Jiazhen Huo's Books

Service Science in China

By: Jiazhen Huo,Zhisheng Hong

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A service economy era is coming! As the basic discipline of service dominant era, service science mainly studies common rules of service activities, aiming to provide theoretical bases for creating service value in the new era. The book, which integrates knowledge of service management, operational management, logistics and supply chain management, constructs a research system for this emerging discipline. Service science research system constitutes service philosophy, resource allocation, operational management and service technology. Many cases about China’s service enterprises are incorporated in the book, in the hope of providing readers an insight into not only service science but also the development of China’s service economy.

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Page Count

472

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642344976

ISBN 13

9783642344978

Advances in Theory and Practice in Store Brand Operations

By: Jiazhen Huo

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Advances in Theory and Practice in Store Brand Operations

By: Jiazhen Huo

This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.

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Page Count

265

Publisher

Springer Nature

Published Date

ISBN 10

9811598770

ISBN 13

9789811598777

Advances in Theory and Practice in Store Brand Operations

By: Jiazhen Huo

Write a review Read reviews Take a Quiz Solve Book Puzzle

Advances in Theory and Practice in Store Brand Operations

By: Jiazhen Huo

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

265

Publisher

Springer Nature

Published Date

ISBN 10

9811598770

ISBN 13

9789811598777

Service Science in China

By: Jiazhen Huo,Zhisheng Hong

Write a review Read reviews Take a Quiz Solve Book Puzzle

Service Science in China

By: Jiazhen Huo,Zhisheng Hong

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

472

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642344976

ISBN 13

9783642344978

Book's by Jiazhen Huo

Service Science in China

Service Science in China

Advances in Theory and Practice in Store Brand Operations

Advances in Theory and Practice in Store Brand Operations

Advances in Theory and Practice in Store Brand Operations

Advances in Theory and Practice in Store Brand Operations

Service Science in China

Service Science in China

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