Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program. AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to: Register and set up an AdSense program Track results with server logs, AdSense reports, and Google Analytics Boost AdSense income with search engine optimization techniques Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair Fine-tune your Web site with beefed-up content to please Google and boost effectiveness Earn more with AdSense for RSS, streaming video, and referral units Design appealing ads and search boxes, and deal with ads from competitors Add video units to your site, design mobile ad units, and understand referral units In Google AdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.
A guide to Google's productivity tools covers Google Spreadsheets, Google Page Creator, Google Calendar, Google Docs, Gmail, Picasa, Google Talk, and Google Notebook.
Web Geek’s Guide to the Android-Enabled Phone Covers Android 1.5 Make the Most of Your Android-Enabled Phone! Out of the way BlackBerry. Move over iPhone. There’s a more intelligent alternative to the same old smartphone. Google’s Android mobile phone platform has all the capabilities of these phones and more. With this book, you’ll unlock every bit of power that’s built into the Android phone and learn how to take advantage of the incredibly innovative Android applications pouring into the marketplace. You’ll even learn how to build (and sell) your own new applications. You’ll begin with a quick, practical tour of the first Android phone–the T-Mobile G1. You won’t just learn how to use your Android phone’s built-in applications, you’ll also learn tips and tricks that’ll make you a power user, fast! From email and YouTube to Google Maps and GPS, if Android can do it, this book will help you do it even better. Are you inspired by Android’s great apps? Create your own! This book gets you started with a complete introduction to Google’s powerful, free Android development toolset! Covers all this, and more... Get online with Android’s built-in web browser Connect via Gmail Mobile–or any other email service you like Use Android’s core applications, including Contacts, Calendar, Alarm, Calculator, and Camera Have fun with Android: from music and video to the hottest games Add new capabilities to your Android phone using third-party applications Build your own Android applications including: design tips, tools, coding explanations, and instructions for publishing via the Android market Learn time-saving Android keyboard shortcuts Troubleshoot problems with your Android phone, step-by-step
Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Children are suffering from a hidden epidemic of child abuse and neglect. Every year more than 3 million reports of child abuse are made in the United States involving more than 6 million children. The United States has one of the worst records among industrialized nations – losing on average between four and seven children every day to child abuse and neglect. The WHO reports that over 40 million children, below the age of 15, are subjected to child abuse each year. Domestic violence in the home increases that risk threefold. Child Abuse Investigation Field Guide is intended to be a resource for anyone working with cases involving abuse, neglect or sexual assault of children. It is designed to be a quick reference and focuses on the best practices to use during a child abuse investigation. The guide explains the Minimal Facts Interview, the Forensic Interview, and the entire process from report to court. It is understood that every state has different statutes regarding these topics; however the objectives of recognizing, reporting, and investigating cases of this nature are the same. Just as every crime scene is different, every case involving a child is different. Best practices and standard procedures exist to help ensure cases are discovered, reported and investigated properly, to ensure good documentation is obtained to achieve prosecution and conviction. This field guide will be a useful tool for law enforcement, child protective services, social service caseworkers, child advocates, and other personnel and agencies working for the welfare of children. - Includes protocols and best practices for child abuse investigations - Explains the Multidisciplinary Team approach and why it is useful - Describes the Minimal Facts Interview and the Forensic Interview - Walks the reader from the initial report, through the investigation process, to pre-trial preparation and provides tips on court testimony - Portable and affordable, the guide is tabbed for easy access of specific information while in the field and can ensure that team members are "on the same page throughout the investigation
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.
Cybersecurity isn't about a single product or software solution. It's about all facets of electronic security -- firewalls and intrusion detection, anti-spyware technologies, anti-spam technologies, and common sense. Both freeware and paid technologies are discussed, as well as how to use these technologies. An additional common-sense component pulls the technologies together to leave the reader with a full understanding of when, how, and why to use each solution.
A guide to the different methods of identity theft includes information on ways to protect oneself, determine if you have been victimized, and what to do if it happens.
Provides in-depth answers to a wide variety of questions prospective parents may have about pregnancy, the childbirth experience, recovery, and newborn care, and features a detailed table of contents, a glossary, and other reference materials.
Florida Jones is finally getting the kind of life she's always dreamed of. With a beautiful daughter, a thriving business, and a wealthy, loving fiance', Florida is a hometown success story. But an unexpected visit from her mother rocks her confidence. Tamara abandoned Florida and brother as children. Is it reconciliation or money that she wants now? The Florida gets into an accident that leaves her injured and completely dependent on two people who have never been dependable: her mother and her ex-lover, Stan. And when her world turns upside down, Florida ends up finding the love she has always wanted--where she least expects it.
Ever since Patsy Lee O'Malley's husband died, she's been solely responsible for four children, a multitude of animals, and a run-down farmhouse in Cordelia, Missouri. There's never been enough time to pursue her own artistic dreams, or even to slow down. That is until a retired musician, Zeke Townley, comes to her rescue when she breaks her ankle. Taking care of her-and her countless responsibilities-is no easy task, but it reminds Zeke of the joys of having a family to call his own. Soon, both come to realize that they have reached a crossroads. And together they'll have to figure out which way to turn next.
After a distinguished career as journalist and author (for which he won an Ohioana Library Award), Mardo Williams completed the first draft of this novel at age 95. He asked his daughters, Kay and Jerri (both writers), to finish the book if he could not. He died a few weeks later. His daughters honored their father's wishes.
This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.
Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program. AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to: Register and set up an AdSense program Track results with server logs, AdSense reports, and Google Analytics Boost AdSense income with search engine optimization techniques Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair Fine-tune your Web site with beefed-up content to please Google and boost effectiveness Earn more with AdSense for RSS, streaming video, and referral units Design appealing ads and search boxes, and deal with ads from competitors Add video units to your site, design mobile ad units, and understand referral units In Google AdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.
Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
MAKE THE MOST OF THE WORLD’S HOTTEST NEW BROWSER, GOOGLE CHROME! Finally, there’s a web browser for today’s Internet, and today’s user: you! It’s Chrome. (From Google—of course!) Now, there’s a book that reveals how you can use all of Google Chrome’s built-in power and speed—and extend Chrome to do even more! Jerri Ledford and Yvette Davis start with a quick, practical tour of Google Chrome’s stripped-down, hot-rod interface —including its do-everything, know-everything Omnibox. You’ll be using Chrome like a pro in minutes, but that’s just the beginning. You won’t just learn how to customize Chrome: You’ll dive under the hood, tweak its code, and transform it into the browser of your dreams. Bottom line: If Google Chrome can do it, this book will help you do it smarter, faster, better! Covers all this, and more... • Improving life on the Web: what’s new and different about Chrome, and why you care • Getting from Chrome newbie to power user—fast! • Browsing more safely in the Web jungle • Spit-shining Chrome: making a good-looking browser look spectacular • Optimizing your own web site to make the most of Google Chrome • Tweaking tabs, and more: customizing Chrome to your heart’s content • Saving time with Google Chrome keyboard shortcuts • Troubleshooting problems with Google Chrome, step-by-step • Learning about Chromium (the foundation on which Google Chrome is built) and its components, WebKit, WebKit Core, WebKit Port, and WebKit Glue.
THE WAITRESSES is a collaborative performance art group founded in 1977 by Jerri Allyn and Anne Gauldin. Other members have included Leslie Belt, Patti Nicklaus, Denise Yarfitz, Jamie Wildperson, Chutney Gunderson, and Anne Mavor. Most of the artists met while attending the Feminist Studio Workshop at the Woman's Building in Los Angeles, California. They drew upon their own waitressing experiences and incorporated research about working women. They focused on five issues: work; money; sexual harassment; food production; and stereotypes of women /waitresses - mother, servant, sex object. Their work has been exhibited in cultural centers, universities, on billboards, and in museums. Out of the gallery and into restaurants and the streets, they performed in parades, conferences, buses, for the media, and in public sites internationally.This catalogue is published by Otis College of Art and Design in conjunction with the exhibition "Doin' It in Public: Feminism and Art at the Woman's Building," October 1, 2011 - January 28, 2012, organized by the Ben Maltz Gallery and supported by the Getty initiative "Pacific Standard Time: Art in L.A. 1945-1980." Contributing writers include Marlena Doktorczyk-Donohue, Suzanne Lacy, Carol McDowell, Michelle Moravec, and Gloria Feman Orenstein.
How much do you really know about the FBI? Like most people, you’ve probably learned about the FBI from popular culture–reading books and watching TV shows and movies, along with, of course, the news. You might be surprised to learn that a lot of what you’ve been reading and watching is inaccurate. Written by retired Special Agent, crime novelist, and true crime podcaster, Jerri Williams, FBI Myths and Misconceptions: A Manual for Armchair Detectives debunks twenty clichés and misconceptions about the FBI, by presenting educational reality checks supported by excerpts from the FBI website, quotes from retired agents, and reviews of popular films and fiction featuring FBI agent characters. This informative and fun manual will help you: - Create realistic FBI characters and plots for your next book or script - Impress armchair detective friends with your knowledge about the FBI - Prepare for a career in the FBI and avoid embarrassing yourself at Quantico Get your copy today!
This is the first book on solved problems in integral equations. It is prepared to accompany the author's textbook "Introduction to Integral Equations with Applications - 2nd ed., Wiley & Sons, Inc., 1999", which is the first complete & applicable undergraduate text on the subject. The manual contains very detailed solutions to more than half the problems in the text besides statements & solutions to additional exercises, that are covered to serve illustrating the introductory material in the more advanced books. As for the accompanied text, both books model a variety of real world problems & are accessible to undergraduate students & interested readers with preparation in basic calculus & differential equation courses. Librarians will find this package invaluable for their readers with the need to learn about integral equations. There is no doubt that it will also fill a very proper space in college book stores as the real introductory & complete books on the subject. The package discusses & illustrates in full details, the most basic exact, approximate & numerical solutions to the basic integral equations. Coming in September, 1999. To order: Telephone (315)265-2755, (315)265-1005, Fax (315)265-2755, e-mail:solnman@hotmail.com, jerria@clarkson.edu. Send $29.95 plus $2.95 for shipping & handling in the United States & Canada & $4.95 abroad (in US currency - major credit cards accepted) to: Attn. S.A. Jerri, 69 Leroy Street, Potsdam, MY 13676, USA. See the web site: http://www.clarkson.edu/-jerria/solnman.
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