Joanna L. Jenkins's Books

Advertising Creative

Strategy, Copy, and Design

By: Tom Altstiel,Jean Grow,Dan Augustine,Joanna L. Jenkins

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Advertising Creative

Strategy, Copy, and Design

By: Tom Altstiel,Jean Grow,Dan Augustine,Joanna L. Jenkins

Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.

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Page Count

385

Publisher

SAGE Publications

Published Date

ISBN 10

1071846620

ISBN 13

9781071846629

Charlemagne and Rome

Alcuin and the Epitaph of Pope Hadrian I

By: Joanna Story

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Charlemagne and Rome

Alcuin and the Epitaph of Pope Hadrian I

By: Joanna Story

Charlemagne and Rome is a wide-ranging exploration of cultural politics in the age of Charlemagne. It focuses on a remarkable inscription commemorating Pope Hadrian I who died in Rome at Christmas 795. Commissioned by Charlemagne, composed by Alcuin of York, and cut from black stone quarried close to the king's new capital at Aachen in the heart of the Frankish kingdom, it was carried to Rome and set over the tomb of the pope in the south transept of St Peter's basilica not long before Charlemagne's imperial coronation in the basilica on Christmas Day 800. A masterpiece of Carolingian art, Hadrian's epitaph was also a manifesto of empire demanding perpetual commemoration for the king amid St Peter's cult. In script, stone, and verse, it proclaimed Frankish mastery of the art and power of the written word, and claimed the cultural inheritance of imperial and papal Rome, recast for a contemporary, early medieval audience. Pope Hadrian's epitaph was treasured through time and was one of only a few decorative objects translated from the late antique basilica of St Peter's into the new structure, the construction of which dominated and defined the early modern Renaissance. Understood then as precious evidence of the antiquity of imperial affection for the papacy, Charlemagne's epitaph for Pope Hadrian I was preserved as the old basilica was destroyed and carefully redisplayed in the portico of the new church, where it can be seen today. Using a very wide range of sources and methods, from art history, epigraphy, palaeography, geology, archaeology, and architectural history, as well as close reading of contemporary texts in prose and verse, this book presents a detailed 'object biography', contextualising Hadrian's epitaph in its historical and physical setting at St Peter's over eight hundred years, from its creation in the late eighth century during the Carolingian Renaissance through to the early modern Renaissance of Bramante, Michelangelo, and Maderno.

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Page Count

428

Publisher

Oxford University Press

Published Date

ISBN 10

0192575058

ISBN 13

9780192575050

Advertising Creative

Strategy, Copy, and Design

By: Tom Altstiel,Jean Grow,Dan Augustine,Joanna L. Jenkins

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Advertising Creative

Strategy, Copy, and Design

By: Tom Altstiel,Jean Grow,Dan Augustine,Joanna L. Jenkins

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N/A

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Age

Page Count

752

Publisher

SAGE Publications

Published Date

ISBN 10

1071846639

ISBN 13

9781071846636

Book's by Joanna L. Jenkins

Advertising Creative

Advertising Creative

Charlemagne and Rome

Charlemagne and Rome

Advertising Creative

Advertising Creative

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