Jessica Eise's Books

The Communication Scarcity in Agriculture

By: Jessica Eise,Whitney Hodde

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The Communication Scarcity in Agriculture

By: Jessica Eise,Whitney Hodde

Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

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Page Count

168

Publisher

Routledge

Published Date

ISBN 10

1317231309

ISBN 13

9781317231301

Creative Haven Cozy Creatures Coloring Book

By: Jessica Mazurkiewicz

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Creative Haven Cozy Creatures Coloring Book

By: Jessica Mazurkiewicz

A fun-to-color menagerie of wild and domestic animals sporting comfy knitwear features barnyard creatures, woodland denizens, and ocean dwellers in toasty sweaters, snug hats and scarves, legwarmers, and socks.

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Courier Dover Publications

Published Date

ISBN 10

0486816710

ISBN 13

9780486816715

Do Not Erase

Mathematicians and Their Chalkboards

By: Jessica Wynne

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Do Not Erase

Mathematicians and Their Chalkboards

By: Jessica Wynne

Even as other disciplines have moved toward using whiteboards and projectors in their teaching and research, the mathematics community has largely remained wedded to the chalkboard. Chalkboards are not only an important tool for mathematical thought, but also a mainstay of mathematical culture-so much so that mathematicians have been known to stockpile particular types of chalk. In Do Not Erase, photographer Jessica Wynne explores the role of the chalkboard in mathematics through a series of photographs of mathematicians' chalkboards and accompanying essays. This book pays homage to the mathematician's cherished chalk board as a means to unlocking mathematical creative expression. The photographs, of which there are approximately one hundred, provide a glimpse into the teaching, research, and creative work of mathematicians around the world, from the United States to Europe to Brazil. Each photograph is accompanied by an essay on the facing page, written by the mathematician whose chalkboard is featured in the photograph. The essays vary in length and style; they provide insights into each mathematician's work, background, and research process, and reflect on the chalkboard as a medium for mathematical expression. Taken together, the photos and essays convey both the conceptual and visual beauty of the discipline-as well as its diversity. In addition to the photographs and essays, the book will include biographical information about each mathematician and an introduction by the author"--

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Page Count

248

Publisher

Princeton University Press

Published Date

ISBN 10

0691199221

ISBN 13

9780691199221

Lyric Poetry and Social Identity in Archaic Greece

By: Jessica Romney

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Lyric Poetry and Social Identity in Archaic Greece

By: Jessica Romney

Lyric Poetry and Social Identity in Archaic Greece examines how Greek men presented themselves and their social groups to one another. The author examines identity rhetoric in sympotic lyric: how Greek poets constructed images of self for their groups, focusing in turn on the construction of identity in martial-themed poetry, the protection of group identities in the face of political exile, and the negotiation between individual and group as seen in political lyric. By conducting a close reading of six poems and then a broad survey of martial lyric, exile poetry, political lyric, and sympotic lyric as a whole, Jessica Romney demonstrates that sympotic lyric focuses on the same basic behaviors and values to construct social identities regardless of the content or subgenre of the poems in question. The volume also argues that the performance of identity depends on the context as well as the material of performance. Furthermore, the book demonstrates that sympotic lyric overwhelmingly prefers to use identity rhetoric that insists on the inherent sameness of group members. All non-English text and quotes are translated, with the original languages given alongside the translation or in the endnotes.

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Page Count

265

Publisher

University of Michigan Press

Published Date

ISBN 10

0472126598

ISBN 13

9780472126590

Mind Tricks and Illusions to Boggle the Brain

By: Jessica Rusick

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Mind Tricks and Illusions to Boggle the Brain

By: Jessica Rusick

Budding magicians will love exploring the art of magic with Mind Tricks and Illusions to Boggle the Brain. They will read how famous illusionists fooled their audiences. Then learn how to trick an audience of their own! Kids will follow simple instructions and photos to read minds, predict choices, and more. Aligned to Common Core Standards and correlated to state standards. Super Sandcastle is an imprint of Abdo Publishing, a division of ABDO.

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ABDO

Published Date

ISBN 10

1532178328

ISBN 13

9781532178320

The Butcher's Guide to Well-raised Meat

How to Buy, Cut, and Cook Great Beef, Lamb, Pork, Poultry, and More

By: Joshua Applestone,Jessica Applestone,Alexandra Zissu

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The Butcher's Guide to Well-raised Meat

How to Buy, Cut, and Cook Great Beef, Lamb, Pork, Poultry, and More

By: Joshua Applestone,Jessica Applestone,Alexandra Zissu

The owners of Fleisher's Grass-Fed and Organic Meats offer a thorough guide to buying, butchering and cooking all kinds of meat, in a book that also points out what to avoid when it comes to industrial meats.

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