This work begins with an overview of the public-relations process and introduces the interactive ROPE model (research, objectives, programming, evaluation) to organize public-relations programmes. Topics covered include public affairs and investor relations, government relations and case studies.
It’s been over forty years since the tragic death of Jimi Hendrix, yet his popularity is undiminished and his place as the preeminent electric guitarist of the ages is still unrivaled. In The Jimi Hendrix Experience, bestselling author and rock aficionado Jerry Hopkins delves into the legendary life and career of the greatest man to ever pick up a guitar. With a consistent mix of greatness and madness, learn why the man who only released three studio albums during his life could forever transform not only music, but also a generation. While he’ll always be remembered for his incredible performance at Woodstock in 1969, Hopkins shows the true side of Hendrix: from his early childhood and the beginning of his career to his early death and the controversial battle of control over his estate that still wages on. With incredible photographs depicting Hendrix’s rise to the top, The Jimi Hendrix Experience is the ultimate biography of the “Voodoo Chile.” Hendrix’s legacy and music will live on for generations to be enjoyed by and to live on with fans of all ages. And now, thanks to Hopkins, his life can be relived through this incredible biography.
The Improbable Life of the Arkansas Democrat is based on more than one hundred interviews with employees of the Democrat, including editors, reporters, feature writers, cartoonists, circulation managers, business managers, salespeople, typesetters and others, from the 1930s through the early 1990s, when the Democrat took over the more prominent Arkansas Gazette after an aggressive newspaper war. This new addition to Arkansas journalism history provides vivid details about what it was like to work at the Democrat. August Engel, who led the paper with focused devotion for forty-two years, was famous for his thrift, creating austere conditions that included no air conditioning in the newsroom and sub-par wages. In spite of these drawbacks, the paper was still home to many dedicated journalism professionals endeavoring to do good work. Readers who remember the ultimate acrimony between the two papers may be surprised to learn that for many years the Democrat and the Gazette owners operated under a tacit agreement of civility. The papers didn’t raid each other’s staff, for example, and when a fire broke out in the Gazette pressroom, Democrat management offered to loan the use of its press. Staffers recall that when the Gazette struggled with an advertising boycott and reduced circulation during the Little Rock Central High crisis because of its perceived progressive editorial stance, which infuriated many Arkansans, the Democrat did less than it might have to capitalize. The eventual newspaper war that combined the two rivals saw the end of any semblance of civility when the Democrat hired an aggressive and infamous managing editor named John Robert Starr. Through these firsthand stories of those who lived it, The Improbable Life of the Arkansas Democrat tells the story of how the second-place paper overtook the oldest newspaper west of the Mississippi, forever changing not only Arkansas journalism but also Arkansas history.
Dubbed the 'man in black', it’s time to look beyond the myth and the rumours of this most charismatic but misunderstood of rock Guitarists. Ritchie Blackmore's early days saw him mixing with colourful characters like Screaming Lord Sutch, Joe Meek and Jerry Lee Lewis. Then he became a defining member of Seventies legends Deep Purple, creating the rock anthems 'Black Night' and 'Smoke On The Water'. Over the years Blackmore's moodiness and eccentric behaviour, his three marriages and his clashes with the law have earned him a reputation as one of rock's most abrasive figures. Yet there are many unexpected sides to this complex man. Black Knight has been written and researched by Jerry Bloom, a fan who first met Ritchie more than twenty years ago and has followed his varied career ever since. The result is a biography rich in detail and full of surprising insights.
This 6th edition continues to study examples of public relations by following the author's philosophy that great PR comes from the interactive participation among sources and receivers of information.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.