Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Urban histories have emphasized the rise of civic autonomy and proto-democracy. Based on chronicle and archival sources, this volume focuses on German bishops, former lords of the city and fierce opponents of civic freedom. The author investigates how bishops contested exclusion from political, economic, and religious dimensions of civic life (Episcopus exclusus), which culminated in the Protestant Reformation. Four chapters are devoted to episcopal expulsion throughout Germany and the cities of Constance and Augsburg in particular. A remarkable section explores the puzzle of the bishop's civic survival in the later Middle Ages, made possible through episcopal ritual. The emphasis on city, bishop, and ritual will be of special interest to urban historians as well as to scholars of medieval religion, the reformation, church history, church/state relations, and social history.
Demonstrates how an unconscious fear of death motivates nearly all human goals, behaviors, and cultures, examining the role of mortality awareness in prompting social unrest and war.
Eat more steak, drink more whiskey, take more naps, lay off all the kale, and throw out your multivitamins and standing desk. In The Good News About What's Bad For You...The Bad News About What's Good for You author Jeff Wilser shares all the research that allows you to celebrate all your vices and stop feeling bad about not brushing your teeth after eating that extra slice of cake. This book has two sides to it: one sharing all the good news, then the flip side contains all the bad news, making this the perfect gift that people will want to share and commiserate over with friends. Told with wit, charm, and a large dose of humor, the author sprints through a broad range of topics-from coffee to green tea, tequila to Vitamin Water, to apologizing and swearing. Wilser sifts through each study to reveal everything from the merits of procrastination to the downsides of yoga. In an age where so many people bend over backwards in pursuit of the most healthy and "pure" lifestyle, The Good News/The Bad News reminds readers to stop denying yourself pleasure and brings back to the tried-and-true golden rule of "everything in moderation.
This research book proposes a general conceptual framework for the development of automation in human-agents environments that will allow human- agent teams to work effectively and efficiently. We examine various schemes to implement artificial intelligence techniques in agents. The text is directed to the scientists, application engineers, professors and students of all disciplines, interested in the agency methodology and applications.
Seit ein mysteröses 'Ereignis' vor mehr als dreißig Jahren das Gebiet erschütterte, ist Area X von einer unsichtbaren Grenze umgeben. Niemand weiß genau, was dahinter geschieht, aber es gibt Gerüchte von einer sich verändernden und die Reste der menschlichen Zivilisation überwuchernden Natur, einer Natur, die ebenso makellos und bezaubernd wie verstörend und bedrohlich ist. Zuständig für das Gebiet ist eine geheime Regierungsorganisation, die sich 'Southern Reach' nennt und den Auftrag hat, herauszufinden, was hinter der Grenze geschieht. Aber keine der Expeditionen, die 'Southern Reach' in das Gebiet entsandte, um Erklärungen für das Unerklärbare zu finden, hatte bisher Erfolg. Die meisten der Expeditionen endeten in Katastrophen, bei denen letztlich alle Mitglieder ums Leben kamen, und die Zeit, um Antworten zu finden, wird knapp, denn Area X scheint sich immer schneller auszudehnen. Es ist Winter, und eine weitere Expedition übertritt die Grenze zu Area X. Während sie, auf der Suche nach einem verschollenen Mitglied einer früheren Expedition, tiefer ins Unbekannte vordringt und mit neuen Herausforderungen konfrontiert wird, nimmt die Bedrohung der Außenwelt durch Area X immer beängstigendere Ausmaße an. Die Geheimnisse von Area X mögen zwar gelüftet worden sein, doch ihre Implikationen und Konsequenzen sind abgrundtief erschreckend.
This title contains two novels by Jeff Noon: Vurt - where a possee of hip malcontents are hooked on the most powerful drug you can imagine; and Pollen where people are sneezing and dying all over Manchester, due to exotic blooms flowering all over the city.
Take a fantastic journey through the O.J. timeline. Can you find OJ. in the crowd? FIND OJ is a humorous look at the Simpson trial, as presented by both the prosecution and defense. In these highly-detailed caricatures, the reader has to find the key players and evidence presented.
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