Jeff LeSueur's Books

Marketing Automation

Practical Steps to More Effective Direct Marketing

By: Jeff LeSueur

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Marketing Automation

Practical Steps to More Effective Direct Marketing

By: Jeff LeSueur

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.

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Page Count

368

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470178647

ISBN 13

9780470178645

Senses of Style

Poetry before Interpretation

By: Jeff Dolven

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Senses of Style

Poetry before Interpretation

By: Jeff Dolven

In an age of interpretation, style eludes criticism. Yet it does so much tacit work: telling time, telling us apart, telling us who we are. What does style have to do with form, history, meaning, our moment’s favored categories? What do we miss when we look right through it? Senses of Style essays an answer. An experiment in criticism, crossing four hundred years and composed of nearly four hundred brief, aphoristic remarks, it is a book of theory steeped in examples, drawn from the works and lives of two men: Sir Thomas Wyatt, poet and diplomat in the court of Henry VIII, and his admirer Frank O’Hara, the midcentury American poet, curator, and boulevardier. Starting with puzzle of why Wyatt’s work spoke so powerfully to O’Hara across the centuries, Jeff Dolven ultimately explains what we talk about when we talk about style, whether in the sixteenth century, the twentieth, or the twenty-first.

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Page Count

262

Publisher

University of Chicago Press

Published Date

ISBN 10

022651725X

ISBN 13

9780226517254

Snakes of the World

A Catalogue of Living and Extinct Species

By: Van Wallach,Kenneth L. Williams,Jeff Boundy

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Snakes of the World

A Catalogue of Living and Extinct Species

By: Van Wallach,Kenneth L. Williams,Jeff Boundy

Snakes of the World: A Catalogue of Living and Extinct Species-the first catalogue of its kind-covers all living and fossil snakes described between 1758 and 2012, comprising 3,509 living and 274 extinct species allocated to 539 living and 112 extinct genera. Also included are 54 genera and 302 species that are dubious or invalid, resulting in reco

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Page Count

1237

Publisher

CRC Press

Published Date

ISBN 10

1482208482

ISBN 13

9781482208481

No Lonesome Road

SELECTED PROSE AND POEMS

By: Don West,Jeff Biggers,George Brosi

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No Lonesome Road

SELECTED PROSE AND POEMS

By: Don West,Jeff Biggers,George Brosi

This is the first book to celebrate the life and writing of one of the most charismatic Southern leaders of the middle twentieth century, Don West (1906-1992). West was a poet, a pioneer advocate for civil rights, a preacher, a historian, a labor organizer, a folk-music revivalist, an essayist, and an organic farmer. He is perhaps best known as an educator, primarily as cofounder of the Highlander Folk School in Tennessee and founder of the Appalachian South Folklife Center in West Virginia. In his old age, West served as an elder statesman for his causes. No Lonesome Road allows Don West to speak for himself. It provides the most comprehensive collection of his poetry ever published, spanning five decades of his literary career. It also includes the first comprehensive and annotated collection of West's nonfiction essays, articles, letters, speeches, and stories, covering his role at the forefront of Southern and Appalachian history, and as a pioneer researcher and writer on the South's little-known legacy of radical activism. Drawing from both primary and secondary sources, including previously unknown documents, correspondence, interviews, FBI files, and newspaper clippings, the introduction by Jeff Biggers stands as the most thorough, insightful biographical sketch of Don West yet published in any form. The afterword by George Brosi is a stirring personal tribute to the contributions of West and also serves as a thoughtful reflection on the interactions between the radicals of the 1930s and the 1960s. The best possible introduction to his extraordinary life and work, this annotated selection of Don West's writings will be inspirational reading for anyone interested in Southern history, poetry, religion, or activism.

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Page Count

280

Publisher

University of Illinois Press

Published Date

ISBN 10

025209283X

ISBN 13

9780252092831

How to Pay Zero Taxes, 2005

By: Jeff A. Schnepper

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How to Pay Zero Taxes, 2005

By: Jeff A. Schnepper

Includes all the latest updates and changes to the 2004 tax code Publishers Weekly called it "a can't-miss title." The New York Daily News praised it for "pushing the envelope" and taking "a consumerist approach that's helpful during all the other months before next April." Best of all, more than half a million people have consulted How to Pay Zero Taxes for solid guidance on paying less to the IRS. This fully updated 22nd edition contains: The latest tax changes More tax-saving tips than any other guide Easy, practical strategies to lower taxes this year, next year, and beyond Hundreds of legal ways to preserve pretax income and profit

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Page Count

2426

Publisher

McGraw Hill

Published Date

ISBN 10

0071465340

ISBN 13

9780071465342

Lost Sound

The Forgotten Art of Radio Storytelling

By: Jeff Porter

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Lost Sound

The Forgotten Art of Radio Storytelling

By: Jeff Porter

From Archibald MacLeish to David Sedaris, radio storytelling has long borrowed from the world of literature, yet the narrative radio work of well-known writers and others is a story that has not been told before. And when the literary aspects of specific programs such as The War of the Worlds or Sorry, Wrong Number were considered, scrutiny was superficial. In Lost Sound, Jeff Porter examines the vital interplay between acoustic techniques and modernist practices in the growth of radio. Concentrating on the 1930s through the 1970s, but also speaking to the rising popularity of today's narrative broadcasts such as This American Life, Radiolab, Serial, and The Organist, Porter's close readings of key radio programs show how writers adapted literary techniques to an acoustic medium with great effect. Addressing avant-garde sound poetry and experimental literature on the air, alongside industry policy and network economics, Porter identifies the ways radio challenged the conventional distinctions between highbrow and lowbrow cultural content to produce a dynamic popular culture.

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Page Count

296

Publisher

UNC Press Books

Published Date

ISBN 10

1469627787

ISBN 13

9781469627786

A New History of Iowa

By: Jeff Bremer

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A New History of Iowa

By: Jeff Bremer

The state of Iowa is largely unappreciated and often misunderstood. It has a small population and sits in the middle of a huge country. It’s thought of as an uninspiring place full of farms and fields of corn. But Iowa represents America as surely as New York and California, and Iowa’s history is more dynamic, complicated, and influential than commonly imagined. Jeff Bremer’s A New History of Iowa offers the most comprehensive history of the Hawkeye State ever written, surveying Iowa from the last ice age through the COVID-19 pandemic. It tells a new and vibrant story, examining the state’s small-town culture, politics, social and economic development, and its many diverse inhabitants. Bremer features well-known individuals, such as Sauk leader Black Hawk, artist Grant Wood, botanist George Washington Carver, suffragist Carrie Chapman Catt, and President Herbert Hoover. But Bremer broadens the state’s story by including new voices—among them, runaway enslaved men who joined Iowa’s 60th Colored Regiment in the Civil War, young female pearl button factory workers, Latino railroad workers who migrated to the state in the early twentieth century, and recent refugees from Southeast Asia and the Balkans. This new story of Iowa provides a brisk, readable narrative written for a broad audience, from high school and college students to teachers and scholars to general readers. It tells the story of ordinary and extraordinary people of all backgrounds and greatly improves our knowledge of a state whose history has been neglected. A New History of Iowa is for everyone who wants to learn about Iowa’s surprising, complex, and remarkable past.

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Page Count

472

Publisher

University Press of Kansas

Published Date

ISBN 10

0700635564

ISBN 13

9780700635566

Dynamite and Six-shooter

The Story of Thomas E. "Black Jack" Ketchum : Facsimile of 1970 Edition

By: Jeff Burton

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Dynamite and Six-shooter

The Story of Thomas E. "Black Jack" Ketchum : Facsimile of 1970 Edition

By: Jeff Burton

Thomas E. Ketchum, better known as "Black Jack" Ketchum, and his small gang were on the run in Texas, New Mexico, and Arizona for less than four years, and their career of banditry lasted for little more than two years. At his hanging in 1901 he declared, "Hurry up boys, I'm due in Hell for dinner.

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Page Count

253

Publisher

Sunstone Press

Published Date

ISBN 10

0865345767

ISBN 13

9780865345768

Hockey Legends

By: Jeff Jacobs

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Hockey Legends

By: Jeff Jacobs

Most of the book is dedicated to great hockey players, but it also included information on the greatest moments in the game, the dynasties, a chronology, hall of fame, all-time records, club addresses, and an index. Large color photographs capture the excitement of the game and the exuberance of the players.

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Page Count

128

Publisher

MetroBooks (NY)

Published Date

ISBN 10

1567992048

ISBN 13

9781567992045

Global Change and Health

By: Kelley Lee,Jeff Collin

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Global Change and Health

By: Kelley Lee,Jeff Collin

Global health is a relatively new but rapidly expanding field as public health practitioners recognize the important challenges that global changes are posing for human health. Increasingly the determinants of health circumvent, undermine or are oblivious to the territorial boundaries of states. To effectively address health concerns exceeds the capacity of individual countries acting alone through domestic institutions. The issues covered include: Food, tobacco and pharmaceuticals Emerging infectious diseases Climate change Economy and trade Security and governance Series Editors: Rosalind Plowman and Nicki Thorogood.

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Page Count

232

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0335226159

ISBN 13

9780335226153

Marketing Automation

Practical Steps to More Effective Direct Marketing

By: Jeff LeSueur

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Marketing Automation

Practical Steps to More Effective Direct Marketing

By: Jeff LeSueur

Average ratings

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Write a review

Solve jigsaw puzzle

Age

Page Count

372

Publisher

John Wiley & Sons

Published Date

ISBN 10

047012542X

ISBN 13

9780470125427

Book's by Jeff LeSueur

Marketing Automation

Marketing Automation

Senses of Style

Senses of Style

Snakes of the World

Snakes of the World

No Lonesome Road

No Lonesome Road

How to Pay Zero Taxes, 2005

How to Pay Zero Taxes, 2005

Lost Sound

Lost Sound

A New History of Iowa

A New History of Iowa

Dynamite and Six-shooter

Dynamite and Six-shooter

Hockey Legends

Hockey Legends

Global Change and Health

Global Change and Health

Marketing Automation

Marketing Automation

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