Ever ask the question: "How many customers do we lose every year?" Chances are you haven't. Most businesses are so busy trying to get new customers in the front door that they pay far too little attention to the ones that are walking out the back! Whether you're challenged by today's "soft" economy or you've been able to hold your own, one thing's for sure: Customer Loyalty remains the key to your business success. Your customers ARE your bottom line. And if their business goes elsewhere, so will your profits! This handbook will help you prevent that! The proven concepts found in these pages will heighten everyone's awareness of the importance of Customer Loyalty ... and equip them with techniques and strategies for building it.
Master all the animal care duties of a veterinary technician! McCurnin's Clinical Textbook for Veterinary Technicians and Nurses, 10th Edition provides a solid foundation in every aspect of veterinary technology, including care of small and large animals, birds, reptiles, and small mammals. Procedure boxes offer step-by-step guidelines to performing key tasks, and use of the veterinary technician practice model helps to improve your critical thinking and decision-making skills. Written by vet tech experts Joanna Bassert, Angela Beal, and Oreta Samples, this illustrated guide prepares you for success on the Veterinary Technician National Exam (VTNE®) and in clinical practice. - 2017 winner of the William Holmes McGuffey Longevity Award ("McGuffey") from the Text & Academic Authors Association (TAA), which recognizes textbooks and learning materials whose excellence has been demonstrated over time. - Case presentations provide real-life scenarios, so students can practice critical thinking and decision-making skills. - Step-by-step instructions show students how to perform dozens of procedures, making information easy to access in emergency and clinical situations. - More than 1,000 full-color photographs and line drawings depict veterinary technology concepts and techniques. - Chapter outline, learning objectives, and key terms begin each chapter, focusing study on need-to-know material. - Technician Notes highlight key points relating to the role of the veterinary technician. - Coverage of large animal care is integrated throughout the book, including medical records, dentistry, physical examination, surgical instrumentation, surgical assistance, emergency care, and euthanasia, as well as separate Large Animal chapters. - Comprehensive chapters on pharmacology, pain management, restraint, and veterinary oncology provide a broader understanding of the responsibilities of a technician. - Coverage of zoonotics is threaded throughout each chapter, describing how a disease may affect the host, how it is spread, how it is treated, and the necessary safety precautions. - Care of Birds, Reptiles, and Small Mammals chapter describes care and treatment of these increasingly popular pets. - Student workbook reinforces understanding with review questions, case presentations, and clinical applications, as well as photo-based quizzes and other student exercises. Available separately.
The figure of Guðmundr Arason (1161-1237) and especially his role in the history of medieval Iceland has provoked many strong opinions for decades. This book uses a variety of extant written sources to reexamine those views. It discusses a discrepancy between the popularity of the saint as suggested by the sagas and that reflected by other sources. One of the study’s main claims suggests that the clergy from Northern Iceland had a vital impact upon the construction of the cult. A variety of means applied to achieve it demonstrate the authorial knowledge of the vernacular and international traditions, as well as of living conditions in Iceland at the time when the sources were put down in writing.
Nine to Five provides a lively and accessible introduction to the laws and policies regulating sex, sexuality, and gender identity in the American workplace. Contemporary cases and events reveal the breadth and persistence of sexism and gender stereotyping. Through a series of essays organized around sex discrimination, sexual harassment, pregnancy discrimination, and pay equity, the book highlights legal rules and doctrines that privilege men over women and masculinity over femininity. In understanding the law - what it forbids, what it allows, and to what it turns a blind eye - we see why it is far too soon to declare the triumph of working women's equality. Despite significant gains for women, gender continues to define the work experience in both predictable and surprising ways. A witty and engaging guide to the legal terrain, Nine to Five also proposes solutions to the many obstacles that remain on the path to equality.
Smuggling the Renaissance: The Illicit Export of Artworks Out of Italy, 1861-1909 explores the phenomenon of art spoliation in Italy following Unification (1861), when the international demand for Italian Renaissance artworks was at an all-time high but effective art protection legislation had not yet been passed. Making use of rich archival material Joanna Smalcerz narrates the complex and often dramatic struggle between the lawmakers of the new Italian State, and international curators (e.g., Wilhelm Bode), collectors (e.g., Isabella Stewart Gardner) and dealers (e.g., Stefano Bardini) who continuously orchestrated illicit schemes to export abroad Italian masterpieces. At the heart of the intertwinement of the art trade, art scholarship and art protection policies the author exposes the socio-psychological dynamics of unlawful collecting.
Immerse yourself in every aspect of the veterinary technology field with McCurnin's Clinical Textbook for Veterinary Technicians, 9th Edition, covering small and large animals, birds, reptiles, and small mammals. With a new zoonoses theme threaded throughout each chapter, this comprehensive text describes how each disease affects the host, how it is spread, and how it is treated. Case presentations provide you with relevant, real-life scenarios so you can practice your critical thinking and decision-making skills. - Introduction to the concept of the Technician Practice Model ensures that excellent nursing care is provided to each patient. - Content on fluid therapy and transfusion medicine keeps you current and prepared for success in practice. - Thorough coverage of electrocardiography included in the Emergency Nursing chapter to teach you how to interpret, and how to examine and differentiate, normal from abnormal and dangerous from non-dangerous. - Case presentations provide you with real-life scenarios so you can practice your critical thinking and decision-making skills. - Large animal care is integrated throughout the book with medical records, dentistry, physical examination, surgical instrumentation, surgical assistance, emergency care, and euthanasia, in addition to the individual Large Animal Medical Nsing chapter, to prepare you to care for large animals. - A chapter dedicated to birds, reptiles, and small mammals keeps you up-to-date with care and treatment for these increasingly popular pets. - Comprehensive chapters on pharmacology, pain management, restraint, and veterinary oncology offer a broader understanding of the responsibilities of a technician. - Vet Tech Threads design emphasizes important study points and ensures you understand the content introduced to you. - Step-by-step instructions and photographs show you how to perform dozens of procedures, and make information readily accessible in emergency and clinical situations. - Evolve site with TEACH instructor resources, an image collection, and a test bank accompanies the text, and provides instructors with everything they need to successfully teach each chapter and evaluate students' progress. - NEW! Chapter on Veterinary Oncology contains fundamental information on veterinary cancers and current therapies. - NEW! Toxicology chapter provides an overview of toxic substances and treatments while helping you understand how to recognize, assess, and manage poison concerns. - NEW! The theme of zoonotics is threaded throughout each chapter and emphasized appropriately to increase your understanding of how each disease affects the host, how it is spread, how it is treated, and the necessary safety precautions. - NEW! A 2017 winner of the William Holmes McGuffey Longevity Award ("McGuffey") from the Text and Academic Authors Association (TAA). The "McGuffey" recognizes textbooks and learning materials whose excellence has been demonstrated over time.
Introduction to Health Behavior Theory, Third Edition is designed to provide students with an easy to understand, interesting, and engaging introduction to the theoretical basis of health education. Written with the undergraduate in mind, the text uses comprehensive and accessible explanations to help students understand what theory is, how theories are developed, and what factors influence health behavior theory.
Now, in the perfect guide for an eager audience, a celebrity make-up artist offers step-by step instructions, photos, and tips to take the guesswork out of beauty.
In her richly textured chronicle, Joanna Kelly delivers a historic account of Frank Pepe and the pizza-centric street he made famous in New Haven, Connecticut. In this celebration of the life of America’s pizza pioneer, she shares the rags to riches story of Frank Pepe, an illiterate immigrant from the Amalfi Coast in Italy. Using his mother’s recipes, Pepe made his first pizza without mozzarella and called it tomato pie. In 1925, Pepe began selling his pies from a push cart on the streets of New Haven. In 1937, he mastered his culinary destiny when he opened Frank Pepe Pizzeria Napoletana on historic Wooster Street. The first pizzeria in Connecticut and one of the first in the United States, the award-winning Frank Pepe Pizzeria Napoletana has expanded into ten restaurants, from New York to Rhode Island.
54 Ways..." is a delightful illustrated book on how to makesimple choices for a more positive life style. It's 128 pages of easy to follow, fun to read suggestions for shifting your mood from dark to light. Written by JoAnna Brandi, author of two books on Customer Care, it was illustrated by JoAnn Goldsmith, an accomplished artist and creative director. Each illustration was meditated and then drawn. This enchanted "8x8 softcover gift book is the perfect gift for friend, sister, mother, daughter, colleague, boss Or for YOU. It's the perfect solution for someone who is have a rough day, or week or month. It's cheery drawings and uplifting messages will surely soothe. And in all of the "54 Ways.." there is most definitely one that will get you (or that friend of yours) out of a "funk." In this time of challenge and change we all need a guide to getting and staying positive. Even if the world is some time negative. This book provides a "toolkit" of tried and true tools for doing that. There's something for everyone here.
Ever ask the question: "How many customers do we lose every year?" Chances are you haven't. Most businesses are so busy trying to get new customers in the front door that they pay far too little attention to the ones that are walking out the back! Whether you're challenged by today's "soft" economy or you've been able to hold your own, one thing's for sure: Customer Loyalty remains the key to your business success. Your customers ARE your bottom line. And if their business goes elsewhere, so will your profits! This handbook will help you prevent that! The proven concepts found in these pages will heighten everyone's awareness of the importance of Customer Loyalty ... and equip them with techniques and strategies for building it.
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
This book is a monument, not to Joanna Bradshaw who is the subject of Jody, but to America. Jody's is truly an American story. With the gift of extraordinary talent, the will to make the most of herself, and the willingness to pay her dues, she rose to the very top of her profession against staggering odds. She fulfilled Abraham Lincoln's broad vision of America as a land where anyone could rise as far as talent and hard work would take them. Jody came a long way from a kid with a summer job on Long Beach Island, New Jersey, serving hamburgers at Burke's Bar-B-Q to break through the glass ceiling and become an icon in American retailing. As Macy's first female corporate VP, followed by a progression of more senior level executive positions that included the presidency of two leading home furnishings chains, Jody broke down the traditional barriers to her gender. She proved that a woman's rightful place in retailing includes the very highest executive levels. Of course, there was a price. Experience the lean years, the heartbreak of two divorces, and the scramble to be there when loved ones were passing. But also revel in the rich stories of her nearly endless travels across the globe in search of the most exciting, fashion-forward, trend-setting goods. And meet some of America's greatest retailing legends, giants with whom she rubbed shoulders on a daily basis. So come share her story the quiet joys, the vaulting triumphs, the naked failures and the wonderful memories visited upon this unique personality. It is all here, unvarnished. You will never forget Jody. Like the Little Engine that Could, that promised, I think I can I think I can I think I can she did! Read this book. It will enrich your life.
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