Jim Surmanek's Books

Branigan

The Needs of the Few

By: Jim Surmanek

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Branigan's New York City upbringing by middle class, immigrant parents starkly contrasts with Arsalan Fattal's Lebanese childhood. The son of an Israeli mother and Irish father, Branigan was raised to honor and protect American freedom and security; raised in Lebanon by his radicalized Muslim uncle who became his adoptive father, Arsalan's mission threatened everything Branigan revered. Enter A'dab Alam a-Din. Her life was horrifically altered when she lost her twin brother during an Israeli attack on her Lebanese village. Her adoptive Jewish parents helped mold her life as she grew up in The City. A chance encounter with Branigan at the World Trade Center during the 1993 bombing greatly influenced their paths in life. Branigan was too humble to consider himself a hero, but his dedication to fight terrorism, help people, and certainly save lives, made him one. He didn't have a job. He had a mission. That dedication was the impetus for him to delve deeply and tirelessly into a terrorist plot for which he had no factual evidence, all the while haunted by the memory of the beautiful, dark-haired woman with eyes that penetrated his soul. Branigan must make a critical choice once he is face-to-face with the terrorist.

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Page Count

398

Publisher

Fulton Books, Inc.

Published Date

ISBN 13

9798885050340

Media Planning: A Practical Guide, Third Edition

By: Jim Surmanek

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Media Planning: A Practical Guide, Third Edition

By: Jim Surmanek

The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts. The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed. Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.

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