Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
This must read is your golden ticket to a trip down memory lane with of one of Hollywood's most iconic actors. . . Who almost turned down his iconic role on The Sopranos because he could not sing? Did Katharine Hepburn really build the Uris building? How did a simple handshake with President Kennedy almost end in disaster? In his debut memoir, Too Funny for Words, Jerry Adler reveals all for the first time! In his career as a theater director, producer, and actor that has spanned over 70 years, Adler has certainly had his fair share of laughs, and is ready to take readers on a reminiscent journey of Hollywood tales past. With numerous stories to tell, each funnier than the last, sit back and enjoy a trip behind the scenes. Including unforgettable stories about: Paul Rudd, Robin Williams, Meryl Streep, Larry David, James Gandolfini, Alan Arkin, Woody Allen, JFK, Marilyn Monroe, Barbra Streisand, Joe Pesci, Paul Reiser, George Clooney, Richard Burton, Richard M. Nixon, Katharine Hepburn, Julie Andrews, Orson Welles, and many, many more!
A Prehistory of South America is an overview of the ancient and historic native cultures of the entire continent of South America based on the most recent archaeological investigations. This accessible, clearly written text is designed to engage undergraduate and begining graduate studens in anthropology. For more than 12,000 years, South American cultures ranged from mobile hunters and gatherers to rulers and residents of colossal cities. In the process, native South American societies made advancements in agriculture and economic systems and created great works of art—in pottery, textiles, precious metals, and stone—that still awe the modern eye. Organized in broad chronological periods, A Prehistory of South America explores these diverse human achievements, emphasizing the many adaptations of peoples from a continent-wide perspective. Moore examines the archaeologies of societies across South America, from the arid deserts of the Pacific coast and the frigid Andean highlands to the humid lowlands of the Amazon Basin and the fjords of Patagonia and beyond. Illustrated in full color and suitable for an educated general reader interested in the Precolumbian peoples of South America, A Prehistory of South America is a long overdue addition to the literature on South American archaeology.
Clinical Neuroscience for Communication Disorders: Neuroanatomy and Neurophysiology offers a comprehensive and easy-to-understand introduction to neuroscience for undergraduates and beginning graduate students in the field of communication disorders. Packed with features to aid student understanding, this textbook introduces the neurologic underpinnings of systems involved in communication (speech, language, cognition, and hearing) and swallowing, from the nervous system to the anatomy of the head and neck. A highly readable writing style makes abstract and complex material accessible to students and provides just the right amount of information to challenge yet not overwhelm students. What sets this book apart is the extensive infusion of clinical application. Each chapter begins by tying the content to the everyday clinical applications for speech-language pathologists, audiologists, and related professionals and includes clinical cases to illustrate neural functions. In addition to coverage of the main systems, this text contains chapters devoted to neuroplasticity, communication, and cognition to move beyond basic anatomy to the key principles of contemporary neuroscience and application of the concepts discussed. Additionally, explicit connections are drawn between cranial nerves, the oral mechanism examination, and clinicall swallowing assessment. The clinical cases cover a variety of both pediatric and adult scenarios designed to highlight the interconnectedness of neural systems and the complexity of neurologically-based communication disorders. The cases span the breadth of clinical practice—developmental and acquired disorders, pediatric and adult cases, and disorders of speech, language, cognition, and hearing—and are cross-referenced with each of the other chapters for improved understanding. Key Features: * More than 150 customized illustrations solidify connections between anatomy and physiology * Clinical cases throughout the text and expanded versions of the cases in a stand-alone chapter illustrate clinical relevance of neuroanatomy and neurophysiology * Bolded keywords highlight foundational concepts and terminology * Boxes throughout the text offer an opportunity for applying learning through applications, exercises, glossaries of key terms, and clinical cases * End-of-chapter summaries provide an overview of the key concepts within the chapter in plain language * A bulleted list of key concepts concludes each chapter to reinforce learning outcomes * References and further reading augment student learning
Sodium is concerned with the physiology, pathophysiology, and clinical consequences of altered physiology involving the sodium ion.The first section focuses on the presence and handling of sodium in the normal state. In chapter one, Drs. Solomon and Galey deal with the fundamentals of transport and energy metabolism as they relate to sodium. This is followed by a chapter in which Drs. Gardenswartz and Schrier consider in detail the normal body economy of sodium, and especially the factors (particularly extracellular fluid volume) that regulate the renal handling of sodium and the responses of the various portions of the nephron to these influences.
Unique in its breadth of coverage ranging from historical accounts of drug use to clinical and preclinical behavioral studies, Psychopharmacology is appropriate for undergraduates studying the relationships between the behavioral effects of psychoactive drugs and their mechanisms of action. 1. Chapter-opening vignettes foster student engagement 2. Breakout boxes present novel, and, in some cases, controversial topics for special discussion. Box themes include: History of Psychopharmacology; Pharmacology in Action; Clinical Applications; Of Special Interest; and The Cutting Edge. 3. The book is extensively illustrated with full-color photographs and line art depicting important concepts and experimental data 4. Section Summaries highlight key concepts from the section of text just read 5. Chapter-ending Recommended Readings offer suggestions for further study And the enhanced eBook provides an interactive learning pathway through the content. Meyer, Psychopharmacology and it's accompanying enhanced ebook provide engaging features like self-study questions, and clinical case studies, cutting edge research, and applied pharmacology to keep students focused on the content, while providing the scientific depth, breadth, and rigor required for the course.
First Published in 1986, this book is an invaluable reference for the management of mechanical ventilation systems in high frequency areas. With references and statistics, this book is a helpful guide for Environmental Health Officials, Managers and other professionals in their respective fields.
Behavior studies now span a variety of sub-disciplines, including behavioral ecology, neuroscience, cognitive psychology and evolutionary developmental biology. While the fields' rapid growth has led to startling new insights into animal behavior, it has brought increasingly fragmented approaches to the subject. Integrating ideas and findings from a range of disciplines, this book provides a common framework for understanding diverse issues in behavior studies. The framework is derived from classical ethology, incorporating concepts and data from research in experimental psychology, neurophysiology and evolutionary biology. Hogan outlines the origin and development of major ideas and issues in the field, drawing on examples throughout to highlight connections across sub-disciplines. Demonstrating how results in one area can directly inform work in others, the book ultimately proposes concepts to facilitate new discussions that will open the way for improved dialog between researchers across behavior studies.
Exploring the causes of the unnatural red-state/blue-state dichotomy in America, Hough, a professor of comparative politics, ponders the likely effects of the next economic crisis and what it will take to create new party coalitions.
For outstanding visual clarity in ocular diagnosis ... nothing else comes close. In this updated and revised third edition, world-renowned authorities at the Wills Eye Hospital provide outstanding guidance on recognition, evaluation, and treatment of ocular tumors, highlighted by more than 2,500 stunning photographs and surgical drawings. This unsurpassed ocular oncology resource is a comprehensive guide to the clinical features, diagnosis, management, and pathology of intraocular tumors and pseudotumors, depicting clinical variations, treatment, and histopathologic characteristics of the many varied benign and malignant lesions that affect the uveal tract, retina, and other intraocular structures. Now brought thoroughly up to date with recent clinical and scientific innovations, this unique volume has been greatly expanded with over 25% new material, and offers more high-quality images than any other text/atlas in the field. Presents each entity in an easy-to-follow format: a concise description with references on the left-hand page and six illustrations on the right-hand page. Depicts in precise photographic detail the gross and microscopic features that distinguish each condition, while professional drawings and intraoperative photographs demonstrate key surgical principles and procedures. Features numerous new references regarding diagnosis and treatment, as well as new scientific tables containing key information for your clinical practice. Features 25% new images, including panoramic images, surgical images, diagnostic testing images from multiple modalities, and updated OCT images with numerous enhanced depth imaging OCT (EDI-OCT). Covers new information on evolving conditions such as the management of choroidal nevus and melanoma with guidance for early detection using risk factors; information on the newest treatment for retinoblastoma with intra-arterial and intravenous chemotherapy; management of intraocular tumors with photodynamic therapy. Important new information on genetics of uveal melanoma, the implications of genetics, and treatment outcomes is described
This book takes an in-depth look at the theory and methods inherent in the tracing of riverine sediments. Examined tracers include multi-elemental concentration data, fallout radionuclides (e.g., 210Pb, 137Cs, 7Be), radiogenic isotopes (particularly those of Pb, Sr, and Nd), and novel (“non-traditional”) stable isotopes (e.g., Cd, Cu, Hg, and Zn), the latter of which owe their application to recent advances in analytical chemistry. The intended goal is not to replace more ‘traditional’ analyses of the riverine sediment system, but to show how tracer/fingerprinting studies can be used to gain insights into system functions that would not otherwise be possible. The text, then, provides researchers and catchment managers with a summary of the strengths and limitations of the examined techniques in terms of their temporal and spatial resolution, data requirements, and the uncertainties in the generated results. The use of environmental tracers has increased significantly during the past decade because it has become clear that documentation of sediment and sediment-associated contaminant provenance and dispersal is essential to mitigate their potentially harmful effects on aquatic ecosystems. Moreover, the use of monitoring programs to determine the source of sediments to a water body has proven to be a costly, labor intensive, long-term process with a spatial resolution that is limited by the number of monitoring sites that can be effectively maintained. Alternative approaches, including the identification and analysis of eroded upland areas and the use of distributed modeling routines also have proven problematic. The application of tracers within riverine environments has evolved such that they focus on sediments from two general sources: upland areas and specific, localized, anthropogenic point sources. Of particular importance to the former is the development of geochemical fingerprinting methods that quantify sediment provenance (and to a much lesser degree, sediment-associated contaminants) at the catchment scale. These methods have largely developed independently of the use of tracers to document the source and dispersal pathways of contaminated particles from point-sources of anthropogenic pollution at the reach- to river corridor-scale. Future studies are likely to begin merging the strengths of both approaches while relying on multiple tracer types to address management and regulatory issues, particularly within the context of the rapidly developing field of environmental forensics.
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