How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. –Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. –Jeremiah Owyang, Partner, Altimeter Group The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics ...this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point. –John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together. –Professor JC Larreche, InSEAD, Author of The Momentum Effect
How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. –Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. –Jeremiah Owyang, Partner, Altimeter Group The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics ...this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point. –John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together. –Professor JC Larreche, InSEAD, Author of The Momentum Effect
A MURDERER who would change the WORLD From multi-million copy best-selling novelist Jerry Jenkins comes a compelling international thriller that conveys you from present-day Texas to a dank Roman dungeon in A.D. 67, then down the dusty roads of ancient Israel, Asia, and back to Rome. A young seminary professor, Augustine Knox, is drawn into a deadly race to save priceless parchments from antiquities thieves and discovers a two- thousand-year old connection with another who faced death for the sake of the truth. I, Saul consists of two riveting adventures in one, transporting you between the stories of Augustine Knox and Saul of Tarsus. Filled with political intrigue, romance, and rich historical detail, I, Saul is a thrilling tale of loyal friendships tested by life-or-death quests, set two millennia apart, told by a master storyteller.
Going beyond the box-office hits of Disney and Dreamworks, this guide to every animated movie ever released in the United States covers more than 300 films over the course of nearly 80 years of film history. Well-known films such as Finding Nemo and Shrek are profiled and hundreds of other films, many of them rarely discussed, are analyzed, compared, and catalogued. The origin of the genre and what it takes to make a great animated feature are discussed, and the influence of Japanese animation, computer graphics, and stop-motion puppet techniques are brought into perspective. Every film analysis includes reviews, four-star ratings, background information, plot synopses, accurate running times, consumer tips, and MPAA ratings. Brief guides to made-for-TV movies, direct-to-video releases, foreign films that were never theatrically released in the U.S., and live-action films with significant animation round out the volume.
A historically significant major work containing over 140 songs from 44 countries (417 pages!) in their original languages with singable English translations. Arranged for voice and piano with guitar chords. Historical photos and anecdotal commentary are included.
This songbook contains a total of 34 songs - all in piano/vocal format with suggested guitar chords. Lyrics are in Spanish with singable English transliterations. Titles include: Desde Mexico he venido; Cielito Lindo; Corrido de los oprimidos; La Zandunga; Hay unos ojos; La Adelita; La Malaguena; La llorona; Deportados; El Cascabel; De colores; and more.
3D Bioprinting in Tissue and Organ Regeneration covers state-of-the-art advances and applications in bioprinting. Beginning with an introduction that considers techniques, bioinks and construct design, the authors then move onto a detailed review of applications of bioprinting in different biomedical fields (skin, cartilage, bone, vascularized tissue, etc.). This is followed by a chapter overview of intraoperative bioprinting, which is widely considered one of the important future trends in this area. Finally, the authors tackle ethical and regulation concerns regarding the utilization of bioprinting.The book is written by three global experts for an audience of students and professionals with some basic knowledge of bioprinting, but who seek a deeper understanding of the biomedical applications involved in bioprinting. Introduces readers to bioprinting modalities, as well as pre-bioprinting, bioprinting and post-bioprinting procedures Focuses on biomedical applications used in bioprinting in chapters specific to skin, cartilage, bone and vascularized tissue Provides readers with original ideas from engineering and clinical points-of-view that are based on the authors’ extensive experience in this field, as well as the possibilities of future translation of bioprinting technologies from bench to bedside
Not only emphasizes natural oral communication--listening and speaking--but develops reading and writing skills. The language is presented in meaningful, natural contexts and offers a wealth of personalized and group activities to promote oral interaction in class.
Actively involves students in the learning process, ensuring that they understand the why as well as the how. Not only covers traditional and managerial issues but also will prepare students for accounting in the 21st century. Features an extensive developmental review process, a greater range of end-of-chapter information plus an integrated supplements package.
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