The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!
The population processes in which we all participate are compared, contrasted, and synthesized into understandable trends in the latest edition of this widely acclaimed text. The authors’ cogent analysis encompasses demographic milestones like surpassing the seven billion population mark and becoming a majority urban population for the first time in human history, as well as the repercussions of a global financial crisis and the implications of two important ongoing trends: aging and fertility decline. New data, examples, and discussions of emerging demographic issues are incorporated throughout the value-priced Fourth Edition, along with graphics that highlight trends and facilitate comparisons among world regions. This pedagogically rich volume also includes propositions for debate and end-of-chapter exercises that allow readers to become comfortable with the quantitative tools that demographers use to measure and describe populations. Moreover, users will learn about some of the people behind the research that informs this text in a new feature called Careers in Demography.
“An insightful, scholarly resource for dialogue about the symbiotic relationship between the life of the mind and the life of the heart of faculty, and what faculty can do to provide students an education that focuses on meaning and purpose.” —Larry A. Braskamp, professor emeritus, Loyola University Chicago “Among the strengths of this book are Lindholm’s solid research design and data analysis, deft integration of quantitative and qualitative data in presentation of findings and interpretation, and clear writing. Dr. Lindholm makes an important contribution both to higher education literature on faculty, and to religious studies literature, on this dimension of religion and spirituality in colleges and universities.” —Michael D. Waggoner, professor, University of Northern Iowa; editor, Religion & Education “No one understands more thoroughly the roles that spirituality and religion play in higher education today than Jennifer Lindholm, who has spent more than a decade documenting their impact. The Quest for Meaning and Wholeness adds greatly to her earlier findings of how college can enhance the spiritual lives of students.” —Gary Luhr, executive director, Association of Presbyterian Colleges and Universities “Based on both quantitative and qualitative data, Lindholm’s thoughtful, well-written book opens new ground, addressing a largely ignored topic in the research on faculty lives and work—spirituality, religion, and meaning in academic life. Institutional leaders, faculty members, and students will benefit from the fresh perspectives, careful definitions, issues, and questions discussed in this book.” —Ann E. Austin, professor of higher, adult, and lifelong education, Michigan State University; coauthor of Rethinking Faculty Work: Higher Education’s Strategic Imperative “At last, a book for faculty about faculty on an important, but long-neglected, topic. Jennifer Lindholm provides a cogent, readable analysis of how faculty view spirituality and religion not only in their own lives, but also their role in higher education.” —Peter C. Hill, Rosemead School of Psychology, Biola University
Every day, newspapers and television news programs present stories on the latest controversies over healthcare and medical advances, but they do not have the space to provide detailed background on the issues. Websites and weblogs provide information from activists and partisans intent on presenting their side of a story. But where can students - or even ordinary citizens - go to obtain unbiased, detailed background on the medical issues affecting their daily lives? This volume in the Health and Medical Issues Today series provides readers and researchers a balanced, in-depth introduction to the medical, scientific, legal, and cultural issues surrounding sports medicine and its import in today's world of healthcare. This volume in the Health and Medical Issues Today series provides everything a student requires to understand the issues involved in sports medicine and provides a springboard for further research into the issue
Jennifer Haymore’s sweeping Highland Knights series is perfect for readers of Maya Banks, Monica McCarty, and Sabrina Jeffries—and as the saga resumes, one of Scotland’s most steadfast warriors shields a broken beauty while she soothes the pain in his soldier’s heart. When Lady Emilia Buchanan discovers that her despicable father has been scheming against the crown, she turns to the Highland Knights for protection—and retribution. Spirited away to a safe house on the outskirts of London, Emilia is surprised to find herself sharing close quarters with a soft-spoken, musclebound Highlander. Before long, curiosity gives way to an alarming attraction. Emilia has learned firsthand from her father that men are not to be trusted. She just never met one so honorable and loyal, so powerful and, yes, tempting. Ever since Waterloo, Colin Stirling has struggled with memories that haunt him night and day. Driven near to madness, he no longer trusts himself with meaningful relationships of any kind. At least in this temporary sanctuary, Colin can withdraw from the world—that is, until his stunningly gorgeous charge learns the full depth of his pain. In Emilia, Colin sees a kindred spirit with battle scars of her own. He also senses a chance to heal . . . and to find love. Praise for Highland Temptation “Highland Temptation is a riveting, fast-paced tale of two lovers racing through Scotland to escape the lass’s father.”—Keira Montclair, author of the Highland Clan series “An exciting, sexy, emotionally charged book that will keep readers turning pages. Highly recommended.”—Catherine Kean, author of the Knight’s series “Heartwarming . . . Highland Temptation is a roller coaster ride of emotion, love and adventure! A love story you can immerse yourself in.”—Addicted to Romance “If you like brave Highlanders, daring escapes, and endearing romance, you will love this book! I look forward to reading more of this author’s books in the future.”—Lady with a Quill “Five stars: The reader will love this book! It is chock full of caring and evil people, brokenness, healing, love, family and suspense.”—Sportochick’s Musings “I highly recommend Highland Temptation by Jennifer Haymore and am looking forward to her next book!”—Celtic Barb’s Kilted Tartan Book Review Blog “Who doesn’t like a little mystery and intrigue with your romance? I know I do!”—Life of a Crazy Mom “I thoroughly enjoyed the story. Can’t go wrong when there are Scottish hunks on the loose. Both characters developed nicely and their romance was sweet.”—Lampshade Reader Includes an excerpt from another Loveswept title.
This book represents the fourth edition of what has become an established reference work, MAJOR COMPANIES OF THE Guide to the FAR EAST & AUSTRALASIA. This volume has been carefully researched and updated since publication of the previous arrangement of the book edition, and provides more company data on the most important companies in the region. The information in the This book has been arranged in order to allow the reader to book was submitted mostly by the companies themselves, find any entry rapidly and accurately. completely free of charge. For the second time, a third volume has been added to the series, covering major companies in Company entries are listed alphabetically within each section; Australia and New Zealand. in addition three indexes are provided on coloured paper at the back of the book. The companies listed have been selected on the grounds of the size of their sales volume or balance sheet or their The alphabetical index to companies throughout Australia & importance to the business environment of the country in New Zealand lists all companies having entries in the book which they are based. irrespective of their main country of operation. The book is updated and published every year. Any company The alphabetical index to companies within Australia & New that considers it is eligible for inclusion in the next edition of Zealand lists companies by their country of operation.
Countless times throughout our lives, we’re presented with a choice to help another soul. Rescuing Ladybugs highlights the true stories of remarkable people who didn’t look away from seemingly impossible-to-change situations and instead worked to save animals. Prepare to be transported to Borneo to release orangutans, Brazil to protect jaguars, Africa to connect with chimpanzees and elephants, the Maldives to free mantas, and Indonesia, the only place where dragons still exist in the wild.
Literary Networks and Dissenting Irish Print Culture examines the origins of Irish labouring-class poetry produced in the liminal space of revolutionary Ulster (1790-1815), where religious dissent fostered a unique and distinctive cultural identity.
Research Methods in Physical Activity, Eighth Edition, offers step-by-step information for every aspect of the research process, providing guidelines for research methods so that students feel capable and confident using research techniques in kinesiology and exercise science disciplines
Cultivating the Spirit THIS GROUNDBREAKING WORK IS BASED on a five-year study of how students change during the college years and the role college plays in facilitating the development of their spiritual qualities. Students, the authors argue, grapple with the big questions in life: Who am I? What are my values? Do I have a mission in life? Why am I in college? What kind of person do I want to be? What sort of world do I want to help to create? Their answers to these questions help determine their academic and career choices and are tied to the development of personal qualities such as empathy, caring, and social responsibility. The study finds that, while students' religious engagement declines during college, at the same time they become substantially more caring, tolerant, connected with others, and actively egaged in a spiritual quest. Spiritual growth also enhances academic performance, leadership development, and satisfaction with college. The study provides strong evidence pointing to specific experiences during college that can contribute to students' spiritual growth. The need for spiritual development in college is apparent. Two-thirds of the students in the study express a strong interest in spiritual matters, well over half report that their professors never encourage discussions of religious or spiritual matters, and about the same proportion report that professors never provide opportunities to discuss the purpose and meaning of life. Cultivating the Spirit aims to raise the awareness of academic administrators, faculty, and the public at large to the vital role that spirituality plays in student learning and development. Throughout the book, the authors identify strategies for enhancing students' development and encourage the academy to give greater priority to the spiritual aspects of students' educational and personal development.
“A refreshing new perspective . . . reframes borderlands history by focusing not only on faith healers, but squarely on the populations that they served.” —Western Historical Quarterly 2022 Americo Paredes Award, Center for Mexican American Studies at South Texas College Santa Teresa Urrea and Don Pedrito Jaramillo were curanderos—faith healers—who, in the late nineteenth and early twentieth centuries, worked outside the realm of “professional medicine,” seemingly beyond the reach of the church, state, or certified health practitioners whose profession was still in its infancy. Urrea healed Mexicans, Indigenous people, and Anglos in northwestern Mexico and cities throughout the US Southwest, while Jaramillo conducted his healing practice in the South Texas Rio Grande Valley, healing Tejanos, Mexicans, and Indigenous people there. Jennifer Koshatka Seman takes us inside the intimate worlds of both “living saints,” demonstrating how their effective healing—curanderismo—made them part of the larger turn-of-the century worlds they lived in as they attracted thousands of followers, validated folk practices, and contributed to a modernizing world along the US-Mexico border. While she healed, Urrea spoke of a Mexico in which one did not have to obey unjust laws or confess one’s sins to Catholic priests. Jaramillo restored and fed drought-stricken Tejanos when the state and modern medicine could not meet their needs. Then, in 1890, Urrea was expelled from Mexico. Within a decade, Jaramillo was investigated as a fraud by the American Medical Association and the US Post Office. Borderlands Curanderos argues that it is not only state and professional institutions that build and maintain communities, nations, and national identities but also those less obviously powerful.
Unique in its breadth of coverage ranging from historical accounts of drug use to clinical and preclinical behavioral studies, Psychopharmacology is appropriate for undergraduates studying the relationships between the behavioral effects of psychoactive drugs and their mechanisms of action. 1. Chapter-opening vignettes foster student engagement 2. Breakout boxes present novel, and, in some cases, controversial topics for special discussion. Box themes include: History of Psychopharmacology; Pharmacology in Action; Clinical Applications; Of Special Interest; and The Cutting Edge. 3. The book is extensively illustrated with full-color photographs and line art depicting important concepts and experimental data 4. Section Summaries highlight key concepts from the section of text just read 5. Chapter-ending Recommended Readings offer suggestions for further study And the enhanced eBook provides an interactive learning pathway through the content. Meyer, Psychopharmacology and it's accompanying enhanced ebook provide engaging features like self-study questions, and clinical case studies, cutting edge research, and applied pharmacology to keep students focused on the content, while providing the scientific depth, breadth, and rigor required for the course.
This concise, easy to understand and learner-friendly book invitesthe readers to actively particpate in the understanding of medicalstatistical concepts that are frequently used in health careresearch and evidence-based practice worldwide. Knowing that the best way to learn statistical concepts is touse them, the authors employ real examples and articles from healthscience literature, complete with the complexities that real lifepresents, in an approach that will help bring researchers andclinicians one step closer towards being statistical savvy andbetter able to critically read research literature and interpretthe results. A practical hands-on workbook for individual or groupexercises Teaches how to understand statistical methods when readingjournals, and how to use them in clinical research Emphasizes the use of statistics in evidence-basedresearch Relevant for anyone needing to use statistics, this workbook isan ideal resource for all health care professionals and students,especially those learning and practising evidence-basedmedicine.
More than 45 million children play youth sports in the United States each year, and most are coached by parent volunteers with good intentions but little training. This lack of training and an overemphasis on winning often results in stress and frustration for coaches and players alike, which can discourage young athletes so much that they walk away from sports altogether. With this new guide for amateur parent coaches, Jennifer Etnier, author of Bring Your 'A' Game, aims to change that. Etnier offers a system of positive coaching that can be applied to any sport, from the beginner level to high school athletics, and explains that good coaching requires working with young athletes at their developmental level and providing feedback designed to keep children engaged and having fun. Etnier gives easy-to-understand guidance on important aspects of successful coaching—including information on the development of children's motor skills, communication with a young athlete's parents, and nurturing a growth-oriented mind-set—making this a critical resource for youth coaches of all experience levels.
The traditional image of slavery begins with a master and a slave. However, not all slaves had traditional masters; some were owned instead by institutions, such as church congregations, schools, colleges, and businesses. This practice was pervasive in early Virginia; its educational, religious, and philanthropic institutions were literally built on the backs of slaves. Virginia's first industrial economy was also developed with the skilled labor of African American slaves. This book focuses on institutional slavery in Virginia as it was practiced by the Anglican and Presbyterian churches, free schools, and four universities: the College of William and Mary, Hampden-Sydney College, the University of Virginia, and Hollins College. It also examines the use of slave labor by businesses and the Commonwealth of Virginia in industrial endeavors. This is not only an account of how institutions used slavery to further their missions, but also of the slaves who belonged to institutions.
Connexions investigates the ways in which race and sex intersect, overlap, and inform each other in United States history. An expert team of editors curates thought-provoking articles that explore how to view the American past through the lens of race and sexuality studies. Chapters range from the prerevolutionary era to today to grapple with an array of captivating issues: how descriptions of bodies shaped colonial Americans' understandings of race and sex; same-sex sexual desire and violence within slavery; whiteness in gay and lesbian history; college women's agitation against heterosexual norms in the 1940s and 1950s; the ways society used sexualized bodies to sculpt ideas of race and racial beauty; how Mexican silent film icon Ramon Navarro masked his homosexuality with his racial identity; and sexual representation in mid-twentieth-century black print pop culture. The result is both an enlightening foray into ignored areas and an elucidation of new perspectives that challenge us to reevaluate what we "know" of our own history. Contributors: Sharon Block, Susan K. Cahn, Stephanie M. H. Camp, J. B. Carter, Ernesto Chávez, Brian Connolly, Jim Downs, Marisa J. Fuentes, Leisa D. Meyer, Wanda S. Pillow, Marc Stein, and Deborah Gray White.
Scotland's rich past and varied landscape have inspired an extraordinary array of legends and beliefs, and in The Lore of Scotland Jennifer Westwood and Sophia Kingshill bring together many of the finest and most intriguing: stories of heroes and bloody feuds, tales of giants, fairies, and witches, and accounts of local customs and traditions. Their range extends right across the country, from the Borders with their haunting ballads, via Glasgow, site of St Mungo's miracles, to the fateful battlefield of Culloden, and finally to the Shetlands, home of the seal-people. More than simply retelling these stories, The Lore of Scotland explores their origins, showing how and when they arose and investigating what basis - if any - they have in historical fact. In the process, it uncovers the events that inspired Shakespeare's Macbeth, probes the claim that Mary King's Close is the most haunted street in Edinburgh, and examines the surprising truth behind the fame of the MacCrimmons, Skye's unsurpassed bagpipers. Moreover, it reveals how generations of Picts, Vikings, Celtic saints and Presbyterian reformers shaped the myriad tales that still circulate, and, from across the country, it gathers together legends of such renowned figures as Sir William Wallace, St Columba, and the great warrior Fingal. The result is a thrilling journey through Scotland's legendary past and an endlessly fascinating account of the traditions and beliefs that play such an important role in its heritage.
Nearly every night on every major network, “unscripted” (but carefully crafted) “reality” TV shows routinely glorify retrograde stereotypes that most people would assume got left behind 35 years ago. In Reality Bites Back, media critic Jennifer L. Pozner aims a critical, analytical lens at a trend most people dismiss as harmless fluff. She deconstructs reality TV’s twisted fairytales to demonstrate that far from being simple “guilty pleasures,” these programs are actually guilty of fomenting gender-war ideology and significantly affecting the intellectual and political development of this generation’s young viewers. She lays out the cultural biases promoted by reality TV about gender, race, class, sexuality, and consumerism, and explores how those biases shape and reflect our cultural perceptions of who we are, what we’re valued for, and what we should view as “our place” in society. Smart and informative, Reality Bites Back arms readers with the tools they need to understand and challenge the stereotypes reality TV reinforces and, ultimately, to demand accountability from the corporations responsible for this contemporary cultural attack on three decades of feminist progress.
This book is the first in-depth investigation of Coleridge's responses to his dreams and to contemporary debates on the nature of dreaming, a subject of perennial interest to poets, philosophers and scientists throughout the Romantic period. Coleridge wrote and read extensively on the subject, but his richly diverse and original ideas have hitherto received little attention, scattered as they are throughout his notebooks, letters and marginalia. Jennifer Ford's emphasis is on analysing the ways in which dreaming processes were construed, by Coleridge in his dream readings, and by his contemporaries in a range of poetic and medical works. This historical exploration of dreams and dreaming allows Ford to explore previously neglected contemporary debates on 'the medical imagination'. By avoiding purely biographical or psychoanalytic approaches, she reveals instead a rich historical context for the ways in which the most mysterious workings of the Romantic imagination were explored and understood.
Recent advances in research show that the distinctive features of high medieval civilization began developing centuries earlier than previously thought. The era once dismissed as a "Dark Age" now turns out to have been the long morning of the medieval millennium: the centuries from AD 500 to 1000 witnessed the dawn of developments that were to shape Europe for centuries to come. In 2004, historians, art historians, archaeologists, and literary specialists from Europe and North America convened at Harvard University for an interdisciplinary conference exploring new directions in the study of that long morning of medieval Europe, the early Middle Ages. Invited to think about what seemed to each the most exciting new ways of investigating the early development of western European civilization, this impressive group of international scholars produced a wide-ranging discussion of innovative types of research that define tomorrow's field today. The contributors, many of whom rarely publish in English, test approaches extending from using ancient DNA to deducing cultural patterns signified by thousands of medieval manuscripts of saints' lives. They examine the archaeology of slave labor, economic systems, disease history, transformations of piety, the experience of power and property, exquisite literary sophistication, and the construction of the meaning of palace spaces or images of the divinity. The book illustrates in an approachable style the vitality of research into the early Middle Ages, and the signal contributions of that era to the future development of western civilization. The chapters cluster around new approaches to five key themes: the early medieval economy; early medieval holiness; representation and reality in early medieval literary art; practices of power in an early medieval empire; and the intellectuality of early medieval art and architecture. Michael McCormick's brief introductions open each part of the volume; synthetic essays by accomplished specialists conclude them. The editors summarize the whole in a synoptic introduction. All Latin terms and citations and other foreign-language quotations are translated, making this work accessible even to undergraduates. The Long Morning of Medieval Europe: New Directions in Early Medieval Studies presents innovative research across the wide spectrum of study of the early Middle Ages. It exemplifies the promising questions and methodologies at play in the field today, and the directions that beckon tomorrow.
A glance at a list of America's fastest growing "cities" reveals quite a surprise: most are really overgrown suburbs. Places such as Anaheim, California, Coral Springs, Florida, Naperville, Illinois, North Las Vegas, Nevada, and Plano, Texas, have swelled to big-city size with few people really noticing—including many of their ten million residents. These "boomburbs" are large, rapidly growing, incorporated communities of more than 100,000 residents that are not the biggest city in their region. Here, Robert E. Lang and Jennifer B. LeFurgy explain who lives in them, what they look like, how they are governed, and why their rise calls into question the definition of urban. Located in over twenty-five major metro areas throughout the United States, numerous boomburbs have doubled, tripled, even quadrupled in size between census reports. Some are now more populated than traditional big cities. The population of the biggest boomburb—Mesa, Arizona—recently surpassed that of Minneapolis and Miami. Typically large and sprawling, boomburbs are "accidental cities," but not because they lack planning. Many are made up of master-planned communities that have grown into one another. Few anticipated becoming big cities and unintentionally arrived at their status. Although boomburbs possess elements found in cities such as housing, retailing, offices, and entertainment, they lack large downtowns. But they can contain high-profile industries and entertainment venues: the Los Angeles Angels of Anaheim and Arizona Cardinals are among over a dozen major-league sports teams who play in the boomburbs. Urban in fact but not in feel, these drive-by cities of highways, office parks, and shopping malls are much more horizontally built and less pedestrian friendly than most older suburbs. And, contrary to common perceptions of suburbia, they are not rich and elitist. Poverty is often seen in boomburb communities of small single-family homes, neighborhoods that once
This book represents the eighth edition of what has become an established reference work, MAJOR COMPANIES OF THE Guide to the FAR EAST & AUSTRALASIA. This volume has been carefully researched and updated since publication of the previous arrangement of the book edition, and provides more company data on the most important companies in the region. The information in the This book has been arranged in order to allow the reader to book was submitted mostly by the companies themselves, find any entry rapidly and accurately. completely free of charge. For the second time, a third volume has been added to the series, covering major companies in Company entries are listed alphabetically within each section; Australia and New Zealand. in addition three indexes are provided on coloured paper at the back of the book. The companies listed have been selected on the grounds of the size of their sales volume or balance sheet or their The alphabetical index to companies throughout Australia & importance to the business environment of the country in New Zealand lists all companies having entries in the book which they are based. irrespective of their main country of operation. The book is updated and published every year. Any company The alphabetical index to companies within Australia & New that considers it is eligible for inclusion in the next edition of Zealand lists companies by their country of operation.
This book is a guide for clinicians seeking to use metabolic approaches in the care of hospitalized patients. Since a nutritional component exists for practically any disease process managed, it is important to properly address the macro- and micronutrient issues that can help facilitate a favourable clinical outcome. Metabolic medicine is a newly recognized speciality that applies proven nutritional approaches to support hospitalized patients within existing standards of care. Optimizing Metabolic Status for the Hospitalized Patient: The Role of Macro- and Micronutrition on Disease Management addresses the gap of nutrition knowledge among physicians who generally care for patients without addressing the nutritional and metabolic perspective. Features: State-of-the-art guidelines for practicing metabolic medicine in the hospital setting “Hands on” guide for day-to-day metabolic management of hospitalized patients Personal insights from one of the field’s leading practitioners, drawing upon decades of experience Historical reviews of key scientific developments This book is written by Dr Michael M. Rothkopf, Clinical Professor of Medicine at Rutgers/New Jersey Medical School. Dr Rothkopf founded the Metabolic Medicine Center at Morristown Medical Center and is the current Metabolic Medicine Consultant for the Heart Transplant, Lung Transplant, Cardiac Surgery and Wound Care Programs at RWJBH/Newark Beth Israel Medical Center. This book is directed at the physician level of hospital care. It provides value to a broad range of physicians regardless of their medical specialty or subspecialty. It will also be useful for medical students and resident physicians in training as well as nurse practitioners and physician assistants working in hospital settings.
Finalist, Award for Publishing/Book of the Year/First Book Award; Saskatchewan Book Awards. Miranda, a thirty-something TV producer gets abandoned by her fiance on a mountaintop in Jasper. Rather than crawling back to Edmonton to pick up the pieces one more time, she drives to Vancouver with a mysterious young spiritual guide she meets, and comes back to the mountaintop with a new view of her life. Interwoven with this personal journey is an encounter with a disoriented young Rwandan refugee with a horrific story of his experience. As well, her travelling companion proposes a convergence of meanings between his native East Indian roots and his adopted Catholic faith. Jennifer Webber is a bright witty new voice. Her talent, demonstrated in Defying Gravity, should bring pleasure to her readers for a long time to come.-Sharon Butala
The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!
Here it is the Newest Edition - Thanks to all of the feedback and word of mouth advertising, we will be publishing the second version of FAAX by the end of this month! If you know someone that's been incarcerated or is incarcerated this is the book that can change their life after prison!
The field of geriatric rehabilitation is constantly changing due to the discovery of new evidence-based evaluation and treatment strategies, as well as the continual support or refutation of older theories and practices. Now in itsFourth Edition, A Clinical Approach to Geriatric Rehabilitation has been updated to be at the forefront of these changes and includes free video content from MedBridge and a discount on a MedBridge subscription to geriatric rehabilitation courses offered by the authors. Drs. Jennifer M. Bottomley and Carole B. Lewis have compiled the plethora of available scientific research on geriatric populations and combined it with their years of actual clinical practice. Together this makes this text a complete evidence-based guide to the clinical care of geriatric patients and clients. The first part of A Clinical Approach to Geriatric Rehabilitation, Fourth Edition tackles applied gerontological concepts, providing the general knowledge base necessary for treating geriatric patients. Topics in this section include patient evaluation, an exploration of nutritional needs, and age-related changes in physiology and function, as well as many other foundational areas. In the second section, topics become more focused on patient care concepts like neurologic considerations, cardiopulmonary and cardiovascular considerations, and establishing community-based screening programs. In the final section, chapters center on administration and management, including important subjects such as attitudes, ethics, and legal topics, as well as consultation and research. New and updated in the Fourth Edition: Pearls section for succinct highlights of the content within each chapter The latest evidence-based practice interventions with complete references for further reading Updated graphics, pictures, and diagrams to illustrate the content Content summaries and streamlined text for enhanced readability Updated case studies to exemplify clinical decision-making Designed to provide valuable, real-life clinical knowledge, A Clinical Approach to Geriatric Rehabilitation, Fourth Edition gives physical therapists an evidence-based guide to the clinical aspects of rehabilitative care in older adult patients and clients.
Comprehensive index to current and retrospective biographical dictionaries and who's whos. Includes biographies on over 3 million people from the beginning of time through the present. It indexes current, readily available reference sources, as well as the most important retrospective and general works that cover both contemporary and historical figures.
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