Jeff Woll's Books

The Little Blue Book of Advertising

52 Small Ideas That Can Make a Big Difference

By: Steve Lance,Jeff Woll

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The Little Blue Book of Advertising

52 Small Ideas That Can Make a Big Difference

By: Steve Lance,Jeff Woll

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.

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Page Count

298

Publisher

Penguin

Published Date

ISBN 10

1101216271

ISBN 13

9781101216279

Blue-Collar Empire

The Untold Story of US Labor's Global Anticommunist Crusade

By: Jeff Schuhrke

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Blue-Collar Empire

The Untold Story of US Labor's Global Anticommunist Crusade

By: Jeff Schuhrke

How the CIA used American unions to undermine workers at home and subvert democracy abroad Blue-Collar Empire tells the shocking story of the AFL-CIO’s global anticommunist crusade—and its devastating consequences for workers around the world. Unions have the power not only to secure pay raises and employee benefits but to bring economies to a screeching halt and overthrow governments. Recognizing this, in the late twentieth century, the US government sought to control labor movements abroad as part of the Cold War contest for worldwide supremacy. In this work, Washington found an enthusiastic partner in the AFL-CIO’s anticommunist officials, who, in a shocking betrayal, for decades expended their energies to block revolutionary ideologies and militant class consciousness from taking hold in the workers’ movements of Europe, Latin America, Africa, and Asia.

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Page Count

353

Publisher

Verso Books

Published Date

ISBN 10

1839769084

ISBN 13

9781839769085

Alfie Explores A to Z

A Seek-and-Find Adventure

By: Jeff Drew

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Alfie Explores A to Z

A Seek-and-Find Adventure

By: Jeff Drew

Join Alfie the bookworm as he travels through the alphabet from A to Z in this interactive seek-and-find picture book adventure. Meet Alfie the friendly bookworm and his pet dust bunny, Betty! When Betty runs off, Alfie travels through each letter in the alphabet searching for her—and finds much more along the way. From An Awesome Assembly of Animals to a Zamboni Ride Through the Zoo, follow Alfie and discover all the wild wonders of the alphabet—like a bobcat barber blindly buzzing a baboon, and a unicorn on a unicycle playing ukulele! What else can you spot? Part Where's Waldo, part I-Spy, this is an ABCs book unlike any other. Each letter of the alphabet is its own unique destination, with a richly illustrated scene full of creatures, objects, and actions that begin with the corresponding letter, a rhymed poem, and a guide to help young readers decode each scene! Whether reading alone or with the whole family, Alfie's A to Z delivers endless hours of entertainment, and children will love following along with the adorable characters as they learn the alphabet!

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Random House Books for Young Readers

Published Date

ISBN 10

0593813138

ISBN 13

9780593813133

Transfusion Medicine

By: Jeff McCullough

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Transfusion Medicine

By: Jeff McCullough

Transfusion Medicine offers a concise, clinically focused and practical approach to this important area of medicine. This well-known handbook presents the experience of a world leader in the field of blood banking and transfusion therapy. Transfusion Medicine offers complete guidance on the full range of topics from donor recruitment, blood collection and storage, to testing and transfusing blood components, complications and transmissible diseases, as well as cellular engineering, therapeutic apheresis, and the role of hematopoietic growth factors. This third edition includes updated information on a number of areas including: Current debate on clinical effects of stored red blood cells Emerging infectious diseases and impact on blood safety New concepts of massive transfusion World blood supply Platelet transfusion Pathogen inactivation Transfusion Medicine will be valuable to all those working in the field of blood banking and transfusion. It is a good introduction to transfusion for hematology or oncology fellows and technologists specialising in blood banking.

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Page Count

607

Publisher

John Wiley & Sons

Published Date

ISBN 10

1444398725

ISBN 13

9781444398724

Huitt's Trail

By: Jeff Blackburn

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Huitt's Trail

By: Jeff Blackburn

Unexpectedly, a loud crash came from the thick undergrowth. The bush parted, and a black charger leaped right into the middle of the makeshift camp. Mounted on the back of the snorting animal was a large man with a dingy boater on his head and a deep scar across his left cheek. In his left hand, he held the reins of the well-built animal, in the other a Colt revolver. Brit Smith pulled the trigger of the cocked pistol, and a flash of smoke and sparks flew from the barrel. Blood flew from the man’s chest, who had been sitting on the second wagon, as he toppled off of the seat backward. Smith steered the horse, and wielded the weapon at the man on the first wagon. Another loud roar, the man flew from his seat . . .

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Page Count

249

Publisher

Xlibris Corporation

Published Date

ISBN 10

145005174X

ISBN 13

9781450051743

Essex County

By: Jeff Lemire

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Essex County

By: Jeff Lemire

This critically-acclaimed graphic novel was recently chosen as one of Canada Reads' Top 5 Essential Canadian Novels of the Decade! It is also the winner of the American Library Association's Alex Award, the Doug Wright Award, and the Joe Shuster Award. And here's a brand new printing! "A rich tapestry ... Mr. Lemire infuses his characters with vivid details that make them burst to life."-- George Gene Gustines, The New York Times "Jeff Lemire's Essex County trilogy represents one of the most remarkable recent achievements in indie comics: three interlocking graphic novels about the mysteries and melancholy of a small Canadian farming community, rendered in a distinctive style and turned out surprisingly quickly."-- The AV Club "Essex County is a tremendous achievement ... This heartfelt piece of graphic literature surpasses its form to stand as an enduring example of the finest in Canadian literature."-- from the introduction by Darwyn Cooke "The subtle inter-weaving of Jeff Lemire's Essex County Trilogy is brilliant and constantly surprising. The cumulative impact left a lump in my throat."-- Jeff Smith, creator of Bone and RASL "These three books on Canadian lives are individually striking, and cumulatively stunning."-- Paul Gravett, author of Graphic Novels: Stories to Change Your Life "This is the comics medium at its best."-- Booklist (from one of three starred reviews) Where does a young boy turn when his whole world suddenly disappears? What could change two brothers from an unstoppable team into a pair of bitterly estranged loners? How does the work of one middle-aged nurse reveal the scars of an entire community, and can anything heal the wounds caused by a century of deception? Set in an imaginary version of Jeff Lemire's hometown, ESSEX COUNTY is an intimate study of an eccentric farming community, and a tender meditation on family, memory, grief, secrets, and reconciliation. With the lush, expressive inking of a cartoonist at the height of his powers, Lemire draws us in and sets us free.

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Page Count

515

Publisher

Top Shelf Productions

Published Date

ISBN 10

160309119X

ISBN 13

9781603091190

Homeless Youth and the Search for Stability

By: Jeff Karabanow,Sean Kidd,Tyler Frederick,Jean Hughes

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Homeless Youth and the Search for Stability

By: Jeff Karabanow,Sean Kidd,Tyler Frederick,Jean Hughes

Youth are one of the fastest growing segments of the homeless population. Although there has been much research on how youth become homeless and survive on the streets, we know very little about their pathways off the street and the many challenges that present during this process. This book relates the lived experiences of homeless youth as they negotiate the individual, sociocultural, and economic tensions of transitioning out of homeless and street contexts and cultures. Through interviews the authors gained privileged entry into the lives of youth in Toronto and Halifax over a year-long period. Through rich qualitative prose, quantitative elaboration, and comic-book narratives, participants spoke of courage, fortitude, strength, adversity, and at times, simple bad luck. Ultimately this became a story of fragility, complexity, living “on the edge,” and the (re)-building of identity.

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Page Count

205

Publisher

Wilfrid Laurier Univ. Press

Published Date

ISBN 10

1771123354

ISBN 13

9781771123358

The Book / Or / The Woods

By: Jeff T. Johnson

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The Book / Or / The Woods

By: Jeff T. Johnson

Here is The Book / Or / The Woods, an epic song cycle that devours itself on repeat, taking cover in its own flames. We think epic in the sense of bpNichol writing Martyrology, Jabès with his books of books, Rosmarie Waldrop's Curves to the Apple, Keith Waldrop's Transcendental Studies, Harryette Mullen's Recyclopedia, Craig Santos Perez's from unincorporated territory, Nathaniel Mackey's long song(s), & others. We think epic with these ongoing & collected meta-serial works rather than the traditional notion of the epic as heroic nation building story, though we borrow epic tropes from Dante's supernal underworld forest (& infernal forested underworld), sing with Sappho's lyre, are haunted by the spirit of Homer's katabasis, & are formed by the Popol Vuh's wordly cosmos, which influenced us before we read it.Y the monster is alone in the woods, enclosed by a highway: a preserve. The woods are made of paper; the paper forest burns & burns. Woods & monster are endangered, pressed into service, a hazard. So is the book pressed into service, danger & endangered. The forest is deforested & reforested, dance of shadow & flame, a fantasia of ecological return, the forest (enchanted) by itself. The haunted woods. The ghosts the ghosts of what. This is the world without us. & we are here as well. Here in the forest of language.

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Page Count

311

Publisher

punctum books

Published Date

ISBN 10

1953035515

ISBN 13

9781953035516

How to Pay Zero Taxes, 2005

By: Jeff A. Schnepper

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How to Pay Zero Taxes, 2005

By: Jeff A. Schnepper

Includes all the latest updates and changes to the 2004 tax code Publishers Weekly called it "a can't-miss title." The New York Daily News praised it for "pushing the envelope" and taking "a consumerist approach that's helpful during all the other months before next April." Best of all, more than half a million people have consulted How to Pay Zero Taxes for solid guidance on paying less to the IRS. This fully updated 22nd edition contains: The latest tax changes More tax-saving tips than any other guide Easy, practical strategies to lower taxes this year, next year, and beyond Hundreds of legal ways to preserve pretax income and profit

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Page Count

2426

Publisher

McGraw Hill

Published Date

ISBN 10

0071465340

ISBN 13

9780071465342

The Science Fiction Collector's Catalog

By: Jeff Rovin

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The Science Fiction Collector's Catalog

By: Jeff Rovin

A historical overview of science fiction memorabilia.

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Page Count

202

Publisher

A. S. Barnes

Published Date

ISBN 10

0498025624

ISBN 13

9780498025624

Insider's Guide to Book Editors, Publishers and Literary Agents

1993-1994 Edition

By: Jeff Herman

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Insider's Guide to Book Editors, Publishers and Literary Agents

1993-1994 Edition

By: Jeff Herman

Now in its third edition, this insider's reference has been fully revised to keep up with the rapidly changing publishing world. Includes detailed information on book acquisitions, literary agents, unsolicited submissions, ghostwriting and collaboration, and more. Index/appendices.

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Page Count

468

Publisher

Prima Lifestyles

Published Date

ISBN 10

1559582316

ISBN 13

9781559582315

The Little Blue Book of Advertising

52 Small Ideas That Can Make a Big Difference

By: Steve Lance,Jeff Woll

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The Little Blue Book of Advertising

52 Small Ideas That Can Make a Big Difference

By: Steve Lance,Jeff Woll

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Solve jigsaw puzzle

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Page Count

298

Publisher

Penguin

Published Date

ISBN 10

1101216271

ISBN 13

9781101216279

Book's by Jeff Woll

The Little Blue Book of Advertising

The Little Blue Book of Advertising

Blue-Collar Empire

Blue-Collar Empire

Alfie Explores A to Z

Alfie Explores A to Z

Transfusion Medicine

Transfusion Medicine

Huitt's Trail

Huitt's Trail

Essex County

Essex County

Homeless Youth and the Search for Stability

Homeless Youth and the Search for Stability

The Book / Or / The Woods

The Book / Or / The Woods

How to Pay Zero Taxes, 2005

How to Pay Zero Taxes, 2005

The Science Fiction Collector's Catalog

The Science Fiction Collector's Catalog

Insider's Guide to Book Editors, Publishers and Literary Agents

Insider's Guide to Book Editors, Publishers and Literary Agents

The Little Blue Book of Advertising

The Little Blue Book of Advertising

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