This book accurately chronicles the creation of the French Protectorate of Cambodia through the accounts of the people who actually participated in its inception and in the context of the political intrigues of that time and place involving Cambodia, Siam, France and Great Britain. In the same decade of the 1860's two other related treaties complicated and then resolved the protectorate treaty. Drawing on the same historical context this new book commemorates the 150th anniversary in 2016 of the beginning of photography in Cambodia, presenting over 145 rare engravings, maps, and the remarkable first photographs captured at Angkor and Phnom Penh by John Thomson and Emile Gsell, decades before photographic film was even invented. On February 26, 1866 John Thomson arrived at Angkor Wat to capture the first photographs there. Four months later Emile Gsell's historic photographs at Angkor also marked the beginning of the French expedition, led by Commander Doudart de Lagrée, to explore the then uncharted Mekong River from Cambodia to the north of China, one of the great and most courageous expeditions of exploration in recent centuries. In the end, France captured Cambodia, Siam captured Angkor, King Norodom captured the crown and the throne of Cambodia and for at least a short time the independence of the kingdom, John Thomson and Emile Gsell captured the first photographs at Angkor, and Ernest Doudart de Lagrée was captured by duty, adventure and the affection of a little Cambodian boy named Chhun.
Plattsmouth, Nebraska lies at the confluence of the Platte and Missouri rivers. The people of Plattsmouth are proud of their small towns rich history, of their strength and determination as a community. They also share something that larger towns cannot, something that for generations has helped unite them and shape their very lives. What they share is a community-wide excitement on fall Friday nights, the rush of a close game, the heartbreaking losses, the exhilaration of a big win what they share is the Plattsmouth Blue Devils. Go Blue Devils!: A History of Plattsmouth High School Football, 1893 1979, by former Plattsmouth resident Jim Elworth, presents a one-of-a-kind account of a high school football team and the town that has rallied around it for more than one hundred years. Elworths comfortable and at times humorous prose brings us season after season of game-day excitement, rendered in detail from years of researching and writing. But Go Blue Devils! is more than a story of game scores. It is a history of accomplished, hard working, down-to-earth townspeople. It is a history of the town itself, told through the exploits of local boys giving their all on the fields of sport. It is a story of those local boys inspiring their community and going on to live rich, positive and valuable lives.
No other high school in Nebraska evokes as much pride, passion, inspiration, and devotion as Pius X High School. The school that was started in 1956 and remains today Nebraska's largest co-educational parochial school, is a beacon for success and leadership. Thunderbolt athletics has been a bench mark for programs to follow, and only those privileged few student athletes who have had the opportunity to don the Pius X uniform can begin to understand why that is so. Pius X's undeniably rich tradition and success over the past fifty years are enough to separate it from other schools: 54 state titles in both boy and girl sports, 12 all sports awards, nine state football championships, and countless academic all state athletes. Coaches such as Aldrich, Kelley, Aylward, Moore, and Forycki, as well as many others, have set the standard of excellence, and have created the feelings of honor and utmost pride associated with Pius X and being a Thunderbolt. Travel back with us as we take a look at Past great athletes and teams and why they make Pius X such a special and magical place. This is a must read for all past and present Thunderbolt athletes, and for Pius X fans and foes alike. Now read the stories and accounts of past Pius X athletes as they attempt to define the significance of being a part of the storied tradition that is a Pius X Thunderbolt.
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice. New to this edition: Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’ A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life. Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.
This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.
This book accurately chronicles the creation of the French Protectorate of Cambodia through the accounts of the people who actually participated in its inception and in the context of the political intrigues of that time and place involving Cambodia, Siam, France and Great Britain. In the same decade of the 1860's two other related treaties complicated and then resolved the protectorate treaty. Drawing on the same historical context this new book commemorates the 150th anniversary in 2016 of the beginning of photography in Cambodia, presenting over 145 rare engravings, maps, and the remarkable first photographs captured at Angkor and Phnom Penh by John Thomson and Emile Gsell, decades before photographic film was even invented. On February 26, 1866 John Thomson arrived at Angkor Wat to capture the first photographs there. Four months later Emile Gsell's historic photographs at Angkor also marked the beginning of the French expedition, led by Commander Doudart de Lagrée, to explore the then uncharted Mekong River from Cambodia to the north of China, one of the great and most courageous expeditions of exploration in recent centuries. In the end, France captured Cambodia, Siam captured Angkor, King Norodom captured the crown and the throne of Cambodia and for at least a short time the independence of the kingdom, John Thomson and Emile Gsell captured the first photographs at Angkor, and Ernest Doudart de Lagrée was captured by duty, adventure and the affection of a little Cambodian boy named Chhun.
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