Professional golf came to Broome County in 1971 as the Broome County Open, a one-day event. By 1973, it had become a four-day stop on the PGA Tour called the B.C. Open. Over the next three decades, it hosted such luminaries of the links as Lee Trevino, Tiger Woods, and Fuzzy Zoeller, while national icons like Bob Hope, Mickey Mantle, and Johnny Hart played in various Pro-Am tournaments. The Dick's Sporting Goods Open began in 2007 as part of the Champions Tour. The sporting goods company got its start in the neighboring city of Binghamton, the hometown of founder Richard "Dick" Stack, making it a natural choice as primary sponsor. The biggest attraction besides golf is the annual Concert on the Green when the 18th green is converted to a stage. Among the major recording artists who have performed are Tim McGraw and the Zac Brown Band.
The Greater Binghamton area's undulating history mirrors that of its terrain. The area has evolved from a transportation center to a hub of manufacturing and technology and, with the expansion of Binghamton University and SUNY Broome Community College, a growing center of erudition. First, canal boats and trains dominated the landscape, then, cigars were produced in abundance, followed by shoes, simulators, and computers. Now, with Binghamton University expanding into downtown, student housing, breweries, and eateries fill Binghamton's streets. The area has earned the monikers "Parlor City," "Carousel Capital of the World," "Sports Mecca," and the "City of Festivals." Binghamton's cultural legacy is rich; besides being the home of professional baseball, bicycling, golf, hockey, running, and tennis, Binghamton's annual celebrations have included Mural Fest, July Fest, Spiedie Fest, and Luma Fest.
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