Jim Blythe's Books

Principles and Practice of Marketing

By: Jim Blythe

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Principles and Practice of Marketing

By: Jim Blythe

When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

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Page Count

801

Publisher

SAGE

Published Date

ISBN 10

1446296199

ISBN 13

9781446296196

Consumer Behaviour

SAGE Publications

By: Jim Blythe

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Consumer Behaviour

SAGE Publications

By: Jim Blythe

Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!

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474

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SAGE

Published Date

ISBN 10

1446290328

ISBN 13

9781446290323

Marketing

By: Jim Blythe

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Marketing

By: Jim Blythe

The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.

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196

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SAGE

Published Date

ISBN 10

141291034X

ISBN 13

9781412910347

Star Wars Legends Epic Collection

The Empire Vol. 4

By: Tim Siedell,Jim Woodring,John Wagner,Kia Asamiya,Beau Smith

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Star Wars Legends Epic Collection

The Empire Vol. 4

By: Tim Siedell,Jim Woodring,John Wagner,Kia Asamiya,Beau Smith

Collects Star Wars: Darth Vader And The Cry Of Shadows #1-5; Star Wars: Jabba The Hutt The Gaar Suppoon Hit, The Hunger Of Princess Nampi, The Dynasty Trap And Betrayal; And Star Wars: Boba Fett Enemy Of The Empire #1-4 Plus Material From Star Wars Tales #7, #11-12, #15 And #18-20; Star Wars Visionaries Ogn; Dark Horse Presents Annual 99; And Free Comic Book Day 2012: Star Wars. Bring on the bad guys! A former trooper, left for dead during the Clone Wars, hears word of a new, great warrior worthy of following: Darth Vader! But can he prove himself to the Dark Lord as a stormtrooper? Jabba the Hutt steals the spotlight in four stories of bartering, backstabbing and betrayal! And when Vader hires Boba Fett for an important job, will the bounty hunter end up an enemy of the Empire? Plus: Young Luke Skywalker goes on a walkabout, Han Solo and Chewbacca have a falling out, and more!

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527

Publisher

Marvel Entertainment

Published Date

ISBN 10

1302504533

ISBN 13

9781302504533

Rockin' on the Rideau 2: The 70's

By: Jim Hurcomb

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Rockin' on the Rideau 2: The 70's

By: Jim Hurcomb

In his first book “Rockin’ on the Rideau: Ottawa’s Golden Age of Rock and Roll”, veteran Ottawa broadcaster and musicologist Jim Hurcomb pulled back the curtain on the first 15 years of Rock and Roll in Ottawa, from 1955-1970. That fascinating story continues in “Rockin’ on the Rideau 2: The 70’s”. It was the decade when Ottawa welcomed some of the biggest bands in the world to town, including Led Zeppelin, Genesis, Queen, Kiss, David Bowie and many, many others. Rock FM radio arrived in Ottawa, and Geoff Winter, Brian Murphy, Shelly Hartman and Delmer and Cecil on CHEZ 106 became household names. We lined up to get into Barrymore’s and the Black Swan, and travelled across the river to enjoy Red Hot and Larkspur at The Ottawa House or the legendary Chaud, run by the mighty Gerry Barber. Midnight showings of the Rocky Horror Picture Show at the Towne Cinema were wild, boisterous parties, and Punk Rock burst on the scene when The Rotter’s Club opened on Bank Street. And, of course, we had the great local bands: Octavian, The Cooper Brothers, Heaven’s Radio, Avalon, The Action, Tokyo Rose and Bolt Upright and the Erections, to name a few. Relive the best days and nights of your lives, with “Rockin’ On The Rideau 2: The 70’s".

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248

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FriesenPress

Published Date

ISBN 10

1039124348

ISBN 13

9781039124349

The Little Red (Sox) Book

A Revisionist Red Sox History

By: Bill "Spaceman" Lee,Jim Prime

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The Little Red (Sox) Book

A Revisionist Red Sox History

By: Bill "Spaceman" Lee,Jim Prime

Inspired by Chairman Mao's infamous Little Red Book, “Spaceman” Bill Lee offers an off-the-wall revisionist history of baseball's most colorful franchise, the Boston Red Sox. In addition to rewriting Red Sox history, Lee offers up his unique views on today's and yesteryear's game. With this hilarious take on Red Sox history, the Spaceman proves he's the true MVP in helping the Red Sox win the 2004 World Series and lift the Curse of the Bambino.

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202

Publisher

Triumph Books

Published Date

ISBN 10

1617499668

ISBN 13

9781617499661

An Unattractive Vampire

By: Jim McDoniel

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An Unattractive Vampire

By: Jim McDoniel

“A darned good read...finished it in one sitting. Charming characters I’d love to visit again.” — Lynsay Sands, New York Times best-selling author of The Argeneau series "Thought vampires were dead? Well of course they are, but Jim McDoniel proves that don't have to be boring. Or sparkly." — Veronica Belmont and Tom Merritt, Sword & Laser Jim McDoniel’s debut novel, An Unattractive Vampire, is a darkly comic urban fantasy of ancient horrors in suburban cities. After three centuries trapped underground, thousand-year-old Yulric Bile—also known as the Curséd One, the Devil’s Apprentice, He Who Worships the Slumbering Horrors—awakens only to find that no one believes he is a vampire. Apparently he’s just too ugly—modern vampires, he soon discovers, are pretty, weak, and, most disturbing of all, good. Determined to reestablish his bloodstained reign, Yulric sets out to correct this disgusting turn of events or, at the very least, murder the person responsible. With the help of pert vampire-wannabe Amanda; Simon, the eight-year-old reincarnation of his greatest foe; and a cadre of ancient and ugly horrors, Yulric prepares to battle the glamorous undead. But who will win the right to determine, once and for all, what it truly means to be a vampire?

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312

Publisher

Inkshares

Published Date

ISBN 10

1941758630

ISBN 13

9781941758632

Braided Creek

A Conversation in Poetry: Expanded Anniversary Edition

By: Ted Kooser,Jim Harrison

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Braided Creek

A Conversation in Poetry: Expanded Anniversary Edition

By: Ted Kooser,Jim Harrison

In her loving Foreword to this expanded anniversary edition, Naomi Shihab Nye writes “Braided Creek: A Conversation in Poetry is one of the dearest, most appealing books ever published. These poems are tiny delicious American haiku affectionately exchanged between two friends… This slim volume acts as a palate-cleanser, a spirit-booster, a little rocket-ship of wonders.” While Ted Kooser and Jim Harrison were an unlikely pair to become friends, they shared an intimate correspondence of handwritten letters that often included new poems. After Kooser was diagnosed with cancer, Harrison sensed his friend’s poetry becoming “overwhelmingly vivid,” and their friendship deepened through the exchange of brief poems that captured “the essence of what [they] wanted to say to each other.” After hundreds of poems were sent back and forth through the mail, they found this volume hidden within the stacks of envelopes and postcards. In her loving Foreword to this expanded anniversary edition, Naomi Shihab Nye writes “Braided Creek: A Conversation in Poetry is one of the dearest, most appealing books ever published. These poems are tiny delicious American haiku affectionately exchanged between two friends… This slim volume acts as a palate-cleanser, a spirit-booster, a little rocket-ship of wonders.” Wise, wry, and penetrating, these epigrammatic, aphoristic poems explore love and friendship, pausing to celebrate the natural world, aging, everyday things and scenes, and poetry itself. This expanded edition includes a dozen new poems, and when asked why none of the poems have attributions, one of the co-authors replied, “This book is an assertion in favor of poetry and against credentials.”

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114

Publisher

Copper Canyon Press

Published Date

ISBN 10

1619322889

ISBN 13

9781619322882

Ghost Towns of the Southwest

Your Guide to the Historic Mining Camps & Ghost Towns of Arizona and New Mexico

By: Jim Hinckley

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Ghost Towns of the Southwest

Your Guide to the Historic Mining Camps & Ghost Towns of Arizona and New Mexico

By: Jim Hinckley

For centuries, the stunning panoramas of Arizona and New Mexico served as the backdrop for a veritable cavalcade of human history. From Anasazi cities built within towering canyon walls to early outpost villages of an expanding young nation, the Southwest served as the home to a range of communities that first thrived and ultimately demised in the region's rugged, sprawling landscapes. Today, the Southwest lures visitors with its majestic natural scenery and links to a fascinating chapter in our nation's history. In Ghost Towns of the Southwest, Jim Hinckley and Kerrick James present the colorful stories, colorful characters, and colorful landscapes that bring to life these landmarks of our past.

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257

Publisher

Quarto Publishing Group USA

Published Date

ISBN 10

1616738952

ISBN 13

9781616738952

Sever Nigh

By: Jim James

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Sever Nigh

By: Jim James

Globally, tens of thousands of children and women disappear each year, marketed like cuts of meat, sold into labor or sexual bondage, even in the United States. Many never see home again, and perish from drug addiction, murder or suicide. Seventeen-year-old Linda McCulley is missing, abducted to Mexico by her mother's boyfriend, and destined for sale into white slavery. But Sever Nigh has an idea where she is and sets out to find her, plunging his life into chaos. Tracking Linda McCulley and her kidnappers to the Yucatan, he is ambushed, then rescued by a Mexican business magnate who discerns that Sever is behind what are known as the Zorro crimes. When Sever's vigilantism attracts the wrath of thwarted human traffickers and the suspicious eye of federal agencies, the noose of circumstance tightens; he's caught between the criminals he fights and two governments that consider him the criminal.

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342

Publisher

Lulu.com

Published Date

ISBN 10

1483434885

ISBN 13

9781483434889

Moon Charleston & Savannah

By: Jim Morekis

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Moon Charleston & Savannah

By: Jim Morekis

As editor-in-chief for the alternative weekly Connect Savannah, Jim Morekis knows the must-see sights and local secrets of Charleston and Savannah, from exploring the French Quarter to kayaking in the Golden Isles. Morekis also includes unique trip strategies, such as Literary Lark, following the life and work of authors Robert Louis Stevenson, Edgar Allen Poe, and John Berendt, and a Kayaker's Paradise tour. Including expert advice on walking Savannah's Historic District squares and dining on she-crab soup in Beaufort, Moon Charleston & Savannah gives travelers the tools they need to create a more personal and memorable experience. This full-color travel guide includes vibrant photos and helpful planning maps.

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675

Publisher

Moon Travel

Published Date

ISBN 10

1631214152

ISBN 13

9781631214158

Robin Hood

The Real Story of the English Outlaw

By: Jim Bradbury

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Robin Hood

The Real Story of the English Outlaw

By: Jim Bradbury

A life-long fascination with the Robin Hood legend is explored in this entertaining and readable exploration of both myth and fact.

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434

Publisher

Amberley Publishing Limited

Published Date

ISBN 10

1445615762

ISBN 13

9781445615769

From Brooklyn to the World- A Fun Trip

By: Jim King

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From Brooklyn to the World- A Fun Trip

By: Jim King

Before You Leave for Europe and North America Before You Leave for Europe and North America: A Rough Companion Guide For (African) Students; ISBN 14259743X; paperback, 8.5x11; xiv, 242 pages, publish by AuthorHouse, USA. This comprehensive reference monograph provides guidelines for students (particularly of African origin) who wish to study in Europe, North America and Oceania. It also caters for those who are already studying in these regions. It focuses on key aspects such as security tips, health, accommodation, networking, travels, preparation for departure, students' visas, access to resources, internship, writing scientific papers, tips on studying, taking notes, writing term papers, theses, clothing, cultural shocks, tuition, internship, and transportation. Presented as a continuous narrative, this monograph is a key document for those with or without the Internet facilities. It is hoped that those who have them would work with it in tandem. It lists nearly all Western Universities, private and community colleges, cardinal literature that shaped the Western civilization and African cultures. Based on interviews, secondary sources, experience and observations, this work is scholarly with endnotes, an index and appendices. The last includes lists of inventors considered as motivation to students in general. Besides, it is full of dos and don'ts; likely problems to be encountered, suggested solutions, recommendations, comprehensive terms in Latin likely to be encountered and used in scientific literatures. This is perhaps the only document of its kind that summarizes and makes available facts to enable Africa and other foreign students to study with ease in Western environments for their mutual benefits. Some college and / or university calendars or handbooks and leaflet or digital information tend to be too specialized and often ignore cultural differences that might affect students' performance, especially at the beginning of their studies. This works covers these relevant gaps. Further, it teaches students how to make good use their time and to avoid engagement in practices that are likely to be detrimental to their health and studies. University professors, counselors, administrators, immigration and counselor officers of various missions abroad will also find this document valuable. It is equally a must to home students who are keen on improving their interrelationship with foreign students because the world is now a global village. It should be emphasized that the post 9/11 (2001) ramifications and economic migrants who disguise as students to apply for entry visas, have made the EEC and North American countries to have new requirements that are being used to deny visas to potential African and other third world students. One of these is the inability of students to provide evidence of applications to several institutions in addition to the one in which they were admitted. This book helps the students to understand new regulations and provide them with a healthy choice of institutions to apply to. It is hoped that this will answer for most cultural and educational attaches in Embassies or High Commissions mundane questions often posed b

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AuthorHouse

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ISBN 10

1434364992

ISBN 13

9781434364999

Flying Through Time

A Journey Into History in a World War II Biplane

By: Jim Doyle

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Flying Through Time

A Journey Into History in a World War II Biplane

By: Jim Doyle

Imagine what it would be like to talk and fly with the men who flew the airplanes of World War II. What was in their minds as they made their first solos? And what was air combat like? Flying Through Time is the closest many of us will come to understanding what it was like to be a WWII aviator.Tens of thousands of AmericaOCOs pilots during World War II trained in the Boeing Stearman biplane. For most, it was their first airplane in a series of larger, faster, and more dangerous aircraft that they used to fight the war. The pilots would never forget their first flights in a Stearman and the adventures that followed. Jim Doyle, owner of a restored 1941 Stearman, retraced the wartime journeys of his plane, crossing the country twice; flying over California, Arizona, New Mexico, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, South Carolina, Tennessee, and Arkansas; and touching down at each of the eight bases at which it served. Flying Through Time is the story of DoyleOCOs challenging flight and of the uncertainties of piloting a sixty-year-old biplane almost 8,000 miles. His experiences meeting, talking, and flying with the men who flew the legendary Stearman paint a vivid picture of the intense, emotion-filled days of World War II. The pilotsOCO recollections, refreshed for many when they took the controls of DoyleOCOs plane, are woven throughout the narrative of his trip. These anecdotes, and new information from an archive discovered during the flight, tell of fears, courage, humor, and the sheer adventure of the events that owned the veteransOCO youth. This is seat-of-the-pants flying at its most thrilling, recalling a time when ordinary young Americans were called upon to be heroes.

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435

Publisher

Potomac Books, Inc.

Published Date

ISBN 10

1612342191

ISBN 13

9781612342191

Democratic Empire

The United States Since 1945

By: Jim Cullen

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Democratic Empire

The United States Since 1945

By: Jim Cullen

DEMOCRATIC EMPIRE DEMOCRATIC EMPIRE The United States Since 1945 Democracy and empire often seem like competing, even opposing, concepts. And yet, since the end of World War II, the United States has integrated elements of both in the process of becoming a dominant global power. Democratic Empire: The United States Since 1945 explores the way democracy and empire have converged and been challenged both at home and abroad, surveying the nation’s recent cultural, political and economic history. This account pays particular attention to mass media, the fine arts, and intellectual currents in the era of the American Dream. Concise and engagingly written, Democratic Empire presents a unique analysis of US history since 1945 and the egalitarian and imperial forces that have shaped contemporary America.

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Page Count

402

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119027357

ISBN 13

9781119027355

Returning to Earth

By: Jim Harrison

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Returning to Earth

By: Jim Harrison

In his universally-praised book, Harrison has delivered a masterpiece--a tender, profound, and magnificent novel about life, death, and the possibility of finding redemption in unlikely places.

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292

Publisher

Grove Press

Published Date

ISBN 10

0802143318

ISBN 13

9780802143310

An Alternate Pragmatism for Going Public

By: Jim Webber

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An Alternate Pragmatism for Going Public

By: Jim Webber

An Alternate Pragmatism for Going Public interrogates composition’s most prominent responses to contemporary K–16 education reform. By “going public,” teachers, scholars, and administrators rightfully reassert their expertise against corporate-political standards and assessments like the Common Core, Complete College America, and the Collegiate Learning Assessment. However, author Jim Webber shows that composition’s professional imperative for self-defense only partly fulfils the broader aims of “going public,” which include fostering public participation that can assess and potentially affirm the public good of professional judgment. Drawing on the pragmatic/democratic tradition, Webber envisions an alternate rhetoric of professionalism, one that not only reasserts compositionists’ expertise but also expands opportunities for publics to authorize this expertise. While this public inquiry and engagement may not safeguard professional standing against neoliberal reform, it reorients composition toward an equally important goal, enabling publics to gauge the adequacy of the educational standardization so often advocated by contemporary reform. An Alternate Pragmatism for Going Public shows how public engagement can serve composition’s efforts related to “going public.”

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193

Publisher

University Press of Colorado

Published Date

ISBN 10

160732654X

ISBN 13

9781607326540

Central Coast Aviators in World War II

By: Jim Gregory

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Central Coast Aviators in World War II

By: Jim Gregory

A tribute to the heroism shown by military pilots and aircrew from rural California towns who risked their lives and made their mark on American history. During World War II, thousands of volunteer combat aviators trained at places like Cal Poly in San Luis Obispo and Hancock Field in Santa Maria. Some air cadets and WASPs—young women pilots—lost their lives in training accidents. The graduates would go on to fight in both the Pacific and European theaters. They faced flak bursts and collisions that resulted in horrifying explosions and were sent on strafing runs that made them targets in a lethal shooting gallery. Downed airmen encountered both unexpected kindness and cruel deprivation as prisoners of war. Through interviews and official records, Jim Gregory tells the stories of heroic Central Coast veterans who fought a war that stretched from New Guinea to North Africa.

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146

Publisher

Arcadia Publishing

Published Date

ISBN 10

1439664285

ISBN 13

9781439664285

Protecting Children and Supporting Families

Promising Programs and Organizational Realities

By: Gary Cameron,Jim Vanderwoerd,Leslea Peirson

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Protecting Children and Supporting Families

Promising Programs and Organizational Realities

By: Gary Cameron,Jim Vanderwoerd,Leslea Peirson

This book highlights encouraging news about programs that produce better outcomes for disadvantaged children and families. It includes a comprehensive and up-to-date synthesis of the research evidence available on the effectiveness of these promising programs. Particular attention is given to programs with a demonstrated potential to prevent child abuse and neglect and family breakdown.

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318

Publisher

Transaction Publishers

Published Date

ISBN 10

0202368319

ISBN 13

9780202368313

Principles and Practice of Business Continuity

Tools and Techniques Second Edition

By: Jim Burtles

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Principles and Practice of Business Continuity

Tools and Techniques Second Edition

By: Jim Burtles

Are you are a Business Continuity Manager or training for the job? Are you ready to keep the business up and running in the face of emergencies ranging from earthquakes to accidents to fires to computer crashes? In this second edition of Principles and Practice of Business Continuity: Tools and Techniques, Jim Burtles explains six main scenarios. He promises: “If you and your organization are prepared to deal with these six generic risks, you will be able to recover from any business disaster.” Using his decades of experience, Burtles speaks to you directly and personally, walking you through handling any contingency. He tells you how to bring people together to win executive support, create a Business Continuity Plan, organize response teams, and recover from the disruption. His simple, step-by-step actions and real-world examples give you the confidence to get the job done. To help you along, each chapter of Principles and Practice of Business Continuity: Tools and Techniques starts with learning objectives and ends with a multiple-choice self-examination covering the main points. Thought-provoking exercises at the end of each chapter help you to apply the materials from the chapter to your own experience. In addition, you will find a glossary of the key terms currently in use in the industry and a full index. For further in-depth study, you may download the Business Continuity Toolkit, a wealth of special online material prepared for you by Jim Burtles. The book is organized around the phases of planning for and achieving resiliency in an organization: Part I: Preparation and Startup Part II: Building a Foundation Part III: Responding and Recovering Part IV: Planning and Implementing Part V: Long-term Continuity Are you a professor or a leader of seminars or workshops? On course adoption of Principles and Practice of Business Continuity: Tools and Techniques, you will have access to an Instructor’s Manual, Test Bank, and a full set of PowerPoint slides.

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Page Count

465

Publisher

Rothstein Publishing

Published Date

ISBN 10

1931332940

ISBN 13

9781931332941

Growing Up on the Set

Interviews with 39 Former Child Actors of Classic Film and Television

By: Tom Goldrup,Jim Goldrup

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Growing Up on the Set

Interviews with 39 Former Child Actors of Classic Film and Television

By: Tom Goldrup,Jim Goldrup

Former child actor Paul Petersen once said, "Fame is a dangerous drug and should be kept out of the reach of children." It is certainly true that many child actors have fallen prey to the dangers of fame and suffered for it later in life, but others have used fame to their advantage and gone on to even more successful careers in adulthood. This work is a compilation of interviews with 39 men and women who, as children, worked in the motion picture industry in Hollywood. They all handled their childhood celebrity differently. Lee Aaker, Mary Badham, Baby Peggy, Sonny Bupp, Ted Donaldson, Edith Fellows, Gary Gray, Jimmy Hunt, Eilene Janssen, Marcia Mae Jones, Sammy McKim, Roger Mobley, Gigi Perreau, Jeanne Russell, Frankie Thomas, Beverly Washburn, Johnny Whitaker, and Jane Withers are among those interviewed. They talk candidly about their experiences on and off the set, the people they worked with, and what they did after their careers ended. The pros and cons of being a child actor and the effects that it had on them later in life are discussed at great length.

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Page Count

390

Publisher

McFarland

Published Date

ISBN 10

0786412542

ISBN 13

9780786412549

The Voice of the Blues

Classic Interviews from Living Blues Magazine

By: Jim O'Neal,Amy van Singel

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The Voice of the Blues

Classic Interviews from Living Blues Magazine

By: Jim O'Neal,Amy van Singel

The Voice of the Blues brings together interviews with many pioneering blues men including Muddy Waters, Howlin' Wolf, Little Walter, Jimmy Reed, B.B. King, and many others.

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448

Publisher

Routledge

Published Date

ISBN 10

1136707417

ISBN 13

9781136707414

The Horror Movie Survival Guide

By: Matteo Molinari,Jim Kamm

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The Horror Movie Survival Guide

By: Matteo Molinari,Jim Kamm

From the scream of Psycho to the psycho of Scream, The Horror Movie Survival Guide is your essential source for information on the creatures and monsters that darken your daydreams and stalk your nightmares. Separated into five identifiable categories—aliens, beasts, creations, psychopaths, and the supernatural—each horrific entity is presented with a full description, an overview of unnatural habits, and tips on how to destroy it. This definitive handbook also includes a directory of horror films (So you know where to find your favorite monsters!), thirty photographs of the baddest of the bad, and a list ranking the worst creatures to grace the silver screen by their number of kills. So the next time you’re confronted by the supernatural, the extraterrestrial, or the unclassifiable, look in here for all the facts—and run like hell.

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595

Publisher

Penguin

Published Date

ISBN 10

1101203838

ISBN 13

9781101203835

Spending Advertising Money in the Digital Age

How to Navigate the Media Flow

By: Hamish Pringle,Jim Marshall

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Spending Advertising Money in the Digital Age

How to Navigate the Media Flow

By: Hamish Pringle,Jim Marshall

Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.

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336

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Kogan Page Publishers

Published Date

ISBN 10

0749463082

ISBN 13

9780749463083

The Davidson Family of Rural Hill, North Carolina

Three Generations on a Piedmont Plantation

By: Jim Williams,Ann Williams

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The Davidson Family of Rural Hill, North Carolina

Three Generations on a Piedmont Plantation

By: Jim Williams,Ann Williams

John Davidson came to the North Carolina back country circa 1751 as a young man, with his sister and widowed mother. Typical of Scots-Irish settlers, they arrived with little more than basic farming tools, determined to make it on their own terms. Davidson worked hard, prospered, married well and built a plantation on the Catawba River he called Rural Hill. The Davidson's were loyal British citizens who paid their taxes and participated in colonial government. When the Crown's overbearing authority interfered, independence became paramount and Davidson and his neighbors became soldiers in the Revolutionary War. After the war Davidson managed his plantation, created shad fisheries, helped develop the local iron industry with his sons-in-law and was an early planter of cotton. His sons and grandsons, along with their slave families, continuously increased and improved the acreage and became early practitioners of scientific farming. Drawing on public documents, family papers and slave records, this history describes how a fiercely independent family grew their lands and fortunes into a lasting legacy.

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247

Publisher

McFarland

Published Date

ISBN 10

1476680485

ISBN 13

9781476680484

Functional Strength for Triathletes

Exercises for Top Performance

By: Ingrid Loos Miller,Jim Herkimer

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Functional Strength for Triathletes

Exercises for Top Performance

By: Ingrid Loos Miller,Jim Herkimer

Introduces a customizable functional strength training model designed to challenge the body on several planes of motion that is intended to help triathletes exercise their neuromuscular systems for their next race.

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148

Publisher

Meyer & Meyer Verlag

Published Date

ISBN 10

1841263443

ISBN 13

9781841263441

Oops! They Did It Again!

More Movie Mistakes That Made the Cut

By: Matteo Molinari,Jim Kamm

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Oops! They Did It Again!

More Movie Mistakes That Made the Cut

By: Matteo Molinari,Jim Kamm

Almost every film, from the classic to the guilty pleasure, contains blunders that can be so blatant, one wonders how filmmakers ever missed them. In this second all-new volume in the Oops! series, readers will discover hundreds more bloopers from Bringing Up Baby (1938) to the Oscar-winning Croushing Tiger, Hidden Dragon (2000). Each entry lists title, credits, plots, non-bloopers, oddities, fun facts, and, of course, bloopers, each described and keyed to the on a video player for easy locating.

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292

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Citadel Press

Published Date

ISBN 10

0806523204

ISBN 13

9780806523200

High School Journalism

A Practical Guide

By: Jim Streisel

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High School Journalism

A Practical Guide

By: Jim Streisel

High school journalists share the same objectives as professional reporters--finding the story, writing the story, and packaging the story so that it appeals to an audience. Understanding how to best accomplish these objectives is key to the student on the newspaper, yearbook or Web site staff, but the fundamental art of storytelling and story presentation are not always at the center of high school journalism classes. Student journalists must first understand that storytelling, at its most basic level, is about people, and that understanding the audience is essential in deciding how to present the story. This handbook for high school journalists and teachers offers practical tips for all elements of school journalism. The author covers the essential components that students must understand: information gathering, writing, standard and alternative coverage and packaging. Students will find valuable information about identifying news, interviewing, research, narrative writing style, editing, visual presentation and layout. The book also covers the legal rights of student journalists, objective vs. opinion writing, staff planning and organization and Web-based journalism. Each chapter includes study guides for practical applications of the concepts discussed. Instructors considering this book for use in a course may request an examination copy here.

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233

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McFarland

Published Date

ISBN 10

0786455020

ISBN 13

9780786455027

Schooling for Change

Reinventing Education for Early Adolescents

By: Lorna Earl,Andy Hargreaves,Jim Ryan

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Schooling for Change

Reinventing Education for Early Adolescents

By: Lorna Earl,Andy Hargreaves,Jim Ryan

Focusing on change and reform in secondary and elementary schools, this book explores the possibilities for better schooling for early adolescents.

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246

Publisher

Routledge

Published Date

ISBN 10

1135717796

ISBN 13

9781135717797

The Read-Aloud Handbook

Seventh Edition

By: Jim Trelease

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The Read-Aloud Handbook

Seventh Edition

By: Jim Trelease

A New York Times and million copy bestseller, the classic handbook on reading aloud to children—revised and updated Recommended by “Dear Abby”, The New York Times and The Washington Post, for three decades, millions of parents and educators have turned to Jim Trelease's beloved classic to help countless children become avid readers through awakening their imaginations and improving their language skills. Now this new edition of The Read-Aloud Handbook imparts the benefits, rewards, and importance of reading aloud to children of a new generation. Supported by delightful anecdotes as well as the latest research, The Read-Aloud Handbook offers proven techniques and strategies—and the reasoning behind them—for helping children discover the pleasures of reading and setting them on the road to becoming lifelong readers.

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384

Publisher

Penguin

Published Date

ISBN 10

1101613866

ISBN 13

9781101613863

Broken Arrow

How the U.S. Navy Lost a Nuclear Bomb

By: Jim Winchester

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Broken Arrow

How the U.S. Navy Lost a Nuclear Bomb

By: Jim Winchester

This “unnerving exposé” of a lost American nuclear bomb “is a valuable contribution to the history of the navy, the cold war, and nuclear weapons” (Booklist). On December 5th, 1965, the USS Ticonderoga was on its way from Vietnam to Japan, practicing nuclear combat procedures along the way. A young pilot from Ohio strapped into an A-4 Skyhawk bomber for a routine simulated mission. But after mishandling the maneuver, the plane and its pilot sunk to the bottom of the South China sea, along with a live B43 one-megaton thermonuclear bomb. A cover-up mission began as rumors of sabotage began to circulate. The incident, known as a ‘Broken Arrow’, was kept under wraps for twenty-five years. The details that emerged caused a diplomatic incident, revealing that the U.S. had violated agreements not to bring nuclear weapons into Japan. Broken Arrow tells the story of Ticonderoga’s sailors and airmen, the dangers of combat missions and shipboard life, and the accident that threatened to wipe her off the map and blow US-Japanese relations apart. For the first time, through previously classified documents, never before published photos of the accident aircraft and the recollections of those who were there, the story of carrier aviation’s only ‘Broken Arrow’ is told in full.

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285

Publisher

Casemate Publishers

Published Date

ISBN 10

1612006922

ISBN 13

9781612006925

Illustrated Route 66 Historical Atlas

By: Jim Hinckley

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Illustrated Route 66 Historical Atlas

By: Jim Hinckley

The definitive, fully illustrated state-by-state atlas of the shifting alignments, historic sites, and current points of interest along the United States' beloved Route 66. Route 66 changed immensely in the six decades between its opening in 1926 and its removal from the U.S. highway system in 1985. Since that time, Route 66 has enjoyed a renaissance, and interest in America's Mother Road as both a historical byway and a travel destination continues to grow. In this unprecedented volume, prolific Route 66 author Jim Hinckley presents an illustrated Route 66 atlas that explores the road's history from its inception into the present day. The Illustrated Route 66 Atlas is highlighted by more than a dozen specially commissioned maps that include points of interest along or near Route 66, divided into six categories: pre-1926 historic sites (such as Lincoln's home and presidential library); noteworthy landmarks; the locations of infamous crimes and disasters; parks of interest; key sites in Route 66's evolution (such as Hooker's Cut, Missouri, an engineering marvel when completed); military-specific sites (including Civil War battlefields and POW and internment camps); historic attractions from the road's midcentury heyday (such as Little Beaver Town and Geronimo's Trading Post); film-related sites; and locations important to Route 66's modern resurgence. Illustrated with photography and memorabilia in addition to the maps, The Illustrated Route 66 Atlas is a unique, colorful, and visually dynamic look at 500 of the Mother Road's most significant sites from the past and today.

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276

Publisher

Voyageur Press

Published Date

ISBN 10

1627884963

ISBN 13

9781627884969

Partisan Journalism

A History of Media Bias in the United States

By: Jim A. Kuypers

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Partisan Journalism

A History of Media Bias in the United States

By: Jim A. Kuypers

In Partisan Journalism: A History of Media Bias in the United States,Jim A. Kuypers guides readers on a journey through American journalistic history, focusing on the warring notions of objectivity and partisanship. Kuypers shows how the American journalistic tradition grew from partisan roots and, with only a brief period of objectivity in between, has returned to those roots today. The book begins with an overview of newspapers during Colonial times, explaining how those papers openly operated in an expressly partisan way; he then moves through the Jacksonian era’s expansion of both the press and its partisan nature. After detailing the role of the press during the War Between the States, Kuypers demonstrates that it was the telegraph, not professional sentiment, that kicked off the movement toward objective news reporting. The conflict between partisanship and professionalization/objectivity continued through the muckraking years and through World War II, with newspapers in the 1950s often being objective in their reporting even as their editorials leaned to the right. This changed rapidly in the 1960s when newspaper editorials shifted from right to left, and progressive advocacy began to slowly erode objective content. Kuypers follows this trend through the early 1980s, and then turns his attention to demonstrating how new communication technologies have changed the very nature of news writing and delivery. In the final chapters covering the Bush and Obama presidencies, he traces the growth of the progressive and partisan nature of the mainstream news, while at the same time explores the rapid rise of alternative news sources, some partisan, some objective, that are challenging the dominance of the mainstream press. This book steps beyond a simple charge-counter-charge of political bias in the news in that it offers an argument that the press in America, except for a brief period, was essentially partisan from its inception and has returned with a vengeance to its original roots. The final argument presented in the book is that this new development may actually be healthy for American Democracy.

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Page Count

321

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442225947

ISBN 13

9781442225947

Highlights of the 1960s

By: Jim Anscomb

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Highlights of the 1960s

By: Jim Anscomb

This book is a follow on from Jim Anscomb's autobiography of some of his early life up towards the end of the 1950s. It's looking at the highlights of what happened to him during the 1960s. This period includes graduating from University, an epic trip to California, going to work and a sad plane crash in the English Channel. It also includes his first meeting with his wife Margaret.

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232

Publisher

Lulu.com

Published Date

ISBN 10

0244615098

ISBN 13

9780244615093

A Year of Hitchcock

52 Weeks with the Master of Suspense

By: Jim McDevitt,Eric San Juan

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A Year of Hitchcock

52 Weeks with the Master of Suspense

By: Jim McDevitt,Eric San Juan

Alfred Hitchcock's career spanned more than five decades, during which he directed more than 50 films, many of them indisputable classics: Notorious, Strangers on a Train, Rear Window, Vertigo, North by Northwest, and Psycho, among others. In A Year of Hitchcock: 52 Weeks with the Master of Suspense, authors Jim McDevitt and Eric San Juan provide a comprehensive examination of Hitchcock's film-to-film development, spanning from the beginning of his career in silents to his final film in 1976, including his work on two French propaganda shorts he directed during World War II and segments he directed for Alfred Hitchcock Presents. Organized into 52 chapters and arranged in chronological order, the book invites readers to spend a year with the director's most notable works, all of which are available on DVD. Each film is examined in the context of Hitchcock's career, as the authors consider the themes central to his work; discuss each film's production; comment on the cast, script, and other aspects of the film; and assess the film's value to the Hitchcock viewer. From The Lodger to Family Plot, 68 works directed by Hitchcock are analyzed. Each analysis is supplemented by key film facts, trivia, awards, a guide to his cameos, a filmography, and a listing of available DVD releases. Whether readers decide to undertake the journey through his films one week at a time or pick and choose at their discretion, A Year of Hitchcock will open the eyes of any viewer who wants to better understand this director's evolution as an artist.

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Page Count

426

Publisher

Scarecrow Press

Published Date

ISBN 10

0810863898

ISBN 13

9780810863897

Writing Majors

By: Greg Giberson,Jim Nugent,Lori Ostergaard

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Writing Majors

By: Greg Giberson,Jim Nugent,Lori Ostergaard

The writing major is among the most exciting scenes in the evolving American university. Writing Majors is a collection of firsthand descriptions of the origins, growth, and transformations of eighteen different programs. The chapters provide useful administrative insight, benchmark information, and even inspiration for new curricular configurations from a range of institutions. A practical sourcebook for those who are building, revising, or administering their own writing majors, this volume also serves as a historical archive of a particular instance of growth and transformation in American higher education. Revealing bureaucratic, practical, and institutional matters as well as academic ideals and ideologies, each profile includes sections providing a detailed program review and rationale, an implementation narrative, and reflection and prospection about the program. Documenting eighteen stories of writing major programs in various stages of formation, preservation, and reform and exposing the contingencies of their local and material constitution, Writing Majors speaks as much to the “how to” of building writing major programs as to the larger “what,” “why,” and “how” of institutional growth and change.

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Page Count

277

Publisher

University Press of Colorado

Published Date

ISBN 10

1457188724

ISBN 13

9781457188725

Mr. Keen, Tracer of Lost Persons

A Complete History and Episode Log of Radio's Most Durable Detective

By: Jim Cox

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Mr. Keen, Tracer of Lost Persons

A Complete History and Episode Log of Radio's Most Durable Detective

By: Jim Cox

That "kindly old investigator," Mr. Keen, sought missing persons and unraveled crimes longer than any other fictional detective ever heard or seen on the air. For 18 years (1937-1955) and 1690 nationwide broadcasts, Keen and his faithful assistant Mike Clancy kept listeners coming back for more. The nearest competitor, Nick Carter, Master Detective, ran for 726 broadcasts. This definitive history recounts the actors and creators behind the series, the changes the show underwent, and the development of the Mr. Keen character. A complete episode guide details all of the program's 1,690 broadcasts.

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376

Publisher

McFarland

Published Date

ISBN 10

1476607389

ISBN 13

9781476607382

Trading Manny

How a Father and Son Learned to Love Baseball Again

By: Jim Gullo

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Trading Manny

How a Father and Son Learned to Love Baseball Again

By: Jim Gullo

Around when his seven-year-old son Joe was developing a passion for baseball, the steroid scandal of 2007 surfaced, forcing Jim to re-evaluate the sport and answer his son's tough questions in an effort to recapture his love for the game.

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Page Count

270

Publisher

Da Capo Press, Incorporated

Published Date

ISBN 10

030682017X

ISBN 13

9780306820175

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