Jens K. Perret's Books

Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z

By: Sarah Linckens,Carmen Horn,Jens K. Perret

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Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z

By: Sarah Linckens,Carmen Horn,Jens K. Perret

The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most advertisements and green branding originate from companies that still have a negative impact on the environment. Therefore, it is necessary to understand how greenwashing marketing campaigns are perceived despite increasing en-vironmental awareness in society. This study answers how greenwashing is perceived, whether the perception differs depending on the degree of environmental consciousness, and which effects the percep-tion has. In order to answer these questions, a qualitative study via expert interviews with participants belonging to Gen Z has been conducted, making specific reference to the "Conscious Spring" greenwashing campaign by H&M. The qualitative content analysis showed that the majority of participants recognized greenwashing through misleading word choice and contradictory actions that are advertised in the campaign. Nevertheless, there were also interviewees who were misled by the campaign. The campaign had an effect on the participants' attitudes towards the brand, both on their feelings and beliefs about the brand, as well as on their behavioral intentions. The findings are largely used to understand the advertising impact of greenwashing, but they will also be helpful for sustainable clothing companies in creating green campaigns or for NGOs working to combat greenwashing and educate consumers.

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BoD – Books on Demand

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ISBN 10

3758372593

ISBN 13

9783758372599

The Nutri-Score in the German Perception

A Qualitative Expert-based Study of Front-of-Pack Visual Nudging and Consumer Behaviour

By: Yvette Skretkowicz,Jens K. Perret

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The Nutri-Score in the German Perception

A Qualitative Expert-based Study of Front-of-Pack Visual Nudging and Consumer Behaviour

By: Yvette Skretkowicz,Jens K. Perret

The Nutri-Score is currently used in 7 countries in the EU and is part of the German re-duction and innovation strategy to combat non-communicable diseases related to un-healthy eating. The Nutri-Score is intended to inform consumers and serves as a guide when buying packaged food. The aim of this study is to investigate the significance, benefits, function and credibility of the Nutri-Score in Germany from the perspective of nutrition experts, business representatives from food companies, packaging experts and general consumers. A qualitative method was selected for the evaluation and a survey was conducted with the help of expert interviews with 23 industry experts on their personal opinion of the Nutri-Score. The qualitative method allowed the research questions to be considered from the per-spective of different experts and two-sided responses showed that the answers varied depending on the professional background of the experts. In summary, it can be said that the Nutri-Score can be used as a guide for the average consumer, but there are still some suggestions for improvement, such as the consideration of additional ingre-dients, the controlling of the label and a fundamental holistic nutritional education.

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ISBN 10

3758364531

ISBN 13

9783758364532

Towards Global Sustainability

Issues, New Indicators and Economic Policy

By: Paul J.J. Welfens,Jens K. Perret,Tony Irawan,Evgeniya Yushkova

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Towards Global Sustainability

Issues, New Indicators and Economic Policy

By: Paul J.J. Welfens,Jens K. Perret,Tony Irawan,Evgeniya Yushkova

This study develops a new indicator for national and global sustainability. The main components of the EIIW-vita indicator are: the share of renewable energy, the genuine savings rate and the relative "green export" position of the respective countries; it is in line with OECD requirements on composite indicators. As green exports are related to technological progress and environmental-friendly products, there is also a Schumpeterian perspective of this indicator. An extended version furthermore looks at water productivity. The analysis highlights the BRIICS countries as well as the US, Germany, France, Spain, Italy, the UK and Japan. Moreover the special challenges and dynamics of ASEAN countries and Asia are discussed. The book derives key implications for economic and environmental policy and shows that the new global sustainability indicator is not only relevant for green progress, but also useful as a signal for international investors. The construction of the EIIW-vita global sustainability indicator is such that investors, citizens and governments can easily interpret the results. Correlation analysis of the new sustainability indicator with the human development index indicates complementarity, so that a new hybrid superindicator can be constructed. Sustainability rhetoric dominates environmental policy. This fresh assessment of key "pillars" of sustainable economic performance and growth is a valuable contribution to greening the economy, the leitmotiv of the latest Rio Earth Summit. The book places the discussion of sustainability on solid data. The rather surprising results of its new sustainability index should make policy makers rethink their environmental and economic strategies. Prof. Dr. Peter Bartelmus Columbia University, New York Many people put the economy first when sustainability concerns are raised, while environmental indicators are often developed without a sense of socio-economic performance. This important new book bridges the gap. It sheds light on crucial indicators such as renewable energies, exporting green goods and services, genuine savings, and water productivity. And it helps to observe the impressive changes at a global scale and in countries such as China. A must read for all experts interested in those issues. Prof. Dr. Raimund Bleischwitz University College London

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175

Publisher

Springer

Published Date

ISBN 10

3319186663

ISBN 13

9783319186665

Quantitative Method-Breviary - SPSS

A problem-oriented reference for market researchers

By: Jens K. Perret

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Quantitative Method-Breviary - SPSS

A problem-oriented reference for market researchers

By: Jens K. Perret

This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS. Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications. The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.

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ISBN 10

3748131348

ISBN 13

9783748131342

Knowledge as a Driver of Regional Growth in the Russian Federation

By: Jens Kai Perret

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Knowledge as a Driver of Regional Growth in the Russian Federation

By: Jens Kai Perret

The Russian Federation has a history of more than twenty years of transformation to a market economy, but as well to a knowledge society, to look back on. This study takes a look at the knowledge generation, knowledge transmission and knowledge use inside the Federation since the early 1990s. Furthermore, in light of the high dependence of the Russian economy on the oil and gas sectors this study analyzes the impact knowledge related factors have on regional income generation following thereby in the direction of Schumpeterian growth theory. The study combines descriptive with empirical analyses to paint a picture as detailed as possible of the Russian knowledge society and its innovative potential.

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Page Count

367

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642402798

ISBN 13

9783642402791

Book's by Jens K. Perret

Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z

Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z

The Nutri-Score in the German Perception

The Nutri-Score in the German Perception

Towards Global Sustainability

Towards Global Sustainability

Quantitative Method-Breviary - SPSS

Quantitative Method-Breviary - SPSS

Knowledge as a Driver of Regional Growth in the Russian Federation

Knowledge as a Driver of Regional Growth in the Russian Federation

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