Title

Login

Join

Book's by Jeffrey P. Ballou

Covers

List

Mission and Money

Understanding the University

By: Burton A. Weisbrod,Jeffrey P. Ballou,Evelyn D. Asch

Write a review Read reviews Take a Quiz Solve Book Puzzle

Mission and Money

Understanding the University

By: Burton A. Weisbrod,Jeffrey P. Ballou,Evelyn D. Asch

Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

525

Publisher

Cambridge University Press

Published Date

ISBN 10

1139473506

ISBN 13

9781139473507

Mission and Money

Understanding the University

By: Burton A. Weisbrod,Jeffrey P. Ballou,Evelyn D. Asch

Write a review Read reviews Take a Quiz Solve Book Puzzle

Mission and Money

Understanding the University

By: Burton A. Weisbrod,Jeffrey P. Ballou,Evelyn D. Asch

Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

356

Publisher

Cambridge University Press

Published Date

ISBN 10

0521515106

ISBN 13

9780521515108