Jennifer C. Wolfe's Books

Brand Rewired

Connecting Branding, Creativity, and Intellectual Property Strategy

By: Anne H. Chasser,Jennifer C. Wolfe

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Brand Rewired

Connecting Branding, Creativity, and Intellectual Property Strategy

By: Anne H. Chasser,Jennifer C. Wolfe

Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.

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Page Count

240

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470648848

ISBN 13

9780470648841

Domain Names Rewired

Strategies for Brand Protection in the Next Generation of the Internet

By: Jennifer C. Wolfe,Anne H. Chasser

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Domain Names Rewired

Strategies for Brand Protection in the Next Generation of the Internet

By: Jennifer C. Wolfe,Anne H. Chasser

An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the changing global Internet landscape? In an economic time where global brand protection is more important than ever and budgets are leaner, project leaders inside corporations will welcome the strategies revealed in Domain Names Rewired. Written for executives and branding professionals, this timely book equips you with the tools to address important issues your company will face when creating new brands or derivative brands, as well as protecting your existing brands and .com in a global changing Internet landscape. With this book, authors Jennifer C. Wolfe and Anne H. Chasser skillfully show branding executives and intellectual property lawyers how to increase the value and success of their initiatives within the next generation of the Internet. Features interviews with executives from the world's leading companies, including Procter & Gamble, Microsoft, Time Warner, Yahoo!, Neustar, AUS Registry, ICANN, Remax, the International Trademark Association, Verizon, and many others Looks at relevant situations your corporation may deal with in creating new brands Provides expert guidance for protecting your existing .com and brand in an exponentially changing Internet world Offers ideas to consider disruptive innovation in expanding .com into .anything The rapidly changing new regime of the Internet is impacting the hundreds of millions of Internet users around the globe, not to mention every business that already has a .com. Maximize your opportunities in the changing digital world and stay ahead of the competitors with the visionary strategies found in Domain Names Rewired.

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Page Count

272

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118312627

ISBN 13

9781118312629

Aided Augmentative Communication for Individuals with Autism Spectrum Disorders

By: Jennifer B. Ganz

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Aided Augmentative Communication for Individuals with Autism Spectrum Disorders

By: Jennifer B. Ganz

Just as autism is a continuum of disorders, it is associated with a broad range of neurodevelopmental, social, and communication deficits. For individuals with autism spectrum disorders (ASD), augmentative and alternative communication (AAC) has a major impact on their daily lives, often reducing the occurrence of challenging behaviors. Aided Augmentative Communication for Individuals with Autism Spectrum Disorders is a practical guide to the field, offering readers a solid grounding in ASD, related complex communication needs (CCN), and AAC, especially visual and computer-based technologies. Widely used interventions and tools in AAC are reviewed—not just how they work, but why they work—to aid practitioners in choosing those most suited to individual clients or students. Issues in evaluation for aided AAC and debates concerning its usability round out the coverage. Readers come away with a deeper understanding of the centrality of communication for clients with ASD and the many possibilities for intervention. Key areas of coverage include: AAC and assessment of people with ASD and CCN. Interdisciplinary issues and collaboration in assessment and treatment. AAC intervention mediated by natural communication partners. Functional communication training with AAC. The controversy surrounding facilitated communication. Sign language versus AAC. Aided Augmentative Communication for Individuals with Autism Spectrum Disorders is an essential resource for clinicians/practitioners, researchers, and graduate students in such fields as child and school psychology, speech pathology, language education, developmental psychology, behavior therapy, and educational technology.

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Page Count

148

Publisher

Springer

Published Date

ISBN 10

1493908146

ISBN 13

9781493908141

Great Performances

A Celebration

By: Jennifer Dunning

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Great Performances

A Celebration

By: Jennifer Dunning

During the last 25 years, public television's critically acclaimed series "Great Performances" has showcased 21 opera companies, 25 dance companies, and 30 theater companies, and has won more than four dozen Emmys. From Barishnikov dancing with Twyla Tharp to Pavarotti and Sutherland together in concert, this lavishly illustrated volume revisits some of the finest dramatic, musical, operatic and dance performances ever televised. 200 color photos.

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Page Count

258

Publisher

KQED Books & Tapes

Published Date

ISBN 10

0912333553

ISBN 13

9780912333557

Teaching Costume Design and Costume Rendering

A Guide for Theatre and Performance Educators

By: Jennifer Flitton Adams

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Teaching Costume Design and Costume Rendering

A Guide for Theatre and Performance Educators

By: Jennifer Flitton Adams

Teaching Costume Design and Costume Rendering: A Guide for Theatre and Performance Educators clarifies the teaching process for Costume Design and Costume Rendering courses and offers a clear and tested path to success in the classroom. Drawing on the knowledge and experience of the author’s twenty-five years of teaching as well as many decades of work by multiple other educators, this book provides a clear roadmap for teaching these two popular Theatre courses. It includes information on pedagogical theory, creating syllabi, preparing and structuring classes, crafting lectures, and analyzing students’ work, with a heavy focus on specific teaching projects that have been proven to work in the classroom. All aspects of teaching costume design and rendering are considered, including body awareness, cultural sensitivities, script analysis, elements and principles of design, psychology of dress, choosing fabrics, period styling, and requirements of dance costumes. Included in the appendices are sample syllabi, and additional reading and research resources. Teaching Costume Design and Costume Rendering is a guide for theatre and performance educators ranging from secondary education to undergraduate programs and graduate studies. It is a valuable resource both for costume educators approaching costume design and rendering classes for the first time and for experienced instructors looking for new material for these courses.

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Page Count

447

Publisher

Taylor & Francis

Published Date

ISBN 10

100088399X

ISBN 13

9781000883992

Irish Trivia on Tap

600 Questions to Measure Your IQ (Irish Quotient)

By: Jennifer Grace

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Irish Trivia on Tap

600 Questions to Measure Your IQ (Irish Quotient)

By: Jennifer Grace

What’s the traditional Irish cure for a hangover? What do Irish men and women hope to ward off by wearing an iron ring on the fourth finger? Which daughter of the Emerald Isle was hanged in Boston on accusations of being a witch? Think you know the answers to these tough questions? It’s time to test your IQ (Irish Quotient, that is) and find out. More fun than a U2 concert on St. Patrick’s Day, Irish Trivia on Tap is packed with over 600 questions that are guaranteed to help you get your Éire on and test your Celtic qualifications. This delightful book covers all aspects of Irish culture including arts and entertainment, food and drink, history and language, and superstitions and folklore. With special sections devoted to the natives of Dublin as well as the Irish in America, its quizzes leave no stone—Blarney or otherwise—unturned. In addition, this volume offers fascinating anecdotes about famous Irish authors, the custom of the Claddagh Ring, the history of Guinness, the origins of Halloween, and even a few recipes for delicious Irish fare. Whether you’re Irish by blood or only in spirit, you’ll find plenty here to enjoy. So grab your lucky shamrock, draw yourself a dram of Irish Trivia on Tap, and get ready for a craic-ing good time.

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Page Count

181

Publisher

Union Square & Co.

Published Date

ISBN 10

1435139011

ISBN 13

9781435139015

Understanding Suzan-Lori Parks

By: Jennifer Larson

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Understanding Suzan-Lori Parks

By: Jennifer Larson

Understanding Suzan-Lori Parks is a critical study of a playwright and screenwriter who was the first African American woman to receive the Pulitzer Prize for Drama. Suzan-Lori Parks is also the recipient of a MacArthur Genius Award, a Whiting Writers Award, a CalArts/Alpert Award in the Arts, two Obie Awards, and a Eugene McDermott Award in the Arts. In this book Jennifer Larson examines how Parks, through the innovative language and narratives of her extensive body of work, investigates and invigorates literary and cultural history. Larson discusses all of Parks's genres—play, screenplay, essay, and novel—closely reading key texts from Parks's more experimental earlier pieces as well as her more linear later narratives. Larson's study begins with a survey of Parks's earliest and most difficult texts including Imperceptible Mutabilities in the Third Kingdom and The Death of the Last Black Man in the Whole Entire World. Larson then analyzes Venus, In the Blood, and the Lincoln Plays: The America Play and the Pulitzer Prize-winning TopDog/Underdog. Larson also discusses two of Parks's most important screenplays, Girl 6 and Their Eyes Were Watching God. In interpreting these screenplays, Larson examines film's role in the popularization and representation of African American culture and history. These essays suggest an approach to all genres of literature and blend creativity, form, culture, and history into a revisionary aesthetic that allows for no identity or history to remain fixed, with Parks arguing that in order to be relevant they must all be dynamic and democratic.

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Page Count

280

Publisher

Univ of South Carolina Press

Published Date

ISBN 10

1611172373

ISBN 13

9781611172379

Major Companies of The Far East and Australasia 1991/92

Volume 3: Australia and New Zealand

By: Jennifer L. Carr

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Major Companies of The Far East and Australasia 1991/92

Volume 3: Australia and New Zealand

By: Jennifer L. Carr

This book represents the eighth edition of what has become an established reference work, MAJOR COMPANIES OF THE Guide to the FAR EAST & AUSTRALASIA. This volume has been carefully researched and updated since publication of the previous arrangement of the book edition, and provides more company data on the most important companies in the region. The information in the This book has been arranged in order to allow the reader to book was submitted mostly by the companies themselves, find any entry rapidly and accurately. completely free of charge. For the second time, a third volume has been added to the series, covering major companies in Company entries are listed alphabetically within each section; Australia and New Zealand. in addition three indexes are provided on coloured paper at the back of the book. The companies listed have been selected on the grounds of the size of their sales volume or balance sheet or their The alphabetical index to companies throughout Australia & importance to the business environment of the country in New Zealand lists all companies having entries in the book which they are based. irrespective of their main country of operation. The book is updated and published every year. Any company The alphabetical index to companies within Australia & New that considers it is eligible for inclusion in the next edition of Zealand lists companies by their country of operation.

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Page Count

184

Publisher

Springer Science & Business Media

Published Date

ISBN 10

9401130086

ISBN 13

9789401130080

Entertainment and Hospitality

By: Gale Group,Jennifer Zielinski

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Entertainment and Hospitality

By: Gale Group,Jennifer Zielinski

Dun & Bradstreet and the Gale Group have teamed up to offer your library an unprecedented new line of industry references. These detailed, industry-specific sourcebooks eliminate the need to search through dozens of scattered sources to find background and directory information. Students and professionals now have a single source to access current and emerging industry trends, analyze industry overviews and forecasts and review key financial information.

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Page Count

622

Publisher

UXL

Published Date

ISBN 10

0787637742

ISBN 13

9780787637743

Disruption in the Boardroom

Leading Corporate Governance and Oversight into an Evolving Digital Future

By: Jennifer C. Wolfe

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Disruption in the Boardroom

Leading Corporate Governance and Oversight into an Evolving Digital Future

By: Jennifer C. Wolfe

No boardroom in any industry is safe from new market threats in this time of rapid technological growth. We’ve all heard the stories of corruption by CEOs at WeWork and Theranos and witnessed whistleblowers revealing crises at Wells Fargo and Uber. The board’s responsibility in this time shifts from protecting not just shareholders, but all stakeholders. Disruption in the Boardroom delves into the details of modern corporations and how governance and oversight can lead us into an evolving digital future. Corporate culture is changing every day, and everybody at the top—from senior executives of well-funded startups to decades old stalwarts of industries—are being watched more closely than ever Disruption in the Boardroom calls for leaders to embrace intellectual honesty, moral courage, and a discipline for continuous learning in order to have good corporate governance. Author Jennifer Wolfe addresses questions that hit home for present and future board members, the overarching one being: how can a handful of people successfully oversee a company and the entirety of its actions? This book details case studies of past mistakes and lessons from current board members and provides expert insights on how to structure future governance. Disruption in the Boardroom walks you through stories of both triumphs and errors in crucial decisions made by boards of companies you know well. Whether you are a senior executive, a corporate board director, or simply a curious reader on the topic of business decisions of the current day, Wolfe’s expertise provides you with invaluable knowledge that you deserve to have on your bookshelf. The "move fast and break things" mentality has disrupted every industry, and it will only continue to shift the way we as a business culture approach the future of work. Don’t fall behind. What You Will Learn Take a look at good and bad examples of how board members at different companies have dealt with emerging issues Understand the changing role of the board Examine how new technologies are rapidly change business models Who This Book is For Senior executives, VCs and private equity associates, corporate board directors and curious readers.

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Page Count

195

Publisher

Apress

Published Date

ISBN 10

1484261585

ISBN 13

9781484261583

Domain Names Rewired

Strategies for Brand Protection in the Next Generation of the Internet

By: Jennifer C. Wolfe,Anne H. Chasser

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Domain Names Rewired

Strategies for Brand Protection in the Next Generation of the Internet

By: Jennifer C. Wolfe,Anne H. Chasser

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Solve jigsaw puzzle

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Page Count

272

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118312627

ISBN 13

9781118312629

Book's by Jennifer C. Wolfe

Brand Rewired

Brand Rewired

Domain Names Rewired

Domain Names Rewired

Aided Augmentative Communication for Individuals with Autism Spectrum Disorders

Aided Augmentative Communication for Individuals with Autism Spectrum Disorders

Great Performances

Great Performances

Teaching Costume Design and Costume Rendering

Teaching Costume Design and Costume Rendering

Irish Trivia on Tap

Irish Trivia on Tap

Understanding Suzan-Lori Parks

Understanding Suzan-Lori Parks

Major Companies of The Far East and Australasia 1991/92

Major Companies of The Far East and Australasia 1991/92

Entertainment and Hospitality

Entertainment and Hospitality

Disruption in the Boardroom

Disruption in the Boardroom

Domain Names Rewired

Domain Names Rewired

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