Jeff Bergner's Books

Branding the Candidate

Marketing Strategies to Win Your Vote

By: Lisa D. Spiller,Jeff Bergner

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Branding the Candidate

Marketing Strategies to Win Your Vote

By: Lisa D. Spiller,Jeff Bergner

American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.

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Page Count

228

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313394059

ISBN 13

9780313394058

Sword of Shiva

By: Jeff Edwards

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Sword of Shiva

By: Jeff Edwards

Another high-stakes military techno thriller from the award-winning author of 'Sea of Shadows' and 'The Seventh Angel" Three Tibetan rebels attack a train carrying Chinese soldiers into the Tibet Autonomous Region. The rebels escape across the Himalayas into India, unaware that the son of China's First Vice-Premier lays maimed and dying among the burning wreckage of the train. As an escalating series of retaliations drive China and India toward outright war, hostilities spill over into the sea, and the Bay of Bengal becomes a crucible of naval warfare. The president of the United States orders a U.S. Navy strike group into the area as a stabilizing force, but the situation between the two nations has already deteriorated beyond any hope of peaceful resolution. With Asia hovering on the brink of annihilation, a small force of U.S. warships must defeat the Chinese Navy to preempt the coming firestorm. A SINGLE SPARK CAN IGNITE A WAR THAT CONSUMES THE WORLD. The fuse has already been lit... "High stakes on the high seas. A riveting drama of 21st century warfare ripped from tomorrow's headlines. Jeff Edwards proves again that he is the undisputed master of the modern naval thriller." -- DIRK CUSSLER, Bestselling author of 'Crescent Dawn,' and 'Poseidon's Arrow' "A fantastic and chilling take on how close to the edge of disaster our world actually might be. The adrenaline-fueled writing sends you hurtling forward like a missile." -- GRAHAM BROWN, International bestselling author of 'The Storm,' and 'The Eden Prophesy' "Impossible to put down! Jeff Edwards has produced another spellbinder that puts you there! ...eerily prescient about where the next world war will begin." -- GEORGE GALDORISI, New York Times bestselling author of 'Act of Valor,' and 'The Coronado Conspiracy

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Page Count

309

Publisher

Stealth Books

Published Date

ISBN 10

1939398037

ISBN 13

9781939398031

Confederate Veterans in Northern California

101 Biographies

By: Jeff Erzin

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Confederate Veterans in Northern California

101 Biographies

By: Jeff Erzin

Drawing on six years of research, this book covers the military service and postwar lives of notable Confederate veterans who moved into Northern California at the end the Civil War. Biographies of 101 former rebels are provided, from the oldest brother of the Clanton Gang to the son of a President to plantation owners, dirt farmers, criminals and everything in between.

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Page Count

227

Publisher

McFarland

Published Date

ISBN 10

1476639566

ISBN 13

9781476639567

Defending Public Education

When Partisanship, Anarchic Dissent, and Universal Singularity Attack

By: Jeff Swensson

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Defending Public Education

When Partisanship, Anarchic Dissent, and Universal Singularity Attack

By: Jeff Swensson

Traditional public education is at a pivotal juncture in history. A structural divide generated by partisanship creates two major perspectives about America’s schooling. This book takes the reader to the brink of the chasm that divides America’s schooling. One perspective equips students with the capabilities for navigating precarious-balance, the other adheres to static-balance. These dynamically opposed iterations of balance are the origin of a battle to determine which perspective will control education, and, as a result, control citizenship, government, and individual rights. Throughout this discussion, the tactics and intentions of the foes of public schools are called-out for their devastating impact on teaching, learning, and social reality. This book is a clarion call to defend traditional public schools and their role as the launching pad for the intellectual autonomy and open futures that all US students deserve.

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Page Count

203

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1475873832

ISBN 13

9781475873832

The Synergy Solution

How Companies Win the Mergers and Acquisitions Game

By: Mark Sirower,Jeff Weirens

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The Synergy Solution

How Companies Win the Mergers and Acquisitions Game

By: Mark Sirower,Jeff Weirens

The new M&A bible. Few actions can change the value of a company—and its competitive future—as quickly and dramatically as an acquisition. Yet most companies fail to create shareholder value from these deals, and in many cases they destroy it. It doesn't have to be this way. In The Synergy Solution, Deloitte's Mark Sirower and Jeff Weirens show acquirers how to develop and execute an M&A strategy—end to end—that not only avoids the pitfalls that so many companies fall into but also creates real, long-term shareholder value. This strategy includes how to: Become a prepared "always on" acquirer Test the investment thesis and DCF valuation of a deal Plan for a successful Announcement Day, and properly communicate synergy promises to investors and other stakeholders Realize those promised synergies through integration planning and post-close execution Manage change and build a new, combined organization Sirower and Weirens provide invaluable background to those considering M&A, laying out the issues they have to consider, how to analyze them, and how to plan and execute the deal effectively. They also show those who have already started the process of M&A how to maximize their chances of success. There's an art and a science to getting mergers and acquisitions right, and this powerful book provides the insights and strategies acquirers need to find success at every stage of an often complex and perilous process.

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Page Count

238

Publisher

Harvard Business Press

Published Date

ISBN 10

164782043X

ISBN 13

9781647820435

Branding the Candidate

Marketing Strategies to Win Your Vote

By: Lisa D. Spiller,Jeff Bergner

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Branding the Candidate

Marketing Strategies to Win Your Vote

By: Lisa D. Spiller,Jeff Bergner

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Page Count

228

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313394059

ISBN 13

9780313394058

Civic Education and the Future of American Citizenship

By: Elizabeth Kaufer Busch,Jonathan W. White

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Civic Education and the Future of American Citizenship

By: Elizabeth Kaufer Busch,Jonathan W. White

The Founders of this nation believed that the government they were creating required a civically educated populace. Such an education aimed to cultivate enlightened, informed, and vigilant citizens who could perpetuate and improve the nation. Unfortunately, America’s contemporary youth seem to lack adequate opportunities, if not also the ability or will, to critically examine the foundations of this nation. An even larger problem is an increasing ambivalence toward education in general. Stepping into this void is a diverse group of educators, intellectuals, and businesspeople, brought together in Civic Education and the Future of American Citizenship to grapple with the issue of civic illiteracy and its consequences. The essays, edited by Elizabeth Kaufer Busch and Jonathan W. White, force us to not only reexamine the goals of civic education in America but also those of liberal education more broadly.

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Page Count

177

Publisher

Lexington Books

Published Date

ISBN 10

0739170589

ISBN 13

9780739170588

An End to the Rope

By: Zac A. Cook,Jeff Cook

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An End to the Rope

By: Zac A. Cook,Jeff Cook

A woman, Martie Clink, comes to a crossroads of life that exists solely within the realm of her psyche, but whose consequences are very much real. Her life toggles between figments of terrifying imagination and fragments of bleak reality. It becomes apparent that Martie must make a decision. To go one way, she betrays reality and leaves behind her family. To go the other, she must find a strength within that is greater than any of which she has ever considered herself capable.

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Page Count

124

Publisher

iUniverse

Published Date

ISBN 10

0595221203

ISBN 13

9780595221202

The In-Between

Embracing the Tension Between Now and the Next Big Thing

By: Jeff Goins

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The In-Between

Embracing the Tension Between Now and the Next Big Thing

By: Jeff Goins

We’re an “instant gratification” generation—but most change happens gradually. Many of us spend our lives searching and longing for something more than what is in front of us. Whether it’s traveling abroad or chasing cheap (or expensive) thrills, we’re all looking for the medicine to satisfy our restlessness. And so often we're looking in the wrong place. The In-Between is a call to accept the importance that waiting plays in our lives. Can we embrace the extraordinary nature of the ordinary and enjoy the daily mundane—what lies in between the “major” moments? Learning to live in this tension, to be content in these moments of waiting, may be our greatest struggle—and our greatest opportunity to grow.

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Page Count

157

Publisher

Moody Publishers

Published Date

ISBN 10

0802485057

ISBN 13

9780802485052

The Land Between

Finding God in Difficult Transitions

By: Jeff Manion

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The Land Between

Finding God in Difficult Transitions

By: Jeff Manion

In this Ebook edition of The Land Between, author Jeff Manion uses the biblical story of the Israelites’ journey through Sinai desert as a metaphor for being in undesired, transitional space. After enduring generations of slavery in Egypt, the descendants of Jacob travel through the desert (the land between) toward their new home in Canaan. They crave the food of their former home in Egypt and despise their present environment. They are unable to go back and incapable of moving forward. The Land Between explores the way in which the Israelites’ reactions can provide insight and guidance on how to respond to God during our own seasons of difficult transition. It also provides fresh biblical insight for people traveling through undesired transitions—foreclosure, unemployment, parents in declining health, post-graduate uncertainty, business failure—who are looking for hope, guidance, and encouragement. While it is possible to move through transitions and learn little, they provide our greatest opportunity for spiritual growth. God desires to meet us in our chaos and emotional upheaval, and he intends for us to encounter his goodness and provision during these upsetting seasons.

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Page Count

166

Publisher

HarperChristian + ORM

Published Date

ISBN 10

0310410541

ISBN 13

9780310410546

Book's by Jeff Bergner

Branding the Candidate

Branding the Candidate

Sword of Shiva

Sword of Shiva

Confederate Veterans in Northern California

Confederate Veterans in Northern California

Defending Public Education

Defending Public Education

The Synergy Solution

The Synergy Solution

Branding the Candidate

Branding the Candidate

Civic Education and the Future of American Citizenship

Civic Education and the Future of American Citizenship

An End to the Rope

An End to the Rope

The In-Between

The In-Between

The Land Between

The Land Between

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