Joan McDonald's Books

Branding Strategies for Success (Collection)

By: Larry Light,Joan Kiddon,Brian D. Till,Donna Heckler,Ryan D. Mathews,Russ Hall,Watts Wacker

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Branding Strategies for Success (Collection)

By: Larry Light,Joan Kiddon,Brian D. Till,Donna Heckler,Ryan D. Mathews,Russ Hall,Watts Wacker

3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them! In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invaluable lessons of one of history’s most successful brand revitalizations: the reinvigoration of McDonald’s®. Drawing on that experience, the authors introduce a systematic blueprint for resurrecting any brand, and driving it to unprecedented success. Learn how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on profound knowledge of your customers... leverage innovation to reinvent your total brand experience… create a “plan to win,” and execute on it. The Truth About Creating Brands People Love reveals 51 bite-size, easy-to-use techniques for building great brands, and keeping them great. Learn powerful truths about positioning brands and developing brand meaning; using brands to drive corporate profits; managing advertising, pricing, and segmentation, and much more. Finally, What’s Your Story?: Storytelling to Move Markets, Audiences, People and Brands shows how to leverage the universal human activity of storytelling: your most powerful, most underutilized tool for competitive advantage. Legendary business thinkers Ryan Mathews and Watts Wacker help you take control of the stories your business tells, make them believable and unforgettable, make them move your customers to act! From world-renowned leaders and experts, including Larry Light, Joan Kiddon, Brian D. Till, Donna D. Heckler, Ryan Mathews, and Watts Wacker

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1238

Publisher

FT Press

Published Date

ISBN 10

0133039021

ISBN 13

9780133039023

Marketing Strategy from the Masters (Collection)

By: Philip Kotler,Nancy Lee,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein,Larry Light,Joan Kiddon,Monique Reece

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Marketing Strategy from the Masters (Collection)

By: Philip Kotler,Nancy Lee,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein,Larry Light,Joan Kiddon,Monique Reece

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon

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Page Count

1468

Publisher

FT Press

Published Date

ISBN 10

0132617609

ISBN 13

9780132617604

How to Innovate in Marketing (Collection)

By: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon

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How to Innovate in Marketing (Collection)

By: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon

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Page Count

1817

Publisher

FT Press

Published Date

ISBN 10

0133443116

ISBN 13

9780133443110

Six Rules of Brand Revitalization

Learn the Most Common Branding Mistakes and How to Avoid Them

By: Larry Light,Joan Kiddon

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Six Rules of Brand Revitalization

Learn the Most Common Branding Mistakes and How to Avoid Them

By: Larry Light,Joan Kiddon

Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented levels of success. Larry Light and Joan Kiddon illuminate their blueprint with up-to-date case studies and specific examples from their unsurpassed brand experience, offering detailed "dos" and "don'ts" for everything from segmentation to RandD to executive leadership. You'll discover how to eliminate siloes, and refocus your entire organization around common goals and brand promises... restore brand relevance based on an ever-more-profound knowledge of your customers... reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Using McDonald's and other prominent examples, Light and Kiddon show how big brands get into trouble by committing several common mistakes... how to reenergize them... why hard-to-change bad habits can lead brands back into trouble again... and how to keep that from happening to your brands. Along the way, they demonstrate how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it!

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Page Count

327

Publisher

FT Press

Published Date

ISBN 10

0134507959

ISBN 13

9780134507958

Communicating

A Social, Career, and Cultural Focus

By: Roy Berko,Andrew Wolvin,Darlyn R. Wolvin,Joan E. Aitken

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Communicating

A Social, Career, and Cultural Focus

By: Roy Berko,Andrew Wolvin,Darlyn R. Wolvin,Joan E. Aitken

This highly-regarded introduction to communication book offers a comprehensive blend of basic communication theory, research, and skills, with a strong emphasis on relationship communication (social), workplace (career), and intercultural communication (culture). Communicating introduces the basic principles of communication and applies them to interpersonal, group, interviewing, and public speaking contexts. The book stresses communication competence through boxed material, Learn by Doing activities, thought-provoking questions, and self-assessment tests. New and strengthened pedagogy highlights and reinforces the book's social, career, and cultural themes, with a particular emphasis on intercultural communication and communicating in an increasingly high-tech, global environment.

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Page Count

874

Publisher

Routledge

Published Date

ISBN 10

1315506912

ISBN 13

9781315506913

A Farewell to Justice

Jim Garrison, JFK's Assassination, and the Case That Should Have Changed History

By: Joan Mellen

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A Farewell to Justice

Jim Garrison, JFK's Assassination, and the Case That Should Have Changed History

By: Joan Mellen

Working with thousands of previously unreleased documents and drawing on more than one thousand interviews, with many witnesses speaking out for the first time, Joan Mellen revisits the investigation of New Orleans district attorney Jim Garrison, the only public official to have indicted, in 1969, a suspect in President John F. Kennedy’s murder. Garrison began by exposing the contradictions in the Warren Report, which concluded that Lee Harvey Oswald was an unstable pro-Castro Marxist who acted alone in killing Kennedy. A Farewell to Justice reveals that Oswald, no Marxist, was in fact working with both the FBI and the CIA, as well as with US Customs, and that the attempts to sabotage Garrison’s investigation reached the highest levels of the US government. Garrison’s suspects included CIA-sponsored soldiers of fortune enlisted in assassination attempts against Fidel Castro, an anti-Castro Cuban asset, and a young runner for the conspirators, interviewed here for the first time by the author. Building upon Garrison’s effort, Mellen uncovers decisive new evidence and clearly establishes the intelligence agencies’ roles in both a president’s assassination and its cover-up. In this revised edition, to be published in time for the fiftieth anniversary of the president’s assassination, the author reveals new sources and recently uncovered documents confirming in greater detail just how involved the CIA was in the events of November 22, 1963. More than one hundred new pages add critical evidence and information into one of the most significant events in human history.

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Page Count

508

Publisher

Skyhorse

Published Date

ISBN 10

1628734663

ISBN 13

9781628734669

Perception, Cognition, and Decision Training

The Quiet Eye in Action

By: Joan N. Vickers

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Perception, Cognition, and Decision Training

The Quiet Eye in Action

By: Joan N. Vickers

Joan Vickers presents evidence on gaze control within visual perception and action in sport as well as the science underlying decision training.

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Page Count

292

Publisher

Human Kinetics

Published Date

ISBN 10

0736042563

ISBN 13

9780736042567

Women as Donors, Women as Philanthropists

By: Abbie J. von Schlegell,Joan M. Fisher

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Women as Donors, Women as Philanthropists

By: Abbie J. von Schlegell,Joan M. Fisher

Sponsored by the Indiana Center on Philanthropy This issue offers a practical discussion of the ways development officers can employ the behaviors and preferences of women in programs that center on women donors and philanthropists. This is the second issue of the quarterly journal New Directions for Philanthropic Fundraising. For more information on the series, please see the Journals and Periodicals page.

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Page Count

172

Publisher

Jossey-Bass

Published Date

ISBN 10

1555427138

ISBN 13

9781555427139

Our Man in Haiti

George de Mohrenschildt and the CIA in the Nightmare Republic

By: Joan Mellen

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Our Man in Haiti

George de Mohrenschildt and the CIA in the Nightmare Republic

By: Joan Mellen

Delving into the complex and intertwined world of the CIA, Lee Harvey Oswald, and the assassination of President John F. Kennedy, this book takes on the angle of those who knew and associated with Kennedy’s alleged assassin. Profiling George de Mohrenschildt, a petroleum geologist based in Dallas and Haiti, this examination explores the relationship between Oswald, the CIA, and de Mohrenschildt. This book also investigates the CIA’s involvement in the Haitian government during the 1960s, and seeks to connect each entity to each other in the jigsaw puzzle that is the Kennedy assassination.

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Page Count

510

Publisher

Trine Day

Published Date

ISBN 10

1936296535

ISBN 13

9781936296538

Spectrum 2, New Edition

A Communicative Course in English

By: Nancy Frankfort,Joan Dye

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Spectrum 2, New Edition

A Communicative Course in English

By: Nancy Frankfort,Joan Dye

The series features a carefully sequenced, systematic presentation of grammar and a comprehensive coverage of all four skills. -- Functions, themes, language, and structures are recycled in fully illustrated dialogues, vocabulary, readings, and exercises. -- Listening activities provide practice in hearing, understanding, and responding to spoken English.Additional features of the course: -- Workbooks correspond to Student Book lessons and reinforce functions, structures, vocabulary, and pronunciation activities. -- Teacher's Editions contain teaching instructions interleaved with full-color student pages, along with answer keys (for Student Books and Workbooks) and listening scripts. -- Audiocassette Programs contain realistic recordings of conversations that provide students with listening, pronunciation, and intonation practice. -- A Test Program includes a placement test and two achievement tests for each level. -- Viewer's Guides offer a 4-page unit for each video segment with previewing, viewing, and extension activities. -- Video segments are 2 to 2-1/2 minutes long (50 min. in total). -- Video Teacher's Guides are available for each video level.

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Page Count

388

Publisher

Longman

Published Date

ISBN 10

0138300011

ISBN 13

9780138300012

Book's by Joan McDonald

Branding Strategies for Success (Collection)

Branding Strategies for Success (Collection)

Marketing Strategy from the Masters (Collection)

Marketing Strategy from the Masters (Collection)

How to Innovate in Marketing (Collection)

How to Innovate in Marketing (Collection)

Six Rules of Brand Revitalization

Six Rules of Brand Revitalization

Communicating

Communicating

A Farewell to Justice

A Farewell to Justice

Perception, Cognition, and Decision Training

Perception, Cognition, and Decision Training

Women as Donors, Women as Philanthropists

Women as Donors, Women as Philanthropists

Our Man in Haiti

Our Man in Haiti

Spectrum 2, New Edition

Spectrum 2, New Edition

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