The concept of improving the use of electromagnetic energy to achieve a variety of qualitative and quantitative spectroscopic measurements on solid and liquid materials has been proliferating at a rapid rate. The use of such technologies to measure chemical composition, appearance, for classification, and to achieve detailed understanding of material interactions has prompted a dramatic expansion in the use and development of spectroscopic techniques over a variety of academic and commercial fields.The Concise Handbook of Analytical Spectroscopy is integrated into 5 volumes, each covering the theory, instrumentation, sampling methods, experimental design, and data analysis techniques, as well as essential reference tables, figures, and spectra for each spectroscopic region. The detailed practical aspects of applying spectroscopic tools for many of the most exciting and current applications are covered. Featured applications include: medical, biomedical, optical, physics, common commercial analysis methods, spectroscopic quantitative and qualitative techniques, and advanced methods.This multi-volume handbook is designed specifically as a reference tool for students, commercial development and quality scientists, and researchers or technologists in a variety of measurement endeavours.Number of Illustrations and Tables: 393 b/w illus., 304 colour illus, 413 tables.Related Link(s)
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
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