James Henry Breasted (1865–1935) had a career that epitomizes our popular image of the archaeologist. Daring, handsome, and charismatic, he traveled on expeditions to remote and politically unstable corners of the Middle East, helped identify the tomb of King Tut, and was on the cover of Time magazine. But Breasted was more than an Indiana Jones—he was an accomplished scholar, academic entrepreneur, and talented author who brought ancient history to life not just for students but for such notables as Teddy Roosevelt and Sigmund Freud. In American Egyptologist, Jeffrey Abt weaves together the disparate strands of Breasted’s life, from his small-town origins following the Civil War to his evolution into the father of American Egyptology and the founder of the Oriental Institute in the early years of the University of Chicago. Abt explores the scholarly, philanthropic, diplomatic, and religious contexts of his ideas and projects, providing insight into the origins of America’s most prominent center for Near Eastern archaeology. An illuminating portrait of the nearly forgotten man who demystified ancient Egypt for the general public, American Egyptologist restores James Henry Breasted to the world and puts forward a brilliant case for his place as one of the most important scholars of modern times.
Bible readers are often preoccupied with themselves. At times they neglect the original, ancient context of the biblical writings. The novelty of the modern is leveraged to trump the ancient. Mormon hermeneutics seems to say more about the modern LDS church than any ancient biblical meaning. Positively, the LDS is to be applauded for their emphasis on the living out of their faith. However, through various approaches to the Bible, the LDS Church seems to neglect the ancient horizon of the biblical text. Any interpretation of the Bible, LDS or otherwise, should be held accountable. This book is an attempt to categorize Mormon hermeneutics and utilizes numerous hermeneutical voices from the field of philosophical hermeneutics.
This study is an analysis of the competing initiative displayed between Generals Ulysses S. Grant and Robert E. Lee during Grant’s 1864 Overland Campaign in Virginia. It begins with Lincoln’s appointing Grant as Lieutenant General and General in Chief of all Union armies on March 9, 1864, and concludes with the failure of Grant’s June 18 assault at Petersburg, Virginia. Grant and Lee’s campaign intentions are analyzed, their means are compared, and their armies’ actions are described and analyzed to determine that Lee displayed greater initiative than Grant. Lee demonstrated superior initiative during the campaign because he forced Grant to deviate from his plans and attack formidable defensive positions, and because he held the final initiative. Each of Grant’s flanking movements was an attempt to gain the initiative, followed by the destruction of Lee’s army. Each time Grant moved, Lee seized the initiative and barred Grant’s progress. Grant came closest to achieving his desired objective when he crossed the James River and attacked Petersburg. The attack failed because Grant’s senior commanders failed to sustain the Federal initiative.
First Published in 2015. Daily newspaper headlines, talk radio and cable television broadcasts, and Internet news web sites continuously highlight the relationship between religion and violence. These media contain stories about such diverse incidents as suicide attacks by Islamic fundamentalists in Afghanistan, Iraq, Israel, Pakistan, and elsewhere, and assassinations of doctors who perform abortions by white American Christian true believers in the United States. How does one make sense of the role of religion in violence, and of perpetrators of violence who cite religion as a motivation? This encyclopedia includes a wide range of entries: biographies of key figures, historical events, religious groups, countries and regions where religion and violence have intersected, and practices, rituals, and processes of religious violence.
In 1834 Harvard dropout Richard Henry Dana Jr. sailed to California as a common seaman. His account of the voyage, Two Years Before the Mast, quickly became an American classic. But literary acclaim could not erase the young lawyer’s memory of the brutal floggings he had witnessed aboard ship or undermine the vow he had made to combat injustice. In Slavish Shore, Jeffrey Amestoy tells the story of Dana’s unflagging determination to keep that vow in the face of nineteenth-century America’s most exclusive establishment: the Boston society in which he had been born and bred. The drama of Dana’s life arises from the unresolved tension between the Brahmin he was expected to be on shore and the man he had become at sea. Dana’s sense of justice made him a lawyer who championed sailors and slaves, and his extraordinary advocacy put him at the center of some of the most consequential cases in American history: defending fugitive slave Anthony Burns, justifying President Lincoln’s war powers before the Supreme Court, and prosecuting Confederate president Jefferson Davis for treason. Yet Dana’s own promising political career remained unfulfilled as he struggled to reconcile his rigorous conscience with his restless spirit in public controversy and private life. The first full-length biography of Dana in more than half a century, Slavish Shore reintroduces readers to one of America’s most zealous defenders of freedom and human dignity.
Randomized controlled trials (RCTs) have been the gold standard for health and social service research for generations of professionals. However, even with the development of methods to accommodate a large number of professional perspectives and fields of intervention, there is still no comprehensive resource for learning how to deal with the complex nature of RCTs conducted in community settings. In this book, the authors draw on their extensive experience conducting randomized controlled trials to compile a practical and accessible guide to RCTs in community-based practice settings.
Heads You Win is international #1 bestseller Jeffrey Archer’s most ambitious and creative work since Kane and Abel, with a final twist that will shock even his most ardent of fans. Leningrad, Russia, 1968: From an early age it is clear that Alexander Karpenko is destined to lead his countrymen. But when his father is assassinated by the KGB for defying the state, Alexander and his mother will have to escape Russia if they hope to survive. At the docks, they have an irreversible choice: board a container ship bound for America or one bound for Great Britain. Alexander leaves the choice to a toss of a coin... In a single moment, a double twist decides Alexander’s future. During an epic tale, spanning two continents and thirty years, we follow Alexander through triumph and defeat as he sets out on parallel lives as Alex in New York and Sasha in London. As this unique story unfolds, both come to realize that to find their destiny they must face the past they left behind as Alexander in Russia.
This illustrated history of the colorized linen postcards of the 1930s and ’40s is “an incredible tour . . . A veritable treasure trove of American culture” (Crave Online). From the Great Depression through the early postwar years, any postcard sent in America was more than likely a “linen” card. Colorized in vivid, often exaggerated hues and printed on card stock embossed with a linen-like texture, linen postcards celebrated the American scene with views of majestic landscapes, modern cityscapes, roadside attractions, and other notable features. These colorful images portrayed the United States as shimmering with promise, quite unlike the black-and-white worlds of documentary photography or Life magazine. Linen postcards were enormously popular, with close to a billion printed and sold. Postcard America offers the first comprehensive study of these cards and their cultural significance. Drawing on the production files of Curt Teich & Co. of Chicago, the originator of linen postcards, Jeffrey L. Meikle reveals how photographic views were transformed into colorized postcard images—often by means of manipulation—adding and deleting details or collaging bits and pieces from several photos. He presents two extensive portfolios of postcards—landscapes and cityscapes—that comprise a representative iconography of linen postcard views. For each image, Meikle explains the postcard’s subject, describes aspects of its production, and places it in social and cultural contexts. In the concluding chapter, he shifts from historical interpretation to a contemporary viewpoint, considering nostalgia as a motive for collectors and others who are fascinated today by these striking images.
Since the time of the Vikings, the Atlantic has shaped the lives of people who depend on it for survival, and people have shaped the Atlantic. In his account of this interdependency, Bolster, a historian and professional seafarer, takes us through a millennium-long environmental history of our impact on one of the largest ecosystems in the world.
When on May 15, 1918 a French lieutenant warned Henry Johnson of the 369th to move back because of a possible enemy raid, Johnson reportedly replied: "I'm an American, and I never retreat." The story, even if apocryphal, captures the mythic status of the Harlem Rattlers, the African-American combat unit that grew out of the 15th New York National Guard, who were said to have never lost a man to capture or a foot of ground that had been taken. It also, in its insistence on American identity, points to a truth at the heart of this book--more than fighting to make the world safe for democracy, the black men of the 369th fought to convince America to live up to its democratic promise. It is this aspect of the storied regiment's history--its place within the larger movement of African Americans for full citizenship in the face of virulent racism--that Harlem's Rattlers and the Great War brings to the fore. With sweeping vision, historical precision, and unparalleled research, this book will stand as the definitive study of the 369th. Though discussed in numerous histories and featured in popular culture (most famously the film Stormy Weather and the novel Jazz), the 369th has become more a matter of mythology than grounded, factually accurate history--a situation that authors Jeffrey T. Sammons and John H. Morrow, Jr. set out to right. Their book--which eschews the regiment's famous nickname, the "Harlem Hellfighters," a name never embraced by the unit itself--tells the full story of the self-proclaimed Harlem Rattlers. Combining the "fighting focus" of military history with the insights of social commentary, Harlem's Rattlers and the Great War reveals the centrality of military service and war to the quest for equality as it details the origins, evolution, combat exploits, and postwar struggles of the 369th. The authors take up the internal dynamics of the regiment as well as external pressures, paying particular attention to the environment created by the presence of both black and white officers in the unit. They also explore the role of women--in particular, the Women's Auxiliary of the 369th--as partners in the struggle for full citizenship. From its beginnings in the 15th New York National Guard through its training in the explosive atmosphere in the South, its singular performance in the French army during World War I, and the pathos of postwar adjustment--this book reveals as never before the details of the Harlem Rattlers' experience, the poignant history of some of its heroes, its place in the story of both World War I and the African American campaign for equality--and its full i
History is replete with examples of one political system replacing another, one scientific discovery invalidating another – and this cycle has occurred repeatedly in the production of goods and products for society. This book, first published in 1998, examines the massive transition currently taking place: the decline of the system of mass manufacturing. Various global changes in American business and manufacturing have forced a review of accepted thinking, and this book is a key text in this evaluation.
Revealing cinema’s place in the coevolution of media technology and the human Cinema did not die with the digital, it gave rise to it. According to Jeffrey West Kirkwood, the notion that digital technologies replaced analog obscures how the earliest cinema laid the technological and philosophical groundwork for the digital world. In Endless Intervals, he introduces a theory of semiotechnics that explains how discrete intervals of machines came to represent something like a mind—and why they were feared for their challenge to the uniqueness of human intelligence. Examining histories of early cinematic machines, Kirkwood locates the foundations for a scientific vision of the psyche as well as the information age. He theorizes an epochal shift in the understanding of mechanical stops, breaks, and pauses that demonstrates how cinema engineered an entirely new model of the psyche—a model that was at once mechanical and semiotic, discrete and continuous, physiological and psychological, analog and digital. Recovering largely forgotten and untranslated texts, Endless Intervals makes the case that cinema, rather than being a technology assaulting the psyche, is in fact the technology that produced the modern psyche. Kirkwood considers the ways machines can create meaning, offering a fascinating theory of how the discontinuous intervals of soulless mechanisms ultimately produced a rich continuous experience of inner life.
Japan’s nationalist right have used the internet to organize offline activism in increasingly visible ways. Hall investigates the role of internet-mediated activism in Japan’s ongoing historical and territorial disputes. He explores the emergence of two right-wing activist organizations, Nihon Bunka Channel Sakura and Ganbare Nippon, which have played a significant role in pressure campaigns against Japanese media outlets, campaigns to influence historical memorials, and campaigns to assert Japan’s territorial claim to the Senkaku/Diaoyu Islands. Taking a multi-disciplinary approach, he analyses how activists maintained cohesion, raised funds, held protests that regularly drew hundreds to thousands of participants, and used fishing boats to land activists on disputed islands. Detailing events that took place between 2004 and 2020, he demonstrates how skilled social actors built cohesive grassroots protest organizations through the creation of shared meaning for their organization and its supporters. A valuable read both for scholars seeking insight into the dynamics surrounding Japan’s history disputes and territorial issues, as well as those seeking to compare Japanese right-wing internet activism with its counterparts elsewhere.
Multistate Guide to Estate Planning gives the estate planning professional instant access to the estate planning laws of all 50 states and the District of Columbia. In one comprehensive source, the Guide provides state-by-state guidance on how to minimize state taxes to preserve the multistate estate, achieve the desired disposition of property regardless of jurisdiction, resolve commonly encountered state law problems in estate practice, and assure asset protection. The easy-to-use format enables the estate planning professional to readily locate information concerning one state's treatment of a particular issue (or compare the treatment required by several states) all on the same table. Each table is broken into detailed, separate analyses, which consist of a series of detailed questions. The tables are designed for state-by-state comparisons. All information in the new and updated charts generally reflects state laws in effect on May 1, 2007.
Religion in the Lives of African Americans: Social, Psychological, and Health Perspectives examines many broad issues including the structure and sociodemographic patterns of religious involvement; the relationship between religion and physical and mental health and well-being; the impact of church support and the use of ministers for personal issues; and the role of religion within specific subgroups of the African American population such as women and the elderly. Authors Robert Joseph Taylor, Linda M. Chatters, and Jeff Levin reflect upon current empirical research and derive conclusions from several wide-ranging national surveys, as well as a focus group study of religion and coping. Recommended for students taking courses in racial and ethnic studies, multicultural and minority studies, black studies, religious studies, psychology, sociology, human development and family studies, gerontology, social work, public health, and nursing.
This is the personal account of an exceptional Spitfire test pilot and RAF and Fleet Air Arm fighter pilot. Starting with lively descriptions of the pre-war Airforce in the mid-1930s, Jeffrey Quill moves on to cover his fascination test flying experiences. He took charge of some of the most important military aircraft of the time and, in particular, the immortal Spitfire, from its experimental, prototype stage in 1936 when he worked with its chief designer, R.J. Mitchell, to the end of its production in 1948.
O'Donnell et al.'s Educational Psychology provides pre-service teachers with a comprehensive framework for implementing effective teaching strategies aimed at enhancing students' learning, development, and potential. Through a meticulous examination of relevant psychological theories, supplemented by contemporary local case studies, and detailed analysis of lesson plans, the text offers a nuanced understanding of educational psychology without resorting to specialised terminology. Central to the text is a reflective practice framework, equipping readers with the essential skills to bridge theoretical concepts with real-world classroom scenarios. Emphasising critical thinking and reflective practice, the text underscores their significance in fostering sustained professional growth and success. By integrating reflective practice into the fabric of the narrative, utilising real classroom examples, Educational Psychology cultivates a deep-seated understanding of the practical applications of psychological principles in educational contexts.
The history of Oklahoma runs through the thousands of towns that sprang up in the wake of statehood and even before then—readable in the traces of bygone days, if you know what to look for. In Here Today, Jeffrey B. Schmidt conducts readers, armchair travelers and adventurers alike, through places that tell Oklahoma’s story: towns all but disappeared, waning, or persisting despite the odds. Part travelogue, part field guide, part history, the book—replete with photos, maps, and GPS coordinates—documents the rise and fall of one hundred of these towns, from the arrival of pioneers and settlers to the rise of buildings and businesses to the decline that came with natural disasters, manmade crises, and cultural change. Schmidt provides an enlightening look at what has made these towns work—the role of roads and railways, public schools and churches, community building and commerce, and, perhaps most significant, the official recognition that a post office conferred. He notes the oil strikes, coal mines, intriguing crimes, violent weather, and twists of fortune that played into the fate of each; points out the landmarks that still stand and the shadows of those that have succumbed to indifference, destruction, or the passage of time; and puts the story these towns tell into the larger context of westward expansion, Native American history, and, in the case of the many all-Black towns, discrimination and segregation. Whether visiting ghost towns or small towns that still draw on the power of rural resilience to survive and even thrive, Here Today offers a rare chance to travel through the state’s history before its remnants may be gone tomorrow. Representing the extraordinary extent of Schmidt’s research, legwork, and mining of archives and data sources, the book preserves for all time a vanishing vision of Oklahoma.
New York Jews, so visible and integral to the culture, economy and politics of America's greatest city, has eluded the grasp of historians for decades. Surprisingly, no comprehensive history of New York Jews has ever been written. City of Promises: The History of the Jews in New York, a three volume set of original research, pioneers a path-breaking interpretation of a Jewish urban community at once the largest in Jewish history and most important in the modern world.
The 1956 wedding of Marilyn Monroe and Arthur Miller surprised the world. The Genius and the Goddess presents an intimate portrait of the prelude to and ultimate tragedy of their short marriage. Distinguished biographer Jeffrey Meyers skillfully explores why they married, what sustained them for five years, and what ultimately destroyed their marriage and her life. The greatest American playwright of the twentieth century and the most popular American actress both complemented and wounded one another. Marilyn craved attention and success but became dependent on drugs, alcohol, and sexual adventures. Miller experienced creative agony with her. Their marriage coincided with the creative peak of her career, yet private and public conflict caused both of them great anguish. Meyers has crafted a richly nuanced dual biography based on his quarter-century friendship with Miller, interviews with major players of stage and screen during the postwar Hollywood era, and extensive archival research. He describes their secret courtship. He also reveals new information about the effect of the HUAC anti-Communist witch-hunts on Miller and his friendship with Elia Kazan. The fascinating cast of characters includes Marilyn's co-stars Sir Laurence Olivier, Yves Montand, Montgomery Clift, and Clark Gab≤ her leading directors John Huston, Billy Wilder, and George Cuk∨ and her literary friends Dame Edith Sitwell, Isak Dinesen, Saul Bellow, and Vladimir Nabokov. Meyers offers the most in-depth account of the making and meaning of The Misfits. Written by Miller for Monroe, this now-classic film was a personal disaster. But Marilyn remained Miller's tragic muse and her character, exalted and tormented, lived on for the next forty years in his work.
A revealing look at the changing role of churches in the decades after the American Revolution. Most Americans today would not think of their local church as a site for arbitration and would probably be hesitant to bring their property disputes, moral failings, or personal squabbles to their kin and neighbors for judgment. But from the Revolutionary Era through the mid-nineteenth century, many Protestants imbued local churches with immense authority. Through their ritual practice of discipline, churches insisted that brethren refrain from suing each other before "infidels" at local courts and claimed jurisdiction over a range of disputes: not only moral issues such as swearing, drunkenness, and adultery but also matters more typically considered to be under the purview of common law and courts of equity, including disputes over trespass, land, probate, slave warranty, and theft. In Law in American Meetinghouses, Jeffrey Thomas Perry explores the ways that ordinary Americans—Black and white, enslaved and free—understood and created law in their local communities, uncovering a vibrant marketplace of authority in which church meetinghouses played a central role in maintaining their neighborhoods' social peace. Churches were once prominent sites for the creation of local law and in this period were a primary arena in which civil and religious authority collided and shaped one another. When church discipline failed, the wronged parties often pushed back, and their responses highlight the various forces that ultimately hindered that venue's ability to effectively arbitrate disputes between members. Relying primarily on a deep reading of church records and civil case files, Perry examines how legal transformations, an expanding market economy, and religious controversy led churchgoers to reimagine their congregations' authority. By the 1830s, unable to resolve doctrinal quibbles within the fellowship, church factions turned to state courts to secure control over their meetinghouses, often demanding that judges wade into messy ecclesiastical disputes. Tracking changes in disciplinary rigor in Kentucky Baptist churches from that state's frontier period through 1845, and looking beyond statutes and court decrees, Law in American Meetinghouses is a fresh take on church-state relations. Ultimately, it highlights an oft-forgotten way that Americans subtly repositioned religious institutions alongside state authority.
Tonight, across America, countless people will embark on an adventure. They will prowl among overgrown headstones in forgotten graveyards, stalk through darkened woods and wildlands, and creep down the crumbling corridors of abandoned buildings. They have set forth in search of a profound paranormal experience and may seem to achieve just that. They are part of the growing cultural phenomenon called legend tripping. In If You Should Go at Midnight: Legends and Legend Tripping in America, author Jeffrey S. Debies-Carl guides readers through an exploration of legend tripping, drawing on years of scholarship, documentary accounts, and his own extensive fieldwork. Poring over old reports and legends, sleeping in haunted inns, and trekking through wilderness full of cannibal mutants and strange beasts, Debies-Carl provides an in-depth analysis of this practice that has long fascinated scholars yet remains a mystery to many observers. Debies-Carl argues that legend trips are important social practices. Unlike traditional rites of passage, they reflect the modern world, revealing both its problems and its virtues. In society as well as in legend tripping, there is ambiguity, conflict, crisis of meaning, and the substitution of debate for social consensus. Conversely, both emphasize individual agency and values, even in spiritual matters. While people still need meaningful and transformative experiences, authoritative, traditional institutions are less capable of providing them. Instead, legend trippers voluntarily search for individually meaningful experiences and actively participate in shaping and interpreting those experiences for themselves.
Douglas Fairbanks takes the full measure of the star's remarkable life. Jeffrey Vance bases his portrait on a rich array of sources, including Fairbanks's personal and professional papers and scrapbooks, newly available documentation and rediscovered films, and his own extensive interviews with those who knew or worked with Fairbanks. Engagingly written and sumptuously designed, with 237 photographs, the book goes beyond Fairbanks's public persona to thoroughly explore his art and his far-reaching influence."--BOOK JACKET.
The Green Township communities of Bridgetown, Covedale, Dent, Mack, Monfort Heights, and White Oak had their humble beginnings in 1809. By the early 1900s, Green Township was primarily a rural farming community. The advent of the streetcar, and eventually the automobile, made traveling much easier. New and improved roads and better cars in the 1930s and 1940s enabled workers to commute to Cincinnati or the industrial Millcreek Valley. With this growth, the west side expanded greatly with the building of new homes, schools, and churches. By 1940, there were 18,500 Green Township residents. By 1960, the number had grown to more than 37,300. The 2000 census listed 55,660 residents, making Green Township the second-largest township in Ohio.
The Sunday Times No.1 Bestseller Nothing Ventured is the incredible and thrilling novel by the master storyteller and bestselling author of the Clifton Chronicles and Kane and Abel, Jeffrey Archer. This is not a detective story, this is a story about a detective. William Warwick is eight when he decides he wants to join the police force. Resolute in the face of his prominent QC father’s objections, William graduates in Art History from university and immediately enrols as a constable in the Metropolitan Police. Gaining insight from his first mentor, an experienced, world-weary constable, his keen mind quickly takes him into a role in Scotland Yard’s Art and Antiques unit and his first case: the recovery of a Rembrandt stolen from the Fitzmolean Museum. It will take skill and tenacity for William to solve the crime, and along the way he will encounter many who will change his life, from Miles Faulkner, a crooked art collector, and his influential lawyer – who bends the law to the point of breaking – to research assistant Beth Rainsford, a woman with secrets who he falls hopelessly in love with . . . William Warwick’s destiny is set, the only question is, how far will his ambition take him? Thrilling, absorbing and entertaining, Nothing Ventured heralds the start of an exciting series from master storyteller Jeffrey Archer and introduces a character destined to become one of his most enduring legacies.
This book combines a sweeping narrative of the Civil War with a bold new look at the war’s significance for American society. Professor Hummel sees the Civil War as America’s turning point: simultaneously the culmination and repudiation of the American revolution. While the chapters tell the story of the Civil War and discuss the issues raised in readable prose, each chapter is followed by a detailed bibliographical essay, looking at all the different major works on the subject, with their varying ideological viewpoints and conclusions. In his economic analysis of slavery, Professor Hummel takes a different view than the two major poles which have determined past discussions of the topic. While some writers claim that slavery was unprofitable and harmful to the Southern economy, and others maintain it was profitable and efficient for the South, Hummel uses the economic concept of Deadweight Loss to show that slavery was both highly profitable for slave owners and harmful to Southern economic development. While highly critical of Confederate policy, Hummel argues that the war was fought to prevent secession, not to end slavery, and that preservation of the Union was not necessary to end slavery: the North could have let the South secede peacefully, and slavery would still have been quickly terminated. Part of Hummel’s argument is that the South crucially relied on the Northern states to return runaway slaves to their owners. This new edition has a substantial new introduction by the author, correcting and supplementing the account given in the first edition (the major revision is an increase in the estimate of total casualties) and a foreword by John Majewski, a rising star of Civil War studies.
This book explores the play of international forces and international ideas about Shanghai, looking backward as far as its transformation into a subdivided treaty port in the 1840s, and looking forward to its upcoming hosting of China’s first World’s Fair, the 2010 Expo. As such, Global Shanghai is a lively and informative read for students and scholars of Chinese studies and urban studies and anyone interested in the history of Shanghai.
Multistate and Multinational Guide to Estate Planning analyzes the legal aspects of individual wealth transfers across state and national boundaries. In addition, the Guide seeks to develop workable strategies for the attorney involved with a multijurisdictional client. Planning is a central concern of Multistate and Multinational Guide to Estate Planning. The set is divided into six parts. The first is an overview of the topic. Part II is concerned with professional issues, particularly malpractice problems across state and national lines. Part III investigates the ties that influence which law is chosen to resolve legal questions that arise in the multijurisdictional setting. Part IV addresses specific restrictions on testamentary freedom. Part V deals with the intricacies of choice of law involving wills, trusts and estates. Part VI addresses tax matters at the multistate and multinational levels.
A long-respected standard in the psychology of adjustment, Psychology and the Challenges of Life, Eleventh Edition has been thoroughly updated and contemporized to provide students the ability to reflect on how psychology relates to the lives we live and the roles that psychology can play in helping us with the challenges we face. Authors Jeffrey Nevid and Spencer Rathus explore the many applications of psychological concepts and principles used to meet the challenges of daily life, while encouraging students to apply concepts to themselves through active learning exercises, self-assessment questionnaires, and journaling exercises.
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
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