The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
Allison Weiss has a great job, a handsome husband, an adorable daughter and a secret. Allison Weiss is a typical working mother, trying to balance a business, aging parents, a demanding daughter, and a marriage. But when the website she develops takes off, she finds herself challenged to the point of being completely overwhelmed. Her husband's becoming distant, her daughter's acting spoiled, her father is dealing with early Alzheimer's, and her mother's barely dealing at all. As she struggles to hold her home and work life together, and meet all of the needs of the people around her, Allison finds that the painkillers she was prescribed for a back injury help her deal with more than just physical discomfort. However, when Allison's use gets to the point that she can no longer control. or hide it, she ends up in a world she never thought she'd experience outside of a movie theater: rehab. Amid the teenage heroin addicts, the alcoholic grandmothers, the barely-trained "recovery coaches," and the counselors who seem to believe that one mode of recovery fits all, Allison struggles to get her life back on track, even as she's convincing herself that she's not as bad off as the women around her.
Author Jennifer Rothschild has a story for you. It's about an unlikely couple, an unusual courtship, a beautiful wedding, and an illicit affair. Despite this situation, the marriage did not fail. It flourished. Here is the story of Hosea's love for Gomer—a woman who might have disappeared into her transgressions if not for the love of her husband. It's a beautiful illustration of the story of God and Israel. Believe it or not, it's your story too. God chose you and loves you. If you wander off, He will find you. If you are afraid, He will reassure you. If you are broken, He will restore you. If you are ashamed, He will cover you. If you give up on Him, He will not give up on you. No matter where you are, God sees who you are and loves you faithfully. Through the story of Hosea and Gomer, God tenderly reaches out to you and whispers, "My daughter, my name and nature are love. My name makes you lovely. Because I am worthy, I make you worthy. I am here to remind you of who you are. You are never invisible to me.
Jennifer Lawrence is one of the youngest Oscar nominees for Best Leading Actress in Academy history. This engaging volume examines Lawrences career from its beginnings on "The Bill Engvall Show to her landing the starring role in the much-anticipated The Hunger Games trilogy. Accessible text explores the drive that fuels this talented young actress to rise to new challenges.
Jennifer writes in a way that invites you on her journey of healing. With great depth and insight she encourages others to step onto the path of healing. The book will be a useful tool for those who want a deeper walk with the Lord." -Linda Cochrane, author of Forgiven and Set Free When twenty-something Jennifer Disney discovered she was pregnant, she didn't feel overjoyed. Instead, guilt and shame nearly paralyzed her with fear. With a bright future ahead, she convinced herself that abortion was the only answer. On that fateful day, she made the decision to abort the baby, a choice that would forever change her life. Up from the Ashes tells Jennifer's remarkable true story of courage, faith, and healing from the devastating emotional and spiritual effects of her abortion. With refreshing candor, she shares her uphill battle of how she struggled to find relief from the constant emotional pain from her choice, and how this very struggle inspired her to reach out to others affected by post-abortion trauma. Divided into easy-to-read sections with a uniquely Biblical perspective, this part-guide, part-memoir delves into the most difficult issues surrounding abortion and offers help and hope to women in need of both. Jennifer's compassionate words accompany blank journal pages that encourage reflection and participation for sufferers, and create a safe, loving environment for recovery. For those lost in post-abortion trauma, Up from the Ashes offers the promise of hope and healing, and reveals the true power of faith and forgiveness.
This volume is the third in a series on the life of David S.C. Kim, early follower of Reverend Sun Myung Moon. It is a historical record of his activities in service to God.
Comprehensive index to current and retrospective biographical dictionaries and who's whos. Includes biographies on over 3 million people from the beginning of time through the present. It indexes current, readily available reference sources, as well as the most important retrospective and general works that cover both contemporary and historical figures.
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