Jesper Falkheimer's Books

Strategic Communication

An Introduction

By: Jesper Falkheimer,Mats Heide

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Strategic Communication

An Introduction

By: Jesper Falkheimer,Mats Heide

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

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Page Count

312

Publisher

Routledge

Published Date

ISBN 10

1317220293

ISBN 13

9781317220299

Strategic Communication

An Introduction to Theory and Global Practice

By: Jesper Falkheimer,Mats Heide

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Strategic Communication

An Introduction to Theory and Global Practice

By: Jesper Falkheimer,Mats Heide

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

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Page Count

197

Publisher

Taylor & Francis

Published Date

ISBN 10

100060778X

ISBN 13

9781000607789

Strategic Communication

An Introduction to Theory and Global Practice

By: Jesper Falkheimer,Mats Heide

Write a review Read reviews Take a Quiz Solve Book Puzzle

Strategic Communication

An Introduction to Theory and Global Practice

By: Jesper Falkheimer,Mats Heide

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

197

Publisher

Taylor & Francis

Published Date

ISBN 10

100060778X

ISBN 13

9781000607789

Book's by Jesper Falkheimer

Strategic Communication

Strategic Communication

Strategic Communication

Strategic Communication

Strategic Communication

Strategic Communication

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