Jim P. Curry's Books

Grassland Invertebrates

Ecology, influence on soil fertility and effects on plant growth

By: Jim P. Curry

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Grassland Invertebrates

Ecology, influence on soil fertility and effects on plant growth

By: Jim P. Curry

Grasslands comprise more than a quarter of the Earth's land surface. In addition to supporting a wide range of vertebrates such as domestic livestock and a variety of games species, grassland is the natural habitat for a wide range of invertebrate species, and this book considers those which occur in grassland and their impact on soil fertility and herbage growth. It describes grassland as a habitat for invertebrates, the groups which occur there and their abudance. An extensive literature on grassland invertebrates scattered through numerous scientific journals and reports is drawn on in an attempt to develop an overview. In the opening chapter the major grassland types are considered and the features which influence the distribution and abudance of the invertebrates which inhabit them are discussed. Next the major taxonomic groups are reviewed in turn, with a brief account of their biology and ecology and of their ecosystem role. Some general features of grassland invertebrate communities are then described and teh factors which influence th epopulation densities of their constituent species are considered. Particular attentionm is given to the ways in which populations are influenced by management practices. The final and largest chapterdeals with the various ways in which invertebrates influence important grassland processes through ingestion of organic matter, interaction with injurious species is considered, with particular emphasis on the potential for achieving this through manipulating grassland management practices.

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Page Count

470

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0412165201

ISBN 13

9780412165207

Evaluating Public Communication

Exploring New Models, Standards, and Best Practice

By: Jim Macnamara

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Evaluating Public Communication

Exploring New Models, Standards, and Best Practice

By: Jim Macnamara

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

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Page Count

405

Publisher

Routledge

Published Date

ISBN 10

1315391961

ISBN 13

9781315391960

Seven Secrets Cookbook

Healthy Cuisine Your Family Will Love

By: Neva Brackett,Jim Brackett

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Seven Secrets Cookbook

Healthy Cuisine Your Family Will Love

By: Neva Brackett,Jim Brackett

Lose weight, lower cholesterol, reverse diabetes and enjoy delicious food at the same time. It's not too good to be true.

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Age

Page Count

130

Publisher

Review and Herald Pub Assoc

Published Date

ISBN 10

0828019959

ISBN 13

9780828019958

Book's by Jim P. Curry

Grassland Invertebrates

Grassland Invertebrates

Evaluating Public Communication

Evaluating Public Communication

Seven Secrets Cookbook

Seven Secrets Cookbook

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