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Speechwriting in Theory and Practice

By: Jens E. Kjeldsen,Amos Kiewe,Marie Lund,Jette Barnholdt Hansen

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Speechwriting in Theory and Practice

By: Jens E. Kjeldsen,Amos Kiewe,Marie Lund,Jette Barnholdt Hansen

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

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Page Count

202

Publisher

Springer

Published Date

ISBN 10

3030036855

ISBN 13

9783030036850

Speechwriting in Theory and Practice

By: Jens E. Kjeldsen,Amos Kiewe,Marie Lund,Jette Barnholdt Hansen

Write a review Read reviews Take a Quiz Solve Book Puzzle

Speechwriting in Theory and Practice

By: Jens E. Kjeldsen,Amos Kiewe,Marie Lund,Jette Barnholdt Hansen

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

202

Publisher

Springer

Published Date

ISBN 10

3030036855

ISBN 13

9783030036850