Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
The Art of Digital Persuasion is a timely follow-up to Jeff Hasen's second book, The Art of Mobile Persuasion. It took a deep look into the adoption of smartphones and the impacts on brands. Through insights from the sharpest digital marketers, the book explored the intimate relationship that billions have with their mobile device. It asked whether there was room for brands or is three a crowd? But that was then. Before voice assistants. Before the Internet of Things. Before augmented reality. Before machine learning. Before virtual reality. And so on. In The Art of Digital Persuasion, we examine WHAT NOW for marketers. Where will we now find our customers? How must we cater to them? The Art of Digital Persuasion features exclusive interviews with digital leaders from ESPN, Google, Expedia, Amazon, Twitter and more. It provides actionable lessons to guide your path to success.
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
The author addresses one of the most pressing issues in modern American life: the pervasiveness of lies, the constitutional protection they enjoy, the harm that they cause, and how to combat them. The two most recent presidential elections, the battle against the coronavirus, and the January 6, 2021, attack on the Capitol demonstrate the power of lies, their pervasiveness online, and the damage that they can inflict"--
The explosion of a Chinese freighter in Charleston Harbor is the first sign that someone is capping Chinese interests abroad. Now under the control of the Pentagon, Op-Center is unsure of its own future-but must root out the cause of the attacks before the entire world is affected.
The New York Times bestselling author of Sweetness delivers the first all-encompassing account of the 1980s Los Angeles Lakers, one of professional sports’ most-revered—and dominant—dynasties. The Los Angeles Lakers of the 1980s personified the flamboyance and excess of the decade over which they reigned. Beginning with the arrival of Earvin “Magic” Johnson as the number-one overall pick of the 1979 draft, the Lakers played basketball with gusto and pizzazz, unleashing their famed “Showtime” run-and-gun style on a league unprepared for their speed and ferocity—and became the most captivating show in sports and, arguably, in all-around American entertainment. The Lakers’ roster overflowed with exciting all-star-caliber players, including center Kareem Abdul-Jabbar, and they were led by the incomparable Pat Riley, known for his slicked-back hair, his Armani suits, and his arrogant strut. Hollywood’s biggest celebrities lined the court and gorgeous women flocked to the arena. Best of all, the team was a winner. Between 1980 and 1991, the Lakers played in an unmatched nine NBA championship series, capturing five of them. Bestselling sportswriter Jeff Pearlman draws from almost three hundred interviews to take the first full measure of the Lakers’ epic Showtime era. A dazzling account of one of America’s greatest sports sagas, Showtime is packed with indelible characters, vicious rivalries, and jaw-dropping, behind-the-scenes stories of the players’ decadent Hollywood lifestyles. From the Showtime era’s remarkable rise to its tragic end—marked by Magic Johnson’s 1991 announcement that he had contracted HIV—Showtime is a gripping narrative of sports, celebrity, and 1980s-style excess.
In the year 2050, under the command of former fighter pilot and FBI field agent Samuel Lord, a crew of "Zero-G" men are charged with investigating crime beyond the Earth's atmosphere, including the rival Chinese and Russian stations. Early on, a scientist named Dr. May claims that her research has been stolen, but the coincidence of her arrival with a tsunami and her unusual behavior make Lord think she might be hiding something. He is also suspicious of the lack of activity from the Chinese station. As one disaster follows another, Lord and his team must connect the dots to discover who or what is causing them, and how Dr. May and the Chinese are involved. -- adapted from dust jacket.
Culture from the Slums explores the history of punk rock in East and West Germany during the 1970s and 1980s. These decades witnessed an explosion of alternative culture across divided Germany, and punk was a critical constituent of this movement. For young Germans at the time, punk appealed to those gravitating towards cultural experimentation rooted in notions of authenticity-endeavors considered to be more 'real' and 'genuine.' Adopting musical subculture from abroad and rearticulating the genre locally, punk gave individuals uncomfortable with their societies the opportunity to create alternative worlds. Examining how youths mobilized music to build alternative communities and identities during the Cold War, Culture from the Slums details how punk became the site of historical change during this era: in the West, concerning national identity, commercialism, and politicization; while in the East, over repression, resistance, and collaboration. But on either side of the Iron Curtain, punks' struggles for individuality and independence forced their societies to come to terms with their political, social, and aesthetic challenges, confrontations which pluralized both states, a surprising similarity connecting democratic, capitalist West Germany with socialist, authoritarian East Germany. In this manner, Culture from the Slums suggests that the ideas, practices, and communities which youths called into being transformed both German societies along more diverse and ultimately democratic lines. Using a wealth of previously untapped archival documentation, this study reorients German and European history during this period by integrating alternative culture and music subculture into broader narratives of postwar inquiry and explains how punk rock shaped divided Germany in the 1970s and 1980s.
Seit ein mysteröses 'Ereignis' vor mehr als dreißig Jahren das Gebiet erschütterte, ist Area X von einer unsichtbaren Grenze umgeben. Niemand weiß genau, was dahinter geschieht, aber es gibt Gerüchte von einer sich verändernden und die Reste der menschlichen Zivilisation überwuchernden Natur, einer Natur, die ebenso makellos und bezaubernd wie verstörend und bedrohlich ist. Zuständig für das Gebiet ist eine geheime Regierungsorganisation, die sich 'Southern Reach' nennt und den Auftrag hat, herauszufinden, was hinter der Grenze geschieht. Aber keine der Expeditionen, die 'Southern Reach' in das Gebiet entsandte, um Erklärungen für das Unerklärbare zu finden, hatte bisher Erfolg. Die meisten der Expeditionen endeten in Katastrophen, bei denen letztlich alle Mitglieder ums Leben kamen, und die Zeit, um Antworten zu finden, wird knapp, denn Area X scheint sich immer schneller auszudehnen. Es ist Winter, und eine weitere Expedition übertritt die Grenze zu Area X. Während sie, auf der Suche nach einem verschollenen Mitglied einer früheren Expedition, tiefer ins Unbekannte vordringt und mit neuen Herausforderungen konfrontiert wird, nimmt die Bedrohung der Außenwelt durch Area X immer beängstigendere Ausmaße an. Die Geheimnisse von Area X mögen zwar gelüftet worden sein, doch ihre Implikationen und Konsequenzen sind abgrundtief erschreckend.
From the moment they first cut a swathe of crime across 1930s America, Clyde Barrow and Bonnie Parker have been glamorised in print, on screen and in legend. The reality of their brief and catastrophic lives is very different -- and far more fascinating. Combining exhaustive research with surprising, newly discovered material, author Jeff Guinn tells the real story of two youngsters from a filthy Dallas slum who fell in love and then willingly traded their lives for a brief interlude of excitement and, more important, fame. Thanks in great part to surviving relatives of Clyde Barrow and Bonnie Parker, who provided Guinn with access to never-before-published family documents and photographs, this book reveals the truth behind the myth, told with cinematic sweep and unprecedented insight by a master storyteller.
Bonnie and Clyde are the most famous outlaw pair in American history, children of the Dust Bowl, illicit lovers whose criminal run inspired fear and admiration in a country desperate for antiheroes. Their bloody path, spoking outward from their family homes in Dallas, ranged across the Southwest, the desiccated southern plains, and the Midwest. Frank Hamer, the legendary Texas Ranger, was hired to stop them. The story of their death on a lonely Louisiana back road, as well as their short life together, is a story of a nation reaping the results of environmental degradation, injustice, and greed. "In Love Give Us One Death, Jeff Jones pieces together a story we think we know, about desperate lives and American violence. As the tale unfolds, we see its larger dimensions: the spiritual shadows and compulsive needs from which our nation springs and through which it has found its many forms of speech. This is historical fiction raised boldly to the level of myth."—Tracy Daugherty, Final Judge “The language throughout the novel is absolutely stunning. Characterization, historical setting, ambience are all accurate and depicted with great clarity. A terrific achievement.”—Mary Clearman Blew "This is just a damned fine piece of work."—Robert Wrigley
Includes all the latest updates and changes to the 2004 tax code Publishers Weekly called it "a can't-miss title." The New York Daily News praised it for "pushing the envelope" and taking "a consumerist approach that's helpful during all the other months before next April." Best of all, more than half a million people have consulted How to Pay Zero Taxes for solid guidance on paying less to the IRS. This fully updated 22nd edition contains: The latest tax changes More tax-saving tips than any other guide Easy, practical strategies to lower taxes this year, next year, and beyond Hundreds of legal ways to preserve pretax income and profit
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