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Corporate Imagination Plus

By: Jim Bandrowski

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Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather, success in business is ideas PLUS action. Bandrowski shows that the business objective of developing new ideas is not to find solutions for their own sake, but to seek new ways of viewing a business and therefore compete more effectively. Using hundreds of examples, the author develops a five-step plan that will help a senior manager create and implement a company-wide vision, or assist a division or department manager in setting a strategic direction for his or her unit.

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Page Count

334

Publisher

Simon and Schuster

Published Date

ISBN 10

1439119597

ISBN 13

9781439119594

Corporate Imagination Plus

By: Jim Bandrowski

Write a review Read reviews Take a Quiz Solve Book Puzzle

Corporate Imagination Plus

By: Jim Bandrowski

Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather, success in business is ideas PLUS action. Bandrowski shows that the business objective of developing new ideas is not to find solutions for their own sake, but to seek new ways of viewing a business and therefore compete more effectively. Using hundreds of examples, the author develops a five-step plan that will help a senior manager create and implement a company-wide vision, or assist a division or department manager in setting a strategic direction for his or her unit.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Write a review

Solve jigsaw puzzle

Age

Page Count

334

Publisher

Simon and Schuster

Published Date

ISBN 10

1439119597

ISBN 13

9781439119594

Book's by Jim Bandrowski

Corporate Imagination Plus

Corporate Imagination Plus

Corporate Imagination Plus

Corporate Imagination Plus

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