Jim Karrh's Books

The Science of Customer Connections

Manage Your Message to Grow Your Business

By: Jim Karrh

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The Science of Customer Connections

Manage Your Message to Grow Your Business

By: Jim Karrh

The vast majority of word-of-mouth happens offline, in everyday conversations. This book offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business"--

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Page Count

226

Publisher

Career Press

Published Date

ISBN 10

163265153X

ISBN 13

9781632651532

The Science of Customer Connections

Manage Your Message to Grow Your Business

By: Jim Karrh

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The Science of Customer Connections

Manage Your Message to Grow Your Business

By: Jim Karrh

Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers. The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business. With clear language and a sense of humor, Karrh guides readers step by step to create: A message that is memorable, interesting to buyers, and built to share A growing set of messengers who include your story in their everyday conversations Management habits that build consistency and scale Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitably—without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement. Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations.

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Page Count

226

Publisher

Red Wheel/Weiser

Published Date

ISBN 10

1632657791

ISBN 13

9781632657794

30 Doses of Marketing Success

A Month's Worth of Tips from a "Marketing Doctor"

By: Jim Karrh

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30 Doses of Marketing Success

A Month's Worth of Tips from a "Marketing Doctor"

By: Jim Karrh

If everyone already knows that a business needs customers to survive, and if everyone already knows that marketing is the key function for finding, keeping and serving customers profitably...then why is there so much confusion and poor practice around marketing? The answer is twofold. First, many know-it-alls (bosses, gurus, teachers, trainers and even authors) focus their prescriptions on a relatively narrow area of understanding. But marketing involves wide-ranging skills sets and activities including research, strategic thinking, creativity, communication, forecasting, project management and business intuition. In order to make marketing work for your organization, you need a sense of the big picture. At the same time, too much of the advice out there is needlessly convoluted. Marketing is difficult enough without the complication of hyperbole, fads and buzzwords. Can't we all just have a real business-level conversation here? 30 Doses for Marketing Success provides broad perspectives, simple language and practical advice to help you get on a better path for more effective marketing. This "best of" collection of columns from Jim Karrh, Ph.D. includes insights on research, media relations, pricing, customer service, strategic storytelling and street-level sales. As a bonus, $1 from each book sold will benefit the Vascular Anomalies Center of Excellence at Arkansas Children's Hospital. Dr. Karrh synthesizes his learnings as a consultant, university professor, corporate marketing leader and entrepreneur with both clarity and humor. Importantly, 30 Doses for Marketing Success also begins and ends with provocative points of view from The Consumer - so that you and your organizational colleagues can keep the proper focus. You will likely find yourself sharing this book with your colleagues, and even picking it back up yourself time and time again. That can mean a much better chance of marketing success - for the long haul.

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CreateSpace

Published Date

ISBN 10

1456316346

ISBN 13

9781456316341

Conversations with Jim Harrison

By: Jim Harrison

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Conversations with Jim Harrison

By: Jim Harrison

The first-ever collection of interviews with this well-known, prolific writer whose books include twenty-two volumes of poetry, fiction, and nonfiction published over a period of thirty-six years

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Page Count

278

Publisher

Univ. Press of Mississippi

Published Date

ISBN 10

1578064562

ISBN 13

9781578064564

Jim Harrison

The Essential Poems

By: Jim Harrison

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Jim Harrison

The Essential Poems

By: Jim Harrison

Publishers Weekly called Jim Harrison "an untrammeled renegade genius," a poet who performed "absolutely brilliant and outrageous things with language.

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Page Count

200

Published Date

ISBN 10

155659528X

ISBN 13

9781556595288

Book's by Jim Karrh

The Science of Customer Connections

The Science of Customer Connections

The Science of Customer Connections

The Science of Customer Connections

30 Doses of Marketing Success

30 Doses of Marketing Success

Conversations with Jim Harrison

Conversations with Jim Harrison

Jim Harrison

Jim Harrison

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