Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
According to conventional wisdom, big business wields enormous influence over America's political agenda and is responsible for the relatively limited scale of the country's social policies. In Stuck in Neutral, however, Cathie Jo Martin challenges that view, arguing that big business has limited involvement in social policy and in many instances desires broader social interventions. Combining hundreds of in-depth interviews with careful quantitative analysis, Martin shows that there is strong support among managers for government-sponsored training, health, work, and family initiatives to enhance workers' skills and productivity. This support does not translate into political action, surprisingly, because big firms are not organized to intervene effectively. Every large company has its own staff to deal with government affairs, but overarching organizations for the most part lobby ineffectively for the collective interests of big business in the social realm. By contrast, small firms, which cannot afford to lobby the government directly, rely on representative associations to speak for them. The unified voice of small business comes through much more clearly in policy circles than the diverse messages presented by individual corporations, ensuring that the small-business agenda of limited social policy prevails. A vivid portrayal of the interplay between business and politics, Stuck in Neutral offers a fresh take on some of the most controversial issues of our day. It is a must read for anyone interested in the past, present, and future of the American welfare state and political economy.
The Political Construction of Business Interests recounts employers' struggles to define their collective social identities at turning points in capitalist development.
With more mouth than muscle, the ladies of the V.I.P. Crew aren't gonna let anyone get in their way, not even each other. But in the locker room, team talk turns personal as the straight-talking sistas defend their corner. Vibrant and fun, Shoot 2 Win is a sharp, sassy new play set in the world of ladies' netball.
Describes the L.A. street cook's life, including working in his family's restaurant as a child, figuring out what he wanted to do with his life, and his success with his food truck and restaurant.
Describes the L.A. street cook's life, including working in his family's restaurant as a child, figuring out what he wanted to do with his life, and his success with his food truck and restaurant.
In this picture book biography of the "Fermentation Revivalist," the award-winning authors of Chef Roy Choi and the Street Food Remix combine the themes of ecology, community-building, and resilience. They explore the beginnings of his love of fermented food from New York City kid through adult life in a queer community in the mountains of Tennessee. Sandor believes that making fermented foods connects ALL of us on planet Earth—people, plants, and the Tiny Wild—and his quotes, author's note, and recipe are all part of this delicious and inspiring presentation.
Never Give Up Hope. Mysterious illnesses, family intrigue, adoption secrets and military leadership all wrapped up into one woman's life story of faith, persistence and the will to live, no matter what. Overcoming more than 18 surgeries, Jo Ann Speer Martin is a conqueror. Be Lifted, Refreshed and Motivated through The Bitter and the Sweet with My Life's Lemonade.
A book for both survivors and their loved ones, Peaceful Heart: A Woman's Journey of Healing outlines one person's existence consumed with the trauma of a sexual attack. As a small-town teenager in the Midwest, seventeen-year-old Aimee Jo Martin was brutally beaten and raped one night at home when her parents were away. Attempting to forget about the attack, Martin would be plagued with eating disorders, depression, rage, and distrust for the next fifteen years. Thinking everything would be all right if she remained focused on goals, Martin became a police officer only to be forced out on disability after a drug-crazed assailant attacked her. Aimee retired from law enforcement and moved to Florida. She immersed herself in law school, passed the Florida bar exam, and was hired by a private law firm-but her problems persisted. Nervous, hyper, and sleep deprived, Aimee Jo Martin still faced the emotional affects of the brutal trauma. With the help of a loyal friend as well as a licensed therapist who used a treatment often effective for trauma victims, EMDR (Eye Movement Desensitization and Reprocessing), the clouds finally began to part for Aimee Jo. Her story is disturbing, yet ultimately hopeful.
This monograph focuses on modern femtosecond laser microscopes for two photon imaging and nanoprocessing, on laser tweezers for cell micromanipulation as well as on fluorescence lifetime imaging (FLIM) in Life Sciences. The book starts with an introduction by Dr. Wolfgang Kaiser, pioneer of nonlinear optics and ends with the chapter on clinical multiphoton tomography, the novel high resolution imaging technique. It includes a foreword by the nonlinear microscopy expert Dr. Colin Sheppard. Contents Part I: Basics Brief history of fluorescence lifetime imaging The long journey to the laser and its use for nonlinear optics Advanced TCSPC-FLIM techniques Ultrafast lasers in biophotonics Part II: Modern nonlinear microscopy of live cells STED microscopy: exploring fluorescence lifetime gradients for super-resolution at reduced illumination intensities Principles and applications of temporal-focusing wide-field two-photon microscopy FLIM-FRET microscopy TCSPC FLIM and PLIM for metabolic imaging and oxygen sensing Laser tweezers are sources of two-photon effects Metabolic shifts in cell proliferation and differentiation Femtosecond laser nanoprocessing Cryomultiphoton imaging Part III: Nonlinear tissue imaging Multiphoton Tomography (MPT) Clinical multimodal CARS imaging In vivo multiphoton microscopy of human skin Two-photon microscopy and fluorescence lifetime imaging of the cornea Multiscale correlative imaging of the brain Revealing interaction of dyes and nanomaterials by multiphoton imaging Multiphoton FLIM in cosmetic clinical research Multiphoton microscopy and fluorescence lifetime imaging for resection guidance in malignant glioma surgery Non-invasive single-photon and multi-photon imaging of stem cells and cancer cells in mouse models Bedside assessment of multiphoton tomography
For four years, from January 2017 to January 2021, writer and publisher Martin Rowe documented the state of the United States and the world—using the verse form of ottava rima. In June 2019, he dedicated thirty of those verses to two extraordinarily compelling and distressing photographs of animals in extremis taken by Canadian photojournalist Jo-Anne McArthur. Now expanded to include more verses and more of McArthur’s stunning images, The Animals Are Leaving Us forms a testament to the particular moments in the lives and deaths of individual creatures, and a requiem for the many billions of animals who are subject to the cruel whims of our species, and who are vanishing from the wild places of the Earth.
What kind of pie conveys the experience of starting a new job, getting married, becoming a mom? Over 30 of the country's top foodies are here to tell you. Each one has devised a pie recipe that captures the essence of her life. Stir in beautiful photography, short essays, and brief bios, and voilá, you've got more than a cookbook: you've got Pieography. From Espresso Dream Pie to Salmon and Spinach Pie, this collection nourishes body and soul.
In the Targeting Maths series for primary schools. This resource for teachers of middle primary school provides graded uints of work involving space, shapes and graphs. Provides outcomes, activities, extension exercises, games and assessment material. Includes over 90 blackline masters.
Diagnosed with a hereditary neurological disease, Mary Jo embarks on a quest to find its source. Since she never knew her father or anyone in his family, she used DNA testing, genealogy, and US Navy Records. Rather than finding the connection, she instead found five half-siblings she never knew she had.
Co-authored from the separate viewpoints of both a twenty-year-old young man with Asperger's Syndrome and his mother, this work makes it possible to experience life from the perspective of a person with Asperger's, thus enabling its intricate understanding. A unique case study, the book chronicles David's life from birth until successful and fulfilled college living. It reveals every challenge confronted (including bullying), every solution employed, and practical lessons learned along the way. Inspiring hope and ideas, this book would be of interest to those with Asperger's/Autism Spectrum Disorder, their parents and loved ones, and professionals who teach and counsel them.
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