Jeff Salz's Books

Mobilized Marketing

How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

By: Jeff Hasen

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Mobilized Marketing

How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

By: Jeff Hasen

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

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Page Count

224

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118283147

ISBN 13

9781118283141

Lord of the Sacred City: The Episcopus exclusus in Late Medieval and Early Modern Germany

By: Jeff J. Tyler

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Lord of the Sacred City: The Episcopus exclusus in Late Medieval and Early Modern Germany

By: Jeff J. Tyler

Urban histories have emphasized the rise of civic autonomy and proto-democracy. Based on chronicle and archival sources, this volume focuses on German bishops, former lords of the city and fierce opponents of civic freedom. The author investigates how bishops contested exclusion from political, economic, and religious dimensions of civic life (Episcopus exclusus), which culminated in the Protestant Reformation. Four chapters are devoted to episcopal expulsion throughout Germany and the cities of Constance and Augsburg in particular. A remarkable section explores the puzzle of the bishop's civic survival in the later Middle Ages, made possible through episcopal ritual. The emphasis on city, bishop, and ritual will be of special interest to urban historians as well as to scholars of medieval religion, the reformation, church history, church/state relations, and social history.

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Page Count

271

Publisher

BRILL

Published Date

ISBN 10

9004475559

ISBN 13

9789004475557

The Worm at the Core

On the Role of Death in Life

By: Sheldon Solomon,Jeff Greenberg,Thomas A. Pyszczynski

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The Worm at the Core

On the Role of Death in Life

By: Sheldon Solomon,Jeff Greenberg,Thomas A. Pyszczynski

Demonstrates how an unconscious fear of death motivates nearly all human goals, behaviors, and cultures, examining the role of mortality awareness in prompting social unrest and war.

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Page Count

290

Published Date

ISBN 10

1400067472

ISBN 13

9781400067473

The Good News About What's Bad for You . . . The Bad News About What's Good for You

By: Jeff Wilser

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The Good News About What's Bad for You . . . The Bad News About What's Good for You

By: Jeff Wilser

Eat more steak, drink more whiskey, take more naps, lay off all the kale, and throw out your multivitamins and standing desk. In The Good News About What's Bad For You...The Bad News About What's Good for You author Jeff Wilser shares all the research that allows you to celebrate all your vices and stop feeling bad about not brushing your teeth after eating that extra slice of cake. This book has two sides to it: one sharing all the good news, then the flip side contains all the bad news, making this the perfect gift that people will want to share and commiserate over with friends. Told with wit, charm, and a large dose of humor, the author sprints through a broad range of topics-from coffee to green tea, tequila to Vitamin Water, to apologizing and swearing. Wilser sifts through each study to reveal everything from the merits of procrastination to the downsides of yoga. In an age where so many people bend over backwards in pursuit of the most healthy and "pure" lifestyle, The Good News/The Bad News reminds readers to stop denying yourself pleasure and brings back to the tried-and-true golden rule of "everything in moderation.

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Page Count

383

Publisher

Flatiron Books

Published Date

ISBN 10

1250063817

ISBN 13

9781250063816

Embedded Automation in Human-Agent Environment

By: Jeff Tweedale,Lakhmi C. Jain

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Embedded Automation in Human-Agent Environment

By: Jeff Tweedale,Lakhmi C. Jain

This research book proposes a general conceptual framework for the development of automation in human-agents environments that will allow human- agent teams to work effectively and efficiently. We examine various schemes to implement artificial intelligence techniques in agents. The text is directed to the scientists, application engineers, professors and students of all disciplines, interested in the agency methodology and applications.

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Page Count

223

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642226760

ISBN 13

9783642226762

Akzeptanz

Buch 3 der Southern Reach Trilogie

By: Jeff VanderMeer

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Akzeptanz

Buch 3 der Southern Reach Trilogie

By: Jeff VanderMeer

Seit ein mysteröses 'Ereignis' vor mehr als dreißig Jahren das Gebiet erschütterte, ist Area X von einer unsichtbaren Grenze umgeben. Niemand weiß genau, was dahinter geschieht, aber es gibt Gerüchte von einer sich verändernden und die Reste der menschlichen Zivilisation überwuchernden Natur, einer Natur, die ebenso makellos und bezaubernd wie verstörend und bedrohlich ist. Zuständig für das Gebiet ist eine geheime Regierungsorganisation, die sich 'Southern Reach' nennt und den Auftrag hat, herauszufinden, was hinter der Grenze geschieht. Aber keine der Expeditionen, die 'Southern Reach' in das Gebiet entsandte, um Erklärungen für das Unerklärbare zu finden, hatte bisher Erfolg. Die meisten der Expeditionen endeten in Katastrophen, bei denen letztlich alle Mitglieder ums Leben kamen, und die Zeit, um Antworten zu finden, wird knapp, denn Area X scheint sich immer schneller auszudehnen. Es ist Winter, und eine weitere Expedition übertritt die Grenze zu Area X. Während sie, auf der Suche nach einem verschollenen Mitglied einer früheren Expedition, tiefer ins Unbekannte vordringt und mit neuen Herausforderungen konfrontiert wird, nimmt die Bedrohung der Außenwelt durch Area X immer beängstigendere Ausmaße an. Die Geheimnisse von Area X mögen zwar gelüftet worden sein, doch ihre Implikationen und Konsequenzen sind abgrundtief erschreckend.

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Page Count

254

Publisher

Antje Kunstmann

Published Date

ISBN 10

3888979986

ISBN 13

9783888979989

How to Pay Zero Taxes, 2005

By: Jeff A. Schnepper

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How to Pay Zero Taxes, 2005

By: Jeff A. Schnepper

Includes all the latest updates and changes to the 2004 tax code Publishers Weekly called it "a can't-miss title." The New York Daily News praised it for "pushing the envelope" and taking "a consumerist approach that's helpful during all the other months before next April." Best of all, more than half a million people have consulted How to Pay Zero Taxes for solid guidance on paying less to the IRS. This fully updated 22nd edition contains: The latest tax changes More tax-saving tips than any other guide Easy, practical strategies to lower taxes this year, next year, and beyond Hundreds of legal ways to preserve pretax income and profit

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Page Count

2426

Publisher

McGraw Hill

Published Date

ISBN 10

0071465340

ISBN 13

9780071465342

Writer's Guide to Book Editors, Publishers and Literary Agents, 1999-2000

Who They Are, What They Want and How to Win Them Over

By: Jeff Herman

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Writer's Guide to Book Editors, Publishers and Literary Agents, 1999-2000

Who They Are, What They Want and How to Win Them Over

By: Jeff Herman

Over the years, "Writer's Guide to Book Editors, Publishers, and Literary Agents has helped thousands of writers just like you get their books published. With the best and most up-to-date listings of key book publishing insiders, "Writer's Guide gets you past the reject piles and into the hands of the right people. Nowhere else will you find the detail, the insight, the depth. Nowhere else will you find the solid inside information. "Writer's Guide is your key to book publishing success. It gets you inside. It gets you noticed. Your talent will do the rest. "Beats the pants off "Writer's Market." --Michael Werner, coauthor of "Databases for Businesses and "Using Lotus 1-2-3 "This guide started my book publishing career." --Marcos McPeek Villatoro, author of "A Fire in the Earth, They Say That I Am Two, and "Walking to La Milpa "The finest lead source that I've ever seen. A must buy for every writer, published or not!" --Derek Savage, author of "The Second Coming and "The Dancer "Invaluable information, from query letter to book proposal. This book has made my dreams come true." --Eileen Oster, author of "The Healing Mind "This book got my foot in the door." --Wynn Goldsmith, writer "A masterpiece. I have never found so much practical information in this type of book before." --Walter Lambert, author of "Healing the Trauma of Divorce "As a writer and literary agent, this book has been invaluable." --Mary N. Oluonye, O-Squared Literary Agency "Jeff Herman has crammed a generous helping of information and advice into this invaluable book." --Paul Nathan, "Publishers Weekly ""Writer's Guide haseclipsed both "Literary Market Place and "Writer's Market as a source of projects for our agency. At least a third of our sales last year came as a result of this book." --Michael Snell, Michael Snell Literary Agency About the Author /Jeff Herman is founder of The Jeff Herman Literary Agency, one of New York's leading agencies for writers. He has sold hundreds of titles and represents dozens of top authors.

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Page Count

986

Publisher

Prima Lifestyles

Published Date

ISBN 10

0761513531

ISBN 13

9780761513537

Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

By: Jeff Shore

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Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

By: Jeff Shore

Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers—and seal the deal faster. What does a sales professional do when the customer says, “Not yet”? Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift—a common phenomenon in which a prospect simply forgets about the product offering and goes dark—is persistent and rampant. Technology doesn’t change behavior on its own. Behavior is changed by adopting better habits. The fact is 44 percent of salespeople give up after one follow-up attempt. That sad reality presents a genuine opportunity. In Follow Up and Close the Sale, Jeff Shore offers research-based insights into the customer’s buying journey to teach sales professionals how to: • Create and maintain Emotional Altitude for the customer • Leverage speed as an advantage • Personalize follow-up to fulfill customer needs and provide value • Overcome the mental barriers that make follow-up a difficult task • Select the right follow-up method • Stay in touch without annoying the prospect • “Wake up” tired leads Better yet, this results-oriented book will make the follow-up process, one often dreaded as a grueling chore, to be genuinely enjoyable. Effective follow-up is relationship-based, service-driven, and emotionally positive. It’s about rituals and routines, rhythms and the right attitude. It’s about not quitting when others give up. Follow-up is what separates the good from the great.

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Page Count

260

Publisher

McGraw Hill Professional

Published Date

ISBN 10

1260462676

ISBN 13

9781260462678

Find O.J.

The Juice is Loose : the Last Laugh

By: Jeff Vaughn,Peter Wood

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Find O.J.

The Juice is Loose : the Last Laugh

By: Jeff Vaughn,Peter Wood

Take a fantastic journey through the O.J. timeline. Can you find OJ. in the crowd? FIND OJ is a humorous look at the Simpson trial, as presented by both the prosecution and defense. In these highly-detailed caricatures, the reader has to find the key players and evidence presented.

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ISBN 10

0963498258

ISBN 13

9780963498250

Book's by Jeff Salz

Mobilized Marketing

Mobilized Marketing

Lord of the Sacred City: The Episcopus exclusus in Late Medieval and Early Modern Germany

Lord of the Sacred City: The Episcopus exclusus in Late Medieval and Early Modern Germany

The Worm at the Core

The Worm at the Core

The Good News About What's Bad for You . . . The Bad News About What's Good for You

The Good News About What's Bad for You . . . The Bad News About What's Good for You

Embedded Automation in Human-Agent Environment

Embedded Automation in Human-Agent Environment

Akzeptanz

Akzeptanz

How to Pay Zero Taxes, 2005

How to Pay Zero Taxes, 2005

Writer's Guide to Book Editors, Publishers and Literary Agents, 1999-2000

Writer's Guide to Book Editors, Publishers and Literary Agents, 1999-2000

Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

Find O.J.

Find O.J.

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