Jennifer Aaker's Books

Humor, Seriously

Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)

By: Jennifer Aaker,Naomi Bagdonas

Write a review Read reviews Take a Quiz Solve Book Puzzle

Humor, Seriously

Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)

By: Jennifer Aaker,Naomi Bagdonas

WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business. Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now. “The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”—Daniel H. Pink, #1 New York Times bestselling author of When and Drive We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high. That’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more important—how you can use more of it, better. Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humor style. They show how to use humor to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive. President Dwight David Eisenhower once said, “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” If Dwight David Eisenhower, the second least naturally funny president (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

274

Publisher

Crown Currency

Published Date

ISBN 10

0593135296

ISBN 13

9780593135297

The Dragonfly Effect

Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

By: Jennifer Aaker,Andy Smith

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Dragonfly Effect

Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

By: Jennifer Aaker,Andy Smith

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

244

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470614153

ISBN 13

9780470614150

Humor, Seriously

Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)

By: Jennifer Aaker,Naomi Bagdonas

Write a review Read reviews Take a Quiz Solve Book Puzzle

Humor, Seriously

Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)

By: Jennifer Aaker,Naomi Bagdonas

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

274

Publisher

Currency

Published Date

ISBN 10

0593135288

ISBN 13

9780593135280

Television Brandcasting

The Return of the Content-Promotion Hybrid

By: Jennifer Gillan

Write a review Read reviews Take a Quiz Solve Book Puzzle

Television Brandcasting

The Return of the Content-Promotion Hybrid

By: Jennifer Gillan

Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

343

Publisher

Routledge

Published Date

ISBN 10

1135020612

ISBN 13

9781135020613

Managing TV Brands with Social Media

An Empirical Analysis of Television Series Brands

By: Jennifer Berz

Write a review Read reviews Take a Quiz Solve Book Puzzle

Managing TV Brands with Social Media

An Empirical Analysis of Television Series Brands

By: Jennifer Berz

Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that investigates relationships between social media, television and brand related constructs. Social media strategies are found to have a positive impact on users’ loyalty towards serialised television brands and their relationships with these brands.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

315

Publisher

Springer

Published Date

ISBN 10

3658142944

ISBN 13

9783658142940

Current Issues in Political Marketing

By: Jennifer Lees-Marshment,Walter W Wymer, Jr

Write a review Read reviews Take a Quiz Solve Book Puzzle

Current Issues in Political Marketing

By: Jennifer Lees-Marshment,Walter W Wymer, Jr

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

318

Publisher

Routledge

Published Date

ISBN 10

1136792120

ISBN 13

9781136792120

Leading for Organisational Change

Building Purpose, Motivation and Belonging

By: Jennifer Emery

Write a review Read reviews Take a Quiz Solve Book Puzzle

Leading for Organisational Change

Building Purpose, Motivation and Belonging

By: Jennifer Emery

Harness the seven key elements of successful organisational change Leading for Organisational Change is an intelligent and practical guide to the human side of merger integration and other organisational change. Building a clear sense of common purpose and then reinforcing it through storytelling can underpin the success of an integration or significant change programme. Pulling together the best thinking from neuroscience, psychology and business, and her rich personal experience in twenty years of leading change projects in professional services organisations and other people-centred businesses, author Jennifer Emery presents a framework for change rooted in seven key themes that help organisations establish their BECAUSE: belonging, evolution, confidence, agility, understanding, simplicity and energy. Exploring the role each theme plays in the context of change, this insightful and warm book shares real-world examples and provides advice on building purpose and culture and strengthening motivation through listening, empowering and collaborating. Clear understanding of purpose, powerful communication techniques and carefully planned implementation strategies assist in navigating an often stressful and uncertain period of change, and can even enable organisations to thrive throughout this period. This book encourages you to apply important lessons to your own context, allowing you to: Focus on the human, cultural and practical elements of organisational change Apply central concepts of communication and motivation to a wide array of situations in your personal and business life Understand perspectives on change from a broad range of professional sectors Build and strengthen communication skills to promote a sense of shared purpose Leading for Organisational Change offers a warm and intelligent perspective on the personal and inter-personal factors that contribute to successful integration. An invaluable resource for professional services and people-focused organisations, this book provides advice that can cross sectors and lend insight to any major change programme.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

325

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119517966

ISBN 13

9781119517962

Dimming the Day

Evening Meditations for Quiet Wonder

By: Jennifer Grant

Write a review Read reviews Take a Quiz Solve Book Puzzle

Dimming the Day

Evening Meditations for Quiet Wonder

By: Jennifer Grant

The moon is out, the air has cooled, and you are ready for bed. You know that scrolling on your phone does not draw you toward sleep but adds to your worries. In these pages, author Jennifer Grant offers gentle meditations that help you direct your gaze away from screens and uncertainties and toward the natural world. Replace anxiety with awe, distraction with focus, and worry with true rest. Calm your mind and settle into stillness. It is time to dim the day." --

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

211

Publisher

Augsburg Fortress Publishers

Published Date

ISBN 10

1506471196

ISBN 13

9781506471198

Political Marketing

Principles and Applications

By: Jennifer Lees-Marshment

Write a review Read reviews Take a Quiz Solve Book Puzzle

Political Marketing

Principles and Applications

By: Jennifer Lees-Marshment

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

330

Publisher

Routledge

Published Date

ISBN 10

1317686241

ISBN 13

9781317686248

Purposeful

Are You a Manager or a Movement Starter?

By: Jennifer Dulski

Write a review Read reviews Take a Quiz Solve Book Puzzle

Purposeful

Are You a Manager or a Movement Starter?

By: Jennifer Dulski

Wall Street Journal Bestseller Managers accept the world as it is; movement starters push the boundaries to make it more just, compassionate, and even joyful. We all need to decide: Are we managers or movement starters? Jennifer Dulski, the head of Groups at Facebook, and former president of Change.org, explains how you can turn your mission into a movement that creates change--whether you're at a startup or a political campaign, at a Fortune 500 company or a local community group, or an intern or a CEO. Anyone can spark change if they believe in the power of taking action, no matter where, or how small, they start. Dulski explains how to create a clear vision, inspire supporters, persuade decision makers, navigate criticism, and more. She pairs her own experience as a startup founder, tech executive, and social change leader with powerful stories of movement leaders from both business and activism. Our world needs movement starters more than ever. Packed with practical advice and the inspiring true stories of movement starters from all walks of life, Purposeful will empower you to start your own movement and make your mark on the world.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

213

Publisher

Penguin

Published Date

ISBN 10

0735211388

ISBN 13

9780735211384

Leading with Humility

By: Rob Nielsen,Jennifer A. Marrone,Holly S. Ferraro

Write a review Read reviews Take a Quiz Solve Book Puzzle

Leading with Humility

By: Rob Nielsen,Jennifer A. Marrone,Holly S. Ferraro

The media is saturated with images of leaders as powerful, headstrong individuals, who are certain of their position and willing to do whatever it takes to achieve their organizational goals or personal ambitions. In reality, far too often, a leader’s ego gets in the way of sound decision making, adversely affecting the organization and the individuals involved. This insightful book, based on cutting edge research, advances a new model for understanding effective leadership. Nielsen, Marrone and Ferraro advocate the idea of leading with humility, a trait that is rarely discussed and frequently misunderstood. Humble leaders consider their own strengths, weaknesses and motives in making decisions, demonstrating concern for the common good, and exercising their influence for the benefit of all. Leading with Humility offers students and leaders clarity in understanding the connection between leadership and humility, and teaches them how to enhance their own abilities to become better leaders.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

142

Publisher

Routledge

Published Date

ISBN 10

1136494057

ISBN 13

9781136494055

Information Marketing

By: Jennifer Rowley

Write a review Read reviews Take a Quiz Solve Book Puzzle

Information Marketing

By: Jennifer Rowley

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

240

Publisher

Routledge

Published Date

ISBN 10

1317116763

ISBN 13

9781317116769

Creating Introvert-Friendly Workplaces

How to Unleash Everyone’s Talent and Performance

By: Jennifer Kahnweiler

Write a review Read reviews Take a Quiz Solve Book Puzzle

Creating Introvert-Friendly Workplaces

How to Unleash Everyone’s Talent and Performance

By: Jennifer Kahnweiler

This important book offers organizations the keys to introvert inclusion." —Susan Cain, New York Times bestselling author of Quiet Influence The first guide to creating a welcoming culture that maximizes the powerful contributions introverts bring to the workplace. As the diversity, equity, and inclusion wave widens and deepens its reach, introversion is becoming a natural part of that movement. After all, about half the population identify as introverts, but many organizations are stuck in traditional extrovert-centric workplace cultures that reward people for speaking up publicly, expect them to log face time, and employ hiring and promotion practices rooted in the past. This ultimately discourages introverts from contributing and reaching their full talent potential, which could have a major impact on the bottom line. "Champion for introverts" Jennifer Kahnweiler offers a road map for everyone in the workplace--including leaders, human resource managers, and team members--to create inclusive, introvert-friendly cultures. Kahnweiler provides an assessment to determine how introvert friendly your organization is and looks at every aspect of organizational life--hiring, training, leading, communicating, meeting, designing workplaces, and more--through an inclusive lens. You'll discover how to make open-space offices introvert friendly, what the best practices are for encouraging introverts to participate on teams, which training techniques work best for introverts, and how to make remote positions work.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

177

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1523086521

ISBN 13

9781523086528

Methods for Testing and Evaluating Survey Questionnaires

By: Stanley Presser,Jennifer M. Rothgeb,Mick P. Couper,Judith T. Lessler,Elizabeth Martin,Jean Martin,Eleanor Singer

Write a review Read reviews Take a Quiz Solve Book Puzzle

Methods for Testing and Evaluating Survey Questionnaires

By: Stanley Presser,Jennifer M. Rothgeb,Mick P. Couper,Judith T. Lessler,Elizabeth Martin,Jean Martin,Eleanor Singer

The definitive resource for survey questionnaire testing and evaluation Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods’ reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field. The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference work brings together the expertise of over fifty leading, international researchers from a broad range of fields. The volume is divided into seven sections: Cognitive interviews Mode of administration Supplements to conventional pretests Special populations Experiments Multi-method applications Statistical modeling Comprehensive and carefully edited, this groundbreaking text offers researchers a solid foundation in the latest developments in testing and evaluating survey questionnaires, as well as a thorough introduction to emerging techniques and technologies.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

624

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471654736

ISBN 13

9780471654735

Stress Resets

How to Soothe Your Body and Mind in Minutes

By: Jennifer L. Taitz

Write a review Read reviews Take a Quiz Solve Book Puzzle

Stress Resets

How to Soothe Your Body and Mind in Minutes

By: Jennifer L. Taitz

A clinical psychologist gives us 75 quick, scientifically proven techniques and exercises to manage stress and build resilience. Here’s a promise that could not be more timely or needed: You can dial down your stress in just a few minutes, with no ponderous meditations, medications, or martinis required. Written by Dr. Jennifer L. Taitz, a clinical psychologist who specializes in teaching mindfulness-based behavioral skills to manage intense emotions and situations, Stress Resets provides 75 scientifically proven ways to improve how you respond to stress, both in the moment and the long run. There are accessible yet powerful exercises like dipping your face in ice water to quiet your body and mind; adopting a half smile to change your mood from the outside in; singing your irrational negative thoughts to reduce their believability; building a hope kit so you can remind yourself of what’s possible in tough moments; and making a pie chart of your life to gain perspective. By incorporating these into your days, you can stop the cycle of obsessing, panicking, and avoiding and instead effectively approach what matters to you most. You’ll also find stress buffers designed to build your resilience so you can navigate whatever comes your way. Through personal anecdotes, expert interviews, cutting-edge studies, and practical tips, you’ll learn how to manage your emotions instead of the other way around. Stress Resets will not only change how you view your stress but also give you the hope and confidence you need to reset and ultimately change how you feel.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

261

Publisher

Workman Publishing Company

Published Date

ISBN 10

1523523336

ISBN 13

9781523523337

Prospect Research for Fundraisers

The Essential Handbook

By: Jennifer J. Filla,Helen E. Brown

Write a review Read reviews Take a Quiz Solve Book Puzzle

Prospect Research for Fundraisers

The Essential Handbook

By: Jennifer J. Filla,Helen E. Brown

Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals Written especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools and techniques available to boost an organization's fundraising effectiveness. From essential overviews to how-to-search skills, this practical book gives development officers the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle. Provides practical insight to understand the best use of each prospect research tool and technique Features a companion website with a variety of online tools to help readers implement key concepts Part of the AFP Fund Development Series Prospect Research for Fundraisers provides fundraisers with an understanding of what prospect research is and which resources are available to small organizations that have limited internal capacity, medium-sized organizations building capacity, and large organizations wanting to maximize their strengths. It offers a practical understanding of the relevant tools at the disposal of development officers and managers responsible for hiring, outsourcing, purchasing, managing, and implementing prospect research within their organizations.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

245

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118297393

ISBN 13

9781118297391

How to Be Single and Happy

Science-Based Strategies for Keeping Your Sanity While Looking for a Soul Mate

By: Jennifer Taitz

Write a review Read reviews Take a Quiz Solve Book Puzzle

How to Be Single and Happy

Science-Based Strategies for Keeping Your Sanity While Looking for a Soul Mate

By: Jennifer Taitz

Single, less stressed, and free If you’re tired of swiping through dating apps, ghosting, and hearing well-meaning questions about why you’re still single, it’s hard not to feel “less-than” because you haven’t found your soul mate. Until now. How to Be Single and Happy is an empowering, compassionate guide to stop overanalyzing romantic encounters, get over regrets or guilt about past relationships, and identify what you want and need in a partner. But this isn’t just another dating book. Drawing on her extensive expertise as a clinical psychologist, as well as the latest research, hundreds of patient interviews, and key principles in positive psychology, Dr. Jennifer Taitz challenges the most common myths about women and love (like the advice to play hard to get). And while she teaches how to skillfully date, she’ll also help you cultivate the mindset, values, and connections that ensure you’ll live your best, happiest life, whether single or coupled up.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

273

Publisher

Penguin

Published Date

ISBN 10

1524704814

ISBN 13

9781524704810

Biography and Genealogy Master Index

A Consolidated Index to More Than 3,200,000 Biographical Sketches in Over 350 Current and Retrospective Biographical Dictionaries

By: Jennifer Mossman

Write a review Read reviews Take a Quiz Solve Book Puzzle

Biography and Genealogy Master Index

A Consolidated Index to More Than 3,200,000 Biographical Sketches in Over 350 Current and Retrospective Biographical Dictionaries

By: Jennifer Mossman

Comprehensive index to current and retrospective biographical dictionaries and who's whos. Includes biographies on over 3 million people from the beginning of time through the present. It indexes current, readily available reference sources, as well as the most important retrospective and general works that cover both contemporary and historical figures.

Average ratings

N/A