13

9781496321879

Leisure Programming for Baby Boomers

By: Lynda J. Cochran,Anne M. Rothschadl,Jodi Rudick

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Leisure Programming for Baby Boomers

By: Lynda J. Cochran,Anne M. Rothschadl,Jodi Rudick

The baby boomers—those born between 1946 and 1964—are a generation that consists of nearly 76 million Americans. Beginning in 2011, this large and influential population will begin their transition out of the workforce. As baby boomers enter retirement, they will be looking for opportunities in fitness, sports, outdoors, arts and cultural events, and other activities that suit their vibrant lifestyles. With their varied life experiences, values, and expectations, baby boomers are predicted to redefine the meaning of recreation and leisure programming for mature adults. Though many researchers have forecast the boomers’ impact on the future, only Leisure Programming for Baby Boomers addresses key information that recreation and leisure professionals need in order to make program decisions with baby boomers in mind. The authors combine their research, programming, and marketing expertise to provide insights into the values and lifestyle choices of boomers and offer programming and marketing strategies to reach this large and influential population. Leisure Programming for Baby Boomers will help you move beyond the traditional offerings of bingo, art classes, and social dances to capture the attention and imagination of your baby boomer community. This comprehensive guide offers these features: An in-depth review of current research to help you understand the values, interests, and needs of the boomer generation Guidance in adopting a “boomer lens” so you can more easily recognize the opportunities in working with this group and create and market programs that appeal to the values of this unique generation The Cochran Baby Boomer Quiz, a tool that can be used not only in assessing the programming preferences of the boomers in your community, but also in testing your staff’s knowledge of boomers and preparing them to work more effectively with this group Strategies, guidelines, and ready-to-use ideas for boomer-specific programming in arts and culture, outdoor recreation, education, wellness, and tourism Marketing templates and strategies that will attract boomers and keep them coming to your programs With Leisure Programming for Baby Boomers, you’ll discover what distinguishes the baby boomer generation from previous generations in regard to their demographic makeup, gender differences, cultural influences, brand loyalty, consumer behavior, and spending patterns. Based on current research, Leisure Programming for Baby Boomers explains the boomer generation in terms of five value areas specific to recreation and leisure programming: cultural influences, healthy aging and society, retirement, leisure pursuits, and economic levels. Using this knowledge, you’ll learn how to consider these generational values to create effective marketing messages and plan appropriate programming. Leisure Programming for Baby Boomers presents a range of detailed program ideas and formats that fulfill the interests of this new clientele so you can start offering new programs right away. It also offers guidelines and examples that will help you plan your own programs to meet the needs of your community. You’ll find all the tools you need to market your new programs, including techniques for attracting boomers to your programs and marketing templates that make implementing your marketing strategies simpler. Information on key topics such as marketing psychology; advertising beyond the brochure; motivating, recruiting, and communicating at the front lines; and creating and maintaining a focused image will help you better understand how to market programs. In this demand-driven occupation, recreation professionals must be prepared to market and deliver a wide range of leisure opportunities to serve the boomer generation. Is your recreation or leisure program ready for the baby boomers? Leisure Programming for Baby Boomers will help you understand the unique profile of the boomer generation and respond with creative programs that will add value and quality to the leisure lives of this new generation of mature adults. For information on system requirements or accessing an E-book after purchase, click here.

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