Jim Sterne's Books

World Wide Web Marketing

Integrating the Web into Your Marketing Strategy

By: Jim Sterne

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World Wide Web Marketing

Integrating the Web into Your Marketing Strategy

By: Jim Sterne

Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including: Interactivity Affiliate marketing Using B2B technology to sell through resellers Wireless marketing eMetrics, or how to measure online marketing strategies Data mining techniques

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Page Count

433

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471217441

ISBN 13

9780471217442

Artificial Intelligence for Marketing

Practical Applications

By: Jim Sterne

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Artificial Intelligence for Marketing

Practical Applications

By: Jim Sterne

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

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Page Count

370

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119406374

ISBN 13

9781119406372

The Mormon Delusion

By: Jim Whitefield

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The Mormon Delusion

By: Jim Whitefield

The first in a series of books comprising an exposé of the Mormon Church (The Church of Jesus Christ of Latter Day Saints). This volume concentrates on polygamy and little known polyandry which is hidden from rank and file Mormons. Historical evidence proves the Mormon Church has rewritten its own history through lies, suppression, omission and interpolation; such that the truth is so well hidden from members; unless they look outside the Church for information; they will never know of the continued conspiracy to deceive them. Contains over 120 pages of appendices, including complete lists and analysis of all the wives and families of Joseph Smith, Brigham Young and Heber C. Kimball, highlighting polyandrous relationships and children born into those unions; plus details of over a hundred children born post 1890 to polygamous wives of General Authorities who violated their own canonised Manifesto after they had covenanted to stop the practice. Visit www.themormondelusion.com for further information.

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430

Publisher

Lulu.com

Published Date

ISBN 10

1409259056

ISBN 13

9781409259053

At Least I Lived Longer

By: Jim Fuxa

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At Least I Lived Longer

By: Jim Fuxa

Whom did you outlive today? Cleopatra? Einstein? Hitler? AT LEAST I LIVED LONGER puts a new twist on biography with 3675 thumbnail profiles arranged by lifespans, down to the day, youngest to oldest, including historical figures and modern celebrities, women and men. Learning about famous people is fascinating, but surpassing them in some way is even better! As for me ... I may not have conquered the world like Alexander the Great, but AT LEAST I LIVED LONGER!

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723

Publisher

Lulu.com

Published Date

ISBN 10

1365336387

ISBN 13

9781365336386

Invincible Microbe

Tuberculosis and the Never-ending Search for a Cure

By: Jim Murphy,Alison Blank

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Invincible Microbe

Tuberculosis and the Never-ending Search for a Cure

By: Jim Murphy,Alison Blank

This is the story of a killer that has been striking people down for thousands of years: tuberculosis. After centuries of ineffective treatments, the microorganism that causes TB was identified, and the cure was thought to be within reach--but drug-resistant varieties continue to plague and panic the human race. The "biography" of this deadly germ, an account of the diagnosis, treatment, and "cure" of the disease over time, and the social history of an illness that could strike anywhere but was most prevalent among the poor are woven together in an engrossing, carefully researched narrative. Bibliography, source notes, index.

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165

Publisher

Houghton Mifflin Harcourt

Published Date

ISBN 10

0618535748

ISBN 13

9780618535743

The Illuminati

The Secret Society That Hijacked the World

By: Jim Marrs

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The Illuminati

The Secret Society That Hijacked the World

By: Jim Marrs

A deep dive into the origins, history, members, and workings of the Illuminati from a well-known and respected expert. Chilling initiations. Big banks and money manipulations. Possible links to the Rockefellers, Rothschilds, Adamses, and Bushes. Reviewing the evidence, documents, and connections, The Illuminati: The Secret Society That Hijacked the World by award-winning journalist and author Jim Marrs shines a light on the history, workings, continuing influence, and pernicious and hidden power of this secret order. Surveying experts—from those who dismiss the Illuminati as a short-lived group of little consequence to skeptics who dare question the government's accounts and pronouncements—Marrs cuts through the wild speculation and the attempts to silence critical thinkers to tell the true story of this secret cabal. Gnosticism, mystery schools, the Roshaniya, Knights Templar, assassins, Rosicrucians, Skull and Bones, Knights of Malta, whistle blowers, the revolutions in France, Russia, and America, and the structure, symbols, and theology of the Illuminati are all covered. Marrs takes a broad look at the group and their workings, investigating their origin as “The Ancient and Illuminated Seers of Bavaria,” the depiction on the United States one-dollar bill of an all-seeing eye and pyramid on the reverse of the Great Seal of the United States, and the Protocols—or procedures—for usurping national governments and gaining world domination, as well as the Illuminati symbolism found in today's international corporate logos. Wealth, power, and intrigue come together in this in-depth exposé on the Illuminati, their history, connections to influential people, and their place in modern America. The Illuminati lifts the cloaks of secrecy protecting the powerful.

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Page Count

678

Publisher

Visible Ink Press

Published Date

ISBN 10

1578596491

ISBN 13

9781578596492

Leading with Character

10 Minutes a Day to a Brilliant Legacy Set

By: Jim Loehr

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Leading with Character

10 Minutes a Day to a Brilliant Legacy Set

By: Jim Loehr

From leadership expert Dr. Jim Loehr, strengthen your moral and ethical character for outstanding leadership results with this must-have set. Leading with Character: 10 Minutes a Day to a Brilliant Legacy At the end of your life, how are you likely to be remembered? Chances are that people won’t be praising your money, power, and status. Instead, the people you’ve impacted will remember you for your compassion and personal strength—in short, your character. Unfortunately, many leaders are unaware of their character shortcomings and blind spots that hold so many of us back from building the lasting legacy we are capable of. With the right motivation, you can begin to strengthen your character and become a moral and ethical leader capable of creating lasting change. In Leading with Character: 10 Minutes a Day to a Brilliant Legacy, Dr. Jim Loehr, cofounder of the Johnson & Johnson Human Performance Institute, reveals 50 character competencies that you can practice daily to transform your life and work. This book will also guide you through the process of developing a Personal Credo that will serve as your decision-making mission statement. Most leaders never take the time to identify their own core values, instead defaulting to a reflexive form of decision making. Gain an awareness of the conscious and unconscious processes that guide what you do and why you do it, and take charge of your leadership legacy. Even good leaders are vulnerable to corruption. Read Leading with Character to learn how human evolution and contemporary culture can lead us astray without our even knowing it. As we work hard to get to the top, who are we becoming along the way? If we want to become heroes whose memories will long outlast us, we need to channel our energy into creating habits that will add up to a strong and meaningful character. The Personal Credo Journal: A Companion to Leading with Character We all want to become high impact leaders with a robust ethical and moral character, but getting there is a challenge. Dr. Jim Loehr’s Leading with Character offers a succinct plan for developing your character as a leader and building a meaningful legacy through your life’s work. The Personal Credo Journal is a day-by-day workbook that will guide you through the process of identifying your core values and crafting your Personal Credo—a statement of beliefs and values that will help you align every action and decision with your deepest held ideals. With these activities and exercises, you’ll spend just a few minutes each day reflecting on meaningful and thought-provoking prompts about your life story, your personal strengths and weaknesses, and your life goals. By the end of this life-altering, 150-day challenge, you will have gained a deep self-knowledge and a clear vision of your path forward as a leader. Take charge of the legacy you’ll leave behind, build character, and learn to use your Personal Credo to transform your life.

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228

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119781663

ISBN 13

9781119781660

Frank and Anne Hummert's Radio Factory

The Programs and Personalities of Broadcasting's Most Prolific Producers

By: Jim Cox

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Frank and Anne Hummert's Radio Factory

The Programs and Personalities of Broadcasting's Most Prolific Producers

By: Jim Cox

Frank and Anne Hummert brought at least 125 separate series to the airwaves. The production dynasty over which they presided extended far beyond the serialized melodrama that became their trademark. Their genres also included music, mystery, juvenile adventure, quiz, sports, news, comedy and dramatic theater. The Hummerts tried to appeal to everyone's tastes and probably influenced more old time radio listeners than anyone else. By the 1940s the twosome controlled four and a half hours of the national weekday broadcast schedule. This book explores the private lives and professional dealings of broadcasting's most prolific creator-producers. There are five appendices: a list of all broadcast series that were created, adapted, supervised, augmented or influenced by the Hummerts; a list of the most active players among radio producers stemming from the Golden Age and their best-remembered titles; a collection of statements attributed to Frank or Anne that express their philosophy of broadcast programming; a chronology of defining moments in the Hummerts' lives; and three sample programming schedules that give the reader a clear understanding of the Hummerts' involvement in radio producing.

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240

Publisher

McFarland

Published Date

ISBN 10

0786416319

ISBN 13

9780786416318

Narratives of Cyprus

Modern Travel Writing and Cultural Encounters since Lawrence Durrell

By: Jim Bowman

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Narratives of Cyprus

Modern Travel Writing and Cultural Encounters since Lawrence Durrell

By: Jim Bowman

Unease has marked relations between modern travel writers and the people of Cyprus. Visitors like Lawrence Durrell, Colin Thubron, Christopher Hitchens and Sebastian Junger have registered the effects of political strife on both the people of the island and those who visit from abroad. Their accounts demonstrate how geopolitical realities--such as colonization, insurgency, inter-communal warfare, and now decades of militarized 'peace'--shape the narrating self and its relations to others. Here, Jim Bowman assesses the effects of Cypriot history on writings about the island through an analysis of memoirs, travelogues, political journalism, guide books and ethnographies. Through this examination of popular texts, Bowman shows how a western and politicized image of Cyprus has been created, increasingly divorced from the realities experienced by the local population. Narratives of Cyprus is an important reassessment of Cyprus' place in British culture, and will be of interest to scholars and students of Anthropology, English Literature and Ethnographic Studies.

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237

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

0857726889

ISBN 13

9780857726889

Rethinking Cultural Policy

By: Jim McGuigan

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Rethinking Cultural Policy

By: Jim McGuigan

“a fascinating, thorough and expertly argued discussion of the modes and practices of cultural policy in an increasingly globalized and neoliberal world.” European Journal of Communication Rethinking Cultural Policy addresses issues concerning culture, economy and power in the age of new-liberal globalization. It examines how public cultural policies have been rationalized in the past and how they are being rethought. Arguing that the study of culture and policy should not be confined to prevailing governmental agendas, the book offers a distinctive and independent analysis of cultural policy. The book examines a wide range of issues in cultural policy and blends a close reading of key theories with case studies. Topics covered include: Branding culture and exploitation The state, market and civil society How visitor attractions such as London's Millennium Dome are used for national aggrandizement and corporate business purposes Cultural development, diversity and ecological tourism in poorer parts of the world This is the ideal introduction to contemporary cultural policy for undergraduate students in culture and media studies, sociology of culture, politics, arts administration and cultural management courses, as well as postgraduates and researchers.

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192

Publisher

McGraw-Hill Education (UK)

Published Date

ISBN 10

0335226426

ISBN 13

9780335226429

Developmental Psychopathology

Concepts, Methods, and Findings

By: Jim Stevenson

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Developmental Psychopathology

Concepts, Methods, and Findings

By: Jim Stevenson

This book addresses the question of whether or not behavioural differences between children can be most appropriately characterised by dimensions of psychological problems or by categorical diagnoses. It describes the concepts and methods that have been developed and applied within developmental psychopathology using this dimensional approach. The book reviews evidence on the interplay between genes and the environment in influencing internalising problems, externalising problems, Attention Deficit Hyperactivity Disorder (ADHD) and Autism Spectrum Disorder (ASD), and on the hierarchical factor structure underlying these behavioural dimensions. It provides an appraisal of the state of knowledge on the longer-term sequelae of these problems and on the efficacy of treatments that have been developed for them.Key areas of coverage include: Multivariate data analytic methods for investigating behavioural differences (e.g., path analysis, cluster analysis, structural equation modelling, network analysis) and their associated theoretical frameworks (e.g., hierarchical factor models). Methods to investigate the biology of behavioural differences (e.g., quantitative and molecular genetics, epigenetics, and brain imaging). The design of research studies that can test most directly for causality (i.e., randomised controlled trials) and others that can estimate plausible causal relationships from associations and correlations. Reviews of studies that have applied these methods to understand the developmental course of internalising and externalising behaviours and the neurodevelopmental problems of Attention Deficit Hyperactivity Disorder (ADHD) and Autism Spectrum Disorder (ASD). Developmental Psychopathology is an essential reference for researchers, professors, and graduate students as well as clinicians and other professionals in developmental psychology, clinical child and school psychology, child and adolescent psychiatry, paediatrics, clinical social work, public health, educational psychology, and all related disciplines.

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432

Publisher

Springer Nature

Published Date

ISBN 10

3031457870

ISBN 13

9783031457876

The Musical Gift

Sonic Generosity in Post-War Sri Lanka

By: Jim Sykes

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The Musical Gift

Sonic Generosity in Post-War Sri Lanka

By: Jim Sykes

The Musical Gift tells Sri Lanka's music history as a story of giving between humans and nonhumans, and between populations defined by difference. Author Jim Sykes argues that in the recent past, the genres we recognize today as Sri Lanka's esteemed traditional musics were not originally about ethnic or religious identity, but were gifts to gods and people intended to foster protection and/or healing. Noting that the currently assumed link between music and identity helped produce the narratives of ethnic difference that drove Sri Lanka's civil war (1983-2009), Sykes argues that the promotion of connected music histories has a role to play in post-war reconciliation. The Musical Gift includes a study of how NGOs used music to promote reconciliation in Sri Lanka, and it contains a theorization of the relations between musical gifts and commodities. Eschewing a binary between the gift and identity, Sykes claims the world's music history is largely a story of entanglement between both paradigms. Drawing on fieldwork conducted widely across Sri Lanka over a span of eleven years--including the first study of Sinhala Buddhist drumming in English and the first ethnography of music-making in the former warzones of the north and east--this book brings anthropology's canonic literature on "the gift" into music studies, while drawing on anthropology's recent "ontological turn" and "the new materialism" in religious studies.

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448

Publisher

Oxford University Press

Published Date

ISBN 10

0190912049

ISBN 13

9780190912048

The A to Z of American Radio Soap Operas

By: Jim Cox

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The A to Z of American Radio Soap Operas

By: Jim Cox

The period from 1925 to 1960 was the heyday of the American Radio Soap Opera. In addition to being part of popular culture, the soap opera had important commercial aspects as well that were not only related to their production, but also to the desperate need to sell products or perish. Both sides of this story are traced in this comprehensive compendium. The dictionary section, made up of more than 500 cross-referenced entries, provides brief vignettes of the more popular and also less well-known 'soaps,' among them Back Stage Wife, Our Gal Sunday, Pepper Young's Family and The Guiding Light. Other entries evoke those who brought these programs to life: the actors, announcers, scriptwriters, networks, and even the sponsors. Nor are the basic themes, the stock characters and the gimmick, forgotten. The book's introduction defines the soap opera, examines the span of the radio serial, reviews its origins and its demise, and focuses on the character types that made up its denizens. The chronology outlines the period and the bibliography offers further reading. Together, these elements make a comprehensive reference work that researchers will find invaluable long into the future.

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322

Publisher

Scarecrow Press

Published Date

ISBN 10

0810863499

ISBN 13

9780810863491

The Art of Democracy

A Concise History of Popular Culture in the United States

By: Jim Cullen

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The Art of Democracy

A Concise History of Popular Culture in the United States

By: Jim Cullen

The highly acclaimed first edition of The Art of Democracy won the 1996 Ray and Pat Brown Award for "Best Book," presented by the Popular Culture Association.

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Page Count

385

Publisher

NYU Press

Published Date

ISBN 10

1583670653

ISBN 13

9781583670651

Historical Dictionary of American Radio Soap Operas

By: Jim Cox

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Historical Dictionary of American Radio Soap Operas

By: Jim Cox

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323

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Scarecrow Press

Published Date

ISBN 10

0810865238

ISBN 13

9780810865235

The Great Radio Soap Operas

By: Jim Cox

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The Great Radio Soap Operas

By: Jim Cox

This reference work contains exhaustive histories of 31 of network radio's most durable soap operas on the air between 1930 and 1960. The soap operas covered are Aunt Jenny's Real Life Stories, Backstage Wife, Big Sister, The Brighter Day, David Harum, Front Page Farrell, The Guiding Light, Hilltop House, Just Plain Bill, Life Can Be Beautiful, The Light of the World, Lora Lawton, Lorenzo Jones, Ma Perkins, One Man's Family, Our Gal Sunday, Pepper Young's Family, Perry Mason, Portia Faces Life, The Right to Happiness, Road of Life, The Romance of Helen Trent, Rosemary, The Second Mrs. Burton, Stella Dallas, This Is Nora Drake, Today's Children, Wendy Warren and the News, When a Girl Marries, Young Doctor Malone, and Young Widder Brown. Included for each series are the drama's theme and story line, an in-depth focus on the major characters, and a listing of producers, directors, writers, announcers, casts, sponsors, ratings, and broadcast dates, times and networks. Profiles of 158 actors, actresses, creators and others who figured prominently in a serial's success are also provided.

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Page Count

342

Publisher

McFarland

Published Date

ISBN 10

1476604142

ISBN 13

9781476604145

The Farmer's Daughter

Novellas

By: Jim Harrison

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The Farmer's Daughter

Novellas

By: Jim Harrison

The celebrated author of Legends of the Fall delivers “three novellas as dark as they are exuberant” and linked by the lyrics of Patsy Cline (Publishers Weekly, starred review). The three stories in The Farmer’s Daughter are as different as they are unforgettable. Written in the voice of a home-schooled fifteen-year-old girl in rural Montana, the title novella introduces an extraordinary character who must draw on her untapped strength and resilience when she encounters unexpected brutality. In another, Harrison’s beloved recurring character Brown Dog, still looking for love, escapes from Canada back to the States on the tour bus of an Indian rock band called Thunderskins. And finally, a retired werewolf, misdiagnosed with a rare blood disorder brought on by the bite of a Mexican hummingbird, attempts to lead a normal life but is nevertheless plagued by hazy, feverish episodes of epic lust, physical appetite, athletic exertions, and outbursts of violence under the full moon. The Farmer’s Daughter is a memorable portrait of three decidedly unconventional American lives. With wit, poignancy, and an unbounded love for his characters, “Harrison shows he is still at the top of his game with these compressed gems. Taken together, they present another fine accomplishment in a storied career” (Publishers Weekly, starred review). “Readers with a fondness for Hemingway’s Michigan stories or Cormac McCarthy’s spare regional novels will also find these tales much to their liking. Highly recommended.” —Donna Bettencourt, Library Journal (starred review)

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Page Count

279

Publisher

Grove/Atlantic, Inc.

Published Date

ISBN 10

0802198023

ISBN 13

9780802198020

Terror and Irish Modernism

The Gothic Tradition from Burke to Beckett

By: Jim Hansen

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Terror and Irish Modernism

The Gothic Tradition from Burke to Beckett

By: Jim Hansen

Presents a new genealogy and synoptic overview of modern Irish fiction.

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223

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State University of New York Press

Published Date

ISBN 10

1438428340

ISBN 13

9781438428345

Sexuality and Citizenship

Metamorphosis in Elizabethan Erotic Verse

By: Jim Ellis,James Richard Ellis

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Sexuality and Citizenship

Metamorphosis in Elizabethan Erotic Verse

By: Jim Ellis,James Richard Ellis

Based for the most part on Ovid's Metamorphoses, epyllia retell stories of the dalliances of gods and mortals, most often concerning the transformation of beautiful youths. This short-lived genre flourished and died in England in the 1590s. It was produced mainly by and for the young men of the Inns of Court, where the ambitious came to study law and to sample the pleasures London had to offer. Jim Ellis provides detailed readings of fifteen examples of the epyllion, considering the poems in their cultural milieu and arguing that these myths of the transformations of young men are at the same time stories of sexual, social, and political metamorphoses. Examining both the most famous (Shakespeare's Venus and Adonis and Marlowe's Hero and Leander) and some of the more obscure examples of the genre (Hiren, the Fair Greek and The Metamorphosis of Tabacco), Ellis moves from considering fantasies of selfhood, through erotic relations with others, to literary affiliation, political relations, and finally to international issues such as exploration, settlement, and trade. Offering a revisionist account of the genre of the epyllion, Ellis transforms theories of sexuality, literature, and politics of the Elizabethan age, making an erudite and intriguing contribution to the field.

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316

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University of Toronto Press

Published Date

ISBN 10

0802087353

ISBN 13

9780802087355

Streams in the Desert

366 Daily Devotional Readings

By: L. B. E. Cowman,Jim Reimann

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Streams in the Desert

366 Daily Devotional Readings

By: L. B. E. Cowman,Jim Reimann

Everyone goes through difficult seasons, tough losses, and moments that feel unbearable. In today's world, people thirst more than ever for reassurance and guidance. Streams in the Desert provides a river of wisdom, encouragement, and inspiration to weary travelers. ABC's Good Morning America anchor Robin Roberts reads Streams in the Desert every day. Roberts said, "It's my most prized possession…my family, each of us has a copy and we read it every morning…it just brings us closer together." In this updated edition, you'll find: 366 devotions with updated modern text and a durable jacketed hardcover More Scripture, Subject, and Contributor Indices A ribbon marker to hold your place A powerful collection of meditations, Christian writings, and Scripture featured in the original edition Precise NIV text to help believers embrace timeless messages of God's faithfulness Easy to read, yet true to the essence of the original, this Streams in the Desert offers a refreshing daily dip into God's purpose, plan, and enduring promise.

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513

Publisher

Zondervan

Published Date

ISBN 10

0310296145

ISBN 13

9780310296140

Business Letters for Busy People, Fourth Edition

By: Jim Dugger

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Business Letters for Busy People, Fourth Edition

By: Jim Dugger

Are you too busy to even think about writing that business letter that was due yesterday? Are you agonizing over what to say or how to say it? Are you unsure of the proper business format of a business letter? Do you find yourself asking these questions and others while attempting day to day tasks? Business Letters for Busy People is the resource for you. It is a handy, quick-reference guide that not only tells you how to write virtually any kind of business letter, but gives you numerous examples you can adapt and use right now. Now in its fourth edition, Business Letters for Busy People has been a best-seller since it was introduced in 1991. Why? Because it contains concise, easy-to-use learning resources that get results. The book is packed with the most concrete information, useful techniques, and practical tips available.

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287

Publisher

Red Wheel/Weiser

Published Date

ISBN 10

1601638930

ISBN 13

9781601638939

John Adams

By: Jim Whiting

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John Adams

By: Jim Whiting

Examines the life and work of John Adams, the second president of the United States.

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Mitchell Lane

Published Date

ISBN 10

1545749930

ISBN 13

9781545749937

The Mormon Delusion. Volume 1. Paperback Version

By: Jim Whitefield

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The Mormon Delusion. Volume 1. Paperback Version

By: Jim Whitefield

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429

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Lulu.com

Published Date

ISBN 10

1409259048

ISBN 13

9781409259046

The Poem, the Garden, and the World

Poetry and Performativity in Elizabethan England

By: Jim Ellis

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The Poem, the Garden, and the World

Poetry and Performativity in Elizabethan England

By: Jim Ellis

How an early modern understanding of place and movement are embedded in a performative theory of literature How is a garden like a poem? Early modern writers frequently compared the two, and as Jim Ellis shows, the metaphor gained strength with the arrival of a spectacular new art form—the Renaissance pleasure garden—which immersed visitors in a political allegory to be read by their bodies’ movements. The Poem, the Garden, and the World traces the Renaissance-era relationship of place and movement from garden to poetry to a confluence of both. Starting with the Earl of Leicester’s pleasure garden for Queen Elizabeth’s 1575 progress visit, Ellis explores the political function of the entertainment landscape that plunged visitors into a fully realized golden world—a mythical new form to represent the nation. Next, he turns to one of that garden’s visitors: Philip Sidney, who would later contend that literature’s golden worlds work to move us as we move through them, reorienting readers toward a belief in English empire. This idea would later be illustrated by Edmund Spenser’s Faerie Queen; as with the pleasure garden, both characters and readers are refashioned as they traverse the poem’s dreamlike space. Exploring the artistic creations of three of the era’s major figures, Ellis argues for a performative understanding of literature, in which readers are transformed as they navigate poetic worlds.

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323

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Northwestern University Press

Published Date

ISBN 10

0810145316

ISBN 13

9780810145313

The Daytime Serials of Television, 1946-1960

By: Jim Cox

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The Daytime Serials of Television, 1946-1960

By: Jim Cox

The popularity of soap operas on radio made them a natural for the new medium of television, where soaps quickly became an audience favorite. As television soap operas developed, so did the level of sophistication in delivery, writing and production. This history of television's "golden age" soaps begins with an overview of earlier serialized entertainments. An analysis of early TV soap stars, personnel and production follows, taking 40 programs into account. Ensuing chapters offer in-depth treatments of the serials Search for Tomorrow, Love of Life, The Guiding Light, The Secret Storm, As the World Turns and The Edge of Night. Appendices include chronological and alphabetical directories of period daytime serials and rankings of the durability of programs, actors and actresses, announcers and sponsors.

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247

Publisher

McFarland

Published Date

ISBN 10

1476604703

ISBN 13

9781476604701

The Great Radio Audience Participation Shows

Seventeen Programs from the 1940s and 1950s

By: Jim Cox

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The Great Radio Audience Participation Shows

Seventeen Programs from the 1940s and 1950s

By: Jim Cox

This work contains the histories of Arthur Godfrey's Talent Scouts, Art Linkletter's House Party, Break the Bank, The Breakfast Club, Bride and Groom, Can You Top This?, Dr. Christian, Dr. I.Q., Double or Nothing, Information Please, Queen for a Day, Stop the Music!, Strike It Rich, Take It or Leave It, Truth or Consequences, Welcome Travelers, and You Bet Your Life, all from the 1940s and 1950s. Included for each show are the premise it was based upon, the producers, host, announcer, vocalists, orchestra conductor, writers, and sponsors, and the air dates and ratings. Biographical sketches are provided for 177 individuals.

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273

Publisher

McFarland

Published Date

ISBN 10

1476628556

ISBN 13

9781476628554

Comic Acting and Portraiture in Late-Georgian and Regency England

By: Jim Davis

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Comic Acting and Portraiture in Late-Georgian and Regency England

By: Jim Davis

An original study of the relationship between comic acting and the visual arts in late-Georgian and Regency England.

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291

Publisher

Cambridge University Press

Published Date

ISBN 10

1107098858

ISBN 13

9781107098855

Leadership Lessons: 10 Keys to Success in Life and Business

By: Jim Swartz,Julie K. Thorpe

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Leadership Lessons: 10 Keys to Success in Life and Business

By: Jim Swartz,Julie K. Thorpe

Achievers - the masters, innovators, and great ones - do not owe their success to luck, birth, or environment. Rather, great achievers throughout history - from Michelangelo to Einstein, Madame Curie to Bill Gates, Colonel Sanders to General Eisenhower - all have characteristics that the authors have distilled into actions for extraordinary success - in any field. In the process, some old notions are put to rest - including the saw that innovators must be risk takers (in fact, they not) and that great ideas just happen. This book ranges from the importance of preparing for success (acquiring expertise) to endurance against obstacles and recognizing and then seizing opportunities. None of it is easy, they say, but the rewards can be substantial. This fascinating book will be especially helpful for senior executives, ambitious managers, and entrepreneurs; many will find the clarity of its prose and sometimes surprising relevance of the examples and keys inspirational.

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Association for Talent Development

Published Date

ISBN 10

1607282747

ISBN 13

9781607282747

The Routledge Research Companion to Media Geography

By: Paul C. Adams,Jim Craine

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The Routledge Research Companion to Media Geography

By: Paul C. Adams,Jim Craine

This Companion provides an authoritative source for scholars and students of the nascent field of media geography. While it has deep roots in the wider discipline, the consolidation of media geography has started only in the past decade, with the creation of media geography’s first dedicated journal, Aether, as well as the publication of the sub-discipline’s first textbook. However, at present there is no other work which provides a comprehensive overview and grounding. By indicating the sub-discipline’s evolution and hinting at its future, this volume not only serves to encapsulate what geographers have learned about media but also will help to set the agenda for expanding this type of interdisciplinary exploration. The contributors-leading scholars in this field, including Stuart Aitken, Deborah Dixon, Derek McCormack, Barney Warf, and Matthew Zook-not only review the existing literature within the remit of their chapters, but also articulate arguments about where the future might take media geography scholarship. The volume is not simply a collection of individual offerings, but has afforded an opportunity to exchange ideas about media geography, with contributors making connections between chapters and developing common themes.

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397

Publisher

Routledge

Published Date

ISBN 10

1317042824

ISBN 13

9781317042822

American Radio Networks

A History

By: Jim Cox

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American Radio Networks

A History

By: Jim Cox

This history of commercial radio networks in the United States provides a wealth of information on broadcasting from the 1920s to the present. It covers the four transcontinental webs that operated during the pre-television Golden Age, plus local and regional hookups, and the developments that have occurred in the decades since, including the impact of television, the rise of the disc jockey, the rise of talk radio and other specialized formats, implications of satellite technology and consolidation of networks and local stations.

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237

Publisher

McFarland

Published Date

ISBN 10

0786454245

ISBN 13

9780786454242

The Real Benedict Arnold

By: Jim Murphy

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The Real Benedict Arnold

By: Jim Murphy

Every account of the American Revolution mentions Benedict Arnold and brands him--correctly--as a traitor. There's no question that Arnold, an American army officer, switched his loyalty to the British side. Over the years, however, historians, partisans, and gossips have added to Arnold's unsavory reputation by distorting, embroidering, or simply ignoring factual details. In this informed and thoughtful account, Jim Murphy goes in search of the real man behind the "traitor" label, rumors, and folktales that became part of the Benedict Arnold legend. Drawing on Arnold's few surviving writings and on the letters, memoirs, and political documents of his contemporaries, Murphy builds a fascinating portrait of a brilliant man, consistently undervalued by his peers, who made a choice that continues to reverberate through American history. Dramatic accounts of crucial battles and political maneuvers round out this lively biography of a patriot who could have been a hero.

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284

Publisher

Houghton Mifflin Harcourt

Published Date

ISBN 10

0395776090

ISBN 13

9780395776094

Social Media Metrics

How to Measure and Optimize Your Marketing Investment

By: Jim Sterne

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Social Media Metrics

How to Measure and Optimize Your Marketing Investment

By: Jim Sterne

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

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Page Count

265

Publisher

John Wiley & Sons

Published Date

ISBN 10

047062258X

ISBN 13

9780470622582

Web Metrics

Proven Methods for Measuring Web Site Success

By: Jim Sterne

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Web Metrics

Proven Methods for Measuring Web Site Success

By: Jim Sterne

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers

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450

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471450502

ISBN 13

9780471450504

World Wide Web Marketing

Integrating the Web into Your Marketing Strategy

By: Jim Sterne

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World Wide Web Marketing

Integrating the Web into Your Marketing Strategy

By: Jim Sterne

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Page Count

433

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471217441

ISBN 13

9780471217442

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