“Let’s get the consumer in the game. The idea behind HSAs is a ‘supercharged IRA’ for health care...No other program is as tax advantaged.” –John W. Snow, Treasury Secretary “...HSAs can drastically lower an employer’s costs of providing employee health benefits. This may allow more small businesses to offer such benefits.” –Fed Brock, The New York Times “These accounts give workers the security of insurance against major illness, the opportunity to save tax-free for routine health expenses, and the freedom of knowing you can take your account with you whenever you change jobs.” –President George W. Bush “Laing’s new book (The Small Business Guide to HSAs) lives up to its name...an excellent explanation of how HSAs work...” –Greg Scandlen, The New York Post The Consumer’s Guide to HSAs answers the question “What’s in it for Me?” But responsibility doesn’t stop there. You must read your medical reports, check statements, and count your pills carefully. Ask questions. Keep records for future use, and soon you will realize as much of the benefits of consumer-driven health care and HSAs as possible.
THE JANUS PRINCIPLE offers solutions to the often vexing task of organizing a large organization (and even small firms) into an effective marketing engine to profitably sell into the small business marketplace. Addressing the rapidly expanding role of the Internet and other electronic gateways, the authors also demonstrate how to more effectively use traditional sales tools in an integrated marketing effort. The authors have distilled 20+ years of experience advising Fortune 100 corporations as well as researching the small business marketplace into a concept that large and small organizations can adopt and use. THE JANUS PRINCIPLE is an easily understood and implement approach that helps focus the selling organization (large and small) on those factors that breed success in this enormous, still growing market. THE JANUS PRINCIPLE takes its name from the Roman god of the portal or door that looks both outward and inward. The book lists specific things you need to do to successfully sell to small businesses, and describes how to utilize direct mail and online channels together to profitably sell over the Internet.
“Let’s get the consumer in the game. The idea behind HSAs is a ‘supercharged IRA’ for health care...No other program is as tax advantaged.” –John W. Snow, Treasury Secretary “...HSAs can drastically lower an employer’s costs of providing employee health benefits. This may allow more small businesses to offer such benefits.” –Fed Brock, The New York Times “These accounts give workers the security of insurance against major illness, the opportunity to save tax-free for routine health expenses, and the freedom of knowing you can take your account with you whenever you change jobs.” –President George W. Bush “Laing’s new book (The Small Business Guide to HSAs) lives up to its name...an excellent explanation of how HSAs work...” –Greg Scandlen, The New York Post The Consumer’s Guide to HSAs answers the question “What’s in it for Me?” But responsibility doesn’t stop there. You must read your medical reports, check statements, and count your pills carefully. Ask questions. Keep records for future use, and soon you will realize as much of the benefits of consumer-driven health care and HSAs as possible.
THE JANUS PRINCIPLE offers solutions to the often vexing task of organizing a large organization (and even small firms) into an effective marketing engine to profitably sell into the small business marketplace. Addressing the rapidly expanding role of the Internet and other electronic gateways, the authors also demonstrate how to more effectively use traditional sales tools in an integrated marketing effort. The authors have distilled 20+ years of experience advising Fortune 100 corporations as well as researching the small business marketplace into a concept that large and small organizations can adopt and use. THE JANUS PRINCIPLE is an easily understood and implement approach that helps focus the selling organization (large and small) on those factors that breed success in this enormous, still growing market. THE JANUS PRINCIPLE takes its name from the Roman god of the portal or door that looks both outward and inward. The book lists specific things you need to do to successfully sell to small businesses, and describes how to utilize direct mail and online channels together to profitably sell over the Internet.
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