Jeff Zabin's Books

Precision Marketing

The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

By: Jeff Zabin,Gresh Brebach

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Precision Marketing

The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

By: Jeff Zabin,Gresh Brebach

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This means applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. This process is called precision marketing. Based on extensive research and their own experience working with some of the world’s largest and most progressive marketing organizations, Jeff Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on everything from Renaissance thinking to Minority Report, they provide a definitive roadmap for combining precision marketing with mass marketing to cut costs, grow revenues, and create an overall competitive advantage.

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Page Count

280

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471467618

ISBN 13

9780471467618

Marine Policy

An Introduction to Governance and International Law of the Oceans

By: Mark Zacharias,Jeff Ardron

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Marine Policy

An Introduction to Governance and International Law of the Oceans

By: Mark Zacharias,Jeff Ardron

This book provides readers with a foundation in policy development and analysis, describing how policy, including legal mechanisms, are applied to the marine environment. It presents a systematic treatment of all aspects of marine policy, including climate change, energy, environmental protection, fisheries, mining and transportation. The health of marine environments worldwide is steadily declining, and these trends have been widely reported. Marine Policy summarizes the importance of the ocean governance nexus, discussing current and anticipated challenges facing marine ecosystems, human activities, and efforts to address these threats. This new, fully revised edition has been updated throughout, including content to reflect the recent advances in ocean management and international law. Chapters on shipping, energy/mining and integrated approaches to ocean management have been significantly reworked, plus completely new chapters on the United Nations Convention on the Law of the Sea, and the impacts of climate change have been added. Pedagogical features for students are included throughout. Aligned with current course offerings, this book is an ideal introduction for undergraduates and graduate students taking marine affairs, science and policy courses.

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Page Count

386

Publisher

Routledge

Published Date

ISBN 10

1351216201

ISBN 13

9781351216203

Jeff Herman's Guide to Book Publishers, Editors and Literary Agents 2006

By: Jeff Herman

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Jeff Herman's Guide to Book Publishers, Editors and Literary Agents 2006

By: Jeff Herman

Now updated for 2008, this annual edition of the classic bestselling directory provides everything working writers need to find the most receptive publishers, editors, and agents for their work.

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Page Count

820

Published Date

ISBN 10

0977268209

ISBN 13

9780977268207

Precision Marketing

The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

By: Jeff Zabin,Gresh Brebach

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Precision Marketing

The New Rules for Attracting, Retaining, and Leveraging Profitable Customers

By: Jeff Zabin,Gresh Brebach

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Page Count

280

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471467618

ISBN 13

9780471467618

The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation

By: Mohan Sawhney,Jeff Zabin

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The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation

By: Mohan Sawhney,Jeff Zabin

Today¿s most successful companies never sit still. Even as they introduce their newest e-business initiatives, their next generation of improvements is already near completion. Traditional organizations¿especially larger, low-tech businesses¿must reinvent themselves if they are to hold their positions against these new business competitors. The Seven Steps to Nirvana leads managers through the systematic stages needed to transform traditional businesses¿regardless of their industries¿into fierce competitors. Combining hard-hitting analyses with case studies of businesses that made the transition, this concrete, practical tour de force opens readers¿ minds to: Essential differences between e-commerce and e-business The evolutionary stages of e-business intervention Strategies to overcome inertia and organize for speed Written by one of BusinessWeek's 25 most influential e-business innovators, The Seven Steps to Nirvana is a trove of innovative techniques for brick-and-mortar businesses to meet--and overcome--the challenges of today's faster, nimbler e-upstarts.

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Age

Page Count

350

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071382860

ISBN 13

9780071382861

Book's by Jeff Zabin

Precision Marketing

Precision Marketing

Marine Policy

Marine Policy

Jeff Herman's Guide to Book Publishers, Editors and Literary Agents 2006

Jeff Herman's Guide to Book Publishers, Editors and Literary Agents 2006

Precision Marketing

Precision Marketing

The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation

The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation

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