Jim Signorelli's Books

StoryBrandingTM 2.0 (Second Edition)

Creating Stand-Out Brands Through the Purpose of Story

By: Jim Signorelli

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StoryBrandingTM 2.0 (Second Edition)

Creating Stand-Out Brands Through the Purpose of Story

By: Jim Signorelli

The ultimate how-to book about brand storytelling Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does. StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates. Developing your brand’s story must start with an understanding of what a story really is and how it is structured. Then, using this essential structure as scaffolding, you can begin to answer specific questions that will help you develop your brand’s most authentic story—the story that will do the most to capture the hearts and minds of prospects. As your brand sets out to overcome obstacles in order to achieve its goals, you will: • be guided every step of the way towards defining who your brand is and why it exists. • learn how to use a unique immersion technique that will help you achieve greater empathy with your most likely prospects. • know how to overcome controllable obstacles standing in the way of your brand’s success. • learn how to tell your brand’s story so that it truly resonates with prospects. • find ways to galvanize support for your brand’s story throughout your organization. • see how the StoryBranding process can be applied to you personally and in everyday selling situations. Written by a thirty-five-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand-planning book for professionals and beginners alike. Besides being instructive and full of real-life examples, it is highly entertaining, as the author recounts experiences he’s had during his long career as an advertising executive.

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Page Count

309

Publisher

Greenleaf Book Group

Published Date

ISBN 10

1626340323

ISBN 13

9781626340329

StoryBranding

Creating Stand-Out Brands Through the Power of Story

By: Jim Signorelli

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StoryBranding

Creating Stand-Out Brands Through the Power of Story

By: Jim Signorelli

Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase.Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding. Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook.Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much "telling" and too little "showing." To help brands resonate with their audiences, the author takes you step-by-step through StoryBranding's six C's-a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. He includes sample "Story Briefs" and "I AM" statements that help brands achieve a greater degree of authenticity than traditional creative or brand briefs have.

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Page Count

249

Publisher

Greenleaf Book Group

Published Date

ISBN 10

1608322696

ISBN 13

9781608322695

StoryBrandingTM 2.0 (Second Edition)

Creating Stand-Out Brands Through the Purpose of Story

By: Jim Signorelli

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StoryBrandingTM 2.0 (Second Edition)

Creating Stand-Out Brands Through the Purpose of Story

By: Jim Signorelli

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Page Count

309

Publisher

Greenleaf Book Group

Published Date

ISBN 10

1626340323

ISBN 13

9781626340329

Closest of Strangers: Liberalism and the Politics of Race in New York

By: Jim Sleeper

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Closest of Strangers: Liberalism and the Politics of Race in New York

By: Jim Sleeper

In this study of race relations in N.Y.C., Sleeper, an editorial writer for New York Newsday, harshly criticizes both black leaders and their liberal supporters for pointing a finger at America's racist society rather than setting concrete goals to overcome inequality." —Kirkus Reviews A report of the current state of race relations in New York City, which examines the differing views of militants, liberals and forgotten minorities, and presents suggestions for racial common sense that attempt to demolish long-standing stereotypes.

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Page Count

350

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393346218

ISBN 13

9780393346213

The Golden Ham

A Candid Biography of Jackie Gleason

By: Jim Bishop

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The Golden Ham

A Candid Biography of Jackie Gleason

By: Jim Bishop

In his foreword, Jim Bishop says of Jackie Gleason that when the comedian read the manuscript for the Fust time “he did not ask that anything be either omitted or altered. And yet there were parts of this biography that made him wince.” For The Golden Ham is candid biography. To it Mr. Bishop brought his painstaking interest in detail, his reporter’s curiosity, his layman’s interest in the world of the theater, and his detachment. And most important, he began and ended his job with Jackie Gleason’s guarantee that nothing Bishop wrote would be censored. The result is a kind of theatrical biography that is entirely new and, like Gleason himself, is made up of a great deal of a great many things. As Bishop says: “There are several Jackie Gleasons. I know some of them. There is Gleason the comedian. Millions know him, and he’s a great talent. Then there is Gleason the producer and Gleason the writer. Some people know these....Gleason the businessman—second-rate, but he thinks he’s good at it—and then there is Gleason the thinker (apt and fast) and Gleason the man (fat, out of shape, but light on his feet) and Gleason the tenement-house kid from Brooklyn (nervy and not a bit surprised that he’s on top) and Gleason the lover, Gleason the musician, Gleason the moody, and Gleason the lonely, tormented soul.” This is a book about Jackie Gleason. If you like him, it may make you like him more, or less, depending on the kind of person you are. If you never liked him, it may change your mind a little. If you never had any special attitude toward Jackie Gleason, you will have one by the time you have finished this book.

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Page Count

491

Publisher

Pickle Partners Publishing

Published Date

ISBN 10

1787204170

ISBN 13

9781787204171

StoryBranding

Creating Stand-Out Brands Through the Power of Story

By: Jim Signorelli

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StoryBranding

Creating Stand-Out Brands Through the Power of Story

By: Jim Signorelli

This reinvents the branding process with new analytical tools based on the time-tested skills of the storyteller. In five clear steps, Jim Signorelli shows marketers how to develop brand-planning documents that have much more punch than traditional creative briefs. Signorelli includes sample "I AM Statements" and "Story Briefs" that dramatically illustrate the benefits of using storytelling to establish brands. The author takes a brand-first approach to market analysis, encouraging marketers to understand the truth behind their brands before they begin deep analysis of the prospect. Entertaining illustrations add impact to the authors message, and case studies show how his strategies have boosted brands in a real-world context. Signorelli knows branding from the inside out. With decades of experience in all phases of advertising and marketing, he has helped hundreds of clients create successful brands.

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Page Count

230

Publisher

Greenleaf Book Group Llc

Published Date

ISBN 10

1608321452

ISBN 13

9781608321452

Censoring God

The History of the Lost Books (and other Excluded Scriptures)

By: Jim Willis

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Censoring God

The History of the Lost Books (and other Excluded Scriptures)

By: Jim Willis

Why isn’t the Book of Enoch in the Holy Bible, even though Enoch is referenced multiple times? Why were texts considered sacred by many, excluded by others? Who made the decisions and why? There are more than 50 books—some of which exist only in fragments while others are complete and whole—that are not included in the biblical canon. Why were they discarded? Most Protestant denominations settled on 66 canonical books of the Bible, while there are 73 for Roman Catholics and 78 for Eastern Orthodox adherents. Why are there these differences of opinion? We are often taught that the Bible is, in the words of many religious catechisms, “the infallible word of faith and practice.” In reality, the Bible can also be seen as a political document as much as a spiritual one. Ordained minister and theologian Jim Willis examines the historical, political, and social climates that influenced the redactors and editors of the Bible and other sacred texts in Censoring God: The History of the Lost Books (and other Excluded Scriptures). In analyzing why texts were censored, he uncovers sometimes surprising biases. He investigates enigmatic hints of Bible codes and ancient wisdom that implies a greater spiritual force might have been at work. Willis explores the importance of the Book of Enoch, its disappearance, and how it was rediscovered in Ethiopia. He analyzes over two dozen excluded texts, such as Jubilees and the Gospel of Thomas, along with the many references to books that we know about from fragments but remain lost. Thought-provoking and provocative, Censoring God scrutinizes how sacred texts might have been used to justify the power of the powerful, including the destruction of sacred writings of conquered indigenous cultures because they did not agree with the finished version of the Bible accepted by the Church establishment. This important book looks at the human failings in interpreting God’s words, and through a compassionate examination it brings a deeper understanding of the power and importance of the lost words. With more than 120 photos and graphics, this tome is richly illustrated. Its helpful bibliography provides sources for further exploration, and an extensive index adds to its usefulness.

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Page Count

572

Publisher

Visible Ink Press

Published Date

ISBN 10

1578597455

ISBN 13

9781578597451

A Palace of Art

By: J.I.M. Stewart

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A Palace of Art

By: J.I.M. Stewart

Gloria Montacute is in Venice, having inherited a great collection of art treasures. Dealers gather and one of them sends a handsome young man to pursue her. Jake, her cousin, and Henry, a neighbour, also arrive. Gloria harbours her suspicions of all. The finale, however, is as much a surprise as we have come to expect from Stewart’s novels.

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Page Count

225

Publisher

House of Stratus

Published Date

ISBN 10

075514810X

ISBN 13

9780755148103

The Eighteenth Century

A Current Bibliography for 2002

By: American Society for Eighteenth-Century Studies,Jim Springer Borck

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The Eighteenth Century

A Current Bibliography for 2002

By: American Society for Eighteenth-Century Studies,Jim Springer Borck

This 17th volume from the series of bibliographies of the 18th century is divided into sections on: printing and bibliographic studies; historical, social and economic studies; philosophy, science and religion; the fine arts; literary studies; and individual authors.

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Page Count

928

Publisher

AMS Press

Published Date

ISBN 10

0404622305

ISBN 13

9780404622305

Videohound's Golden Movie Retriever

By: Jim Craddock

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Videohound's Golden Movie Retriever

By: Jim Craddock

Describes and rates more than twenty thousand videos, and provides indexes by theme, awards, actors, actresses, and directors.

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Page Count

1742

Publisher

Gale / Cengage Learning

Published Date

ISBN 10

0787689807

ISBN 13

9780787689803

StoryBranding

Creating Stand-Out Brands Through the Power of Story

By: Jim Signorelli

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StoryBranding

Creating Stand-Out Brands Through the Power of Story

By: Jim Signorelli

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Page Count

249

Publisher

Greenleaf Book Group

Published Date

ISBN 10

1608322696

ISBN 13

9781608322695

The Best of Jim Davidson

Most Requested Selections from the Author's Nationally Syndicated Radio Series

By: Jim Davidson

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The Best of Jim Davidson

Most Requested Selections from the Author's Nationally Syndicated Radio Series

By: Jim Davidson

ABOUT THE AUTHOR Jim Davidson is a Christian businessman and a native of Gould in Southeast Arkansas. His career as a public speaker, author, and motivational consultant has spanned more than forty-five years. Some of his many awards and achievements include: Arkansas Salesman of the Year, Chairman of the Little Rock Chamber of Commerce's Diamond Club sales organization, Justice of the Peace in Pulaski County, Chairman of Speakers Bureau of the Pulaski County United Way, Leadership Gavel recipient as voted by members of his Dale Carnegie Class, and honorary member of the DECA & GCE Clubs of Arkansas. He has also been presented with the "Good Neighbor Award" by the Conway Area Chamber of Commerce and is the 2010 "Distinguished Service Award" winner for Conway Public Schools. In November 2013, Jim was given a Senate Citation and the Conway Community Service Award by Senator Jason Rapert during a ceremony at the Faulkner County Library. In 1980, Jim began writing and producing a daily radio program titled "How to Plan Your Life." It has been broadcast by over 300 radio stations coast to coast and heard by thousands of people each weekday. Later, in 1995, he also began writing a weekly newspaper column for his hometown newspaper, the Log Cabin Democrat, in Conway, Arkansas. With over 375 newspapers in thirty-five states running his column since its inception, it is believed to be the most successful self-syndicated column in the history of American journalism. Jim was a staunch member of the Conway Noon Lions Club for over 20 years, holding every leadership position and winning all their awards, including twice being named a Melvin Jones Fellow, the highest award in Lionism. He also served as Chairman of the Annual Golf Tournament and the Harlem Ambassador Fundraiser Event. Publisher's website: http: //sbprabooks.com/JimDavidson

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Page Count

252

Publisher

Strategic Book Publishing & Rights Agency

Published Date

ISBN 10

1950015645

ISBN 13

9781950015641

The Etiquette of Freedom

Gary Snyder, Jim Harrison, and the Practice of the Wild

By: Gary Snyder,Jim Harrison

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The Etiquette of Freedom

Gary Snyder, Jim Harrison, and the Practice of the Wild

By: Gary Snyder,Jim Harrison

Snyder joins his old friend, novelist Harrison, to discuss their loves and lives. This book is a companion to the film "The Practice of the Wild" and comes with a DVD containing the film together with more than an hour of outtakes and expanded interviews.

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Page Count

130

Publisher

Counterpoint LLC

Published Date

ISBN 10

1582436290

ISBN 13

9781582436296

Conversations with Jim Harrison

By: Jim Harrison

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Conversations with Jim Harrison

By: Jim Harrison

The first-ever collection of interviews with this well-known, prolific writer whose books include twenty-two volumes of poetry, fiction, and nonfiction published over a period of thirty-six years

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Page Count

278

Publisher

Univ. Press of Mississippi

Published Date

ISBN 10

1578064562

ISBN 13

9781578064564

Jim Henson's Muppet Book of Friendship

By: Jim Henson,Miniature Book Collection (Library of Congress)

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Jim Henson's Muppet Book of Friendship

By: Jim Henson,Miniature Book Collection (Library of Congress)

Dr. Deepak Chopra takes a scientific approach to spirituality in this mini version of the enormously inspiring New York Times bestseller, proposing that the human brain is hardwired to know God. The

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Page Count

128

Publisher

Running PressBook Pub

Published Date

ISBN 10

0762404485

ISBN 13

9780762404483

The American Night

The Writings of Jim Morrison

By: Jim Morrison

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The American Night

The Writings of Jim Morrison

By: Jim Morrison

Culled from the journals, notebooks and typescripts left in the care of his wife Pamela, this title explores the writings of the songwriter and lead singer of the sixties band The Doors. This is the second volume of Jim Morrison's poetry and writings.

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