When Good Communication Skills Aren't Enough Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums” and “uhs.” To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line. Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert’s Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you’ll learn how to: Apply the four-stage listening matrix to drive your audience to action Use sales call outlines that facilitate buy-in to avoid death by sales script Create value-filled, magnetic marketing that educates and attracts buyers Add value to your products and services with videos and webinars Develop persuasive presentations with the TEMPTaction model So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.
What communication skills are essential in today's global economy? BUSINESS AND PROFESSIONAL COMMUNICATION IN THE GLOBAL WORKPLACE, Third Edition, provides a strong theoretical foundation of organizational communication for the business and professional communication course. Featuring coverage of the most up-to-date skill set available, the book considers the rapid changes in professional communication due to the global economy, advances in information technology, and an increasingly diverse workforce. The authors' engaging narrative style, the unique CCCD model (Choosing, Creating, Coordinating, and Delivering) for building presentation competencies, and an integrated companion website combine to provide today's definitive resource on professional communications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
When Good Communication Skills Aren't Enough Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums” and “uhs.” To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line. Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert’s Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you’ll learn how to: Apply the four-stage listening matrix to drive your audience to action Use sales call outlines that facilitate buy-in to avoid death by sales script Create value-filled, magnetic marketing that educates and attracts buyers Add value to your products and services with videos and webinars Develop persuasive presentations with the TEMPTaction model So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.
Examines the economic problems that arise when governments own and operate enterprises that could be managed by the private sector. Despite more than a decade of divestiture, state-owned enterprises account for nearly as large a share of developing countries' economies today as twenty years ago. This report examines the economic problems that arise when governments own and operate enterprises that could be managed by the private sector. It finds that such enterprises are often inefficient and shows how the resulting losses to the economy hinder growth, making it harder for people to escape poverty. Why have reforms had such little impact? In an innovative study of the political economy of state enterprise reform, the report describes common obstacles to reform and describes ways that some countries have overcome them. Drawing on a rich database and detailed country case studies, the report provides the most comprehensive assessment yet of a decade of divestiture and reform of state-owned enterprises. It evaluates the experiences of 12 countries: some of these countries reformed successfully and some did not, but all tried to improve the incentive structure by changing the contract between the government and state- owned firms. The report offers guidance for successful reform and suggests ways that foreign assistance can more effectively support reform efforts. The countries covered in the case studies are Chile, China, Czech Republic, Egypt, Ghana, India, Republic of Korea, Mexico, Philippines, Poland, Senegal, and Turkey. Published for the World Bank by Oxford University Press
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