This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
Van Tassel lays out the arguments of all sides, giving executives the knowledge they need to make informed decisions about how they can best employ content protection and DRM technologies as they pursue successful and profitable content business strategies."--Jacket.
The New News offers an approachable, practical guide to the 21st-century newsroom, equipping journalists with the skills needed to work expertly, accurately, and efficiently across multiple media platforms. Emphasizing the importance of verification and authentication, the book shows how journalists adapt traditional practices of information-gathering, observation, interviewing, and newswriting for online publications. The text includes comprehensive coverage of key digital and multimedia competencies – capturing multimedia content, "doing" data journalism, mobile reporting, working in teams, participating with global audiences, and building a personal brand. Features developed exclusively for this book include innovative visuals showing the multimedia news structures and workflows used in modern newsrooms; interviews with prominent journalists about their experiences in contemporary journalism; a glossary of up-to-date terms relevant to online journalism; and practical exercises and activities for classroom use, as well as additional downloadable online instructor materials. The New News provides excellent resources to help journalism students and early-career professionals succeed in today’s digital networked news industry. The authors are donating all royalties to nonprofit LION's programs to support local online news publications.
Digital TV Over Broadband: Harvesting Bandwith offers a clear overview of how technological developments are revolutionizing television. It details the recent shift in focus from HDTV to a more broadly defined DTV and to the increasing importance of webcasting for interactive television. Digital Television examines the recent industry toward a combination of digital services, including the use of the new bandwidth for additional channels of programming, as well as some high definition television. The book discusses the increasingly rapid convergence of telecommunications, television and computers and the important role of the web in the future of interactive programming. This new edition not only covers the new technology, but also demonstrates practical uses of the technology in business models.
The New News offers an approachable, practical guide to the 21st-century newsroom, equipping journalists with the skills needed to work expertly, accurately, and efficiently across multiple media platforms. Emphasizing the importance of verification and authentication, the book shows how journalists adapt traditional practices of information-gathering, observation, interviewing, and newswriting for online publications. The text includes comprehensive coverage of key digital and multimedia competencies – capturing multimedia content, "doing" data journalism, mobile reporting, working in teams, participating with global audiences, and building a personal brand. Features developed exclusively for this book include innovative visuals showing the multimedia news structures and workflows used in modern newsrooms; interviews with prominent journalists about their experiences in contemporary journalism; a glossary of up-to-date terms relevant to online journalism; and practical exercises and activities for classroom use, as well as additional downloadable online instructor materials. The New News provides excellent resources to help journalism students and early-career professionals succeed in today’s digital networked news industry. The authors are donating all royalties to nonprofit LION's programs to support local online news publications.
¡Atención! Recognize the strengths of Spanish-speaking students! With the growing population of Hispanic students, it′s more important than ever to persevere beyond the language barrier and nurture their gifts and talents. This book provides teachers and leaders with the skills needed to uncover each child′s abilities and ultimately boost achievement for gifted Spanish-speaking students. Packed with strategies, suggestions, and materials teachers can use immediately to enhance instruction and assessment, this book shows how to: Recognize students′ unique strengths Identify and develop the gifts of bilingualism and different cultures Create challenging learning experiences for every student in the class Adapt tools and strategies to meet each learner′s unique needs Connect with parents and the greater Spanish-speaking community Included are testimonials from teachers and students; examples of communications with and from parents; selected poems from gifted students; and inspirational stories from adults who overcame language challenges to earn college degrees and achieve successful careers. Too often, Spanish-speaking students are overlooked, miscast into special education, or not recognized for their abilities. This book shows you how to uncover the creativity in each one of your students.
What's Ahead; Case Study 5.1 Performance Reports; Case Study 5.2 Setting the Budget; References; CHAPTER 6. Media Consumers: Measurement and Metrics; Chapter Objectives; Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers; Research and Content; A Day in the Life of Debbie Carter; Identifying Market Segments; Summary; What's Ahead; Case Study 6.1 Audiences and Programming; References; CHAPTER 7. Managing the Production Process; Chapter Objectives; Introduction; The Many Languages of Digital Creation; Traditional Production.
Plain Dealing" is a book of essays by 25 accomplished Cleveland-area journalists. It's a book of stories, many never told before. It's a first-person account of journalism in Cleveland, life in the newsroom, the issues and events these journalists covered, and the characters they worked with and met. The stories begin in the 1950s and go up to 2013, covering the post-World War II era through the days when Cleveland was a three daily newspaper city, then two, then one. The book ends with the mass layoffs and resulting decline that ushered in the "digital-first" age.
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
Designing and Developing Programs for Gifted Students presents the insights and experience of practitioners in the field of gifted education to explore how gifted programs work, what they can do for families, and the steps others have taken to develop successful programs in different environments. This joint publication with the National Association for Gifted Children provides readers with the information and tools necessary for designing and developing gifted programmes in any school district. The chapters are compiled in such a way to be accessible by researchers, non-specialists, teachers and administrators. Gifted programmes are a lot of work and often require great vision and resiliency to sustain, however, they have the potential to change lives. When managed and developed properly, gifted programmes can create changes in their students that endure beyond the length of the programme. Children can begin to take hold of their own talents when they gain confidence in themselves and their interests. Families can assume a stronger leadership role in advocating for the needs of their children once they understand what practical steps they can take and how to take them. Designing a.
The mistreatment of older people is categorized in many societies as “elder abuse and neglect,” yet the concept has not been subjected to rigorous critical inquiry. Instead, it has most often represented the interests of professionals, academics, and governments, while policy makers and researchers frequently overlook or disregard the complexity of issues that fall under this designation. Contesting Elder Abuse and Neglect questions existing understandings about the mistreatment of older people. It explores how and why the designation “elder abuse and neglect” came to be and shows how this term masks problems concerning the mistreatment of older people, their place in society, and how they see themselves. Joan R. Harbison and her colleagues expose how supposed solutions to the problem of abuse can take their toll on those people they were originally intended to protect. The book is an important contribution to the literature that encourages new thinking about issues concerning the mistreatment of older people.
In 757 articles, of which 469 are on new topics, this supplement attempts to cover recent monumental changes in American civilization from the impact of foreign affairs, through domestic political events, Supreme Court decisions, medical and scientific discoveries, social changes, popular cultural evolution, and religious developments.
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