From pre-European contact to the present day, people living in what is now the United States have constantly manipulated their environment. The use of natural resources – animals, plants, minerals, water, and land – has produced both prosperity and destruction, reshaping the land and human responses to it. The Environment in American History is a clear and comprehensive account that vividly shows students how the environment played a defining role in the development of American society. Organized in thirteen chronological chapters, and extensively illustrated, the book covers themes including: Native peoples’ manipulation of the environment across various regions The role of Old World livestock and diseases in European conquests Plantation agriculture and slavery Westward expansion and the exploitation of natural resources Environmental influences on the Civil War and World War II The emergence and development of environmental activism Industrialization, and the growth of cities and suburbs Ecological restoration and climate change Each chapter includes a selection of primary documents, and the book is supported by a robust companion website that provides further resources for students and instructors. Drawing on current scholarship, Jeff Crane has created a vibrant and engaging survey that is a key resource for all students of American environmental history.
The tender messages and powerful wisdom of Passages Home appeals to anyone who has experienced personal transformation by war or any other cataclysmic event that created life-altering, emotional, and spiritual wounds. The story’s mystical union of special people, vineyards, elements of weather, and beautiful rivers and ocean of California’s north coast creates an amazing path of healing for Jason, a veteran of the Iraq War. Once the journey is begun, Jason is guided through passages that transform his view of the world and his experiences in the Middle East and restore the peaceful life he once knew. Passages Home speaks to the heart of those who suffer with post-traumatic stress disorder and their loved ones, letting them known that passages can be made to that cherished safe haven—home.
Another high-stakes military techno thriller from the award-winning author of 'Sea of Shadows' and 'The Seventh Angel" Three Tibetan rebels attack a train carrying Chinese soldiers into the Tibet Autonomous Region. The rebels escape across the Himalayas into India, unaware that the son of China's First Vice-Premier lays maimed and dying among the burning wreckage of the train. As an escalating series of retaliations drive China and India toward outright war, hostilities spill over into the sea, and the Bay of Bengal becomes a crucible of naval warfare. The president of the United States orders a U.S. Navy strike group into the area as a stabilizing force, but the situation between the two nations has already deteriorated beyond any hope of peaceful resolution. With Asia hovering on the brink of annihilation, a small force of U.S. warships must defeat the Chinese Navy to preempt the coming firestorm. A SINGLE SPARK CAN IGNITE A WAR THAT CONSUMES THE WORLD. The fuse has already been lit... "High stakes on the high seas. A riveting drama of 21st century warfare ripped from tomorrow's headlines. Jeff Edwards proves again that he is the undisputed master of the modern naval thriller." -- DIRK CUSSLER, Bestselling author of 'Crescent Dawn,' and 'Poseidon's Arrow' "A fantastic and chilling take on how close to the edge of disaster our world actually might be. The adrenaline-fueled writing sends you hurtling forward like a missile." -- GRAHAM BROWN, International bestselling author of 'The Storm,' and 'The Eden Prophesy' "Impossible to put down! Jeff Edwards has produced another spellbinder that puts you there! ...eerily prescient about where the next world war will begin." -- GEORGE GALDORISI, New York Times bestselling author of 'Act of Valor,' and 'The Coronado Conspiracy
Hula girls, palm trees and Tiki gods beckoned Ohioans of the 1950s and '60s as tropical hot spots sprang up in suburban neighborhoods and concrete jungles alike. The Kon Tiki restaurants of Cleveland and Cincinnati slung rum cocktails to patrons eager for escape to a South Seas paradise. Visitors to the famed Kahiki Supper Club of Columbus, the Tropics in Dayton and Toledo's Aku-Aku could spot celebrities swaying to the exotic sounds of steel guitars and native percussion. Venturing a step beyond restaurants and bars, others decked out theaters, bowling alleys and even a McDonald's in sultry island décor. Join author and Tiki veteran Jeff Chenault on an excursion into a bygone era when the South Pacific came to Ohio.
Offering guidance in an exercise-oriented format that readers will find helpful, this book is the perfect mix of tutorial and hands-on coding Written by a well-known and well-respected Flash development expert, this code-intensive guide shows readers how to work with objects, write and use various functions, handle dynamic data, and integrate with XML Contains complete coverage of the ActionScript language, including data types, variables, events, and more Addresses important topics such as understanding how code fits into a Flash project and where it goes, working with new screen technology, and scripting for video and sound Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
This informative volume explores six rail industries full of modeling possibilities. You'll learn how to realistically recreate and incorporate industries such as ethanol, cement, canning, and sugar beets into your layouts through prototype photos and modeling suggestions. A history of each industry is also included.
Ever since that fateful day several hundred years ago when a Scottish shepherd first struck a rock with a shillelagh, perhaps no single athletic pursuit has brought man more joy and frustration, more fulfillment and utter despair than the game of golf. It has been said by many that it is a microcosm of life itself—a beautiful game which tests the mind, body, and spirit. As a testament to that, there has been no shortage of inspired writing on the topic, as golf has long caught the interest and imagination of some of the world’s finest and most celebrated writers. Contributors include P. G. Wodehouse, F. Scott Fitzgerald, Bernard Darwin, Ring Lardner, Horace Hutchinson, Charles E. Van Loan, A. A. Milne, Francis Ouimet, and many more.
US Navy rail operations on Oahu began in 1908 with construction railroads used to help build the shipyard. Expansion of Pearl Harbor to include the submarine base and the naval magazine on Kuahua Island required a permanent railroad, which was begun in 1911. This construction provided industrial employment to hundreds of local men in the existing agricultural economy, and the influx of additional manpower from the mainland contributed to an increasingly skilled and diverse population. World War II brought about a dramatic increase in Navy railroad operations in support of the war effort. Success in the Pacific theater of operations depended on the Navy's railroads, equipment, and the Oahu Railway & Land Company (OR&L), which connected all the bases. The OR&L abandoned its main line in December 1947. By the mid-1950s, railroad operations at Pearl Harbor also ceased. Rail operations continued at and between Naval Magazine Lualualei and Ammunition Depot West Loch through the Korean Conflict and Vietnam era, ending in 1972.
California boy Matt Mankiewitz hitchhikes to the remote fishing town of Cordova. He buys a decrepit old boat and net. Commercial fishing for the famed Copper River salmon is a solo operation and what Matt doesn't know about boats and fishing is pretty much everything. The sand bars and towering waves of the Copper River Delta prove to be a very unforgiving place to learn. It is 1972. The war in Asia is tearing apart the country. Longhaired hippies are not universally welcomed in small Alaskan towns. Before long, Matt is enmeshed with Cordova's quirky characters and their alliances and rivalries. He pisses off ex-mobster Marty Gauer and collides inextricably with "Black" Nick Vasiloff, who has never lost a bar fight and has been in far too many. Matt falls in love with Nick's niece, the Russian-Aleut beauty Anna, but Anna may not be as smitten with Matt as he is with her. She seems in no hurry to leave Arnie, her highline fisherman boyfriend with his big paydays and his Silver Star from Vietnam. Getting involved with "other people's women" and catching "other people's fish" leads to inevitable and violent conflicts.
This support file has been especially developed to support the teaching of mechanics. It is one of a series and is meant to be used alongside the core book. The file has been broken down into sections for flexibility and ease of use with students and according to the teacher's needs. Teaching notes are broken down into general and specific notes that provide guidance and ideas on developing and enhancing the material provided in the core book. Topics that students are likely to find particularly difficult, as well as resources that can be used, are highlighted to help with planning and preparation.
With one-third of known species being threatened with extinction, wildlife conservationists are some of the most important heroes on the planet, and Wildlife Heroes profiles the work of 40 of the leading conservationists and the animals and causes they are committed to saving, such as Belinda Low (zebras), Iain Douglas-Hamilton (elephants), Karen Eckert (sea turtles), S.T. Wong (sun bear), Steve Galster (wildlife trade), and Wangari Maathai (habitat loss). Since we all should have an interest in conservation, there is a chapter providing information on ways people can get involved and make a difference. Chapter introductions are by author Kuki Gallmann, actor Ted Danson, actress Stefanie Powers, Congressman Jay Inslee, and TV personality Jack Hanna.
This is a mechanics story. Lew has worked on a variety or cars and racecars though out his career. This is also the story of a little boy who used to listen to the Indianapolis 500 on the radio in his little hometown in Pennsylvania and dream about going there. This is the story of a man whos dream came true when he walked through the gates of the Indianapolis Speedway for the first time in 1970. It is also the story of a family, their friends and a lifestyle. Lews wife Joan always said, Life with Lew has been interesting, I never knew what to expect. That is the truth.
A U.S. Special Ops unit races to Siberia to recover a fallen military satellite containing advanced nuclear fuel before China or Russia can intercept it.
Here is a writer at the top of his game. The result is a brilliant techno-thriller, the kind a young Clancy would be proud to call his own." -- HOMER HICKAM, Bestselling author of 'Rocket Boys' A minor accident at a German nuclear power plant, a Biological Warfare attack on the British Embassy in Washington, DC, and a secret arms deal combine to drive a trusted NATO Ally into an illegal alliance with a rogue Middle Eastern state. With the world hovering on the brink of war, a handful of U.S. Navy warships must track down and destroy a wolfpack of state-of-the-art submarines. Their enemy is skilled in deception, and incredibly lethal. Out-gunned, out-maneuvered, and out-thought, the U.S. Navy crews must throw the rulebook out the window, and become every bit as devious and deadly as their enemy. If they fail, the consequences are unthinkable... "A timeless warrior epic. Jeff Edwards spins a stunning and irresistibly-believable tale of savage modern naval combat." -- JOE BUFF, Bestselling author of 'Seas of Crisis,' and 'Crush Depth' "...fast and lethal. I read it in one sitting." -- PAUL L. SANDBERG, Producer of 'The Bourne Supremacy,' and 'The Bourne Ultimatum' "... as close as you can get to naval surface combat without being shot at. Jeff Edwards has penned a fast, no-holds-barred thriller that never lets up. Highly recommended." -- JACK DuBRUL, Bestselling author of 'The Silent Sea,' and 'Havoc' (Originally published as 'Torpedo')
Learn the rules of scriptwriting, and then how to successfully break them.Unlike other screenwriting books, this unique guide pushes you to challenge yourself and break free of tired, formulaic writing--bending or breaking the rules of storytelling as we know them. Like the best-selling previous editions, seasoned authors Dancyger and Rush explore alternative approaches to the traditional three-act story structure, going beyond teaching you "how to tell a story" by teaching you how to write against conventional formulas to produce original, exciting material. The pages are filled with an international range of contemporary and classic cinema examples to inspire and instruct. New to this edition. New chapter on the newly popular genres of feature documentary, long-form television serials, non-linear stories, satire, fable, and docudrama. New chapter on multiple-threaded long form, serial television scripts. New chapter on genre and a new chapter on how genre’s very form is flexible to a narrative. New chapter on character development. New case studies, including an in-depth case study of the dark side of the fable, focusing on The Wizard of Oz and Pan’s Labyrinth.
Martial arts can improve more than just physical fitness. It can make practitioners think about their body, movements, and mental reactions in entirely new ways. This book explores karate, kung fu, and tae kwon do. Readers will learn about flexibility, balance, and how to get back on their feet after taking a hit. Learning to fall gracefully is half the battle. This guidebook also explores the emphasis that the martial arts place on resolving conflicts without punches or kicks.
Propped up in a forgotten corner amongst old bookcases, hat-stands and an eighteenth-century sea trunk, there stands an Edwardian writing desk. Leaning against it is a wonky bar stool, on top of which sits a box labelled 'Geest Bananas' that is actually full of aging Christmas decorations. Within this writing desk - in the third drawer down on the left-hand side, as it goes - there lives a family of mice; they moved in just a couple of months ago after looking for somewhere to sleep during the day, and to run around at night. Mice aren't the only ones living in this old emporium, however. There's Syd the big spider for instance, along with his friend Spiggy who sometimes lends a hand (or eight). And Bertie the bat hangs around upside-down in the rafters, keeping an eye on the day's (or more often, night's) activities. I'm the only who knows this, of course. And when the doors close at night... well, the things I could tell you! Tales of a champion mouser, an all-out attack by crane flies, what happened on Bonfire Night, and even... spooky ghosts! Oh, you want to hear more? Go on then. So, where shall we start...?
For generations the Soh family have done whatever they felt necessary to expand their manufacturing business in Hong Kong. Harry Soh is the latest in a long line of obsessed businessmen with no respect for the law. When the murder of a pair of fishermen in Jersey, and an inferno in his factory in China fails to stop Soh's relentless efforts to expand, he finally comes to the attention of the British authorities. Unfortunately, the Soh family has become so entrenched in Hong Kong society that it is beyond a foreign government's power to have Harry Soh arrested for his crimes. In a desperate effort to have him brought down, the problem passed to the inheritors of Jade Green's fortune. In accepting this challenge The Fund must prove to the world that they are now the force for good that Jade Green envisioned. Will they be up to the challenge?
Born in 1933 in Fukuoka, Japan, Yutaka was a just a boy when WWII began. National turmoil was joined by personal turmoil when he and his brothers lost their parents, and along with them, their home. So began the first of Yutaka’s many moves, which took him all over Japan, then to Canada, where he moved with his family in 1973, and even China, where he did business in the last part of his career. Through determination and perseverance, he became an engineer and entrepreneur—designing, amongst other things, hockey sticks and booms—a career path that was beset with threats of bankruptcy and betrayal by partners along with unexpected kindnesses. Beyond the Billows is a detailed portrait of engineering in the 20th century and the Japanese immigration experience in Canada. It is also an expansive memoir, telling Yutaka’s personal story of hard-won success in business over three continents.
This second edition updates a course which has proven to be a perfect fit for classes the world over. English in Mind 3 Combo B with DVD-ROM features a new Welcome Unit and Units 8-14 from the full Student's Book renumbered as Units 1-8, together with the corresponding pages from the Workbook. Thought-provoking topics motivate teenage students. Content-rich photostories present contemporary spoken English in realistic contexts. 'Culture in mind' sections give insight into different aspects of English-speaking life. The DVD-ROM features stimulating grammar exercises, games, video, unit tests, Workbook audio and selected Student's Book audio. The videos feature the photostory characters and include 'Videoke', which allows students to record and hear their voices in portions of the video dialogues.
The St. Lawrence Seaway was considered one of the world's greatest engineering achievements when it opened in 1959. The $1 billion project-a series of locks, canals, and dams that tamed the ferocious St. Lawrence River-opened the Great Lakes to the global shipping industry. Linking ports on lakes Superior, Michigan, Huron, Erie, and Ontario to shipping hubs on the world's seven seas increased global trade in the Great Lakes region. But it came at an extraordinarily high price. Foreign species that immigrated into the lakes in ocean freighters' ballast water tanks unleashed a biological shift that reconfigured the world's largest freshwater ecosystems. Pandora's Locks is the story of politicians and engineers who, driven by hubris and handicapped by ignorance, demanded that the Seaway be built at any cost. It is the tragic tale of government agencies that could have prevented ocean freighters from laying waste to the Great Lakes ecosystems, but failed to act until it was too late. Blending science with compelling personal accounts, this book is the first comprehensive account of how inviting transoceanic freighters into North America's freshwater seas transformed these wondrous lakes.
Detailed descriptions of 37 trails Information on terrain, difficulty, precautions, contacts Directions to each trail and descriptions of features along the trek Pennsylvania has the most extensive system of backpacking trails of any state east of the Mississippi River. While most hiking guides to the state feature information on dayhikes, this valuable guide will give backpackers of all levels a resource for discovering and learning about longer trails for more rugged journeys by foot.
Inspired by Florida's famed Mai-Kai restaurant, Bill Sapp and Lee Henry opened the Kahiki Supper Club in 1961. Patrons lined up for hours to see the celebrities who dined there--everyone from Betty White to Raymond Burr. Sapp and Henry set out simply to build a nice Polynesian restaurant and ended up establishing the most magnificent one of them all. Outside, two giant Easter Island heads with flames spouting from their topknots stood guard while customers dined in a faux tribal village with thatched huts, palm trees and a towering fireplace moai. One wall featured aquariums of exotic fish and another had windows overlooking a tropical rainforest with periodic thunderstorms. For nearly forty years, the Kahiki was the undisputed center of tiki culture.
A moving and original literary approach to self-understanding through social media "The hunger for a feeling of connection that informs most everything I've written flows from a common break in a common heart, one I share with everyone I’ve ever really known."—Note Book Every single morning since early 2007, Princeton English professor Jeff Nunokawa has posted a brief essay in the Notes section of his Facebook page. Often just a few sentences but never more than a few paragraphs, these compelling literary and personal meditations have raised the Facebook post to an art form, gained thousands of loyal readers, and been featured in the New Yorker. In Note Book, Nunokawa has selected some 250 of the most powerful and memorable of these essays, many accompanied by the snapshots originally posted alongside them. The result is a new kind of literary work for the age of digital and social media, one that reimagines the essay’s efforts, at least since Montaigne, to understand our common condition by trying to understand ourselves. Ranging widely, the essays often begin with a quotation from one of Nunokawa’s favorite writers—George Eliot, Henry James, Gerard Manley Hopkins, W. H. Auden, Robert Frost, or James Merrill, to name a few. At other times, Nunokawa is just as likely to be discussing Joni Mitchell or Spanish soccer striker Fernando Torres. Confessional and moving, enlightening and entertaining, Note Book is ultimately a profound reflection on loss and loneliness—and on the compensations that might be found through writing, literature, and connecting to others through social media.
How-to guides to your most pressing work challenges. This 16-volume, specially priced boxed set makes a perfect gift for aspiring leaders looking for trusted advice on such diverse topics as data analytics, negotiating, business writing, and coaching. This set includes: Persuasive Presentations Better Business Writing Finance Basics Data Analytics Building Your Business Case Making Every Meeting Matter Project Management Emotional Intelligence Getting the Right Work Done Negotiating Leading Teams Coaching Employees Performance Management Delivering Effective Feedback Dealing with Conflict Managing Up and Across Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Four varied, interesting and educational stories for children to young adults. A comic meeting with ancient scientists. A meeting with the Maoris who sold Wellington Harbour to the Pakehas. A tale of tiime travel to the land of Jesus. And a young person's meeting with a horrible monster who may be something else.
Film Criticism, the Cold War, and the Blacklist examines the long-term reception of several key American films released during the postwar period, focusing on the two main critical lenses used in the interpretation of these films: propaganda and allegory. Produced in response to the hearings held by the House Committee on Un-American Activities (HUAC) that resulted in the Hollywood blacklist, these filmsÕ ideological message and rhetorical effectiveness was often muddled by the inherent difficulties in dramatizing villains defined by their thoughts and belief systems rather than their actions. Whereas anti-Communist propaganda films offered explicit political exhortation, allegory was the preferred vehicle for veiled or hidden political comment in many police procedurals, historical films, Westerns, and science fiction films. Jeff Smith examines the way that particular heuristics, such as the mental availability of exemplars and the effects of framing, have encouraged critics to match filmic elements to contemporaneous historical events, persons, and policies. In charting the development of these particular readings, Film Criticism, the Cold War, and the Blacklist features case studies of many canonical Cold War titles, including The Red Menace, On the Waterfront, The Robe, High Noon, and Invasion of the Body Snatchers.
“Tiger clips along at a lightning pace!”—Eoin Colfer Twelve-year-old Fu and his temple brothers Malao, Seh, Hok, and Long don’t know who their parents were. Raised from infancy by their grandmaster, they think of their temple as their home and their fellow warrior monks as their family. Then one terrible night, the temple is destroyed by an army led by a former monk named Ying, whose heart is bent on revenge. Fu and his brothers are the only survivors. Charged by their grandmaster to uncover the secrets of their past, the five flee into the countryside and go their separate ways. Somehow, Grandmaster has promised, their pasts are connected to Ying’s. Understanding that the past is the key to shaping the future, the first book in the series follows Fu as he struggles to find out more and prove himself in the process. Fu’s name literally means “tiger,” for he is the youngest-ever master of the fierce fighting style modeled after that animal.
Brick by Brick Brilliance LEGO bricks are the building blocks of childhood. Yet they are far from child's play. LEGO sets are fast becoming a hot commodity with collectors worldwide for fun and profit. Abundantly visual, informative and detailed, The Ultimate Guide to Collectible LEGO Sets is the definitive reference to more than 2,000 of the most collectible sets on the secondary market, illustrating the incredible value of LEGO bricks, not only from an entertainment and educational standpoint, but also as an investment. Consider a Star Wars Ultimate Collector Series Millennium Falcon, which sold at retail for $500, is now selling for more than $3,500 on the secondary market. The Ultimate Guide to Collectible LEGO Sets features: • More than 25 top themes, including Advanced Models, Batman, Ideas/Cuusoo, Star Wars UCS and non-UCS sets, Technic, Trains, and Vintage • Up-to-date secondary market prices for more than 2,000 new and used sets from 2000 to present • More than 300 full-color photos of sets in their boxes, and built models • Tips on reselling, flipping, and investing The Ultimate Guide to Collectible LEGO Sets is your brick-by-brick guide to a world of imagination and discovery.
The 2003 Army football team achieved futility in major college play that might never be equaled, losing all 13 of its games. The squad that took the field on a frigid December 2003 day in Philadelphia for the celebrated Army-Navy game featured only eight fourth-year seniors, just a slice of the fifty energetic freshmen—“plebes” in academy vernacular—who reported to West Point amid the heat and humidity of the summer of 2000, hoping to land spots on the football team. For most of the fifty, West Point represented their best—or only—opportunity to play major college football. They were bypassed by the big-time football schools that award athletic scholarships, which aren’t available at the nation’s military academies. Making a five-year active-duty military commitment following graduation was a small price to pay during peacetime. But peacetime in America ended only days into their second year at the academy, on September 11, 2001. Those eight seniors, like virtually all of their cadet peers, maintained their commitments to the US Army in the wake of 9/11. They worked their way up from West Point’s JV football team as freshmen, earned positions on the Black Knights’ varsity team as others left the program—voluntarily or otherwise—and walked to the center of the field for the coin toss before that final opportunity for victory, against the arch-rival Midshipmen. The football field then gave way to the battlefield. Most of the eight were deployed overseas, serving at least one tour in either Iraq or Afghanistan. One won the Bronze Star, another the Purple Heart. One qualified for an elite Rangers battalion, another for the 160th special operations aviation Night Stalkers. They took on enemy fire. They grieved at the loss of brothers in arms. They hugged their loved ones tightly upon returning home. There was no more talk of football losses. They were winners.
From the straight boulevards that smashed their way through rambling old Paris to create the city we know today to the televised implosion of Las Vegas casinos to make room for America’s ever grander desert of dreams, demolition has long played an ambiguous role in our lives. In lively, colorful prose, Rubble rides the wrecking ball through key episodes in the world of demolition. Stretching over more than five hundred years of razing and toppling, this story looks back to London’s Great Fire of 1666, where self-deputized wreckers artfully blew houses apart with barrels of gunpowder to halt the furious blaze, and spotlights the advent of dynamite—courtesy of demolition’s patron saint, Alfred Nobel—that would later fuel epochal feats of unbuilding such as the implosion of the infamous Pruitt-Igoe housing complex in St. Louis. Rubble also delves beyond these bravura blasts to survey the world-jarring invention of the wrecking ball; the oddly stirring ruin of New York’s old Pennsylvania Station, that potent symbol of the wrecker run amok; and the ever busy bulldozers in places as diverse as Detroit, Berlin, and the British countryside. Rich with stories of demolition’s quirky impresarios—including Mark Loizeaux, the world-famous engineer of destruction who brought Seattle’s Kingdome to the ground in mere seconds—this account makes first-hand forays to implosion sites and digs extensively into wrecking’s little-known historical record. Rubble is also an exploration of what happens when buildings fall, when monuments topple into memory, and when “destructive creativity” tears down to build again. It unearths the world of demolition for the first time and, along the way, throws a penetrating light on the role that destruction must play in our lives as a necessary prelude to renewal. Told with arresting detail and energy, this tale goes to the heart of the scientific, social, economic, and personal meaning of how we unbuild our world. Rubble is the first-ever biography of the wrecking trade, a riveting, character-filled narrative of how the black art of demolition grew to become a multibillion-dollar business, an extreme spectator sport, and a touchstone for what we value, what we disdain, who we were, and what we wish to become.
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.
In 1928, two very different best friends invented Mickey Mouse. And the success tore them apart. Walt Disney and Ub Iwerks’s friendship is a story of betrayal, love, war, money, power, tragedy, intrigue, humor, despair, and hope. You’ll love them both—when you don’t want to drop anvils on their heads. Discover the men behind the mouse, and the mystery behind the magic. A Mouse Divided is a stirring depiction of two underdogs. One invented Mickey Mouse—and one said he did. You’ll love Walt Disney more than you ever thought possible—until you don’t. And you’ll sympathize with Walt’s friend-turned-rival Ub Iwerks, always in Walt’s shadow. This true story of how the Disney empire was made is a captivating page-turner, endlessly fascinating and revealing. And it’s never been fully told—until now.
This narrative ethnography adopts an aesthetic lens to relay the various lived experiences of a non-traditional, Midwestern public high school during its final year in its original building. Extending upon previous research of high school dropouts, I examine how this one particular high school incorporated a self-paced curriculum with a focus on “family” to address the unique learning needs of students at risk of not graduating. By employing elements of grounded theory, narrative inquiry, and autoethnography, I share the stories of Walgut High School’s (a pseudonym) roughly sixty students as they struggle to navigate their respective roles in a dominant cultural narrative to which they’ve never felt like they belonged. Through the extensive and organic voices of the primary participants—as well as my observations of my own participation in the school culture over the course of a year—this project serves to offer insights not only into the school experiences of marginalized adolescents, but also into Walgut’s myriad successes and failures. In particular, this piece highlights the vitality of unconditionally caring or “hospitable” teachers (Derrida, 2000), while ultimately questioning the presumed utility of a high school diploma. The story concludes not by lauding the alternative mine created for Walgut’s canaries, but by questioning the purpose and stability of all scholastic minds. As American schools continue making strides to accommodate and support the complex and oftentimes contradictory needs of their students, what it means to succeed as a teacher in (and prepare teachers for) these diversified, inclusive learning spaces is growing increasingly complicated. Indeed, given the shifting paradigm of American public education, teacher preparation programs must continue to adapt their practices and philosophies in order to equip their teacher candidates with the skills needed not only to thrive but also find purpose and meaning in schools similar to this project’s Walgut. While this book doesn’t claim to offer any answers to the myriad questions concerning the future of public schools, it does endeavor to offer a springboard from which all education stakeholders can continue engaging in healthy and productive discussions of how best to prepare students (and teachers) for autonomous, democratic, curious, creative, and compassionate citizenship both in and apart from their academic communities. To this end, rather than write from a detached, traditionally academic vantage, I have sought in these pages to compose from a personal (albeit limited), passionate (albeit subjective) and participatory (albeit someone marginalized) perspective. In my pursuit of social justice for the characters of Walgut High School, I begin first by exposing my own privileged role in perpetuating injustice. Only through recognizing and naming our own demons can we ever begin to exorcize the System writ large. Thus, in this book’s lack, there is possibility; in its futility, hope.
Journey to a remote combat zone in Afghanistan with Sergeant First Class Jeff Courter, as he leaves his civilian family life in suburban Chicago and trains Eastern Afghan Border Police to defend their own turf.Learn through words and pictures how the U.S. Army struggles to bring stability to a region where fear and poverty rule. And discover how one man searches his soul to reconcile personal, professional and spiritual challenges, while striving to bring progress to this desperate and dangerous corner of the world.SELF-PUBLISHING REVIEW says AFGHAN JOURNAL is: "COMPELLING...honest, earnest and unassuming...""...A thoughtful and thought-provoking perspective on the Afghanistan War...""...Jeff Courter deserves to be heard and heeded...BUY THE BOOK and read it!"READ AN EXCERPT & other reviews at the book website: www.afghanistan-journal.com.VETERANS THANK-YOU DONATION: For each book sold, $2 goes to organizations that help wounded/fallen Afghan War vets and families.
Less than a decade ago, China's air force was an antiquated service equipped almost exclusively with weapons based on 1950s-era Soviet designs and operated by personnel with questionable training according to outdated employment concepts. Today, the People's Liberation Army Air Force (PLAAF) appears to be on its way to becoming a modern, highly capable air force for the 21st century. This monograph analyzes publications of the Chinese military, previously published Western analyses of China's air force, and information available in published sources about current and future capabilities of the PLAAF. It describes the concepts for employing forces that the PLAAF is likely to implement in the future, analyzes how those concepts might be realized in a conflict over Taiwan, assesses the implications of China implementing these concepts, and provides recommendations about actions that should be taken in response.
The Allegheny National Forest in northwestern Pennsylvania covers 500,000 acres and is nationally known for its many established hiking trails. This guide covers 50 dayhikes and 5 backpacking trails in and around the region, with information on what to pack, time to allow, trailhead locations, and major vistas and points of interest along the way. Maps of each trail are included.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.