Jihad Mohammad's Books

Is Loyalty Dead?

Marketing Strategies to Survive in the Saturated Telecommunication Market

By: Farzana Quoquab,Jihad Mohammad

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Is Loyalty Dead?

Marketing Strategies to Survive in the Saturated Telecommunication Market

By: Farzana Quoquab,Jihad Mohammad

This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term loyalty is acknowledged as an important indicator of the likely success of a service business, whereas switching costs a service firm the customers future revenue stream. However, recent research revealed that, in many industries, satisfied customers also tend to switch. This book discusses the role of switching cost and consumer innovativeness in explaining consumers switching tendency. Last but not the least, this book offers a richer explanation about loyalty and switching phenomena than past studies that mostly discussed these two constructs in isolation. Nowadays, divided loyalty as well as switching became a common issue, which made it difficult for the company managers to retain their customers for a long time. With no exception, the mobile phone service market is also filled with divided loyal ones as well as switchers. This book presents some depth and breadth strategies for the mobile phone network service providers in order to manage such promiscuous customers.

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Page Count

104

Publisher

Partridge Publishing Singapore

Published Date

ISBN 10

1482866102

ISBN 13

9781482866100

Instructor’S Guide

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

By: Farzana Quoquab,Adriana Md Rizal,Maizaitulaidawati Md Husin,Jihad Mohammad,Arif Hassan

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Instructor’S Guide

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

By: Farzana Quoquab,Adriana Md Rizal,Maizaitulaidawati Md Husin,Jihad Mohammad,Arif Hassan

This book is ideal for teaching subjects related to marketing, management, entrepreneurship, and business ethics. It can be used as the tool to teach students/trainers in advanced undergraduate and MBA/MSc classes. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decisions that are taken by the managers and/or other parties involved. And thus, use of cases are common in business studies which not only provides students understanding about the practical aspects of the concepts that are being taught in text-books, but also it introduces students with several aspects of the real-life dilemma, complexities and challenges while working in a business environment. This book contains teaching notes of the book titled A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management in which eleven local cases were presented. The teaching notes serve as a guide for instructors who intend to utilize these cases in their classes. Each teaching note includes a brief synopsis of the case, learning objectives, the case's target audience, information about the case leading strategies, relevant concepts/subjects, suggested assignment questions, and their corresponding suggested answers. In this way, the instructors will have greater understanding about the use and applicability of the said eleven cases. It is hoped that university lecturers, practitioners, and students who are undertaking courses in business studies will benefit from this book.

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Page Count

165

Publisher

Partridge Publishing Singapore

Published Date

ISBN 10

1543743218

ISBN 13

9781543743210

Inculcating Ethics and Citizenship Behaviour in Islamic Financial Institutions: the Issues and Consequences

By: Jihad Mohammad,Farzana Quoquab

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Inculcating Ethics and Citizenship Behaviour in Islamic Financial Institutions: the Issues and Consequences

By: Jihad Mohammad,Farzana Quoquab

This book enables its readers to understand Islamic ethics at workplace and its role in enhancing the performance and productivity of organizations. Moreover, this timely and important book is an essential guide for academician, researchers, and managers to enhance and enrich their understanding and knowledge about the effective role of Islamic work ethics. The concept of work ethics is acknowledged as an important indicator of the likely success of all types of organizations. However, the bulk of research pertaining to work ethics and various organizational and individual outcomes has focused predominantly on the concept of Protestant work ethics and not much attention has been given to assess the notion of Islamic work ethics. Nonetheless, it is necessary to understand other work ethics from different religious faiths in order to get a better understanding about the work ethics phenomenon. This book aims to bridge this gap in literature and advance the knowledge regarding work ethics from the Islamic perspective. This book presents some insightful strategies for Islamic financial institutions to manage workplace ethics. Those who are eager to advance their knowledge about Islamic work ethics, organizational justice, and organizational citizenship behavior will find this book very useful.

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Page Count

106

Publisher

Partridge Publishing Singapore

Published Date

ISBN 10

148286648X

ISBN 13

9781482866483

America

From revolution to the present day

By: Ahmed Amjad,Khalid Hossain Siyam,Mohammad Jihad Hasan

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America

From revolution to the present day

By: Ahmed Amjad,Khalid Hossain Siyam,Mohammad Jihad Hasan

In this book, Asif Ahmed Srabon describes the flow of significant events from the time of America's freedom struggle to the present day. Taken from a complete history, George Washington's role in American independence, conquest of states, and various dramatic episodes of the accession of the United States are noted. The author believes that the book will be the center of interest of the reader.

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BookRix

Published Date

ISBN 10

3755447584

ISBN 13

9783755447580

Land of Tsar and Revolution

The Epic Story of Russia

By: Ahmed Amjad,Khalid Hossain Siyam,Mohammad Jihad Hasan

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Land of Tsar and Revolution

The Epic Story of Russia

By: Ahmed Amjad,Khalid Hossain Siyam,Mohammad Jihad Hasan

Land of Tsar and Revolution: The Epic Story of Russia" takes readers on an enthralling journey through the tumultuous and captivating history of one of the world's most enigmatic nations. Delving deep into the heart of Russia, this meticulously researched historical masterpiece unveils the fascinating saga of a land steeped in grandeur, intrigue, and transformation.

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BookRix

Published Date

ISBN 10

3755447630

ISBN 13

9783755447634

Making Music in the Arab World

The Culture and Artistry of Tarab

By: A. J. Racy,Ali Jihad Racy

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Making Music in the Arab World

The Culture and Artistry of Tarab

By: A. J. Racy,Ali Jihad Racy

A.J. Racy, a scholar of ethnomusicology, provides an intimate portrayal of the Arab musical experience in this pioneering book. Racy focuses on tarab, a multifaceted concept that has no exact equivalent in English and refers to the indigenous music and the ecstasy associated with it. His book examines aspects of musical craft, including basic skills, musician's inspiration, love lyrics as tools of ecstasy, and the relationship between performers and listeners.

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Page Count

272

Publisher

Cambridge University Press

Published Date

ISBN 10

0521316855

ISBN 13

9780521316859

Instructor’S Guide

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

By: Farzana Quoquab,Adriana Md Rizal,Maizaitulaidawati Md Husin,Jihad Mohammad,Arif Hassan

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Instructor’S Guide

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

By: Farzana Quoquab,Adriana Md Rizal,Maizaitulaidawati Md Husin,Jihad Mohammad,Arif Hassan

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Solve jigsaw puzzle

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Page Count

165

Publisher

Partridge Publishing Singapore

Published Date

ISBN 10

1543743218

ISBN 13

9781543743210

Book's by Jihad Mohammad

Is Loyalty Dead?

Is Loyalty Dead?

Instructor’S Guide

Instructor’S Guide

Inculcating Ethics and Citizenship Behaviour in Islamic Financial Institutions: the Issues and Consequences

Inculcating Ethics and Citizenship Behaviour in Islamic Financial Institutions: the Issues and Consequences

America

America

Land of Tsar and Revolution

Land of Tsar and Revolution

Making Music in the Arab World

Making Music in the Arab World

Instructor’S Guide

Instructor’S Guide

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