Jenna Guarneri's Books

You Need PR

An Approachable Guide to Public Relations for Early-Stage Companies

By: Jenna Guarneri

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You Need PR

An Approachable Guide to Public Relations for Early-Stage Companies

By: Jenna Guarneri

Why you need PR and how you can get it—even on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. In You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.

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Age

Page Count

224

Publisher

Greenleaf Book Group

Published Date

ISBN 10

1639090061

ISBN 13

9781639090068

You Need PR

An Approachable Guide to Public Relations for Early-Stage Companies

By: Jenna Guarneri

Write a review Read reviews Take a Quiz Solve Book Puzzle

You Need PR

An Approachable Guide to Public Relations for Early-Stage Companies

By: Jenna Guarneri

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

224

Publisher

Greenleaf Book Group

Published Date

ISBN 10

1639090061

ISBN 13

9781639090068

When the Medium Was the Mission

The Atlantic Telegraph and the Religious Origins of Network Culture

By: Jenna Supp-Montgomerie

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When the Medium Was the Mission

The Atlantic Telegraph and the Religious Origins of Network Culture

By: Jenna Supp-Montgomerie

**FINALIST, 2022 PROSE Award in Theology & Religious Studies** An innovative exploration of religion's influence on communication networks When Samuel Morse sent the words “what hath God wrought” from the US Supreme Court to Baltimore in mere minutes, it was the first public demonstration of words travelling faster than human beings and farther than a line of sight in the US. This strange confluence of media, religion, technology, and US nationhood lies at the foundation of global networks. The advent of a telegraph cable crossing the Atlantic Ocean was viewed much the way the internet is today, to herald a coming world-wide unification. President Buchanan declared that the Atlantic Telegraph would be “an instrument destined by divine providence to diffuse religion, civilization, liberty, and law throughout the world” through which “the nations of Christendom [would] spontaneously unite.” Evangelical Protestantism embraced the new technology as indicating God’s support for their work to Christianize the globe. Public figures in the US imagined this new communication technology in primarily religious terms as offering the means to unite the world and inspire peaceful relations among nations. Religious utopianists saw the telegraph as the dawn of a perfect future. Religious framing thus dominated the interpretation of the technology’s possibilities, forging an imaginary of networks as connective, so much so that connection is now fundamental to the idea of networks. In reality, however, networks are marked, at core, by disconnection. With lively historical sources and an accessible engagement with critical theory, When the Medium was the Mission tells the story of how connection was made into the fundamental promise of networks, illuminating the power of public Protestantism in the first network imaginaries, which continue to resonate today in false expectations of connection.

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Page Count

310

Publisher

NYU Press

Published Date

ISBN 10

1479801496

ISBN 13

9781479801497

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When the Medium Was the Mission

When the Medium Was the Mission

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