This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.
This is a powerful memoir of a near-death experience. After a Native American sweat lodge, the author loses control of his body and then his life. He begins a passage that leads to a personal hell. He discovers a way to escape and emerges into an amazing exploration of the soul’s journey. In this intense adventure, there are insights into stages of consciousness and encounters of blissful perfection. This spiritual, inspirational book is meant to be an aid to removing the universal fear of the final journey we are all taking. “The stories and the pictures are absolutely fascinating. It certainly deserves to be widely read!” –Dr. Jeffrey Long, M.D., author of Evidence of the Afterlife “Mr. Kagan has created a sprawling, intensely sensory world. The highly allusive style lends itself well to the book’s marvelous evocation of the heady delirium and urgency of the primary death experience.” –Abigail Holstein, Associate Editor, Ecco “The prose is good and strong. I read every word of My Death, wishing there were more.” –Virginia Barber, literary agent “The message of the book is deeply beautiful and timely.” –Janet Mills, Amber-Allen Publishing, Inc.
Accelerators can be powerful tools to build and transform businesses in a short period of time, which is why they have spread like wildfire in the corporate world. Designing the Successful Corporate Accelerator gives readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space, and combine global market research, interviews with accelerator leaders, and their own experience launching and running accelerators to share what works—and what doesn’t. The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Perfect for executives, employees, founders, investors, intrapreneurs, and entrepreneurs, Designing the Successful Corporate Accelerator is a practical guidebook for anyone with a passion for corporate innovation and entrepreneurship.
Righteous Blood, Ruthless Blades is a roleplaying game of dark adventure and heroic thrills inspired primarily by the wuxia stories of Gu Long. Players assume the roles of eccentric heroes who solve mysteries, avenge misdeeds, uphold justice, and demonstrate profound mastery of the martial arts. Character creation is designed to produce fleshed-out, potent individuals who can follow several paths, including those of the physician, beggar, assassin, thief, soldier, bandit, and more. These characters inhabit a unique martial world, or Jianghu, set in a romanticized ancient China. The towns, temples, and inns the characters can visit, and the sects and factions with whom they interact, will bring their own character to the game and provide a host of opportunities – and threats. The game is based on a simple ten-sided dice pool mechanic, loosely modeled on the one found in Wandering Heroes of Ogre Gate, and play is designed to be gritty, suspenseful, and fast, so the focus remains on solving mysteries and roleplaying your character. When combat does arise, it is consequential and swift, and often resolved in a single role of the dice. This rulebook includes a sample martial world and a starting adventure, as well as guidelines for games masters looking to run wuxia games and create their own unique Jianghu, rife with martial experts, sects, and mysterious locations.
Accelerators can be powerful tools to build and transform businesses in a short period of time, which is why they have spread like wildfire in the corporate world. Designing the Successful Corporate Accelerator gives readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space, and combine global market research, interviews with accelerator leaders, and their own experience launching and running accelerators to share what works—and what doesn’t. The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Perfect for executives, employees, founders, investors, intrapreneurs, and entrepreneurs, Designing the Successful Corporate Accelerator is a practical guidebook for anyone with a passion for corporate innovation and entrepreneurship.
With a unique focus on inquiry, Thinking Critically About Child Development presents 74 claims related to child development for readers to examine and think through critically. Author Jean Mercer and new co-authors Stephen Hupp and Jeremy Jewell use anecdotes to illustrate common errors of critical thinking and encourage students to consider evidence and logic relevant to everyday beliefs. New material in the Fourth Edition covers adolescence, adverse childhood experiences, genetics, LGBT issues for both parents and children, and other issues about sexuality, keeping readers up to date on the latest scholarship in the field.
This book provides an accessible and up-to-date account of the rich military history of the nineteenth century. It takes a fresh approach, making novel links with conflict and coercion, and moving away from teleological emphases. Naval developments and warfare are included, as are social and cultural dimensions of military activity. Leading military historian Jeremy Black offers the reader a twenty-first century approach to this period, particularly through his focus on the dynamic drive provided by different forms of military goals, or "tasking". This allows echoes with modern warfare to come to the fore and provides a fuller understanding of a period sometimes considered solely as background to the total war of 1914-45. Alongside state-to-state warfare and the move toward "total war", Black's emphasis on different military goals gives due weight to trans-oceanic conflict at the expense of non-Europeans. Irregular, internal and asymmetric war are all considered, ranging from local insurgencies to imperial expeditions, and provide a deliberate shift from Western-centricity. At the very cutting edge of its field, this book is a must read for all students and scholars of military history and its related disciplines.
Second edition, completely revised and updated John Bowlby is one of the outstanding psychological theorists of the twentieth century. This new edition of John Bowlby and Attachment Theory is both a biographical account of Bowlby and his ideas and an up-to-date introduction to contemporary attachment theory and research, now a dominant force in psychology, counselling, psychotherapy and child development. Jeremy Holmes traces the evolution of Bowlby’s work from a focus on delinquency, material deprivation and his dissatisfaction with psychoanalysis's imperviousness to empirical science to the emergence of attachment theory as a psychological model in its own right. This new edition traces the explosion of interest, research and new theories generated by Bowlby’s followers, including Mary Main’s discovery of Disorganised Attachment and development of the Adult Attachment Interview, Mikulincer and Shaver’s explorations of attachment in adults and the key contributions of Fonagy, Bateman and Target. The book also examines advances in the biology and neuroscience of attachment. Thoroughly accessible yet academically rigorous, and written by a leading figure in the field, John Bowlby and Attachment Theory is still the perfect introduction to attachment for students of psychology, psychiatry, counselling, social work and nursing.
Winner, 2009 Rachel Carson Prize, Society for the Social Studies of ScienceWinner, 2012 Edward Kremers Award, American Institute of the History of Pharmacy The second half of the twentieth century witnessed the emergence of a new model of chronic disease—diagnosed on the basis of numerical deviations rather than symptoms and treated on a preventive basis before any overt signs of illness develop—that arose in concert with a set of safe, effective, and highly marketable prescription drugs. In Prescribing by Numbers, physician-historian Jeremy A. Greene examines the mechanisms by which drugs and chronic disease categories define one another within medical research, clinical practice, and pharmaceutical marketing, and he explores how this interaction has profoundly altered the experience, politics, ethics, and economy of health in late-twentieth-century America. Prescribing by Numbers highlights the complex historical role of pharmaceuticals in the transformation of disease categories. Greene narrates the expanding definition of the three principal cardiovascular risk factors—hypertension, diabetes, and high cholesterol—each intersecting with the career of a particular pharmaceutical agent. Drawing on documents from corporate archives and contemporary pharmaceutical marketing literature in concert with the clinical literature and the records of researchers, clinicians, and public health advocates, Greene produces a fascinating account of the expansion of the pharmaceutical treatment of chronic disease over the past fifty years. While acknowledging the influence of pharmaceutical marketing on physicians, Greene avoids demonizing drug companies. Rather, his provocative and comprehensive analysis sheds light on the increasing presence of the subjectively healthy but highly medicated individual in the American medical landscape, suggesting how historical analysis can help to address the problems inherent in the program of pharmaceutical prevention.
Contesting History is an authoritative guide to the positive and negative applications of the past in the public arena and what this signifies for the meaning of history more widely. Using a global, non-Western model, Jeremy Black examines the employment of history by the state, the media, the national collective memory and others and considers its fundamental significance in how we understand the past. Moving from public life pre-1400 to the struggle of ideologies in the 20th century and contemporary efforts to find meaning in historical narratives, Jeremy Black incorporates a great deal of original material on governmental, social and commercial influences on the public use of history. This includes a host of in-depth case studies from different periods of history around the world, and coverage of public history in a wider range of media, including TV and film. Readers are guided through this material by an expansive introduction, section headings, chapter conclusions and a selected further reading list. Written with eminent clarity and breadth of knowledge, Contesting History is a key text for all students of public history and anyone keen to know more about the nature of history as a discipline and concept.
How are martyrs made, and how do the memories of martyrs express, nourish, and mold the ideals of the community? Sanctifying the Name of God wrestles with these questions against the background of the massacres of Jews in the Rhineland during the outbreak of the First Crusade. Marking the first extensive wave of anti-Jewish violence in medieval Christian Europe, these "Persecutions of 1096" exerted a profound influence on the course of European Jewish history. When the crusaders demanded that Jews choose between Christianity and death, many opted for baptism. Many others, however, chose to die as Jews rather than to live as Christians, and of these, many actually inflicted death upon themselves and their loved ones. Stories of their self-sacrifice ushered the Jewish ideal of martyrdom—kiddush ha-Shem, the sanctification of God's holy name—into a new phase, conditioning the collective memory and mindset of Ashkenazic Jewry for centuries to come, during the Holocaust, and even today. The Jewish survivors of 1096 memorialized the victims as martyrs as they rebuilt their communities during the decades following the Crusade. Three twelfth-century Hebrew chronicles of the persecutions preserve their memories of martyrdom and self-sacrifice, tales fraught with symbolic meaning that constitute one of the earliest Jewish attempts at local, contemporary historiography. Reading and analyzing these stories through the prism of Jewish and Christian religious and literary traditions, Jeremy Cohen shows how these persecution chronicles reveal much more about the storytellers, the martyrologists, than about the martyrs themselves. While they extol the glorious heroism of the martyrs, they also air the doubts, guilt, and conflicts of those who, by submitting temporarily to the Christian crusaders, survived.
A new angle on the globalisation debate, which celebrates successful resistance as well as exploring the dangers. As languages and local cultures are swept away by the market-driven monoculture, Jeremy Seabrook looks at the threat to cultural diversity and integrity all around the globe, including in western societies. Amongst the disappearing cultures, Seabrook finds that resistance is breaking out as people rediscover the imprtance of the local and the value of community.
David Hilbert was arguably the leading mathematician of his generation. He was among the few mathematicians who could reshape mathematics, and was able to because he brought together an impressive technical power and mastery of detail with a vision of where the subject was going and how it should get there. This was the unique combination which he brought to the setting of his famous 23 Problems. Few problems in mathematics have the status of those posed by David Hilbert in 1900. Mathematicians have made their reputations by solving individual ones such as Fermat's last theorem, and several remain unsolved including the Riemann hypotheses, which has eluded all the great minds of this century. A hundred years on, it is timely to take a fresh look at the problems, the man who set them, and the reasons for their lasting impact on the mathematics of the twentieth century. In this fascinating new book, Jeremy Gray and David Rowe consider what has made this the pre-eminent collection of problems in mathematics, what they tell us about what drives mathematicians, and the nature of reputation, influence and power in the world of modern mathematics. The book is written in a clear and lively manner and will appeal both to the general reader with an interest in mathematics and to mathematicians themselves.
What authority does international law really have for the United States? When and to what extent should the United States participate in the international legal system? This forcefully argued book by legal scholar Jeremy Rabkin provides an insightful new look at this important and much-debated question. Americans have long asked whether the United States should join forces with institutions such as the International Criminal Court and sign on to agreements like the Kyoto Protocol. Rabkin argues that the value of international agreements in such circumstances must be weighed against the threat they pose to liberties protected by strong national authority and institutions. He maintains that the protection of these liberties could be fatally weakened if we go too far in ceding authority to international institutions that might not be zealous in protecting the rights Americans deem important. Similarly, any cessation of authority might leave Americans far less attached to the resulting hybrid legal system than they now are to laws they can regard as their own. Law without Nations? traces the traditional American wariness of international law to the basic principles of American thought and the broader traditions of liberal political thought on which the American Founders drew: only a sovereign state can make and enforce law in a reliable way, so only a sovereign state can reliably protect the rights of its citizens. It then contrasts the American experience with that of the European Union, showing the difficulties that can arise from efforts to merge national legal systems with supranational schemes. In practice, international human rights law generates a cloud of rhetoric that does little to secure human rights, and in fact, is at odds with American principles, Rabkin concludes. A challenging and important contribution to the current debates about the meaning of multilateralism and international law, Law without Nations? will appeal to a broad cross-section of scholars in both the legal and political science arenas.
Explores how the emotional experience of gratitude has been enlisted in neoliberal governance through the language of debt. In The Art of Gratitude, Jeremy David Engels sketches a genealogy of gratitude from the ancient Greeks to the contemporary self-help movement. One of the most striking things about gratitude, Engels finds, is how consistently it is described using the language of indebtedness. A chief purpose of this, he contends, is to make us more comfortable living lives in debt, with the nefarious effect of pacifying the citizenry so we are less likely to speak out about social and economic injustice. To counteract this, he proposes an alternative art of gratitude-as-thanksgiving that is inspired by Indian philosophy, particularly the yoga philosophy of the Bhagavad Gita and Patanjalis Yoga-Sutras. He argues that this art of gratitude can challenge neoliberalism by reorienting our politics away from resentment, anger, and guilt and toward a democratic ethic of thanksgiving and the common good. In the contemporary moment, when gratitude is widely touted as the panacea to many of our ills, Jeremy Engels provides a timely critical genealogy of this emotion, showing how it has been used for social control, and how it affirms the state of indebtedness at the heart of neoliberalism. But Engels also makes a compelling case for the art of gratitude, a gratefulness with capacities for cultivating the self and strengthening democracies. William Edelglass, coeditor of Facing Nature: Levinas and Environmental Thought This book accomplishes two important goals: it provides a very detailed and interesting history of gratitude in the West, and it brings Eastern philosophyespecially yogainto our accounts of gratitude and flourishing. A unique project with an eminently readable style, it will appeal to a number of audiences, including those interested in the theory and practice of yoga. Scott R. Stroud, author of John Dewey and the Artful Life: Pragmatism, Aesthetics, and Morality
Twenty-four American specialists provide descriptions of techniques, critiques, and notes on resources and training on a variety of methods used in medical ethics. Individual chapters are devoted to each of 11 methods: philosophy, religion and theology, professional codes, legal methods, casuistry, history, qualitative, ethnographic, quantitative surveys, experimental methods, and economics and decision science. Discussion includes how these methods can relate to one another and how to assess the quality of scholarship in medical ethics in connection with such issues as physician-assisted suicide, euthanasia, and medical genetics. For scholars, teachers, editors and students in all disciplines contributing to the field. c. Book News Inc.
Even those who lavish close attention on talmudic and halakhic writings have rarely studied the Jewish prayer-book. Its dense and apparently impenetrable texts are here subjected to close analysis that exposes the messages and covert concerns implicit in the underlying narrative. The controversial conclusions establish the prayer-book as one of the greatest achievements of Jewish literary creativity.
In this lucid and timely new book, Jeremy Pressman demonstrates that the default use of military force on both sides of the Arab-Israeli conflict has prevented its peaceful resolution. Whether called deterrence or war, armed struggle or terrorism, the history of the conflict reveals that violence has been counterproductive. Drawing on historical evidence from the 1950s to the present, The sword is not enough pushes back against the dominant belief that military force leads to triumph while negotiations and concessions lead to defeat and further unwelcome challenges. Violence weakens the security situation, bolsters adversaries, and, especially in the case of Palestine, has sabotaged political aims. Studiously impartial and accessibly written, this book shows us that diplomacy is the only answer.
An examination of strategy in war and international relations that links military ideas and practice, political concepts, diplomacy, and geopolitics. Military strategy takes place as much on broad national and international stages as on battlefields. In a brilliant reimagining of the impetus and scope of eighteenth-century warfare, historian Jeremy Black takes us far and wide, from the battlefields and global maneuvers in North America and Europe to the military machinations and plotting of such Asian powers as China, Japan, Burma, Vietnam, and Siam. Europeans coined the term “strategy” only two centuries ago, but strategy as a concept has been practiced globally throughout history. Taking issue with traditional military historians, Black argues persuasively that strategy was as much political as battlefield tactics and that plotting power did not always involve outright warfare but also global considerations of alliance building, trade agreements, and intimidation. “This is both an overview of eighteenth-century warfare and an interpretation of how war was made; a polemical contribution to a debate on the nature of strategy; and a contribution to global history.” —Alan Forrest, author of Napoleon: Life, Legacy, and Image: A Biography “A refreshing new look at how meanings behind these terms [strategy and strategic culture] were understood and employed in the eighteenth century. With his vast knowledge and insights of the period, he is able to take us on a wide-ranging exploration that provides stimulating food for thought for historians of all periods.” —Richard Harding, author of The Emergence of Britain’s Global Naval Supremacy: The War of 1739-1748
The 5-Minute Clinical Consult provides rapid-access information on the diagnosis, treatment, medications, follow-up, and associated conditions of more than 700 medical conditions. Organized alphabetically by diagnosis, this best-selling clinical reference continues to present brief, bulleted points on disease topics in a consistent templated format.
The wars between 1792 and 1815 saw the making of the modern world, with Britain and Russia the key powers to emerge triumphant from a long period of bitter conflict. In this innovative book, Jeremy Black focuses on the strategic contexts and strategies involved, explaining their significance both at the time and subsequently. Reinterpreting French Revolutionary and Napoleonic warfare, strategy, and their consequences, he argues that Napoleon’s failure owed much to his limitations as a strategist. Black uses this framework as a foundation to assess the nature of warfare, the character of strategy, and the eventual ascendance of Britain and Russia in this period. Rethinking the character of strategy, this is the first history to look holistically at the strategies of all the leading belligerents from a global perspective. It will be an essential read for military professionals, students, and history buffs alike.
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