The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
Offering a comprehensive and authoritative review of important developments in computational and mathematical psychology, this handbook also examines the field's influence on related research areas such as cognitive psychology, developmental psychology, clinical psychology, and neuroscience.
Responding to an explosion of new mathematical and computational models used in the fields of cognitive science, this book provides simple tutorials concerning the development and testing of such models. The authors focus on a few key models, with a primary goal of equipping readers with the fundamental principles, methods, and tools necessary for evaluating and testing any type of model encountered in the field of cognitive science.
The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
This Oxford Handbook offers a comprehensive and authoritative review of important developments in computational and mathematical psychology. With chapters written by leading scientists across a variety of subdisciplines, it examines the field's influence on related research areas such as cognitive psychology, developmental psychology, clinical psychology, and neuroscience. The Handbook emphasizes examples and applications of the latest research, and will appeal to readers possessing various levels of modeling experience. The Oxford Handbook of Computational and mathematical Psychology covers the key developments in elementary cognitive mechanisms (signal detection, information processing, reinforcement learning), basic cognitive skills (perceptual judgment, categorization, episodic memory), higher-level cognition (Bayesian cognition, decision making, semantic memory, shape perception), modeling tools (Bayesian estimation and other new model comparison methods), and emerging new directions in computation and mathematical psychology (neurocognitive modeling, applications to clinical psychology, quantum cognition). The Handbook would make an ideal graduate-level textbook for courses in computational and mathematical psychology. Readers ranging from advanced undergraduates to experienced faculty members and researchers in virtually any area of psychology--including cognitive science and related social and behavioral sciences such as consumer behavior and communication--will find the text useful.
This chapter provides a brief overview of all the steps of computational modeling and illustrates their use in cognitive and decision neuroscience. The chapter starts with a simple example model developed for a popular “decision from experience” type of task. Second, the chapter discusses the important issue concerning analysis of group versus individual data. Third, methods for estimating model parameters are presented, which includes least squares, maximum likelihood, Bayesian estimation, and hierarchical Bayesian estimation. Fourth methods for model comparison are discussed such as R-square, chi-square, Akaike information criterion, Bayesian information criterion, generalization criterion, and cross validation. Finally the importance of using these methods are illustrated with an example model based fMRI application.
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