Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can: Offer expert advice over the internet with podcasts Send out an e-mail blast to quickly reach consumers about the latest products or services Connect with their clients on social networking sites Conduct effective virtual seminars Build out their website in order to build name recognition
When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you. The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, nonadversarial interchanges that result in mutually beneficial outcomes. A basic adjustment in attitude and approach can substantially improve virtually every facet of your life. Each chapter provides specific examples for improving skills such as communication, building integrity, team work, influencing others, and more. In order to connect with new clients or future business partners and transform your potential into success, you need to establish trust and build strong relationships. The key is to focus more on giving and working with others rather than simply on “winning.” Because doing so is guaranteed to help you actually win. The Profit of Kindness is a practical guide that teaches you how to connect with others using the global asset known as kindness. You will learn: Kindness does not mean weakness. Kindness can help you stay competitive, anticipate pitfalls, and stay one step ahead of your rivals. Success, achieved through kindness, can indeed be yours.
A proven program to win more clients, connections, and referrals Get Noticed . . . Get Referrals is your one-stop guide to using powerful self-promotion techniques to get noticed by potential new clients. Jill Lublin gives you the skills you need to make a memorable first impression, get more referrals and grow your business. "Get Noticed...Get Referrals tells the truths that often make the difference between success and failure.”-Jay Conrad Levinson, the father of Guerrilla Marketing and author of the Guerrilla Marketing series ”Keep this book within arm's reach, refer to it often, and it will help you reach the next level of your success!”-Mark LeBlanc, author of Grow Your Business!, and president, National Speakers Association “Someone once said 'It is not who you know but who knows you that counts.' Getting noticed is what this book is about. Highly recommended.”-Dan Poynter, author of The Self-Publishing Manual
Make a difference! A portion of the proceeds from the sale of this book will be donated to The Braille Institute, empowering visually impaired people to live fulfilling lives. Ready, Aim, Captivate! brings together experts, entrepreneurs and authorities on how to take your individual message and use it to reach out to others, change lives and captivate hearts. They have started successful companies, written best-selling books and championed multimillion dollar events, but still-at their core-they are just like you. They were once someone in a bookstore reading the introduction to a book they hoped would teach them how to get where they wanted to go. They had to learn-some of them, the hard way-how to balance success at work while maintaining happiness at home. You are not alone. Each of us has a message to share with the world. Some people were born with obvious gifts such as an ability to sing, dance, play an instrument or professional sport, or lead businesses, schools and churches to growth and success. Others have known since they were children that they wanted to be a firefighter, a cook, a teacher or nurse. You may be thinking, "But what about me? I'm just a regular person with a passion for something but I have no idea how to put it to work to help anyone." Sit down and be inspired by this collection of interviews. Listen to each con-tributor as they speak of their stories of hardship and frustration, and how they came to claiming a life that abounds in purpose and passion; a life that lets them share their incredible message with the world. Allow them to remind you that wherever you are right now is the perfect place to start moving toward the goal of a fulfilled life so that others can begin to be changed by your unique message. Embark on a journey in the coming pages that will help you identify your gift, explore your talents and teach you to touch lives with your passion and your purpose. Allow them to show you what it takes to make your message magical. Ready, Aim, Captivate! is a priceless resource. Such an amazing group of trusted professionals has come together in this book with one common purpose. Prepare to be captivated!
When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you. The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, nonadversarial interchanges that result in mutually beneficial outcomes. A basic adjustment in attitude and approach can substantially improve virtually every facet of your life. Each chapter provides specific examples for improving skills such as communication, building integrity, team work, influencing others, and more. In order to connect with new clients or future business partners and transform your potential into success, you need to establish trust and build strong relationships. The key is to focus more on giving and working with others rather than simply on “winning.” Because doing so is guaranteed to help you actually win. The Profit of Kindness is a practical guide that teaches you how to connect with others using the global asset known as kindness. You will learn: Kindness does not mean weakness. Kindness can help you stay competitive, anticipate pitfalls, and stay one step ahead of your rivals. Success, achieved through kindness, can indeed be yours.
Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can: Offer expert advice over the internet with podcasts Send out an e-mail blast to quickly reach consumers about the latest products or services Connect with their clients on social networking sites Conduct effective virtual seminars Build out their website in order to build name recognition
A proven program to win more clients, connections, and referrals Get Noticed . . . Get Referrals is your one-stop guide to using powerful self-promotion techniques to get noticed by potential new clients. Jill Lublin gives you the skills you need to make a memorable first impression, get more referrals and grow your business. "Get Noticed...Get Referrals tells the truths that often make the difference between success and failure.”-Jay Conrad Levinson, the father of Guerrilla Marketing and author of the Guerrilla Marketing series ”Keep this book within arm's reach, refer to it often, and it will help you reach the next level of your success!”-Mark LeBlanc, author of Grow Your Business!, and president, National Speakers Association “Someone once said 'It is not who you know but who knows you that counts.' Getting noticed is what this book is about. Highly recommended.”-Dan Poynter, author of The Self-Publishing Manual
Case-based and easy to use, Yao & Artusio’s Anesthesiology: Problem-Oriented Patient Management is the bestselling study and review reference preferred by both residents and practicing anesthesiologists. The revised Ninth Edition prepares you for the oral and written boards with more than 60 real-world cases accompanied by questions that conform to the four areas of questioning on the oral boards, reinforcing step-by-step critical thinking about today’s surgical anesthesia and patient management.
Pediatric Injectable Drugs, also known as “The Teddy Bear Book,” is one of the ASHP’s most recognized and trusted resources dedicated to helping pharmacists treat pediatric patients with injectable drugs. For more than 20 years, pharmacists and hospital pediatric teams have looked to Pediatric Injectable Drugs (The Teddy Bear Book) for the most comprehensive research-based information on pediatric intravenous infusions. Now for the first time since 2013, a new edition of this trusted resource is available! The “Teddy Bear Book”, is the only reference of its kind that focuses on the unique issues that pediatric practitioners face when dealing with pediatric injectable drugs, such as limited fluid amounts, limited intravenous sites, and maximum doses. The updated edition of this comprehensive resource by respected editors Stephanie J. Phelps, PharmD, BCPS, Kelley R. Lee, PharmD, Amanda Jill Thompson, PharmD, and Tracy M. Hagemann, PharmD, FCCP, includes 15 new monographs and updates based on the latest evidence-backed literature.
“You open the book and start reading. Quicker than you can say Uris you are caught up at once in the unfolding conflict. . . . It’s a professional job all the way.. . dramatic, impassioned.”—The New York Times Book Review In Queen’s Bench Courtroom Number Seven, famous author Abraham Cady stands trial. In his book The Holocaust—born of the terrible revelation that the Jadwiga Concentration camp was the site of his family’s extermination—Cady shook the consciousness of the human race. He also named eminent surgeon Sir Adam Kelno as one of Jadwiga's most sadistic inmate/doctors. Kelno has denied this and brought furious charges. Now unfolds Leon Uris’ riveting courtroom drama—one of the great fictional trials of the century. “A fine suspense story, an excellent courtroom story, written with genuine passion. You won’t put it down once you’ve picked it up. It is the author of Exodus at his best.”—Newsday
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
This is such a great book for primary school age children and a little beyond for finding out about the world, its countries and people" Amazon customer review - Philip's atlas, designed specially to use at home and at school with guidance for parents and teachers - Clear maps and fascinating facts bring geography to life for readers aged 7-12 - Published in association with the Royal Geographical Society - Quizzes, activity ideas and puzzles to make learning fun - Past winner of the Geographical Association's award for making a significant contribution to geography The atlas is organized spread by spread in the classic sequence: first Europe, then its land neighbour Asia, followed by Africa, Australia and Oceania, North America and South America. Illustrated with captivating full-colour photographs and packed with fact boxes, curiosities, flags, stamps and quiz questions, Philip's RGS Children's Atlas is both fun to use and easy to understand. Now in its 16th edition, Philip's RGS Children's Atlas is a past winner of the Geographical Association's award for making a significant contribution to geography. The atlas was judged "an excellent 'all round' children's atlas with simple yet well-designed maps, well-illustrated with colour photographs. It links places to issues, events and real people, giving a clear sense of place.
Traces the life of Karol Wojtyla from his childhood and student years in Poland through his ordination as a priest, his election as Pope John Paul II, and his efforts to strengthen the Catholic Church.
Learn the essential principles of pharmacotherapy and how they apply to today’s healthcare. Content derived from Pharmacotherapy: A Pathophysiologic Approach, 8e, the field’s most respected reference Chapters will be peer-reviewed by both nurse practitioners and pharmacy professors Easy-to-follow disorder-based organization surveys the full range of organ system disorders treated in pharmacy practice An online learning center includes self-assessment questions and answers Pharmacotherapy Principles & Practice, Fourth Edition uses a solid evidence-based approach to teach you how to design, implement, monitor, and evaluate medication therapy. This trusted text provides everything you need to gain an in-depth understanding of the underlying principles of the pharmacotherapy of disease—and their practical application. In order to be as clinically relevant as possible, the disease states and treatments discussed focus on disorders most often seen in clinical practice, and laboratory values are expressed as both conventional units and SI units. Importantly, all chapters were written or reviewed by pharmacists, nurse practitioners, physician assistants, and physicians widely recognized as authorities in their fields. Pharmacotherapy Principles & Practice, Fourth Edition opens with an introductory chapter followed by chapters on pediatrics, geriatrics, and palliative care. The remainder of the text consists of ninety-eight disease-based chapters that review etiology, epidemiology, pathophysiology, and clinical presentation, followed by therapeutic recommendations for drug selection, dosing, and patient monitoring. A strong pedagogy program includes structured learning objectives; key concepts indicated with numbered icons; patient care and monitoring guidelines; knowledge-building boxed features within chapters consisting of Clinical Presentation & Diagnosis, Patient Encounters, and Patient Care and Monitoring Guidelines; a standardized chapter format; a glossary of terms; and much more.
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