Jeffrey Davidow's Books

A Peace In Southern Africa

The Lancaster House Conference On Rhodesia, 1979

By: Jeffrey Davidow

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A Peace In Southern Africa

The Lancaster House Conference On Rhodesia, 1979

By: Jeffrey Davidow

In the middle of 1979 Rhodesia formed one leg of the triad of southern Africa's remaining white-ruled states. The country appeared no closer to peace and majority rule than it had at any time since Ian Smith's 1965 Unilateral Declaration of Independence. But by the end of that year a remarkable agreement had been forged that ended Rhodesia's rebell

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Page Count

138

Publisher

Routledge

Published Date

ISBN 10

0429725698

ISBN 13

9780429725692

System Management

Planning, Enterprise Identity, and Deployment, Second Edition

By: Jeffrey O. Grady

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System Management

Planning, Enterprise Identity, and Deployment, Second Edition

By: Jeffrey O. Grady

The second edition of a bestseller, System Management: Planning, Enterprise Identity, and Deployment demonstrates how to make systems development work for any organization. Updated with new chapters, examples, and figures, it discusses the optimum marriage between specific program planning and a company's generic identity. The author focuses on the

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Page Count

615

Publisher

CRC Press

Published Date

ISBN 10

1439820147

ISBN 13

9781439820148

Criticism after Critique

Aesthetics, Literature, and the Political

By: Jeffrey R. Di Leo

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Criticism after Critique

Aesthetics, Literature, and the Political

By: Jeffrey R. Di Leo

Presenting different ways to imagine criticism without critique, this collection provides a survey of both the difficult times facing ideological critique and the ways in which literary criticism and aesthetics have been affected by changing attitudes toward critique.

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Page Count

190

Publisher

Springer

Published Date

ISBN 10

1137428775

ISBN 13

9781137428776

System Engineering Planning and Enterprise Identity

By: Jeffrey O. Grady

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System Engineering Planning and Enterprise Identity

By: Jeffrey O. Grady

This book shows the reader how to write a system engineering management plan (SEMP) that reflects the company's identity and is appropriate to most customers' requirements, e.g., MIL-STD-499, ISO 9001, the U.S. Air Force Integrated Management System, and EIA STD 632. The first section of this book provides a brief introduction to the process of developing a SEMP. The remainder contains a source model of a SEMP that is generic in nature. A computer disk is included with the book to provide the SEMP in a form (Microsoft Word) that can be used for the reader's own plan.

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Page Count

402

Publisher

CRC Press

Published Date

ISBN 10

084937832X

ISBN 13

9780849378324

Marketing That Works

How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

By: Leonard M. Lodish,Howard L. Morgan,Shellye Archambeau,Jeffrey Babin

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Marketing That Works

How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

By: Leonard M. Lodish,Howard L. Morgan,Shellye Archambeau,Jeffrey Babin

Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage! This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sustainable profitability. The authors focus on innovative strategies and tactics, pioneered by some of today’s most successful and disruptive companies, including Google, Quidsi (diapers.com), Apple, Victoria’s Secret, Anki, Pebble, Metricstream, and Warby Parker. These high-impact methods will help entrepreneurs achieve immediate, bottom-line results through more effective marketing. Based on The Wharton School of the University of Pennsylvania’s pioneering Entrepreneurial Marketing course, this edition is fully updated to reflect what works in the marketplace today. Guided by the authors’ collaboration with dozens of high-growth companies, it offers new insights into which marketing programs and distribution channels are likely to succeed, and how to leverage them in your unique business environment—even with limited resources. The authors begin by helping you refine your competitive positioning by clarifying “What am I selling to whom?” and “Why do they care?” Next, they guide you through the fundamentals of demand generation via public relations, social media, viral marketing, advertising, distribution, and marketing-enabled sales. Finally, they provide you with valuable tips on how to secure the right human capital resources to build the team you need to succeed. Each of these core concepts is illustrated with real-world anecdotes that provide fresh insights into traditional marketing concepts. Pragmatic from start to finish, Marketing That Works, Second Edition, is for marketers who care about both long-term strategies and short-term results. • Leverage cutting-edge, entrepreneurial techniques to get your positioning and pricing right • Generate, screen, and develop great new marketing ideas to reach your target audience • Lead your customers to your offering—and motivate them to buy • Cultivate the right people and resources for outstanding execution This guide offers high-value, low-cost marketing solutions that leverage today’s newest trends, tactics, channels, and technologies. It highlights companies that are redefining marketing and illuminates powerful new ways to secure resources, test and execute plans, and build brands. The authors present practices for getting close to customers, reinforcing positioning, and developing marketing programs. Wherever you compete, this guide will help you grow your sales and profits, and drive more value from every dollar you spend on marketing. For more information about Marketing That Works, visit www.marketingthatworksbook.com.

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Page Count

535

Publisher

Pearson Education

Published Date

ISBN 10

0133994325

ISBN 13

9780133994322

The VC Way

Investment Secrets from the Wizards of Venture Capital

By: Jeffrey Zygmont

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The VC Way

Investment Secrets from the Wizards of Venture Capital

By: Jeffrey Zygmont

Venture capitalists have played a pivotal role in hatching the technologies that are redefining our work and life. Alongside the brilliant innovators who dream up the ideas, VC's contribute the business acumen and development capital that feeds Silicon Valley. And it is through this process of high-stakes investing that unimaginable fortunes are made. The VC Way is the first book to take readers into this private world of extreme investing, showing how seasoned, successful VC's prosper in down markets as well as during high times. For those who want to invest like the best, it reveals their unique strategies, sectors they are tracking, screens and criteria, best and worst investments, and how individuals can use the lessons they've learned. Packed with insider's advice and fascinating stories, The VC Way contains accounts from some of the most influential and noteworthy venture capitalists in business today-Ann Winblad of Hummer Winblad, Neil Weintraut of 21st Century Internet, and dozens of others. The VC Way is an invaluable resource for anyone who wants to match strategies with these master investors.

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Page Count

237

Published Date

ISBN 10

0786745274

ISBN 13

9780786745272

System Integration

By: Jeffrey O. Grady

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System Integration

By: Jeffrey O. Grady

System Integration presents the systems approach to complex problem solving and provides a powerful base for both product and process integration. This unique reference describes 27 kinds of integration work, primarily obtained through human communications. Simple computer applications-already in place in most companies-have the resources to encourage the availability and sharing of current team knowledge, which results in an intense, cooperative experience leading rapidly to sound design solutions.

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Page Count

273

Publisher

CRC Press

Published Date

ISBN 10

1000099067

ISBN 13

9781000099065

The Rhythm of Business

By: David Rottenberg,Jeffrey C. Shuman

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The Rhythm of Business

By: David Rottenberg,Jeffrey C. Shuman

The Rhythm of Business identifies and describes the natural development process which all successful business people use intuitively when starting and running a business. Once you understand The Rhythm of Business, you will never feel lost or out of sync, no matter what business you are in, because The Rhythm of Business incorporates a process with concrete steps to attain business success applicable for any business. A lot of business books deal in `tips.' This book deals with the most fundamental principles in business. Fundamental principles might not sound interesting to someone who is trained to think in terms of the practicalities of daily business life, but, in fact, The Rhythm of Business is the most practical, down-to-earth business book you will ever read! Jeffrey C. Shuman has crafted a unique career as an entrepreneur, consultant, business professor, and author. He is considered a leading expert in the emerging field of entrepreneurial studies. His courses in entrepreneurship at Bentley College tap state-of-the-art knowledge about business creation. His writings include dozens of articles and a book on entrepreneurs and the business creation process.

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Page Count

257

Publisher

Routledge

Published Date

ISBN 10

1136013067

ISBN 13

9781136013065

The Washington Manual of Surgery

By: Paul E. Wise,Jeffrey A. Blatnik

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The Washington Manual of Surgery

By: Paul E. Wise,Jeffrey A. Blatnik

Focusing on must-know information in the broad spectrum of general surgery, The Washington Manual® of Surgery, 9th Edition, provides concise, high-yield content essential for surgical residents, attendings, medical students, and others who provide care for patients with surgical disease. Edited by Drs. Paul E. Wise and Jeffrey A. Blatnik, and written by teams of Washington University residents and faculty, this bestselling manual presents state-of-the-art, comprehensive information in a brief, outline format, along with numerous figures, tables, algorithms, and images throughout. In one convenient, portable resource, you’ll find practical coverage of all surgical subspecialties (thoracic, GI, colorectal, cardiac, vascular, breast, trauma, critical care, and more)—all at your fingertips for quick review and reference.

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Page Count

1070

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975201264

ISBN 13

9781975201265

Liquid Scripture

The Bible in a Digital World

By: Jeffrey S. Siker

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Liquid Scripture

The Bible in a Digital World

By: Jeffrey S. Siker

The electronic Bible is here to stay‒‒packaged in software on personal computers, available as apps on tablets and cell phones. Increasingly, students look at glowing screens to consult the Bible in class, and congregants do the same in Bible study and worship. Jeffrey S. Siker asks, what difference does it make to our experience of Scripture if we no longer hold a book in our hands, if we again “scroll” through Scripture? How does the “flow” of electronic Scripture change our perception of the Bible’s authority and significance? Siker discusses the difference made when early Christians adopted the codex rather than the scroll and Gutenberg began the mass production of printed Bibles. He also reviews the latest research on how the reading brain processes digital texts and how churches use digital Bibles, including American Bible Society research and his own surveys of church leaders. Siker asks, does the proliferation of electronic translations reduce the perceived seriousness of Scripture? Does it promote an individualistic response to the Bible? How does the change from a physical Bible affect liturgical practice? His synthesis of the advantages and risks of the digitized Bible merit serious reflection in classrooms and churches alike.

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Page Count

317

Publisher

Fortress Press

Published Date

ISBN 10

1506407870

ISBN 13

9781506407876

Affiliations

Identity in Academic Culture

By: Jeffrey R. Di Leo

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Affiliations

Identity in Academic Culture

By: Jeffrey R. Di Leo

It’s not what you know, but who you know. It’s not what you do, but where you do it. Underlying such facile assertions, there lies at least a little truth—and, for academics, a complex web of relationships. Academic affiliations confer value and identity on individuals, disciplines, and institutions. They have a formative and formidable role in determining the status and self-image of academics and institutions. The subtleties and implications of such a system—in personal and professional terms—are the subject of this timely and thought-provoking volume. Here writers from all walks of academic life interweave personal experiences and critical insights to reveal the inner workings of affiliation in contemporary academic culture. These essays take up topics ranging from scholars’ attitudes toward their affiliated institutions to publishing in academic journals, from the phenomenon of the academic star system to activism among tenured professors, from the perils of crossing disciplinary boundaries to the merits of mentoring through affiliation. Together they offer a frank, firsthand view of the ways and means and the uses and abuses of affiliation in higher education today—a view that is sure to provoke discussion throughout academia.

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Page Count

282

Publisher

U of Nebraska Press

Published Date

ISBN 10

0803266367

ISBN 13

9780803266360

State Politics in Zimbabwe

By: Jeffrey Herbst

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State Politics in Zimbabwe

By: Jeffrey Herbst

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1990.

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Page Count

300

Publisher

Univ of California Press

Published Date

ISBN 10

0520337948

ISBN 13

9780520337947

System Synthesis

Product and Process Design

By: Jeffrey O. Grady

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System Synthesis

Product and Process Design

By: Jeffrey O. Grady

Unlike most engineers, system engineers focus on the knowledge base needed to develop good systems in a cross-functional fashion rather than deeply on isolated topics. They are often said to be a mile wide and an inch deep in what they do know. System Synthesis: Product and Process Design provides insight into complex problems, focusing on the boun

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Page Count

562

Publisher

CRC Press

Published Date

ISBN 10

1439819629

ISBN 13

9781439819623

The TeamNet Factor

Bringing the Power of Boundary Crossing Into the Heart of Your Business

By: Jessica Lipnack,Jeffrey Stamps

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The TeamNet Factor

Bringing the Power of Boundary Crossing Into the Heart of Your Business

By: Jessica Lipnack,Jeffrey Stamps

A detailed description of how today's forward-looking companies can put boundary-crossing to work for them. Explains why boundary-crossing shakes up stodgy thinking, opens up pathways to new ideas, and creates unexpected opportunities. The TeamNet factor is an innovative, proven approach to renewing a company's ability to thrive in today's competitive environment.

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Page Count

450

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471131881

ISBN 13

9780471131885

Closed Encounters

Literary Politics and Public Culture

By: Jeffrey Wallen

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Closed Encounters

Literary Politics and Public Culture

By: Jeffrey Wallen

Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible to scholars, students, researchers, and general readers. Rich with historical and cultural value, these works are published unaltered from the original University of Minnesota Press editions. The books offered through Minnesota Archive Editions are produced in limited quantities according to customer demand and are available through select distribution partners.

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241

Publisher

U of Minnesota Press

Published Date

ISBN 10

0816631875

ISBN 13

9780816631872

The Gerontological Prism: Developing Interdisciplinary Bridges

Developing Interdisciplinary Bridges

By: Jeffrey Michael Clair,Richard Allman

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The Gerontological Prism: Developing Interdisciplinary Bridges

Developing Interdisciplinary Bridges

By: Jeffrey Michael Clair,Richard Allman

The Gerontological Prism" promotes disciplinary cooperation in aging research and practice. To some extent, each chapter explores a unified objective, that of generating a disciplinary-blind gerontology. The fundamental assumption throughout this book is that the aging individual and society can be enhanced by an understanding of the correlates of basic social, behavioral, demographic, economic, political, ethical, and biomedical processes involving aging. Each author touches on issues that have both social psychological, and practical policy significance. They aim toward sensitizing the reader to the possibilities of a properly informed interdisciplinary approach to gerontology.

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Page Count

265

Publisher

Routledge

Published Date

ISBN 10

1351841238

ISBN 13

9781351841238

The Age of the Network

Organizing Principles for the 21st Century

By: Jessica Lipnack,Jeffrey Stamps

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The Age of the Network

Organizing Principles for the 21st Century

By: Jessica Lipnack,Jeffrey Stamps

The Age of the Network offers leaders, managers, and teams a new, practical view of how to think about their companies and reinvent them without losing the value and knowledge that's embedded in their current organization. The Age of the Network delivers a rich array of advice and insights for starting the vital process of creating a networked enterprise. Lipnack and Stamps show managers how to focus on five essential team net (networks of teams) principles which include establishing a clear purpose and creating communication links. Next, they offer a guided tour describing how organizations can turn these principles into practice and evaluate their real potential for creating a networked organization.

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Page Count

296

Publisher

Jeffrey Stamps

Published Date

ISBN 10

0939246716

ISBN 13

9780939246717

The End of Affluence

The Causes and Consequences of America's Economic Dilemma

By: Jeffrey G. Madrick

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The End of Affluence

The Causes and Consequences of America's Economic Dilemma

By: Jeffrey G. Madrick

This book, reminiscent of the bestsellers Politics of Rich and Poor and Day of Reckoning, tells the real truth about America's long term economic decline--what caused it, what it has done to Americans, and what Americans should do about it. As the stock market soars, inflation recedes, and the federal budget deficit shrinks, the earnings of the typical American worker are still lower, adjusted for inflation, than they were a decade ago. Family income is only beginning to regain its lost ground, a higher proportion of Americans are living in poverty today than ten years ago, and the distribution of income remains the most unequal in the advanced industrial world. In this brilliantly clear, groundbreaking book, Jeffrey Madrick explains why prosperity has eluded so many Americans and why, since the early 1970s, our rate of economic growth has declined so dramatically. Madrick cuts through the illusions and hypocrisy that accompany the political rhetoric of both parties and shows that before we can fix the economy, we have to recognize what went wrong. Praise for The End of Affluence "The most straightforward account of the disappearing of the American Dream."--Commentary "In the tradition of the economists Robert Heilbroner and John Kenneth Galbraith, Mr. Madrick makes sophisticated economics easy reading."--The New York Times "One of the best books on what's happening in the American economy to be published in years."--Richard Nelson, Columbia University "For the layman looking to make sense of the 1990s economy, this is a short, accessible primer that clears away a lot of the underbrush and highlights the central truth about the American economy."--The Washington Post "Without question, The End of Affluence has begun to make a real impact on the future course of U.S. economic policy."--Richard Gephardt, Democratic leader, U.S. House of Representatives

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Page Count

244

Published Date

ISBN 10

0375750339

ISBN 13

9780375750335

Marketing Encyclopedia

Issues and Trends Shaping the Future

By: Jeffrey Heilbrunn,American Marketing Association

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Marketing Encyclopedia

Issues and Trends Shaping the Future

By: Jeffrey Heilbrunn,American Marketing Association

New products and services; Creative communications; Customer service strategies; Marketing channels and selling systems; Strategic marketing management; Micromarkets and micromarketing; Information collection and analysis; Total quality management and the future of marketing.

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Page Count

364

Publisher

Contemporary Books

Published Date

ISBN 10

0844235938

ISBN 13

9780844235936

Book's by Jeffrey Davidow

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